Park City Ski & Snowboard

What Park City Ski & Snowboard does

Park City Ski & Snowboard (PCSS) is a Park City, Utah-based 501(c)-style non-profit and U.S. Ski & Snowboard Certified Gold Club that delivers structured ski and snowboard training to youth and adult athletes across nine disciplines: Alpine, Cross Country, Freeride, Freeski, Freestyle, Ski Mountaineering (Skimo), Ski Jumping, Nordic Combined, and Snowboard. The organization operates a tiered program architecture that runs from entry-level youth development (ages 4-12, e.g., Mini Gliders, Lil' Rippers, GROM) through Learn to Train (ages 8-13), Train to Compete (ages 12-21, including FIS Elite and National Teams), and Active for Life Masters (18+), supplemented by summer programming in ski jumping, ski mountaineering conditioning, mountain biking, skateboarding, water ramping, and airbag training. Training is delivered at Utah Olympic Park, Park City Mountain, Woodward Park City, and White Pine Nordic Center under partnership with the Utah Olympic Legacy Foundation. The coaching staff is anchored by Olympians and former national team athletes across disciplines, including Jessica Kelley, Adam Loomis, three-time Olympian Liz Stephen, and 1988 Olympian Hatch Haslock.

The underlying technology is human-intensive coaching methodology rather than software; the only disclosed technology layer is the PlayMetrics self-serve registration and enrollment platform. The business model is direct-to-consumer tuition-based: families register online and pay seasonal or annual program fees ranging from roughly $350 for short developmental sessions up to $11,300 for the elite Snowboard Global Team annual program, with add-on pricing for facility access passes (UOP), strength and conditioning modules, and competition entry. Revenue is supplemented by corporate sponsorship (Industrial Supply, Cole Sport, University of Utah Health, Surefoot, Alpine Promotions), scholarship endowments (Stein Eriksen YSA Opportunity Endowment, Utah Olympic Legacy Foundation need-based aid), and donations. Marketing is primarily digital (website, email newsletter, social) with significant word-of-mouth and alumni referral contribution, reflecting the organization's dependence on reputation and athlete development outcomes.

Name

Park City Ski & Snowboard

Legal name

Park City Ski & Snowboard

Website

https://parkcityss.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Park City Ski & Snowboard is a Park City, Utah non-profit and U.S. Ski & Snowboard Certified Gold Club providing youth and adult ski and snowboard training across nine disciplines, including Alpine, Cross Country, Ski Jumping, Nordic Combined, Freestyle, Freeride, Freeski, Ski Mountaineering, and Snowboard, delivered at Utah Olympic Park and partner facilities.

Ownership category

akta.pro rank

Product category

Youth Sports Training and Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Youth ski training
• Snowboard coaching programs
• Competitive winter sports
• Alpine racing programs
• Ski jumping club

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Tuition Fees: Fee-based youth ski and snowboard training programs with tiered pricing based on program intensity, frequency, and athlete level. Programs range from single-day drop-ins to full-time annual commitments spanning multiple disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Park City Ski & Snowboard is a U.S. Ski & Snowboard Certified Gold Club that delivers fee-based ski and snowboard training programs for youth and adult athletes across nine disciplines, including Alpine, Cross Country, Freeride, Freestyle, Freeski, Ski Mountaineering, Ski Jumping, Nordic Combined, and Snowboard. Programs are structured by athlete development stage from introductory youth (ages 4-6) through elite FIS-level competitive teams, plus adult Masters programs, delivered at elite facilities such as Utah Olympic Park and Park City Mountain.

Product overview

Park City Ski & Snowboard (PCSS) is a U.S. Ski & Snowboard Certified Gold Club offering comprehensive youth and adult ski and snowboard training programs. The organization provides discipline-specific programs across Alpine Racing, Cross Country, Ski Jumping, Nordic Combined, Freeride, Freeski, Freestyle, Ski Mountaineering, and Snowboard, structured by athlete development stage from Youth Development (ages 4-6) through Learn to Train (ages 7-12), Train to Compete (ages 12+), and Active for Life Masters (18+). Summer activities include ski jumping, ski mountaineering conditioning, and outdoor sports camps. The program portfolio includes foundational entry programs like Lil' Rippers, Mini Gliders, and GROM, progression programs like Devo and Skills Teams, competitive teams from Regional to FIS Elite levels, and adult Masters programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Racing Programs
• Ski Jumping Programs
• Nordic Combined Programs
• Cross Country Programs
• Snowboard Programs
• Freeride Programs
• Freestyle Programs
• Ski Mountaineering Programs
• Backcountry Training
• Youth Development Programs
• Masters Programs
• Summer Activities
• Scholarships
• Ski Jumping Summer Programs

Quantifiable outcome

• Olympic athlete development - notable alumni include Olympians in ski jumping, snowboarding, and Nordic combined
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Industrial SupplyminorGTM or Marketing PartnerCorporate sponsor providing support for the organization's programs and athlete development initiatives.
• Cole SportminorGTM or Marketing PartnerLocal outdoor retailer partner providing equipment support and sponsorship for PCSS athletes.
• University of Utah HealthminorGTM or Marketing PartnerHealthcare partner providing medical support and wellness resources for athletes.
• SurefootminorGTM or Marketing PartnerEquipment partner providing boot fitting and performance footbed services for athletes.
• Alpine PromotionsminorGTM or Marketing PartnerMerchandise partner operating the PCSS online store for team apparel and gear.
• Utah Olympic Legacy Foundation (UOLF)coreStrategic or Co-development PartnerProvides 25% tuition scholarship for families with gross monthly income under $12,750 ($153,000 annually). Manages Utah Olympic Park facilities used for training. Critical partner enabling access to world-class facilities and financial support for athlete families.
• Woodward Park CitycoreStrategic or Co-development PartnerKey training partner providing terrain park facilities, trampolines, and indoor training environments for freestyle, freeski, and snowboard athlete development.
• U.S. Ski & SnowboardcoreStrategic or Co-development PartnerNational governing body providing certification standards (Gold Club), competition pathways, coaching education, and athlete development framework. PCSS is a certified Gold Club member.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sun Valley Ski Education Foundation: Elite youth ski club in Sun Valley, Idaho delivering Alpine, Nordic, Freestyle, and Snowboard programming with a Gold-equivalent reputation for Olympic and national-team development; closest functional peer to PCSS in athlete-development outcomes.
• Steamboat Springs Winter Sports Club: Colorado-based winter sports club offering Alpine, Freestyle, Nordic, and Snowboard programming with a deep Olympic alumni track record, directly comparable to PCSS in scope and athlete-development model.
• Burke Mountain Academy: Elite independent ski academy in Vermont combining collegiate academics with high-level Alpine and Freestyle training; comparable as a high-end, athlete-development-focused institution, though operating as a boarding school rather than a community club.
• Ski & Snowboard Club Vail: One of the largest U.S. youth winter sports clubs offering multi-discipline Alpine, Freestyle, Freeski, Nordic, and Snowboard training from entry through elite competition, directly comparable to PCSS in mission, business model, and athlete pipeline.
• National Winter Sports Center (formerly Maine Winter Sports Center): Multi-discipline winter sports training organization in the northeastern U.S. offering Nordic, biathlon, Alpine, and Freestyle programming with elite-athlete pathways; comparable in non-profit club structure and competition focus.
• Aspen Valley Ski Club: Long-standing Aspen-based ski club with comparable multi-discipline programming across Alpine, Freestyle, and Snowboard, producing Olympic and World Cup athletes; competes with PCSS for elite families and coaching talent.
• Jackson Hole Ski & Snowboard Club: Wyoming-based multi-discipline winter sports club serving Alpine, Freestyle, Nordic, and Snowboard athletes with strong freeride credentials; comparable in mission and competition pathway to PCSS.
• Stratton Mountain School: Vermont-based winter sports academy and Snowboard program home to PCSS Snowboard Director Rick Shimpeno's career path; offers comparable Alpine, Freestyle, Freeski, and Snowboard development from youth through elite levels.

Emerging players

• Woodward Park City: Action-sports training campus offering trampoline, skate, snow, and digital coaching; a PCSS strategic training partner that also operates adjacent youth programs and camps targeting overlapping freestyle, freeski, and snowboard athletes.

Broad incumbents

• U.S. Ski & Snowboard: The U.S. national governing body for ski and snowboard, of which PCSS is a Gold-certified member club; comparable as the broader ecosystem operator that certifies, sanctions, and funds the elite pipeline PCSS feeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parkcityskiandsnowboard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Ski & Snowboard