Park-Hotel Hagenbeck

What Park-Hotel Hagenbeck does

Park-Hotel Hagenbeck operates a 158-room 4-star Superior hotel in Hamburg's Stellingen district, located directly adjacent to the historic Tierpark Hagenbeck zoo. The property is organized as a German private GmbH under the leadership of Managing Director Joachim Weinlig-Hagenbeck and is operationally aligned with Hospitality Xpeterience GmbH, which also operates The Zipper Hotel & Apartments in Düsseldorf. The hotel's core offering spans eight room categories ranging from Classic Doppelzimmer (~28m²) to the First Class Suite mit Sauna (~110m²), all featuring African or Asian themed décor with handicrafts from those regions. A strategic mutual partnership with Tierpark Hagenbeck provides hotel guests with a 20% discount on zoo and Tropen-Aquarium admission, anchoring a family-leisure positioning while the company also pursues corporate groups during Hamburg trade fairs. Supporting amenities include Restaurant Augila (Hanseatic-international cuisine), the Baobab Bar cocktail lounge, a 170m² fitness and wellness area with saunas, and five event spaces totaling 250m²+ with the Carl Hagenbeck Saal accommodating up to 190 persons.

Revenue is generated primarily through per-room accommodation (€149 business group rate up to €238+ for the First Class Suite), supplemented by F&B, Meetings & Events, wellness, and ancillary fees such as a €25/night dog surcharge. Distribution is direct-to-consumer with emphasis on website booking (best price guarantee, no credit card required), phone and email reservations, and OTA channels; corporate group bookings require a 15-room minimum via a dedicated reservations email. Pricing is promotional-active, with seasonal discounts (up to 25% via NANDU code), a 10% newsletter subscriber discount, and package bundles combining hotel + zoo/exhibition access.

Technology infrastructure is built on the likeMagic AG hotel management platform (Dübendorf, Switzerland), which powers reservations, front office, property management, and integrations to payment processing, digital keys, and CRM. The MyStay digital guest journey enables mobile check-in/check-out, digital payment, WhatsApp communication, and booking management. Guest-facing AI capability is limited to the DialogShift-powered chat function, a third-party NLP service handling website inquiries across chat, email, and phone channels.

Name

Park-Hotel Hagenbeck

Legal name

Park-Hotel Hagenbeck GmbH

Website

https://parkhotel-hagenbeck.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Park-Hotel Hagenbeck operates a 158-room 4-star Superior hotel in Hamburg directly adjacent to Tierpark Hagenbeck zoo, offering themed African/Asian accommodations, F&B, events, and wellness to families, leisure travelers, business groups, and medical visitors.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Conference Retreat Hotels (THAGALAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel Bars & Rooftop Bars (CRANACAL), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Themed boutique hospitality
• Meetings events venue
• Wellness fitness facilities
• Restaurant bar services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Room Accommodation: Primary revenue stream from renting 158 rooms and suites across multiple categories (Classic Doppelzimmer, Deluxe Doppelzimmer, Family Room, Premium Doppelzimmer, Junior Suite, First Class Suite) with rates varying by season, room type, and occupancy. Check-in at 15:00, check-out at 12:00. Dog-friendly with €25 per night surcharge.
2. Restaurant Augila: Full-service restaurant offering seasonal Hanseatic cuisine with international influences. Breakfast served Mon-Fri 06:30-10:30, Sat/Sun/holidays 06:30-12:00. Lunch snack menu 12:00-17:30, warm kitchen 17:30-22:00. Terrace dining available. 10% discount for newsletter subscribers.
3. Baobab Bar: Cocktail bar open Mon-Sat 17:30-00:30, featuring world-traveler ambiance with international drinks, cocktails, Sky Sport, and snack menu. Lounge seating available.
4. Meetings & Events: Event spaces including Carl Hagenbeck Saal (250m², 190 persons, 7m ceiling), Charles Darwin (86m², 60 persons), Jane Goodall (60 persons), Dian Fossey (51m², 30 persons), and Alexander von Humboldt (76m², 40 persons). Services for weddings, corporate events, seminars, and private celebrations with catering capabilities.
5. Fitness & Wellness: Wellness facilities including two saunas, infrared cabin, 170m² fitness area on 5th floor with panoramic views, relaxation room. Partner services with OsteoFIT for osteopathy, chiropractic, and alternative medicine. Free access for hotel guests.
6. Zoo Partnership Discounts: 20% discount on Tierpark Hagenbeck and Tropen-Aquarium tickets purchased at hotel reception for guests. Hotel guests also receive exclusive promotional codes for seasonal deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Park-Hotel Hagenbeck operates as a 158-room 4-star Superior hotel directly adjacent to Tierpark Hagenbeck in Hamburg, offering themed accommodation across eight room categories with African and Asian décor. The hotel runs a full-service restaurant (Augila), a cocktail bar (Baobab), a 5th-floor wellness and fitness area, and five meeting and event venues accommodating 15–190 persons. Supporting services include the MyStay digital guest platform for mobile check-in/out, group business packages, and an exclusive 20% discount partnership with the adjacent Tierpark Hagenbeck zoo.

Product overview

Park-Hotel Hagenbeck operates as a 158-room family and city hotel in Hamburg, Germany, featuring African and Asian themed accommodations. The core offering comprises eight distinct room categories ranging from Classic Doppelzimmer (28 m²) to First Class Suite mit Sauna (110 m²), each designed with exotic decor. Supporting services include Restaurant Augila, Baobab Bar, and a Fitness & Wellness area. The Meetings & Events division provides five versatile conference spaces, with the Carl Hagenbeck Saal as the flagship venue. The hotel maintains a strategic partnership with the adjacent Tierpark Hagenbeck zoo, offering guests exclusive discounts. Digital services are delivered through the MyStay platform, enabling self-service check-in, booking management, and guest communications.

Differentiator

Problem solved

Functional benefit

Brands

• Augila Restaurant: On-site restaurant offering seasonal cuisine with regional specialties and international influences, Hanseatic kitchen with Far Eastern touches.
• Baobab Bar

Products and services

• Classic Doppelzimmer Stylishly furnished double room (approx. 28 m²) in Asian or African style, featuring a coffee and tea station and minibar, available as an entry-level accommodation category.
• Deluxe Doppelzimmer
• Deluxe Doppelzimmer mit Balkon
• Deluxe Doppelzimmer barrierefrei
• Familienzimmer
• Premium Doppelzimmer
• Junior Suite mit Terrasse
• First Class Suite mit Sauna
• Restaurant Augila
• Baobab Bar
• Fitness & Wellness
• Meetings & Events
• Tierisch gute Sommerdeals Seasonal summer promotional package offering up to 25% off daily rates with promotional code NANDU, including breakfast, City Tax, and fitness and wellness access.
• Gruppenangebot für Geschäftsreisen Group business travel package from €149 per room per night for stays of 2+ nights with a minimum 15 rooms, valid through 31.05.2026; includes breakfast buffet, free WiFi, fitness access, 2 parking spaces, and 10% F&B discount.

Quantifiable outcome

• 20% discount on Tierpark Hagenbeck and Tropen-Aquarium admission tickets for hotel guests
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tierpark HagenbeckcoreStrategic or Co-development PartnerExclusive animal partnership providing hotel guests with 20% discount on admission tickets to Tierpark Hagenbeck (1,400+ animals from ~140 species) and Tropen-Aquarium (14,300+ exotic animals). Hotel is located directly adjacent to the zoo, enabling seamless guest experiences. Hotel photography uses Hagenbeck zoo imagery with press office approval.
• likeMagic AGcoreTechnology or IntegrationSoftware-supported hotel management solution and central data management platform powering the Digital Guest Journey. Enables control, monitoring, processing, analysis and evaluation of accommodation processes including reservations, front office, property management, booking, billing, guest entry/exit, communication, hospitality, locking system management, and cleaning management. Data stored on Google servers in Switzerland.
• OsteoFITminorStrategic or Co-development PartnerWellness partner providing on-site services including osteopathy, chiropractic, Heilpraktik (alternative medicine practitioner), and related therapeutic services accessible to hotel guests.
• Hospitality Xpeterience GmbHcoreStrategic or Co-development PartnerHotel group operator managing Park-Hotel Hagenbeck alongside The Zipper Hotel & Apartments (Düsseldorf). Provides shared customer data management for efficient check-in and personalized stays across the hotel group. Managing directors: Otto K. Lindner, Tobias S. Oberdieck.
• The Zipper Hotel & Apartments (Düsseldorf)minorChannel Partner/ Reseller/ DistributorPartner hotel within the Hospitality Xpeterience hotel group, cross-promoted as recommended alternative accommodation option.
• Nürburgring Hotels & FerienparkminorChannel Partner/ Reseller/ DistributorPartner hotel listed in the hotel's partner network section, cross-promoted as recommended accommodation option.
• Vier Jahreszeiten am SchluchseeminorChannel Partner/ Reseller/ DistributorPartner hotel listed in the hotel's partner network section, cross-promoted as recommended accommodation option.
• Golf & Sporthotel WiesenseeminorChannel Partner/ Reseller/ DistributorPartner hotel listed in the hotel's partner network section, cross-promoted as recommended accommodation option.
• The Curve Hotel BayArenaminorChannel Partner/ Reseller/ DistributorPartner hotel listed in the hotel's partner network section, cross-promoted as recommended accommodation option.
• Gerresheim CateringminorImplementation/ SI/ Consulting PartnerLeading catering company in northern Germany operating at Hagenbeck Zoo venues (Dressage Hall, Tropical Aquarium event rooms) providing breakfast, lunch, dinner, and snacks for events with 25+ persons.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motel One Group: Large German design-led mid-scale hotel chain with strong Hamburg presence; competes for price-sensitive leisure and corporate travelers in the same city.
• Lindner Hotels & Resorts: Established German full-service and conference hotel group with multiple German properties; comparable full-service, MICE-heavy operating model across similar 4-star Superior tier.

Emerging players

• Ruby Hotels: European boutique/lifestyle hotel brand with lean operating model and strong design positioning; comparable in design-led, digital-first guest experience philosophy.
• 25hours Hotels: German lifestyle/boutique hotel brand with themed properties; comparable in concept-level storytelling, design differentiation, and urban-leisure targeting, though broader geographic portfolio.
• Althoff Hotels: German collection of individually themed 4-5 star hotels with strong F&B and event offerings; comparable in thematic differentiation, family/leisure positioning, and independent-style operating culture.

Direct peers

• Steigenberger Hotel Hamburg: Long-standing 4-5 star full-service Hamburg hotel with comparable room count, F&B, and conference/event facilities; directly comparable operating model and target segments.
• Westin Hamburg (Elbphilharmonie): Upscale 4-5 star full-service hotel in Hamburg targeting leisure, business and event travelers with comparable MICE infrastructure; competes with Park-Hotel Hagenbeck for Hamburg-bound corporate and leisure demand.
• Grand Elysée Hamburg: 5-star full-service Hamburg hotel known for large conference and event facilities; competes for group and event business overlapping with Park-Hotel Hagenbeck's MICE positioning.
• Atlantic Hotel Hamburg: Iconic 4-star Superior Hamburg city hotel with extensive MICE and F&B offerings; competes for the same corporate group, exhibition attendee, and leisure traveler segments in Hamburg.
• The Fontenay Hamburg: Luxury 5-star lifestyle hotel in Hamburg with full-service amenities and event spaces; relevant peer for high-end leisure and corporate segments in the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkhotelhagenbeck
• LinkedInlinkedin.com/company/park-hotel-hagenbeck
• Instagraminstagram.com/parkhotelhagenbeck

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park-Hotel Hagenbeck