Like Magic
Like Magic AG is a Swiss SaaS company that provides a modular digital guest journey and hotel operations platform, integrating with leading PMS, payment, and access-control systems to serve hotels, hotel groups, and serviced apartment operators across DACH and Europe.
- Company typePrivate
- Founded2023
- HeadquartersDübendorf, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Like Magic does
Like Magic AG (legal name: likeMagic AG) is a Swiss hospitality technology company headquartered in Dübendorf, Switzerland that sells a modular, open-architecture SaaS platform unifying the digital guest journey and back-of-house hotel operations. The platform sits on top of existing Property Management Systems and integrates with payment processors, access control systems, communication channels, and AI partners; core capabilities include digital check-in and check-out, digital keys, omnichannel guest messaging, smart payments, upselling, plus a staff-facing operations layer covering guest journey monitoring, task automation, housekeeping management, and realtime staff communication. The product is packaged in two subscription tiers — Core from €350/month and Platform from €400/month — with add-on modules for booking engine, digital/wallet keys, kiosks, and enhanced messaging.
The company originates from a 2021 corporate venture of the Swiss hospitality operator SV Group, built originally for the Stay KooooK hotel brand, and was formally spun out and incorporated as likeMagic AG in 2023. It operates a sales-led, demo-first go-to-market targeting three primary segments: hotel groups and chains, independent boutique and mid-size hotels, and serviced apartment / aparthotel operators, with named customers including Coucou&Co (Nonanteneuf), Peak Stay, Hotel Sandkorn, Revier Hospitality Group, and Lofthotel. Geographic focus is DACH (Switzerland, Germany, Austria) with early expansion into France and UK-relevant GDPR compliance; the company employs roughly 18-20 people across sales, engineering, product, customer success, and growth/marketing functions.
Like Magic firmographics
Firmographics- Name
- Like Magic
- Legal name
- likeMagic AG
- Website
- https://likemagic.tech
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Like Magic AG is a Swiss SaaS company that provides a modular digital guest journey and hotel operations platform, integrating with leading PMS, payment, and access-control systems to serve hotels, hotel groups, and serviced apartment operators across DACH and Europe.
- Ownership category
- akta.pro rank
Like Magic industry classification
Industry- Product category
- Hotel Operations and Guest Experience Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Check-in/Check-out & Keyless Entry (THALACAG)
- akta.pro secondary industry
- Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental) (HSAHAEAF)
Keywords
Where Like Magic is headquartered
LocationHeadquarters
- HQ city
- Dübendorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Like Magic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Core Tier: Base subscription tier providing digital guest journey features including digital check-in/out, guest directory, omnichannel communication, upselling, and smart payments. Minimum monthly fee of €350 with annual billing option offering 10% discount.
- SaaS Subscription - Platform Tier: Premium tier including all Core features plus operational tools such as guest journey monitoring, task management, housekeeping, advanced PMS sync, and managed API. Minimum monthly fee of €400 with annual discount.
- Add-on Modules: Optional add-ons available on both tiers including Booking Engine, Digital Keys, Wallet Keys, Kiosk, and enhanced Messaging (SMS/WhatsApp/Email). Sold as incremental revenue on top of base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core: Digital guest journey essentials at €350/month minimum |
| Subscription | Monthly | Platform: Full guest journey + operations at €400/month minimum |
| Subscription | Monthly | Add-on modules: Booking Engine, Digital Keys, Wallet Keys, Kiosk, SMS/WhatsApp/Email Messaging |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Like Magic product offering
Product offeringCore offering
Like Magic sells a modular, open-architecture SaaS platform that sits on top of existing Property Management Systems to deliver a unified digital guest journey and hotel operations layer. It provides digital check-in/out, omnichannel guest communication, digital keys, smart payments, upselling, and AI-assisted staff task automation for hotels, hotel groups, and serviced apartments.
Product overview
LIKE MAGIC is a guest experience and hotel operations platform comprising two main packages (Core and Platform) plus modular add-ons. The Core package (€350/month) provides the digital guest journey: digital check-in/out, omnichannel communication, upselling, and smart payments. The Platform package (€400/month) adds the Operations Platform for staff: guest journey monitoring, task management, housekeeping, and advanced integrations with Managed API. Add-on modules available on both tiers include Booking Engine, Digital Keys, Wallet Keys, Kiosk, and Messaging (SMS/WhatsApp/Email). The platform is built on a modular, open-architecture design enabling integration with multiple Property Management Systems (Apaleo, Mews, Oracle), payment providers (Adyen, Datatrans), and 15+ access control systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Package
Quantifiable outcome
- 3-minute check-in time vs traditional front desk processes
- +4 more outcomes
Companies that use Like Magic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Like Magic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability5 records
Feature6 records
Like Magic partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and supporting.
- Opera Cloud (Oracle Hospitality)corePMS integration partner enabling LIKE MAGIC to sit on top of Opera Cloud for guest journey management. Check-in Wizard feature currently available for Opera Cloud users.
- ApaleocorePMS integration with open API architecture. Service Overview feature currently available for apaleo users.
- MewscorePMS and payments integration enabling seamless guest management for Mews users.
- AdyencorePayment processing integration for secure transaction handling including pre-authorizations and check-out payments.
- SaltocoreDigital key integration enabling PIN pad access control, crucial for serviced apartment operators with high-volume check-ins.
- DormakabacoreAccess control system integration for digital key management and secure room access.
- Assa AbloycoreDigital key integration partner providing access control solutions across multiple lock brands.
- WhatsAppcoreCommunication channel integration enabling real-time 2-way messaging with guests via WhatsApp, with high adoption among business travelers.
- OnsaimajorAI integration partner for automated guest communication and service optimization.
- D3X.aimajorAI partner for enhancing guest communication automation and operational efficiency.
- aileanmajorAI integration partner focused on guest experience enhancement.
- Booking.comcoreOTA channel integration for seamless booking communication and guest management.
- DatatranscorePayment processing integration for secure online transactions.
- PayonesupportingPayment processing partner for German-speaking markets.
- HäfelesupportingAccess control system integration for digital key management.
- NukisupportingSmart lock integration for digital key solutions in smaller properties.
- RemoteLocksupportingCloud-based access control platform integration.
- SevenRoomssupportingTable booking software integration for F&B services.
- OpenTablesupportingRestaurant reservation system integration.
- TrustYousupportingPost-stay review and feedback integration.
- LooponsupportingPost-stay communication and review management.
- TripteasesupportingInternet booking engine and direct booking optimization.
- Google Tag ManagersupportingAnalytics integration for marketing tracking.
- PrismicsupportingContent management system for branded guest experiences.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Like Magic competitors and assessment
Company assessmentDirect peers
- Cloudbeds: PMS and guest experience platform targeting independent hotels and groups with digital check-in, upselling, messaging, and payment tools bundled into one suite, directly overlapping Like Magic's offering.
- Mews: Cloud-native PMS that natively bundles digital check-in/out, guest communication, payments, and digital keys. Direct competitor in the modern hospitality platform layer that Like Magic integrates on top of.
- Apaleo: Open API PMS platform with its own digital guest journey and app-store ecosystem. Like Magic is both an integration partner and a partial competitor as Apaleo expands native guest-experience capabilities.
- Oaky: Hotel upselling and personalization platform that competes directly with Like Magic's Smart Upselling Engine and pre-arrival revenue modules for the same hospitality buyer.
- Akia: Guest experience and messaging platform for hotels offering digital check-in, upsells, and team chat, closely comparable to Like Magic's guest journey and operations modules for independent hotels.
Emerging players
- HiJiffy: AI-powered guest communication and concierge platform for hotels; competes with Like Magic's WhatsApp/SMS messaging and AI integration layer (Onsai, D3X.ai).
- Asksuite: AI-driven hotel messaging and direct booking solution that overlaps with Like Magic's omnichannel communication and Booking Engine add-on modules.
- Quicktext: AI concierge and messaging platform for hotels, comparable to Like Magic's AI-powered guest communication and upselling features for boutique and chain operators.
Broad incumbents
- Shiji Group: Global enterprise hospitality technology platform offering PMS, POS, payments, and guest-experience solutions; competes broadly with Like Magic especially in the hotel group and chain segment.
- Oracle Hospitality (Opera Cloud): Enterprise PMS and hospitality suite used by large hotel chains; Like Magic's Check-in Wizard feature sits on top of Opera Cloud, but Oracle's own guest-experience roadmap represents a competitive threat at the high end.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Like Magic social profiles
Digital presenceLike Magic compliance and trust
Trust signalCompliance1 record
Like Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Like Magic leadership team
Management profileNumber of profiles
Profiles12 records
Like Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Like Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Like Magic
What does Like Magic do?
Like Magic sells a modular, open-architecture SaaS platform that sits on top of existing Property Management Systems to deliver a unified digital guest journey and hotel operations layer. It provides digital check-in/out, omnichannel guest communication, digital keys, smart payments, upselling, and AI-assisted staff task automation for hotels, hotel groups, and serviced apartments.
Is Like Magic a public or private company?
Like Magic is a private company. It is classified as corporate owned and is currently operating.
When was Like Magic founded?
Like Magic was founded in 2023. It employs 11 to 50 people.
Where is Like Magic based?
Like Magic is headquartered in Dübendorf, Switzerland, in the Europe region.
How does Like Magic make money?
Three revenue lines are on record. SaaS Subscription - Core Tier is the primary driver. The others are saaS Subscription - Platform Tier and add-on Modules.
Who are Like Magic's main competitors?
Direct peers on record are Cloudbeds, Mews, Apaleo, Oaky and Akia. Emerging players are HiJiffy, Asksuite and Quicktext. Broad incumbents are Shiji Group and Oracle Hospitality (Opera Cloud).
Does Like Magic have an API?
Yes. LIKE MAGIC offers API Support as a service desk request type, indicating developer/API support is available. The Platform tier includes Managed API as a feature. The platform is described as having an 'open API architecture' and 'modular, open-architecture design' enabling integrations. A Confluence-based knowledge base and documentation system supports the API ecosystem. Developer documentation is at likemagic.atlassian.net/wiki/spaces/MAGIC.
What industry is Like Magic in?
Like Magic's product category is Hotel Operations and Guest Experience Software. Its primary akta.pro industry code is THALACAG, Digital Check-in/Check-out & Keyless Entry, with a secondary code of HSAHAEAF, Remote Access, Guest & Temporary Credential Management (Airbnb/Short-Term Rental). Its NAICS code is 5182 and its SIC code is 7372.