Parraxaxa
Parraxaxá is a privately held traditional Northeastern Brazilian restaurant operating two dine-in locations in Recife (Casa Forte and Boa Viagem), serving regional cuisine to local consumers via in-person dining, iFood delivery, and WhatsApp ordering.
- Company typePrivate
- Founded-
- HeadquartersRecife, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Parraxaxa firmographics
Firmographics- Name
- Parraxaxa
- Legal name
- Restaurante Parraxaxá
- Website
- https://parraxaxa.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parraxaxá is a privately held traditional Northeastern Brazilian restaurant operating two dine-in locations in Recife (Casa Forte and Boa Viagem), serving regional cuisine to local consumers via in-person dining, iFood delivery, and WhatsApp ordering.
- Ownership category
- akta.pro rank
Parraxaxa industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Parraxaxa is headquartered
LocationHeadquarters
- HQ city
- Recife
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Parraxaxa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Distribution channels5 records
Marketing channels3 records
Parraxaxa product offering
Product offeringCore offering
Parraxaxá is a traditional Northeastern Brazilian (Nordestina) cuisine restaurant operating two dine-in locations in Recife, Brazil: Casa Forte and Boa Viagem. The restaurant sells regional dishes on-premises and extends its reach through home delivery via the iFood platform and WhatsApp ordering, with daily operations from 11h30 to 22h and extended weekend hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurante Parraxaxá - Dining Service Traditional Northeastern Brazilian cuisine (Cozinha Típica Nordestina) served on-premises at two restaurant locations in Recife: Casa Forte (open Mon-Sat 11h30-22h, Sun 7h-22h) and Boa Viagem (open Mon-Sat 11h30-22h, Sun 11h30-22h), targeting local diners and visitors seeking regional dishes.
- Delivery Service Home delivery service available daily from 11h to 22h (and from 8h on Saturdays and Sundays), offered through the iFood marketplace for both Zona Norte (Casa Forte/Santana) and Zona Sul (Boa Viagem) coverage areas, targeting customers within delivery range who prefer regional cuisine at home.
Companies that use Parraxaxa
Customer profileIdeal customer profiles1 record
Parraxaxa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Parraxaxa competitors and assessment
Company assessmentEmerging players
- Restaurante Capadócia: Capadócia is a Brazilian regional/ethnic restaurant brand with locations in Northeastern Brazil including Recife, focusing on traditional Northeastern cuisine in a similar sit-down format. It is comparable to Parraxaxá because it targets the same regional cuisine occasion with a similar multi-location dine-in model in overlapping Northeastern geographies.
Broad incumbents
- Madero: Madero is a Brazilian gourmet burger and casual dining chain with 200+ locations across Brazil. While its menu differs, it competes for the same mid-priced dine-in family occasions in Brazilian shopping districts and operates a comparable multi-location, dine-in + delivery business model, including iFood integration.
- Fasano: Fasano is a long-established Brazilian restaurant group operating traditional and Italian cuisine venues in São Paulo and other major cities. While more upscale than Parraxaxá, it competes in the traditional Brazilian/regional cuisine category and represents the type of established brand that anchors consumer expectations for traditional cuisine dining.
- Habib's: Habib's is Brazil's largest Arabic-origin fast-food chain with hundreds of locations across the country. It competes for Brazilian middle-class dining occasions, especially lunch and family meals, and operates at a lower price point that can pull price-sensitive customers away from traditional sit-down restaurants like Parraxaxá.
- Spoleto: Spoleto is a Brazilian fast-casual Italian pasta chain operating inside shopping malls and food courts across Brazil. While cuisine differs, it competes directly for the mall/shopping-adjacent quick-service lunch and dinner occasions that traditional restaurants like Parraxaxá also target.
- Sal e Brasa: Sal e Brasa is a Brazilian steakhouse/grill chain with multiple locations across Brazil. It competes for the same dine-in family and group occasions as Parraxaxá, including in Northeastern cities, and uses a comparable multi-location sit-down format with delivery integration.
- Outback Steakhouse Brasil: Outback Brasil operates a large chain of casual dining steakhouses across Brazilian cities including Recife. It competes for the same dine-in family and group occasions, uses iFood and proprietary delivery channels, and represents the type of national incumbent that pressures independent regional restaurants on visibility and traffic.
- Paris 6: Paris 6 is a Brazilian casual dining chain known for themed decor and broad menus, with multiple locations across Brazil. It targets similar middle-class family and friend-group dining occasions and represents the kind of national casual-dining incumbent that competes with regional restaurants for the same discretionary spend.
Others
- iFood: iFood is Brazil's dominant food delivery marketplace and a direct technology/distribution partner to Parraxaxá rather than a competitor. Comparable because it is the primary channel through which Parraxaxá captures delivery demand, and its commission economics, ranking algorithms, and promotional policies directly shape the restaurant's delivery unit economics.
Direct peers
- Coco Bambu: Coco Bambu is one of Brazil's largest Brazilian-cuisine restaurant chains, specializing in seafood and regional dishes across dozens of locations nationwide. It is the closest direct peer to Parraxaxá because both anchor their brands around traditional/regional Brazilian cuisine served in a multi-location, full-menu restaurant format targeting middle-class and family dining occasions.
Market position
Customer concentration
Parraxaxa social profiles
Digital presenceParraxaxa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parraxaxa leadership team
Management profileNumber of profiles
Parraxaxa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parraxaxa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parraxaxa
What does Parraxaxa do?
Parraxaxá is a traditional Northeastern Brazilian (Nordestina) cuisine restaurant operating two dine-in locations in Recife, Brazil: Casa Forte and Boa Viagem. The restaurant sells regional dishes on-premises and extends its reach through home delivery via the iFood platform and WhatsApp ordering, with daily operations from 11h30 to 22h and extended weekend hours.
Is Parraxaxa a public or private company?
Parraxaxa is a private company. It is classified as unknown and is currently operating.
When was Parraxaxa founded?
Parraxaxa was founded in -1. It employs 11 to 50 people.
Where is Parraxaxa based?
Parraxaxa is headquartered in Recife, Brazil, in the Latin America region.
Who are Parraxaxa's main competitors?
Restaurante Capadócia is listed as an emerging player. Broad incumbents are Madero, Fasano, Habib's, Spoleto, Sal e Brasa, Outback Steakhouse Brasil and Paris 6. iFood is listed as an others. Coco Bambu is listed as a direct peer.
Does Parraxaxa have an API?
No public API is recorded for Parraxaxa.
What industry is Parraxaxa in?
Parraxaxa's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5810.