Passionflower Design

What Passionflower Design does

Passionflower Design is a brick-and-mortar retail florist and gift shop located at 128 E Broadway in downtown Eugene, Oregon. Founded around 1995 in a small railcar retail space before relocating to its current downtown storefront, the company operates a curated retail concept spanning plants, handcrafted terrariums, clothing, accessories, jewelry, and home goods. Since 2018 it has operated under the ownership of Elizabeth Todd Inc, retaining creative direction under Marianne Fox. The firm is staffed by approximately 10 employees and maintains direct-to-consumer distribution through both in-store browsing and an e-commerce site with same-day local delivery within the Eugene/Springfield area (orders cutoff at 12:00 PM).

Name

Passionflower Design

Legal name

Passionflower Design

Website

https://passionflowerdesign.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Passionflower Design is a brick-and-mortar florist and gift shop in downtown Eugene, Oregon, specializing in handcrafted terrariums and curated plants, clothing, accessories, jewelry, and home goods sourced from local and regional vendors.

Ownership category

akta.pro rank

Product category

Retail Florist & Gift Shop

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Retail florist
• Terrarium design
• Gift shop
• Home decor
• Local artisan goods

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail merchandise sales: The company generates revenue through the sale of physical products including plants, terrariums, clothing, accessories, jewelry, and home goods from its retail storefront and via online ordering.
2. Custom terrarium creation: Passionflower Design creates personalized, unique terrariums in-store by their creative team, available for in-store purchase and delivery. Each terrarium is a one-of-a-kind creation using succulents, air plants, sand, rocks, shells, minerals, wood, bones, moss, and feathers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Passionflower Design is a brick-and-mortar retail florist and gift shop in downtown Eugene, Oregon, that sells handcrafted terrariums (Small, Medium, and Large) built in-store by its creative team, along with plants, clothing, accessories, jewelry, and home goods sourced from local Eugene and Oregon vendors. The company also operates an e-commerce website offering online ordering with local delivery within the Eugene/Springfield area.

Product overview

Passionflower Design is a retail florist and gift shop offering a curated selection of plants, terrariums, clothing, accessories, jewelry, and home goods. The core product line centers on handcrafted terrariums (Small, Medium, and Large), which are personalized, unique gifts made in-store by their creative team using succulents, air plants, and natural materials. The company also carries merchandise from local Eugene and Oregon vendors, and operates sister stores in Albany and Corvallis under the Elizabeth Todd Inc. family.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Terrarium A compact, easy-care living arrangement of succulents and air plants, constructed with sand, rocks, shells, minerals, wood, bones, moss, feathers, and other natural materials. Priced at $40.00 and available in-store or for local delivery; each piece is unique, with photos shown as examples only.
• Medium Terrarium A mid-sized terrarium featuring easy-care succulents and air plants, built with natural materials including sand, rocks, shells, minerals, wood, bones, moss, and feathers. Priced at $60.00 and available in-store or for local delivery; each piece is unique and photos are examples only.
• Large Terrarium A spacious terrarium featuring easy-care succulents and air plants with natural decorative elements such as sand, rocks, shells, minerals, wood, bones, moss, and feathers. Priced at $80.00 and available in-store or for local delivery; each piece is unique and photos are examples only.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Elizabeth Todd InccoreStrategic or Co-development Partner · 1 January 2018Passionflower Design joined the Elizabeth Todd Inc family in 2018, continuing to operate under its own brand while benefiting from the corporate structure. The company maintains its creative vision under Marianne Fox while operating under the parent company's ownership.
• Restyle AlbanyminorChannel Partner/ Reseller/ DistributorSister store connection - Restyle Albany is part of the same retail ecosystem as Passionflower Design, connected through Elizabeth Todd Inc.
• Restyle CorvallisminorChannel Partner/ Reseller/ DistributorSister store connection - Restyle Corvallis is part of the same retail ecosystem as Passionflower Design, connected through Elizabeth Todd Inc.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lula's Garden: Specialty succulent and air-plant garden retailer selling curated living arrangements and terrariums as gifts and home décor online. Comparable because both sell ready-made living succulent and air-plant arrangements as giftable home décor, directly overlapping with Passionflower's core terrarium offering.
• The Bouqs Co. Direct-to-consumer floral and plant delivery company offering bouquets, plants, and gifts with a national online ordering platform. Comparable because both sell fresh and living botanical products to gift-giving consumers, though Bouqs operates at national scale online versus Passionflower's local retail.
• Bloomscape: Online plant retailer delivering potted houseplants (including succulents) and planters nationwide with a focus on easy-care living arrangements. Comparable because both sell ready-to-display indoor living plant products to gift-giving and home-decor consumers.
• The Sill: Online-first plant retailer selling houseplants, succulents, and curated pots directly to consumers with a strong brand and educational content. Comparable because both target consumers seeking distinctive indoor plants and living décor, though The Sill is national and online-only versus Passionflower's local retail-plus-delivery model.
• UrbanStems: Online floral and plant delivery brand selling bouquets, plants, and curated gift sets to consumers. Comparable because both target modern consumers seeking distinctive botanical and gift products, with overlapping use cases in gifting and home décor.

Broad incumbents

• West Elm: National home furnishings retailer offering curated home goods, accessories, and a growing indoor plants and planters assortment. Comparable because West Elm sells the same home décor, accessories, and indoor botanical products that complement Passionflower's home goods and terrarium assortment.
• 1-800-Flowers.com: Large national floral and gift retailer offering flowers, plants, and gift baskets across multiple brands (including Plants.com). Comparable as a broad incumbent in the same retail florist and gift category that Passionflower operates in, but at national scale with significantly broader assortment and delivery.
• Teleflora: Floral wire service connecting local florists to national ordering and delivery, offering arrangements and plants through a network of independent member florists. Comparable because Passionflower is a local retail florist in the same category Teleflora serves via its member-florist network.
• Terrain: Garden- and home-focused retail concept owned by Anthropologie/URBN, offering plants, garden supplies, and curated home goods across a national store and e-commerce footprint. Comparable because Terrain sells a similar mix of indoor plants, terrariums, and curated home décor items that overlap directly with Passionflower's assortment.
• FTD (Florists' Transworld Delivery): Established national floral and gift wire service and retailer offering arrangements, plants, and gift baskets across the U.S. Comparable as a broad incumbent operating in the same retail florist category, with overlapping plants-and-gifts consumer use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passionflower-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passionflower Design