PASSIONLIFE MINISTRIES

What PASSIONLIFE MINISTRIES does

PassionLife Ministries is a 501(c)(3) Christian nonprofit organization founded in 2012 and headquartered in Roswell/Marietta, Georgia, that mobilizes churches and trained volunteers ("Good Samaritans") to conduct pregnancy crisis intervention and pro-life ministry in countries with the highest global abortion rates. The organization operates across Latin America (26 of 33 Central and South American countries reached), India (9+ staff trips), China, Vietnam, Romania, Russia, Cuba, and several African nations including Liberia, Mozambique, Zimbabwe, Zambia, Uganda, and Nigeria. Its core programmatic offering is the "Gospel of Life" framework paired with the "Four Questions" training method (TREASURE, REJECT, PROCLAIM, RESCUE), which equips local church leaders to counsel women in crisis pregnancies using Scripture, science, and portable handheld ultrasound demonstrations. Supporting programs include the Ambassador grassroots representative program, "Storming the Strongholds" church events, the PassionLife Podcast, downloadable educational resources translated into 20+ languages, and field partnerships such as Soplo de Vida in Cuba.

The organization does not maintain proprietary technology beyond a standard WordPress website, email and SMS communication tools, and portable ultrasound hardware used in field counseling. There is no software platform, no mobile application, no API, and no AI/ML capability disclosed. Its brand and reach are anchored in codified training content, a multilingual resource library, and a distributed volunteer network rather than in technology infrastructure. Credibility is reinforced through ECFA accreditation, the GuideStar Platinum Seal of Transparency, and the Charity Navigator Encompass designation, with EIN 61-1688122.

PassionLife's revenue model is entirely donation-driven with no commercial pricing. Funding comes from individual donors (one-time and recurring), donor-advised fund contributions routed through Fidelity Charitable, Schwab Charitable, Vanguard Charitable, National Christian Foundation, Raymond James Charitable, and Bank of America Charitable Gift Fund, plus planned/legacy estate gifts and text-to-give campaigns. Distribution and outreach operate through direct website donations, international mission trips, the Ambassador volunteer network, the podcast, blog content, Rumble and YouTube video channels, and SMS supporter updates. The organization is led by President John Ensor with a small staff of approximately six including Director of Mission Advancement Tammy De Armas, Director of Latin American Initiatives Jeannie Pernia, and mission lead Mark Nicholson.

Name

PASSIONLIFE MINISTRIES

Legal name

PassionLife Ministries

Website

https://passionlife.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PassionLife Ministries is a 501(c)(3) Christian nonprofit founded in 2012 in Georgia that trains church leaders worldwide to conduct pregnancy crisis intervention and pro-life ministry in high-abortion-rate countries. It funds operations entirely through donations, donor-advised funds, and planned giving.

Ownership category

akta.pro rank

Product category

Pro-Life Religious Ministry Services

NAICS

Religious Organizations (8131), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industry

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Pro-life ministry
• Pregnancy crisis intervention
• Church mobilization training
• Gospel of life education
• International missions

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization, PassionLife generates revenue primarily through individual donations, recurring gifts, and one-time contributions from supporters. The organization accepts donations via its website, through donor-advised funds, and via text-to-give campaigns.
2. Donor-Advised Fund (DAF) Giving: PassionLife accepts gifts through donor-advised funds at major financial institutions including Fidelity Charitable, Schwab Charitable, Vanguard Charitable, and others. This allows donors to receive immediate tax benefits while directing funds to the organization over time.
3. Planned Giving and Legacy Gifts: The organization offers planned giving options, encouraging supporters to include PassionLife in their estate planning for long-term financial support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PassionLife Ministries equips Christian churches and leaders worldwide to conduct pregnancy crisis intervention and share the "Gospel of Life" through the "Four Questions" reproducible training methodology. The organization provides training, mission trips, an Ambassador Program, events, podcast/media content, and donor-advised fund giving mechanisms to mobilize support for women in crisis pregnancies in countries with the highest abortion rates.

Product overview

PassionLife Ministries is a Christian nonprofit organization that operates as a single integrated ministry rather than a platform-plus-modules architecture. The core offering is 'The Gospel of Life' framework combined with 'Four Questions Training' that teaches participants to TREASURE human life, REJECT abortion, PROCLAIM forgiveness, and RESCUE the innocent. Supporting programs include an Ambassador Program for church engagement, Storming the Strongholds local events, a PassionLife Podcast, SMS-based Text Updates for supporters, and Resources including books and materials. The organization also facilitates Donor Advised Fund giving as a charitable giving option. These programs work together to advance the pro-life message internationally through teaching, training, crisis intervention, and community mobilization.

Differentiator

Problem solved

Functional benefit

Products and services

• The Gospel of Life A teaching framework that combines Scripture and science to teach the value of life, train people in crisis intervention, and introduce pregnancy crisis intervention models for Christian leaders and churches worldwide.
• Four Questions Training A reproducible training method that teaches participants to TREASURE human life, REJECT abortion, PROCLAIM forgiveness, and RESCUE the innocent one mother at a time, designed for rapid multiplication among Christian leaders and churches.
• PassionLife Podcast A podcast featuring discussions with pro-life leaders, mission updates, biblical teaching, and testimonials including topics such as "Finding Rest For Your Soul" and stories from the mission field. Available on the website with video and audio formats.
• Resources (Books and Materials) Educational materials including 'The Great Work of the Gospel' book and other pro-life resources available for download in 20+ languages through the website.
• Donor-Advised Fund (DAF) Giving A charitable giving vehicle that provides immediate tax benefits while allowing donors to direct funds to PassionLife over time, supported through major financial institutions including Fidelity Charitable, Schwab Charitable, Vanguard Charitable, National Christian Foundation, Raymond James Charitable, and Bank of America Charitable Gift Fund.

Quantifiable outcome

• 26 of 33 countries in Latin America reached with pro-life message
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fidelity CharitableminorOthersDonor-advised fund partner allowing Fidelity account holders to recommend grants to PassionLife through their charitable accounts.
• Schwab CharitableminorOthersDonor-advised fund partner enabling Schwab clients to direct donations to PassionLife.
• Vanguard CharitableminorOthersDonor-advised fund partner providing Vanguard investors an avenue to support PassionLife.
• National Christian FoundationminorOthersChristian-focused donor-advised fund allowing faith-based donors to support PassionLife.
• Raymond James CharitableminorOthersDonor-advised fund partner for Raymond James clients seeking to give to PassionLife.
• Bank of America Charitable Gift FundminorOthersDonor-advised fund option for Bank of America clients.
• Soplo de Vida (Cuba)coreStrategic or Co-development PartnerLocal ministry ('Breath of Life') founded by Dr. Annia Gonzalez-Cruz in Cuba after training by PassionLife. Provides home visits, ultrasounds, classes, and Bible studies for mothers. The first organized pregnancy help service in Cuba, representing the fruit of PassionLife's mission work.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Priests for Life: Priests for Life is a Catholic pro-life ministry focused on ending abortion through clergy-led advocacy, education, and pastoral care. It is directly comparable to PassionLife in faith-based, gospel-centered messaging on abortion and operates internationally, though primarily through Catholic rather than evangelical channels.
• Care Net: Care Net is a US-based nonprofit network of pregnancy resource centers providing pregnancy decision coaching, ultrasounds, and material assistance. It is directly comparable to PassionLife in mission and methodology, though more US-domestic focused. Both organizations train local volunteers to deliver pregnancy crisis support from a faith-based perspective.
• 40 Days for Life: 40 Days for Life runs coordinated prayer and community campaigns outside abortion facilities globally, including in Latin America, Eastern Europe, and Africa. It is a direct peer in the international faith-based pro-life mobilization space, sharing PassionLife's church-driven, volunteer-led approach and overlapping geography.
• Human Life Alliance: Human Life Alliance produces educational materials, exhibits, and training resources for pro-life pregnancy resource centers and churches. It is directly comparable to PassionLife in equipping local churches and pregnancy centers with reproducible training content, though it focuses on US distribution of materials rather than direct international field ministry.
• Life International: Life International trains indigenous Christian leaders to establish pregnancy resource centers and post-abortion ministries, primarily in Africa and Eastern Europe. It is directly comparable to PassionLife in mission model, target geographies, and methodology of equipping local church leaders to lead pro-life ministry in countries with high abortion rates.
• Students for Life of America: Students for Life is a youth-focused pro-life organization training college and high school students in advocacy, sidewalk outreach, and pregnancy resource center support. It is directly comparable in its training-the-next-generation model and shares PassionLife's emphasis on reproducible volunteer training for crisis intervention.
• Live Action: Live Action is a pro-life media and advocacy organization producing investigative journalism, films, and digital content on abortion. It is directly comparable in faith-rooted messaging and overlaps with PassionLife's media approach (podcast, video content, Rumble presence), though it focuses more on US investigative work than international training.

Broad incumbents

• Heartbeat International: Heartbeat International is the largest US-based network of pregnancy help centers and a global affiliate network. It directly overlaps with PassionLife's pregnancy crisis intervention model and serves as the umbrella for many of the clinics PassionLife's staff have worked at (e.g., Heartbeat of Miami). It is a broader incumbent operating a wider portfolio of resources and centers.
• National Right to Life: National Right to Life is the oldest and largest US pro-life organization, operating as a federation of state affiliates and an advocacy/policy body. It is a broader incumbent with US policy focus rather than international field ministry, but it shapes the same donor ecosystem PassionLife draws from and provides comparative context for the pro-life nonprofit landscape.
• Focus on the Family: Focus on the Family is a large US evangelical organization with international affiliates addressing family issues including sanctity of life. It is a broader incumbent operating across multiple family-related causes (marriage, parenting, adoption, pro-life) rather than specializing in international pro-life training.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/passionlife
• YouTuberumble.com/c/c-2448230
• LinkedInlinkedin.com/company/passionlife-ministries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about PASSIONLIFE MINISTRIES