Human Life Alliance

What Human Life Alliance does

Human Life Alliance (HLA) is a Minneapolis, Minnesota-based 501(c)(3) nonprofit organization founded in 1977 (or 1978 per alternative sources) that produces pro-life educational publications and resources. Its core products are print and digital magazines (She's a Child Not a Choice, This Is Not Your Only Choice street magazine in English and Spanish, FRAGILE campus magazine, Just4Girls/Just4Guys, The Truth About Planned Parenthood, Imposed Death), an extensive fact-card catalog covering fetal development, abortion risks, contraception, and STIs, plus fact sheets, DVDs, posters, stickers, bumper stickers, a comic book (Life Begins), a blog (Inform), and a newsletter (HLA Action News). HLA's technology stack consists of an e-commerce storefront on humanlife.org powered by Givecloud for donations and purchases, Constant Contact for email marketing, and dedicated micro-sites for Just4Girls/Just4Guys (j4gmagazine.com) and FRAGILE (studentmag.org).

HLA serves a multi-segment audience including sidewalk counselors at abortion facilities, pregnancy resource centers, churches and community organizations, high school and college students and educators, and individual pro-life donors. Distribution is community-led: materials reach end users through grassroots partner networks rather than top-down advertising. Revenue is generated entirely through charitable contributions — recurring monthly donations via the Allies for Life program, one-time gifts, IRA charitable rollovers, securities and stock donations, real estate gifts, life insurance donations, and legacy bequests — supplemented by suggested-donation pricing on publications. The organization reports cumulative outreach of 240.9 million people across all 50 U.S. states, 88 countries, and all 7 continents since beginning its printed educational campaigns in 1990.

Name

Human Life Alliance

Legal name

Human Life Alliance

Website

https://humanlife.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Human Life Alliance is a Minneapolis-based 501(c)(3) nonprofit founded in 1977 that produces pro-life educational publications, fact cards, and digital resources for sidewalk counselors, pregnancy centers, churches, campus groups, and individual donors.

Ownership category

akta.pro rank

Product category

Pro-life Educational Publications

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Pro-life education
• Educational publications
• Nonprofit advocacy
• Pregnancy resources
• Sexual risk avoidance

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors contributing one-time or recurring gifts. Organization is a 501(c)(3) tax-deductible nonprofit. Supports monthly 'Allies for Life' program, one-time gifts, and multi-year leadership pledges.
2. IRA Charitable Rollover: Qualified charitable distributions from IRAs for donors 70½ or older, processing up to $100,000 transfers directly to HLA. Does not qualify for charitable deduction but can reduce required minimum distributions.
3. Securities and Stock Donations: Gifts of appreciated securities bypass capital gains taxes. Donors transfer to designated broker account (Independent Financial Group LLC, Account 5HQ-042929, DTC 0443). HLA issues tax receipts for full transactional amount.
4. Real Estate Gifts: Charitable gifts of real estate providing income tax deductions while avoiding capital gains. Includes options for income-producing properties and Charitable Lead Trusts.
5. Life Insurance Donations: Three methods: designate HLA as beneficiary, transfer policy ownership with ongoing premium payments, or charitable gift annuity/charitable remainder trust options.
6. Legacy Bequests: Charitable bequests through wills and estate planning, providing flexible funding for HLA's long-term mission after donor's passing.
7. Publication Sales: Sale of pro-life educational materials including magazines, fact cards, fact sheets, DVDs, posters, stickers, and bumper stickers. Materials available in various quantities with suggested donation pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Human Life Alliance is a 501(c)(3) nonprofit that produces and distributes pro-life educational publications—including magazines, fact cards, fact sheets, DVDs, posters, stickers, and bumper stickers—covering abortion, assisted suicide, euthanasia, and sexual risk avoidance. The organization sells these materials through its e-commerce website and supports them via donor-funded monthly giving programs, equipping sidewalk counselors, pregnancy centers, churches, campus groups, students, and community members.

Product overview

Human Life Alliance offers a comprehensive portfolio of pro-life educational publications and resources. The core offerings include magazine publications (She's a Child Not a Choice, This is Not Your Only Choice Street Magazine, FRAGILE Campus Magazine, Just4Girls/Just4Guys, The Truth About Planned Parenthood, and Imposed Death), various fact cards covering topics like abortion risks, contraception, STIs, and fetal development, a comic book (Life Begins), DVDs, posters, stickers, and bumper stickers. The organization also provides a blog (Inform) and newsletter (HLA Action News). These materials serve different audiences including students, educators, sidewalk counselors, pregnancy centers, churches, and community members, with some resources available in Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• HLA Action News: HLA's newsletter publication
• Inform
• She's a Child, Not a Choice
• This is Not Your Only Choice
• FRAGILE
• Just4Girls/Just4Guys
• The Truth About Planned Parenthood
• Imposed Death

Products and services

• She's a Child, Not a Choice

Quantifiable outcome

• 240.9 million people informed about pro-life issues since 1990
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Option LinecoreStrategic or Co-development Partner24-hour pregnancy help hotline (1-800-712-4357) providing confidential support and resources for women facing unplanned pregnancies. HLA references Option Line as a referral resource for immediate pregnancy help.
• Pregnancy Hot LinecoreStrategic or Co-development Partner24-hour hotline (1-800-848-5683) at www.nationallifecenter.com offering pregnancy support and resources. Referenced by HLA as emergency pregnancy assistance resource.
• BirthrightcoreStrategic or Co-development Partner24-hour pregnancy helpline (1-800-550-4900) at www.birthright.org providing emotional support and practical assistance to pregnant women. Listed as HLA referral resource for immediate help.
• Guidestar/CandidminorOthersNonprofit transparency platform displaying HLA's GuideStar/ Candid profile and transparency seal. Financial information viewable through this third-party platform.
• Charity NavigatorminorOthersCharity rating organization that evaluates HLA's financial health and accountability. EIN 41-1344006 listed for verification.
• Independent Financial Group LLCminorOthersDesignated brokerage firm for securities donations. Account: 5HQ-042929, DTC: 0443. Handles transfer of appreciated stock and securities to HLA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heartbeat International: Global network of pregnancy resource centers offering educational resources, training, and the Option Line helpline — directly comparable as a provider of pro-life educational materials to pregnancy centers and crisis pregnancy end-users.
• Live Action: Pro-life media and education organization producing investigative content, news, and digital campaigns. Comparable as a pro-life educational content producer with digital-first distribution, though more media-focused than print.
• 40 Days for Life: International pro-life campaign organization coordinating prayer, fasting, and sidewalk counseling vigils. Closely aligned with HLA's sidewalk counselor audience and an active consumer of HLA's street magazine publications.
• Care Net: Network of over 1,100 pregnancy centers in North America, providing educational resources, training, and the Pregnancy Decision Line. Directly comparable as a pregnancy-resource-center support organization serving the same end-user demographic.
• Students for Life of America: Student-focused pro-life organization with campus groups, training, and educational materials. Directly comparable as a youth-segment pro-life educator, particularly relevant to HLA's FRAGILE campus magazine.
• Birthright International: International nonprofit providing non-judgmental support to pregnant women, with a 24-hour helpline. Listed as a strategic referral partner of HLA and serves the same crisis pregnancy demographic with complementary services.

Broad incumbents

• Susan B. Anthony Pro-Life America: Political advocacy organization focused on pro-life legislation and electioneering. Comparable mission and overlapping donor base, though more focused on electoral outcomes than educational publishing.
• Americans United for Life: Legal and policy organization drafting pro-life legislation and litigating abortion cases. Overlapping mission and donor base with HLA, with a more legal-advocacy focus versus HLA's educational publishing.
• National Right to Life Committee: The largest US pro-life advocacy organization, providing legislative lobbying, education, and affiliate support. Directly comparable mission focus on pro-life education and policy, with significantly larger scale and resources.
• Focus on the Family: Large Christian family advocacy organization producing educational content on sexual integrity, family, and life issues. Comparable as a producer of sexual risk avoidance and pro-life educational materials, with broader thematic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/humanlife
• Facebookfacebook.com/humanlifealliance
• Instagraminstagram.com/humanlifealliance
• LinkedInlinkedin.com/company/human-life-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Life Alliance