Pats Peak Ski Area

What Pats Peak Ski Area does

Pats Peak Ski Area is a privately held, family-owned ski resort in Henniker, New Hampshire, founded in 1958 and operating as one of New England's regional winter sports destinations. The company sells multi-channel access to skiing, snowboarding, and snowtubing — centered on day lift tickets, multi-day PeakFlex tickets, and a tiered season pass portfolio (Powder Pass Club, Unlimited, Midweek, Peak Reward, plus an Indy Add-On for cross-resort access). It runs a Snowsports School with over 300 professional instructors across age-segmented programs (Teddy Bear's, Cubs, Bears, Koala, adult clinics, TLC, WOW, Passport) and operates a 9,600 sq ft rental shop, an on-mountain Finish Line Ski & Board Shop, the Sled Pub, cafeterias, food trucks, and a banquet center hosting weddings, corporate events, and reunions.

Underlying technology centers on a touch-free, reloadable RFID card system for lift access backed by online booking and a native iOS/Android app, plus a 100% snowmaking coverage infrastructure built on energy-efficient HKD Impulse guns (claimed 90% energy reduction) and SMI fan guns. Recent capital investments include a 19,000 sq ft Mountain Operations Facility (completed 2024, expanding maintenance capacity by over 400%) and replacement of the Hurricane Chair Lift with an energy-efficient modern quad in 2025, indicating active infrastructure modernization.

Revenue is generated across a diversified stream mix: one-time lift tickets, recurring/annual season passes, usage-based equipment rentals, professional services lessons, retail hardware sales, transaction-based food and beverage, and event-based banquets. Go-to-market is direct-to-consumer exclusively via the company's own website, mobile app, on-mountain sales, phone, and mail — with no third-party resellers. Customer segments span beginner skiers, children and youth (ages 3-14), adult enthusiasts, frequent skiers/riders, and corporate groups; the business also partners with eight reciprocal mountains and participates in the Indy Pass network (300+ resorts). The resort claims NH's largest night skiing footprint and the state's first ski area to achieve 100% open status.

Name

Pats Peak Ski Area

Legal name

PATS PEAK Ski Area

Website

https://patspeak.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Pats Peak Ski Area is a family-owned, privately held ski resort in Henniker, New Hampshire, founded in 1958, offering lift tickets, season passes, lessons, rentals, snowtubing, dining, and banquet services to regional New England consumers, beginners, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Ski Resort / Winter Recreation Services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort operations
• Winter recreation services
• Ski instruction programs
• Snow sports facilities
• Mountain resort hospitality

Headquarters

HQ city

Henniker, NH

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Lift Tickets: Day tickets for skiing and snowboarding, priced by age group and time slot. Weekend/holiday tickets require advance reservation.
2. Season Passes: Multiple pass tiers including Powder Pass Club, Unlimited, Midweek, Transferable, and Peak Reward programs. Prices range from $329 (20Something) to $719 (Adult after deadline).
3. Ski and Snowboard Lessons: Professional instruction including private lessons ($145-$170), group lessons ($75), Passport Program (pre-paid 4-day beginner package $669), and specialized programs for kids, ladies, and adults.
4. Equipment Rentals: Daily rental equipment including skis, boots, poles, snowboards, helmets. Daily rates: $52/day for ages 6+, $42/day for child 5 & under. Seasonal rentals also available.
5. Food and Beverage: Sled Pub pub-style dining, cafeterias, food trucks, Sunset Sessions events with food and beverage sales.
6. Retail Shop: Finish Line Ski & Board Shop selling equipment, accessories, helmets, goggles, and offering repair services. 20% discount for Powder Pass Club members.
7. Snowtubing: Snowtubing sessions at $34 for 2-hour sessions. Includes Saturday Night POP tubing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pats Peak Ski Area is a family-owned ski resort in Henniker, New Hampshire that operates a full-service winter recreation facility. Its core products are lift access (day tickets, multi-day packs, and multi-tier season passes), professional ski and snowboard instruction for all ages, equipment rentals, snowtubing, terrain parks, on-mountain dining (Sled Pub, cafeterias), banquet and wedding facilities, and corporate/group event programming. The resort also operates ancillary retail (Finish Line Ski & Board Shop) and summer events (Sunset Sessions).

Product overview

Pats Peak Ski Area is a family-owned ski resort offering a comprehensive winter recreation portfolio. The core offerings center on lift access products (day tickets, multi-day tickets, and season passes of various types) combined with ski and snowboard instruction programs for all ages and abilities. The product ecosystem includes: lift tickets and season passes as the primary access products; Learn to Ski & Ride Program and Kids Programs (Teddy Bear's, Cub's Club, Bear's Club) for youth instruction; adult clinics (Tuesday Ladies Clinic, Women's Only Wednesday, Friday Adult Clinics) and specialized programs like the Passport Program and Starter Special for beginners; terrain parks (Turbulence Park, Microburst Park) and racing programs for advanced recreation; rental equipment and seasonal rentals for gear access; RFID Card system for touch-free lift access; and the Pats Peak App for mobile ticket purchasing and mountain information. Additional services include snowtubing, dining (Sled Pub, Cafeterias), banquet and wedding facilities, corporate programs, gift cards, and summer Sunset Sessions events. The resort also participates in the Indy Pass network for multi-resort access.

Differentiator

Problem solved

Functional benefit

Brands

• Learn to Ski & Ride Program: Ski and snowboard instruction program for all ages and abilities, using American Teaching System methodology from PSIA and AASI.
• Powder Pass Club
• Sled Pub
• Finish Line Ski & Board Shop
• Turbulence Park
• Microburst Park
• Tuesday Ladies Clinic (TLC)
• Women's Only Wednesday (WOW)
• Adult/Corporate Racing Series

Products and services

• Lift Tickets Day lift tickets for skiing and snowboarding, offered in full-day, half-day, and night skiing windows, with age-based pricing. Weekend and holiday tickets require advance reservation.
• Season Passes Annual season passes with multiple tiers including Powder Pass Club (premium with perks and discounts), Unlimited, Midweek, and Transferable passes, plus the optional Indy Add-On Pass for access to 300+ partner resorts.
• Multi-Day PeakFlex Tickets Flexible multi-day ticket packs allowing skiing on any days throughout the season without pre-selecting dates. Available in 2-day and 3-day options.
• POP Tickets (Pay One Price) Saturday night all-inclusive tickets including skiing, snowboarding, snowtubing, rentals, and lesson tips. Operates December through March.
• Snowtubing Tickets 2-hour snowtubing park access at the base of the mountain. The 600-foot by 85-foot park runs Saturday Night POP and dedicated snowtubing sessions.
• Learn to Ski & Ride Program (LTSR) Comprehensive ski and snowboard instruction program for school groups, recreation centers, homeschoolers, and individuals ages 6-17, based on PSIA/AASI American Teaching System methods. Includes weekday 5-week series and open programs.
• Kids Programs Age-specific children's ski and snowboard programs including Teddy Bear's (ages 3), Cubs Club (ages 4-6), Bears Club (ages 7-14), and the 5-Week Koala and Cubs programs. Includes group lessons, lift tickets, and optional rentals.
• Passport Program Pre-paid 4-day beginner program for ages 18+ including 4 beginner group lessons, rentals, and lower-mountain lift tickets, culminating in a free Unlimited Season Pass and free Elan skis or snowboard.
• Private Lessons One-on-one or semi-private ski/snowboard instruction for ages 3+. Includes Private Lesson, Private Lesson with Requested Instructor, Semi-Private (2 people), and Family Lesson (3 people) formats. Requires advance phone reservation.
• Group Lessons 1-hour group ski and snowboard lessons for ages 7+, offered daily with multiple lesson times. Lift ticket sold separately.
• Tuesday Ladies Clinic (TLC) Five-week ski and snowboard clinic for women held Tuesday mornings, including professional instruction, lift tickets (9am-4pm daily), and a $100 Cafe Card.
• Women's Only Wednesday (WOW) Five-week women's ski/snowboard clinic including continental breakfast, professional instruction (9:30am-12pm), and buffet lunch with coach.
• Rental Equipment Daily rental equipment including skis, boots, poles, snowboards, helmets, and snowshoes from a 9,600 sq ft Rental Shop. Twin tip skis available for advanced terrain park use.
• Seasonal Rentals Season-long equipment rental program for skis, boots, poles, snowboards, and boots. Requires deposit and credit card authorization.
• Peak Reward Season Pass Program Group season pass program requiring a minimum of 10 members. Group leaders earn reward points redeemable for passes, tickets, lessons, and rentals.
• Adult/Corporate Racing Weekly dual GS format racing league for adults and corporate teams with NASTAR handicapping and season finals, covering alpine, telemark, and snowboard disciplines.
• Terrain Parks Two terrain parks: Turbulence Park (Valley Slope) with 15+ features including jumps, rails, boxes, and spines; Microburst Park (Whisper trail) with 6 smaller progression features for intermediate riders.
• Sled Pub On-mountain pub and restaurant offering appetizers, burgers, sandwiches, pizza, full bar, draft beer, wine, and live entertainment on Saturday evenings.
• Banquet Center Full-service banquet facility hosting weddings, company meetings, reunions, bat/bar mitzvahs, proms, and other events year-round.
• Corporate Program Corporate ski access program with discounted lift tickets for employees or members of participating organizations using access codes.
• Sunset Sessions at The PEAK Summer evening events on the outdoor patio featuring live music, food, drinks, and mountain views. Free admission with food/drink purchases.
• Finish Line Ski & Board Shop On-mountain retail shop selling ski/snowboard equipment, accessories, helmets, goggles, and offering repair services. Powder Pass Club members receive a 20% discount.
• Gift Cards Gift cards and printable certificates redeemable for lift tickets, lessons, rentals, food, and ski shop purchases.

Quantifiable outcome

• First ski area in NH to be 100% open
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Grappone Automotive GroupcoreGTM or Marketing PartnerOfficial Dealership of Pats Peak. Fourth-generation family-owned automotive business in Manchester, NH, representing Ford, Honda, Hyundai, Mazda, and Toyota. Partnership supports cross-promotional marketing between automotive and ski industries.
• Indy PasscoreGTM or Marketing PartnerPats Peak participates in Indy Pass program providing pass holders access to 300+ resorts. Indy Add-On Pass available for Pats Peak season pass holders.
• Ragged MountainminorGTM or Marketing PartnerPartner mountain with 50% off weekday lift tickets and 25% off weekends for Pats Peak passholders.
• Jay PeakminorGTM or Marketing PartnerPartner mountain with other mountain passholder rates for Pats Peak season pass holders.
• Dartmouth SkiwayminorGTM or Marketing PartnerPartner mountain with 50% off lift tickets for Pats Peak passholders (weekday non-holiday and weekends).
• WhalebackminorGTM or Marketing PartnerPartner mountain with 50% off lift tickets for Pats Peak passholders (weekday non-holiday and weekends).
• Granite GorgeminorGTM or Marketing PartnerPartner mountain with 50% off lift tickets for Pats Peak passholders (weekday non-holiday and weekends).
• ButternutminorGTM or Marketing PartnerPartner mountain with 50% off lift tickets for Pats Peak passholders (weekday non-holiday and weekends).
• PlattekillminorGTM or Marketing PartnerPartner mountain with 50% off lift tickets for Pats Peak passholders (weekday non-holiday and weekends).
• Ski SundownminorGTM or Marketing PartnerPartner mountain with 50% off weekday lift tickets and 25% off weekends for Pats Peak passholders.
• Highland Mountain Bike ParkminorGTM or Marketing PartnerReciprocal program: Pats Peak season pass holders receive 50% off full-price lift pass Mon-Fri and 25% off weekends/holidays at Highland Mountain Bike Park.
• Vertical ChallengeminorGTM or Marketing PartnerPats Peak is a host mountain for the Vertical Challenge race series, a free race program open to all ages and abilities.
• Coors Light / Amoskeag BeveragesminorGTM or Marketing PartnerMain sponsors of the Adult Race League at Pats Peak.
• PSIA and AASIcoreTechnology or IntegrationPats Peak Snowsports School bases instruction on American Teaching System developed by Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI). Member school of PSIA/AASI Eastern Division.
• National Ski Areas Association (NSAA)minorStrategic or Co-development PartnerTrade association for ski area owners and operators. Pats Peak participates in NSAA's Sustainable Slopes program.
• Ski NHminorGTM or Marketing PartnerNew Hampshire ski resort association providing vacation information and cross-promotion.
• Henniker Chamber of CommerceminorGTM or Marketing PartnerActive member of the Henniker Chamber of Commerce for local business networking and promotion.
• Greater Concord Chamber of CommerceminorGTM or Marketing PartnerActive member featured in Greater Concord Chamber of Commerce Guidebook for business promotion.
• Elan SkisminorOthersFree Elan skis with bindings provided to Passport Program completers. Free Elan snowboards for snowboard Passport Program completers.
• Finish Line Ski & Board ShopcoreChannel Partner/ Reseller/ DistributorOn-mountain ski shop operated by Pats Peak. Offers equipment, accessories, helmets, goggles, and repair services. 20% discount for Powder Pass Club members.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ragged Mountain Resort: Danbury, NH ski resort that is also a Pats Peak reciprocal partner mountain. Directly comparable independent NH ski area with overlapping drive market and similar scale.
• Waterville Valley Resort: Independent ski resort in Waterville Valley, NH with similar scale, family-friendly positioning, ski school, terrain parks, and full-service amenities. Closely comparable New Hampshire independent teaching mountain competing in the same regional catchment.
• Loon Mountain Resort: Lincoln, NH ski resort with comparable skiable acreage, snowmaking, ski school, night skiing, and Indy Pass participation. Closely matched NH competitor for weekend and destination skiers.
• Mount Sunapee Resort: Sunapee, NH ski resort now operated by Vail Resorts under the Epic Pass. Comparable NH regional competitor with full ski school, terrain parks, and beginner programs; differs in being part of a national mega-pass network.
• Cannon Mountain: Franconia, NH ski area operated by the state with comparable trail counts, ski school offerings, and New England regional catchment. Directly comparable NH competitor serving similar Boston/NH drive markets.
• Bretton Woods Mountain Resort: NH ski resort with similar family-friendly positioning, ski school, and full-service base lodge amenities. Comparable scale NH competitor for family and beginner segments.
• Smugglers' Notch Resort: Family-oriented Vermont ski resort with comparable ski school scale, beginner programs, terrain parks, and full-service amenities. Closest regional comparable for "premier family/teaching mountain" positioning outside NH.
• Cranmore Mountain Resort: North Conway, NH ski resort with comparable ski school, terrain park, tubing, and family-oriented beginner programming. Direct competitor for family and beginner segments in southern/central NH.

Broad incumbents

• Alterra Mountain Company: Privately-held operator of the Ikon Pass network spanning 50+ destinations including NH's Loon Mountain. Competes directly with Pats Peak for destination and pass-holder segments through its consolidated resort portfolio.
• Vail Resorts: Publicly-traded owner of 40+ ski resorts worldwide including NH's Mount Sunapee, Attitash, and Wildcat. Operates the Epic Pass mega-network that competes for destination skier wallet share and pressures independent regional pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/patspeakskiarea
• LinkedInlinkedin.com/company/pats-peak-ski-area

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pats Peak Ski Area