PDQ Fire Water Damage Restoration

What PDQ Fire Water Damage Restoration does

PDQ Fire & Water Damage Restoration is a privately held, locally owned emergency restoration services provider headquartered in Boonton, New Jersey, with a secondary office in Pompton Plains. Founded in 2002 and operating with approximately 11 employees, the company delivers 24/7 emergency response across 400+ New Jersey towns spanning 11 counties, treating both residential and commercial property losses. Its core service categories include water damage restoration, fire and smoke damage remediation, mold remediation, storm and flood cleanup, sewage damage cleanup, biohazard cleanup (including crime scene, unattended death, and animal remediation), and asbestos removal, with reconstruction services offered as a downstream continuation of mitigation work.

The company operates a standard restoration-industry technology stack built around industrial-grade dehumidifiers, air movers, moisture meters, thermal imaging cameras, water extraction units, HEPA filtration, air scrubbers, and hydroxyl/ozone generators, paired with IICRC-certified processes. Differentiated elements include three proprietary service guarantees (No Odor, 10-Step Sanitizing, and Certified Dry), 24/7 dispatch with a 29-minute average response time, and an extensive service catalog packaged under one brand. Direct customer outcomes documented include 3-day average drying for standard basement water losses and 5-day average for more complex sewage or fire restoration.

PDQ's revenue model is project-based professional services revenue derived from emergency restoration and reconstruction projects, with typical residential project sizes between $1,500 and $9,500+, frequently billed directly to insurance carriers. It partners as a preferred vendor with at least eight major US insurance carriers (Liberty Mutual, CHUBB, Nationwide, Travelers, State Farm, Progressive, GEICO, Amica Mutual) and also offers customer-side financing up to $200,000 with 0% promotional APR and one-business-day funding for under- or uninsured repairs. Lead generation is largely reputation- and referral-driven through Google (4.99/5 across 214 reviews), Facebook, Angie's List, and insurance referrals, with no institutional investors, parent company, or public-market exposure identified in the source material.

Name

PDQ Fire Water Damage Restoration

Legal name

PDQ Fire & Water Damage Restoration

Website

https://pdqfirewaterdamage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PDQ Fire & Water Damage Restoration is a privately held, Boonton-based emergency restoration company serving residential and commercial customers across 400+ New Jersey towns. It delivers IICRC-certified water, fire, smoke, mold, biohazard, and asbestos remediation plus reconstruction, working directly with major insurers.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

NAICS

Residential Remodelers (236118), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Emergency Sump Pump Repair & Basement Flooding Response (HSAOAMAG), Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Smoke damage cleanup
• Biohazard cleanup

Headquarters

HQ city

Boonton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Emergency Restoration Services: PDQ generates revenue through one-time project fees for emergency water, fire, smoke, and biohazard restoration services. Services are typically covered by homeowners insurance, with PDQ often billing insurance carriers directly. Project costs vary based on damage scope, with residential restoration estimates typically ranging from $1,500 to $9,500+. The company also provides reconstruction and repair services following remediation, creating a continuation of revenue from initial mitigation projects.
2. Financing Services: PDQ offers financing options for customers whose insurance may not cover full repairs or for those without insurance. Financing includes loans up to $200,000 with 0% promotional APR available and funding as fast as 1 business day.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PDQ Fire & Water Damage Restoration provides emergency property damage restoration services to residential and commercial property owners across more than 400 towns in NJ, NY, CT, and PA. Core services include water damage restoration, fire and smoke damage restoration, mold remediation, storm and flood damage cleanup, sewage cleanup, biohazard remediation, contents restoration, board-up, asbestos removal, and full reconstruction. The company dispatches IICRC-certified technicians 24/7, bills insurance carriers directly, and offers in-house 0% financing for out-of-pocket costs.

Product overview

PDQ Fire & Water Damage Restoration is a restoration services company offering a comprehensive suite of damage remediation services for residential and commercial properties. The company's core offerings include Water Damage Restoration, Fire Damage Restoration, Smoke and Soot Restoration, Mold Remediation, Storm & Flood Damage services, Sewage Damage Cleanup, Biohazard Clean-up, and Reconstruction Services. These services are supported by ancillary offerings including Contents Restoration, Board-Up Service, Asbestos Removal, and Insurance Claim Help. The company operates two service locations in New Jersey (Boonton and Pompton Plains) and provides 24/7 emergency response throughout the state. PDQ also offers unique guarantees including No Odor Guarantee, Certified Dry Guarantee, and a 10 Step Sanitizing Process, along with financing options up to $200,000 for repair and rebuild projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency response service for flooding, burst pipes, leaks, and water intrusion in residential and commercial properties. Includes water extraction, structural drying using dehumidifiers and air movers, moisture monitoring, and restoration of affected areas. Targets homeowners and businesses facing water-related emergencies.
• Fire Damage Restoration Comprehensive restoration service for properties damaged by fire, covering structural stabilization, debris removal, cleaning, and rebuilding. Targets residential and commercial property owners following a fire event.
• Smoke and Soot Restoration Specialized cleaning and deodorization service to remove smoke residue, soot, and odor from walls, ceilings, contents, and HVAC systems after fire or smoke damage. Targets residential and commercial property owners after fire incidents.
• Mold Remediation Identification, containment, removal, and remediation of mold growth in residential and commercial properties, including moisture-source correction to prevent recurrence. Targets homeowners and businesses with mold contamination.
• Storm & Flood Damage Restoration Emergency response service for damage caused by severe weather, hurricanes, and flooding, including water removal, structural drying, debris cleanup, and reconstruction. Targets residential and commercial property owners in storm-affected areas across NJ, NY, CT, and PA.
• Sewage Cleanup Safe removal, sanitation, and decontamination of sewage backups and black-water intrusions, including affected contents and structural materials. Targets residential and commercial property owners facing biohazard-grade water damage.
• Biohazard Clean-up Specialized remediation of crime scenes, trauma scenes, hoarding, and other biohazard conditions, including safe handling, sanitization, and odor removal. Targets residential and commercial property owners requiring biohazard-grade cleaning.
• Reconstruction Services Full rebuild and reconstruction of residential and commercial properties after damage, covering framing, drywall, flooring, cabinetry, painting, and finishing work. Targets property owners who have completed mitigation and need rebuild work.
• Contents Restoration Cleaning, deodorizing, and restoration of personal belongings and building contents damaged by water, fire, smoke, or mold. Targets homeowners and businesses needing to salvage furniture, documents, electronics, and other contents.
• Board-Up Service Emergency board-up and tarping of broken windows, doors, and damaged roofs to secure a property after fire, storm, or vandalism. Targets residential and commercial property owners needing immediate property securing.
• Asbestos Removal Licensed removal of asbestos-containing materials discovered during restoration or renovation work, with containment, abatement, and disposal in line with regulatory requirements. Targets property owners renovating or restoring older homes and commercial buildings.
• Insurance Claim Help Direct coordination and paperwork support with homeowners' and commercial insurance carriers, including documentation, photos, and invoicing to help customers navigate the claims process. Targets insured residential and commercial property owners.

Quantifiable outcome

• 29-minute average response time for emergency calls
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorPDQ works directly with Liberty Mutual Insurance as a preferred vendor for water damage, fire damage, and restoration claims. The company coordinates directly with Liberty Mutual adjusters and bills the insurance company directly, simplifying the claims process for policyholders.
• CHUBB InsurancecoreChannel Partner/ Reseller/ DistributorCHUBB Insurance is listed as one of the major insurance carriers PDQ works directly with for restoration claims. Direct billing and claims coordination services provided to CHUBB policyholders.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNationwide Insurance policyholders are served through direct claims coordination. PDQ handles insurance documentation and direct billing for Nationwide-covered restoration projects.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is a key insurance partner for PDQ restoration services. Direct coordination with Travelers adjusters and insurance billing services provided.
• State Farm InsurancecoreChannel Partner/ Reseller/ DistributorState Farm Insurance customers receive restoration services with direct claims handling and insurance billing through PDQ's partnership with State Farm.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance policyholders are served through PDQ's direct insurance billing and claims coordination services for restoration emergencies.
• GEICO InsurancecoreChannel Partner/ Reseller/ DistributorGEICO Insurance is listed as a key insurance partner providing customer referrals to PDQ for water damage, fire damage, and restoration services.
• Amica Mutual InsurancecoreChannel Partner/ Reseller/ DistributorAmica Mutual Insurance customers receive restoration services through PDQ's direct insurance coordination and billing services.
• Licensed Plumber Referral NetworksupportingImplementation/ SI/ Consulting PartnerPDQ coordinates with a network of licensed plumbers for repair services following water damage restoration. For example, in a Paterson job, PDQ coordinated with a trusted plumber from their referral network to replace a broken sump pump, preventing future flooding issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paul Davis Restoration: Paul Davis is a national franchise system offering residential and commercial restoration, reconstruction, and emergency services. It directly overlaps PDQ's mitigation-plus-rebuild service model and competes for the same insurance carrier referrals.
• SERVPRO Industries: SERVPRO is the dominant US restoration franchise network offering water, fire, and mold remediation across thousands of territories, including NJ. It directly competes with PDQ for the same insurance-driven residential and commercial restoration claims and benefits from franchise-system scale and national brand recognition.
• BELFOR Property Restoration: BELFOR is the largest privately held property restoration company globally, providing water, fire, and storm damage restoration to commercial and residential customers. It competes with PDQ on larger commercial and large-loss claims and operates across the Northeast US.
• Rainbow International Restoration: Rainbow International is a Neighborly company franchise providing water, fire, and mold restoration. It targets the same residential customer base as PDQ with a similar mitigation-led service offering and insurance billing model.
• PuroClean: PuroClean is a national franchise network providing property damage remediation including water, fire, mold, and biohazard cleanup. It serves residential and commercial customers with the same direct-to-insurer billing model PDQ relies on.
• ServiceMaster Restore: ServiceMaster Restore is a national commercial and residential restoration franchise offering water, fire, and smoke damage services. It is a legacy competitor with deep insurance carrier relationships similar to PDQ's.
• Restoration 1: Restoration 1 is a national franchise brand offering 24/7 water, fire, mold, and biohazard restoration. It directly competes with PDQ for residential and commercial restoration work in the Northeast US.

Direct peers

• All Dry Services: All Dry Services is a US franchise specializing in water damage restoration, mold remediation, and sewage cleanup. It targets the same residential homeowner segment as PDQ and operates a comparable insurance-billing value proposition.
• 911 Restoration: 911 Restoration is a multi-location US restoration franchise focused on water damage, mold remediation, and sanitization services for residential and commercial customers. It operates with a comparable emergency-response and direct-insurance-billing model to PDQ.

Regional players

• DryForce: DryForce is a regional restoration provider in the Mid-Atlantic/Northeast US offering water, fire, mold, and biohazard remediation. It is comparable to PDQ as a similarly-sized independent operator competing on reputation and direct insurance relationships in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pdqfire
• YouTubeyoutube.com/playlist?list=PLtSVL4MHsHoMky-dIZOgHA-ZvRrrOuu2d
• Facebookfacebook.com/Pdqfirewaterdamage
• LinkedInlinkedin.com/company/pdq-fire-water-damage-restoration
• Instagraminstagram.com/pdqfirewaterdamage/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDQ Fire Water Damage Restoration