Peace of Mind Pet Care Limited

What Peace of Mind Pet Care Limited does

Peace of Mind Pet Care Limited is a privately held, founder-operated pet care services business headquartered in Banstead, Surrey, United Kingdom. Established in 2003 by Sofie, a former veterinary nurse with 22 years of pet care and veterinary experience, the company delivers a portfolio of in-home and in-carer services — pet feeding visits, dog and cat boarding, dog walking, dog day care, pet sitting, cat and dog training, small animal boarding, and horse care — supplemented by ancillary offerings such as medication administration, pet taxi, and grooming. The business targets individual pet owners primarily in Surrey and the wider South East of England, including Greater London and Milton Keynes, with no enterprise or institutional customer contracts.

The operating model is a direct-to-consumer service delivered by a small, carefully vetted team of pet carers (1–10 employees) with veterinary or animal-care backgrounds. There is no proprietary technology platform beyond a basic customer online portal for registration and booking; pricing is unit-based per visit or per day (ranging from £15 for small animal visits to £70 per day for in-home pet sitting with multiple dogs), with individually quoted assignments for bespoke work. The company is fully insured and registered with the National Association of Registered Petsitters (NARP).

Customer acquisition is driven by word-of-mouth referrals, an incentivised £10 Love2Shop voucher referral scheme, and a long-standing recommendation partnership with Banstead Village Veterinary Surgery, which also contributes monthly content to the company's blog. Marketing spend is minimal and concentrated on the company website, social media, and an email newsletter. The company has no external investment, no subsidiaries, and no disclosed revenue or headcount time series in the available data.

Name

Peace of Mind Pet Care Limited

Legal name

Peace of Mind Pet Care Ltd

Website

https://peaceofmindpetcare.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace of Mind Pet Care Limited is a privately held UK pet care service company based in Banstead, Surrey, offering dog walking, pet sitting, boarding, day care, training, and horse care to individual pet owners across Surrey, Greater London, and Milton Keynes.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)

akta.pro secondary industries

Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA), Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC), House Sitting + Pet Care Bundles (Mail, Plants, Security Checks) (HSANAEAI), Puppy Care In-Home Sitting (Potty Training Support) (HSANAEAK), Special Needs & Senior In-Home Pet Sitting (HSANAEAH), Multi-Pet / Multi-Household In-Home Sitting (HSANAEAL)

Keywords

• Pet care services
• Dog walking
• Pet boarding
• Pet sitting
• Horse care

Headquarters

HQ city

Banstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Pet Care Services: Fee-for-service model offering multiple pet care services including dog walking, pet sitting, boarding, feeding visits, day care, training, and horse care. Services are priced per visit, per day, or as packages. Additional services (medications, grooming, plant watering, pet taxi) generate supplementary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peace of Mind Pet Care provides professional, in-home and in-carer-home pet care services for individual pet owners across Surrey, Greater London, and Milton Keynes. The core offering comprises pet feeding visits, dog walking, dog day care, pet sitting (in the owner's home), dog and cat boarding (in the carer's home), small animal boarding, cat and dog training and behavioural consultations, and horse care. Services are delivered by a small, carefully vetted team of pet carers with veterinary or animal care backgrounds, and are priced per visit, per day, or as bespoke packages with no software or platform component.

Product overview

Peace of Mind Pet Care is a traditional pet care service business offering a portfolio of distinct service modules delivered by a small team of experienced pet carers. The core offering consists of eight interconnected service modules: Pet Feeding (visiting pets at home), Dog & Cat Boarding (in-carer homes), Dog Walking, Cat & Dog Training, Dog Day Care, Pet Sitting (in-owner homes), Small Animal Boarding, and Horse Care. These services can be booked individually or combined, and are supplemented by Additional Services such as pet taxi, medication administration, and grooming. The company operates as a service business without any software platform, API, or AI-powered product components.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Feeding Service Pet carer visits pets in their own home to feed, change water, clean litter trays, and provide attention for cats, dogs, small animals, birds, fish, and tortoises. Pricing is per visit per day, with tiers from £15 to £36 depending on the number of animals, visit frequency, and additional tasks such as medication administration.
• Dog Walking Service Hour-long dog walks offered as group walks, one-to-one walks, or regular scheduled walks to exercise dogs physically and mentally. Priced per hour from £17 for one dog up to £32 for one-to-one walks with two dogs, with a £5 surcharge per additional dog.
• Dog & Cat Boarding Service Pets stay with a pet carer in the carer's home and are treated as part of the family. Available for dogs (£30–£45 per day), cats (£30–£35 per day), and small animals, with puppy and additional-pet surcharges.
• Cat & Dog Training Service Full range of training and behavioural consultations for dogs and cats, including obedience training, behaviour correction, puppy training, and cat behavioural problems, delivered to individual pet owners.
• Dog Day Care Service Daytime care where dogs stay with a carer following their normal routine, with one long walk or two short walks included. Available as half day up to 4 hours (£30), full day 8 hours (£40), or extended 12 hours (£50), with £10 per additional dog.
• Pet Sitting Service Pet sitter lives in the client's home to care for all pets during the owner's absence, maintaining the home and providing walks, grooming, plant watering, and key collection. Priced £45–£70 per day with surcharges for additional pets.
• Small Animal Boarding Service Boarding facilities in Banstead, Surrey, for smaller pets including rabbits, guinea pigs, mice, rats, hamsters, gerbils, and chickens, with accommodation, exercise, and twice-daily feeding. Priced £12–£15 per day for boarding and £15–£17 per visit for in-home care.
• Horse Care Service Day-to-day horse care including turnout (£10), bringing in (£10), mucking out (£5 per stable), grooming, and exercise by riding or lungeing. Stabled horse day packages priced at £25 for one horse and £35 for two horses. Available for horses, ponies, and donkeys.
• Additional Services Supplementary add-on services bundled with core pet care, including key collection and return, indoor and outdoor plant watering, local pet taxi to the vets, medication administration (£3–£5 per day extra), pet bathing, and nail clipping.

Quantifiable outcome

• Personalised service with same carer assigned where possible for continuity
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Banstead Village Veterinary SurgerycoreStrategic or Co-development PartnerAndy Downing BVetMed MRCVS of Banstead Village Veterinary Surgery provides monthly veterinary pet care advice articles for the Peace of Mind Pet Care blog. The veterinary practice actively recommends Peace of Mind Pet Care to their clients and has done so for a number of years. Banstead Village Vets offers promotions (discounts on neutering, dental checks, Stronghold flea treatments) that benefit mutual customers.
• Doodles Pet ShopminorGTM or Marketing PartnerReferenced as a partner site for pet products mentioned in content. Articles about dog chewing reference products from Doodles Pet Shop (Farmfood Rawhide, Anco Roots, Kong toys). Website recommends checking chewing treats at the partner site.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TrustedHousesitters: UK-headquartered global house-and-pet sitting membership platform. Comparable in-home pet sitting + home security bundle, but operates at platform scale rather than single-operator model.
• Tailster: UK-based dog walking marketplace connecting owners with local walkers. Comparable target market and service category but platform-mediated versus Peace of Mind's bespoke direct-to-carer model.
• Homesitters Ltd: Long-established UK home and pet sitting service with insured sitters who stay in clients' homes. Closely matches Peace of Mind's live-in pet sitting plus home-security bundle positioning.
• We Love Pets: UK pet care franchise offering dog walking, pet sitting, home visits and small animal care. Closely matches Peace of Mind's modular in-home service portfolio across multiple UK regions.
• BorrowMyDoggy: UK dog walking and dog-sharing platform. Overlaps Peace of Mind's dog walking and dog day-care services for similar owner demographics, but via a community/app model.
• Barking Mad: UK home dog boarding network placing dogs with host families, directly comparable to Peace of Mind Pet Care's in-home boarding model. Operates a similar trusted-carer, relationship-led approach across many UK regions.
• Petpals: UK pet care franchise offering dog walking, pet sitting, feeding visits and small animal care. Directly comparable service portfolio and multi-region franchise distribution model.

Broad incumbents

• Rover: Global pet sitting and dog walking marketplace. Operates at significantly larger scale across many categories and geographies; serves as the broad incumbent shaping UK customer expectations for discovery and booking.

Regional players

• Gudog: European dog walking platform operating in continental Europe. Comparable dog-walking value proposition and customer base but does not directly compete in Peace of Mind's UK core geography.

Others

• Doodles Pet Shop: Banstead-area pet shop that is a listed partner of Peace of Mind Pet Care for product recommendations. Adjacent ecosystem participant rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peace-of-mind-pet-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace of Mind Pet Care Limited