Peacock Gap Golf Club & The Clubhouse at Peacock Gap

What Peacock Gap Golf Club & The Clubhouse at Peacock Gap does

Peacock Gap Golf Club & The Clubhouse at Peacock Gap operates an integrated hospitality business at 333 Biscayne Drive, San Rafael, California, under Peacock Gap Holdings LLC. The company runs three interconnected revenue divisions on a single property: (1) Golf Operations centered on an 18-hole championship course originally designed by William F. Bell (designer of Torrey Pines), renovated in 2011 with new greens and fairways, plus a 40-acre all-grass driving range — Marin County's only 100% natural grass practice facility; (2) RangeCafe, a full-service restaurant and bar opened in 2013 with dine-in, take-out, DoorDash delivery, happy hour, and catering; and (3) The Clubhouse at Peacock Gap, a 19,400 sq ft event venue opened in December 2013 with multiple salons, a rooftop terrace, and capacity for up to 1,200 guests — the largest event space in Marin County.

Revenue is generated through a hybrid model combining transactional daily green fees ($34-$85), tiered annual golf passes (Platinum 7-day at $6,000-$12,335 and Gold 5-day at $4,250-$8,850), NCGA-affiliated membership ($170), golf instruction ($140-$1,400), tournaments, Pro Shop sales, equipment rentals, event facility rentals (starting at $750), restaurant and catering F&B, and special event ticketing. Distribution channels include third-party tee time booking platforms (Tee It Up, EzLinks), the company website, ReadyPay online ordering, DoorDash, walk-in sales, and direct sales for corporate and wedding events. GPS-enabled Club Car golf carts with food ordering and electronic scorecards represent the principal in-house technology, while golf instruction leverages third-party tools (FlightScope, Rapsodo, Blast Motion, FocusBand).

The company serves Marin County and the San Francisco Bay Area, targeting daily-fee golfers, annual pass holders, wedding couples, corporate event planners, nonprofit fundraisers, social event hosts, restaurant diners, junior golfers, and women golfers. Core partnerships include the Northern California Golf Association (NCGA) for handicap and tournament services, First Tee North Coast for junior golf development, and DoorDash for restaurant delivery. Management includes General Manager Nick Lubamersky, Head Golf Professional Chris Bright, Course Superintendent Scott Stewart, Event Sales Manager Stacey Lore, and Executive Chef John Evans. The business is privately held with no institutional investment or disclosed financial data.

Name

Peacock Gap Golf Club & The Clubhouse at Peacock Gap

Legal name

Peacock Gap Holdings LLC

Website

https://peacockgapgolfclub.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Peacock Gap Golf Club & The Clubhouse at Peacock Gap operates an 18-hole championship golf course, full-service RangeCafe restaurant, and 19,400 sq ft event venue in San Rafael, California, serving Marin County golfers, wedding couples, corporate event planners, and Bay Area diners.

Ownership category

akta.pro rank

Product category

Golf and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Food Services and Drinking Places (722)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Event venue rental
• Golf instruction services
• Restaurant and bar
• Golf membership programs

Headquarters

HQ city

San Rafael, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Golf Play: Daily fee golf play including prime time and twilight rates. Senior and junior discounts available. Back 9 play options at reduced rates. Cart fees are additional.
2. Annual Golf Passes: Platinum and Gold annual golf pass programs providing full golf privileges with priority tee time booking, NCGA membership, Pro Shop discounts, and food/beverage discounts. Passes are sold on annual basis.
3. Food and Beverage: RangeCafe restaurant and bar generating revenue from dine-in service, take-out orders, delivery via DoorDash, and catering services for events.
4. Event Venue Rental: Facility rental for weddings, corporate events, social gatherings, conferences, and fundraisers. Revenue from room/venue rental fees and associated catering.
5. Golf Instruction: Private and group golf lessons from PGA/LPGA professionals. Package pricing for multiple hours. Junior and adult rates.
6. Golf Tournaments: Hosting of golf tournaments including the San Rafael City Championship, Players Club events, and custom corporate/fundraiser tournaments. Entry fees and tournament packages.
7. Pro Shop Sales: Golf equipment, apparel, accessories, and merchandise sales. Also club rentals and pull cart rentals.
8. NCGA Membership: NCGA Package membership including GHIN handicap service, weekly skins games, and various club benefits for adult golfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Peacock Gap Golf Club operates a championship 18-hole golf course, a 40-acre all-grass driving range, GPS-equipped Club Car carts, PGA/LPGA golf instruction, and tournament hosting in Marin County, California. The property also includes the 19,400 sq. ft. Clubhouse event venue (Marin County's largest) and RangeCafe, a full-service American bistro restaurant and bar with catering services.

Product overview

Peacock Gap Golf Club & The Clubhouse at Peacock Gap operates as a unified hospitality portfolio combining an 18-hole championship golf course with comprehensive event and dining services. The core offerings include: (1) Golf Operations — the championship course, all-grass driving range, GPS-equipped golf carts, professional instruction, tournaments, and Annual Golf Pass membership (Platinum/Gold tiers) plus NCGA Program; (2) RangeCafe Restaurant and Bar — a full-service dining venue with catering, happy hour, and DoorDash delivery integration; and (3) The Clubhouse Event Venue — a 19,400 sq. ft. multi-purpose facility for weddings, corporate meetings, conferences, and social events, accommodating up to 1,200 guests. The Clubhouse also offers flexible facility rental options. All three divisions share the same property at 333 Biscayne Drive, San Rafael, CA, under Peacock Gap Holdings LLC ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole championship golf course originally designed by William F. Bell (designer of Torrey Pines), featuring renovated greens and fairways updated in 2011. Available for daily fee play and tournament hosting.
• All-Grass Driving Range Marin County's only 100% natural all-grass driving range with 40 acres of practice space for 30 golfers, including a chipping area and over 3,000 sq. ft. of practice greens.
• Golf Lessons Private and group golf instruction programs with PGA and LPGA professionals including Val Verhunce, Joshua Willard, John Grund, Paul Gorman, and Kelvin Kelley. Uses advanced technology including FlightScope, Rapsodo, video analysis, Blast Motion, and FocusBand.
• Golf Tournaments Golf tournament hosting for groups of 16-144 players including corporate outings, charity events, and the San Rafael City Championship.
• Annual Golf Pass Two-tier annual golf membership program: Platinum (7-day access including NCGA pass, pro shop discounts, food/beverage discounts, priority tee booking) and Gold (Monday-Friday access). Available as Single or Couple with optional cart packages.
• NCGA Program Northern California Golf Association membership package at $170 annually, offering GHIN handicap services, weekly skins games, eligibility for NCGA Team play, one free round of golf, and 10% Pro Shop discount.
• RangeCafe Restaurant and Bar Full-service restaurant and bar featuring American bistro fare, steaks, Mexican favorites, craft cocktails, local wines, and daily/seasonal specials. Open Sunday-Thursday 9:00am-8:00pm and Friday-Saturday 9:00am-9:00pm.
• The Clubhouse Event Venue 19,400 sq. ft. event facility featuring three salons, clubroom, rooftop terrace, and event lawn accommodating up to 1,200 guests; the largest event space in Marin County. Hosts weddings, corporate meetings, conferences, holiday parties, social gatherings, and fundraisers with flexible indoor/outdoor configurations and state-of-the-art AV technology.
• Equipment Rentals Golf equipment rentals including club rentals at $35 per round and pull cart rentals at $6.
• Gift Cards Gift cards available in denominations of $25-$200 for use toward golf, Pro Shop purchases, and RangeCafe dining.

Quantifiable outcome

• 19,400+ sq ft of event space - the largest in Marin County
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• First Tee North CoastminorStrategic or Co-development PartnerFirst Tee North Coast is a youth development organization that enables kids to build character through golf and life skills curriculum. Peacock Gap offers their programs and refers young golfers to their development opportunities. The partnership supports junior golf development in the Marin County area.
• Gorman Golf ToursminorGTM or Marketing PartnerPartnership with instructor Paul Gorman's Gorman Golf Tours for travel golf experiences. Organized trips such as Puerto Vallarta golf getaways at discounted rates for Peacock Gap members and players. Paul Gorman is a PGA instructor at the club.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash delivery partnership for RangeCafe restaurant. Allows customers to order RangeCafe food for delivery to their home or office through the DoorDash platform.
• NCGA (Northern California Golf Association)coreStrategic or Co-development PartnerPeacock Gap offers NCGA Package memberships and participates in NCGA Team play. NCGA provides GHIN handicap services for club members. The partnership includes weekly skins games and tournament access for NCGA Package members.
• Torrey Pines Golf CourseminorOthersBoth courses were designed by William F. Bell, creating a connection through shared design heritage. No formal partnership exists but courses share the same original designer.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Marin Country Club: Private member-owned country club located in Novato, Marin County, also offering an 18-hole championship golf course along with dining and social amenities. Most directly comparable to Peacock Gap by geography (same Marin County market), service mix (golf + F&B + events), and target customer base (affluent Bay Area golfers and event hosts).
• Mill Valley Golf Course: Municipal 9-hole golf course in Mill Valley, Marin County, operated by the City of Mill Valley. Comparable as a same-county golf facility serving Marin residents and Bay Area golfers, though smaller in scale than Peacock Gap's 18-hole championship offering.
• Indian Valley Golf Club: Public 18-hole golf course in Novato, Marin County, with practice facilities, golf instruction, and a grill/restaurant. Comparable to Peacock Gap as a same-county competitor serving daily-fee golfers and Bay Area visitors with a similar full-service course + F+B + lessons offering.
• Meadow Club: Private 18-hole golf club in Fairfax, Marin County, designed by Alister MacKenzie. Comparable to Peacock Gap as a Marin County heritage golf property hosting member play, tournaments, and private events — though more elite/private positioning.

Regional players

• Sequoyah Country Club: Private member-owned 18-hole country club in Oakland, Alameda County, founded in 1913, offering golf, dining, and event hosting. Comparable as a Bay Area heritage golf club with multi-revenue-stream business model (golf + F+B + events), though positioned east of the Bay rather than in Marin.
• Baylands Golf Links: 18-hole public links-style golf course in Palo Alto, designed by Forrest Richardson. Comparable as a Northern California Bay Area daily-fee championship course with similar price-point positioning and urban-Bay-Area customer base.
• Bodega Harbour Golf Links: 18-hole Robert Trent Jones Jr.-designed public golf course located in Bodega Bay, Sonoma County. Comparable as a Northern California coastal-region daily-fee course with F&B and event-hosting capabilities, though in a different (Sonoma coastal) geography than Peacock Gap's Marin suburban location.
• Poppy Hills Golf Course: 18-hole championship public course in Pebble Beach owned by the Northern California Golf Association (NCGA). Comparable as a Northern California daily-fee championship course with NCGA affiliation, practice facilities, and tournament hosting — overlapping directly in NCGA partnership structure with Peacock Gap.

Broad incumbents

• KemperSports: Third-party golf course management and operations company managing 130+ golf properties across the U.S. Comparable as a multi-property golf operator competing in the same daily-fee and private club management space, though as a management company rather than a single-asset owner like Peacock Gap.
• Invited (formerly ClubCorp): Largest owner-operator of private golf and country clubs in the U.S., with 300+ properties including golf, dining, and event venues. Comparable to Peacock Gap as a multi-venue golf + hospitality operator, though at vastly greater scale and with a primarily private-member model rather than Peacock Gap's daily-fee + annual-pass hybrid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PeacockGolfClub
• Facebookfacebook.com/peacockgapgolfclub
• LinkedInlinkedin.com/company/peacock-gap-golf-club
• Instagraminstagram.com/peacockgapgolfclub
• Pinterestpinterest.com/pgtheclubhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock Gap Golf Club & The Clubhouse at Peacock Gap