PeelrandWonen
PeelrandWonen is a Dutch non-profit social housing corporation owning approximately 660 regulated rental units in Boekel and Venhorst, serving low- and middle-income households through online allocation, maintenance via local contractors, and a sustainability program with new construction underway.
- Company typePrivate
- Founded-
- HeadquartersBoekel, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PeelrandWonen does
PeelrandWonen (legal name Stichting PeelrandWonen) is a Dutch social housing corporation (woningcorporatie) operating as a non-profit foundation in the municipality of Boekel, North Brabant. It owns and manages approximately 660 social rental units across the villages of Boekel and Venhorst, serving residents who cannot easily access the regular housing market. The organization is governed by a Directeur-Bestuurder (Karin Priem-Mens) and a Raad van Commissarissen chaired by Anton Smets, with oversight from the Autoriteit Consument & Markt and accountability to tenants via Huurdersraad Onder de Pannen.
Its core technology stack is functional rather than differentiated: a self-managed online housing allocation portal (Mijn PeelrandWonen / mijnpeelrandwonen.nl), the WocoApp mobile application for repair and service requests, and a digital tip-notification system for new listings. Housing is allocated on the basis of registration duration, with urgent seekers and woningruil (housing swaps) handled as separate processes. The build pipeline is delivered through a long-term construction partnership with Hendriks Coppelmans Bouwgroep, while daily maintenance has been outsourced to Van der Meijs since June 2020.
The revenue model is purely subscription-style rental income from regulated social housing, with rents capped at €932.93 per month (prijspeil 2026) for households earning below €51,537 (single) or €56,910 (multi-person). Marketing and tenant acquisition are conducted at near-zero cost via the website, WocoApp, community events (Burendag, Buurtkoffie), and a tenant-led council, with new construction (Schutboom: 21 homes; Kloosterlaan: 20 planned) and a sustainability program (Wocozon solar panels, insulation, heat pumps) serving as the primary growth and reinvestment vectors. The organization holds KWH-Huurlabel certification and received an "excellent" societal value rating in the 2024 Ecorys visitation.
PeelrandWonen firmographics
Firmographics- Name
- PeelrandWonen
- Legal name
- Stichting PeelrandWonen
- Website
- https://peelrandwonen.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeelrandWonen is a Dutch non-profit social housing corporation owning approximately 660 regulated rental units in Boekel and Venhorst, serving low- and middle-income households through online allocation, maintenance via local contractors, and a sustainability program with new construction underway.
- Ownership category
- akta.pro rank
PeelrandWonen industry classification
Industry- Product category
- Social Housing / Affordable Rental Housing
- NAICS
- Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Housing Benefits & Rent Subsidy Administration (BPAIAKAG)
Keywords
Where PeelrandWonen is headquartered
LocationHeadquarters
- HQ city
- Boekel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PeelrandWonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: PeelrandWonen generates revenue through rental income from approximately 660 social housing units in Boekel and Venhorst. Rent levels follow government-regulated maximums for social housing (below €932.93 prijspeil 2026). Annual rent adjustments are made according to government guidelines with income-dependent components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
PeelrandWonen product offering
Product offeringCore offering
PeelrandWonen is a Dutch social housing corporation that owns and manages approximately 660 affordable rental homes in the municipalities of Boekel and Venhorst in North Brabant. It allocates properties through its own online registration system, handles maintenance and repairs, develops new construction projects (such as Schutboom and Kloosterlaan), and runs sustainability initiatives including a solar panel program in partnership with Wocozon. Services are delivered directly to individual tenants and housing seekers via a self-service portal, the WocoApp, telephone support, and appointment-only office visits.
Product overview
PeelrandWonen is a social housing corporation (woningcorporatie) providing rental housing services to approximately 660 social rental homes in Boekel and Venhorst, Netherlands. The organization operates a digital tenant service platform centered on the Woningzoekendenportaal for housing applications and Mijn PeelrandWonen Account for tenant management. Key services include the Reparatieverzoek Systeem for maintenance requests, Woonruimteverdeling for housing allocation based on registration duration, and sustainability programs such as the Zonnepanelen Programma with Wocozon. The portfolio also includes new construction projects like Schutboom and De Run, and Urgentie services for priority housing seekers.
Differentiator
Problem solved
Functional benefit
Brands
- Wocozon: A foundation without profit motive that offers solar panels for social rental housing. PeelrandWonen partners with Wocozon to provide solar panels to tenants.
Products and services
- Social Housing Rental (Affordable Rental Housing) Core offering: ownership, allocation, and management of approximately 660 regulated social rental homes in Boekel and Venhorst for households whose income falls below the social housing threshold (€51,537 single / €56,910 multi-person, prijspeil 2026). Includes tenancy management, rent collection, and contract handling.
- Woonruimteverdeling (Housing Allocation System) Own registration-based allocation system that assigns rental properties in Boekel and Venhorst to eligible housing seekers based primarily on duration of registration. Properties are advertised online for 7 days and 92.5% of units must go to the target group; 7.5% may be freely allocated.
- Woningzoekendenportaal / Mijn PeelrandWonen Account Online portal for housing seekers to register (free of charge since 15 February 2023, valid for 2 years), view available rental properties, receive tip notifications about new listings, and manage their housing applications and account.
- Reparatieverzoek Systeem (Repair Request System) Online and mobile channel for tenants to submit repair requests for their PeelrandWonen rental home, with phone requests accepted 08:00-09:00 and contractor (Van der Meijs) handling day-to-day maintenance and repairs.
- Zonnepanelen Programma (Solar Panel Program) Sustainability program delivered with Stichting Wocozon that installs solar panels on suitable PeelrandWonen properties for free; tenants pay only for the electricity generated at rates lower than commercial energy suppliers, and Wocozon maintains the installation.
- Duurzaam Wonen (Sustainable Living Upgrades) Sustainability service for existing housing stock covering energy-efficiency improvements, insulation, heat pump installations, and green initiatives, executed under the Duurzaamheidsvisie developed jointly with tenants, Waterschap Aa en Maas, Gemeente Boekel, and Ecodorp Boekel.
- Nieuwbouwprojecten (New Construction Projects) Development of new social housing units in Boekel, including the Schutboom project (21 homes, delivery expected October 2026) and the planned Kloosterlaan project (20 social rental homes), executed with construction partner Hendriks Coppelmans Bouwgroep.
- Urgentie en Spoedzoekers (Urgency and Emergency Housing) Priority housing allocation service for housing seekers with urgent needs who qualify under criteria set by the Urgentiecommissie Gemeente Boekel, enabling accelerated access to social rental housing within Boekel and Venhorst.
Quantifiable outcome
- Excellent score on societal value in 2024 visitation by Ecorys, 3x 'good' on other visitation fields
- +2 more outcomes
Companies that use PeelrandWonen
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
PeelrandWonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PeelrandWonen partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Gemeente Boekel (Municipality of Boekel)coreLocal government partner with whom PeelrandWonen makes annual performance agreements (Prestatieafspraken) covering housing availability, affordability, sustainability, and liveability. Collaboration on sustainability vision development.
- Ecodorp BoekelminorEco-village community in Boekel collaborating on sustainability vision development with PeelrandWonen.
- Van der MeijscoreLocal contractor from Gemert providing daily maintenance and repairs for PeelrandWonen properties starting June 1, 2020. Replaced previous maintenance provider.
- Goed Wonen (Gemert)minorHousing corporation partnered with PeelrandWonen for a unique joint traineeship program lasting 1.5 years, targeting recent HBO/university graduates in fields like environmental technology, sustainability, physics, construction, or installation engineering.
- Hendriks Coppelmans BouwgroepcoreLong-term construction partner building social housing projects for PeelrandWonen. Built De Run apartments (15 units) and Schutboom project (21 homes). Currently constructing Kloosterlaan project (20 homes) and Schutboom (delivery October 2026).
- Stichting WocozoncoreNon-profit foundation offering solar panels for social housing. Provides free installation of solar panels on suitable properties. Tenants pay for generated electricity at rates below commercial energy suppliers. Manages maintenance of panels.
- KWH (Kennis- en Kwaliteitscentrum voor Woningcorporaties)coreKnowledge and quality center for housing corporations. Conducts tenant satisfaction research for over 150 corporations including PeelrandWonen. Awards KWH-Huurlabel certification.
- Huurdersraad Onder de PannencoreFoundation representing tenant interests of PeelrandWonen. Advises on policy direction, annual rent increases, maintenance planning. Organizes bi-annual tenant meetings. Currently has 2 members: Ton Constant and Ad van Dooren.
- ONS welzijnminorWelfare organization collaborating with PeelrandWonen on community initiatives such as Buurtkoffie events.
- Dorpsteam BoekelminorVillage team collaborating with PeelrandWonen on community well-being initiatives and events.
- Waterschap Aa en MaasminorWater board collaborating on sustainability vision development for PeelrandWonen.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PeelrandWonen competitors and assessment
Company assessmentBroad incumbents
- Portaal: Major Dutch woningcorporatie operating across multiple regions with a large social housing portfolio. Provides the same regulated social rental services but at national scale, with broader development and sustainability programs.
- Ymere: Large Amsterdam-area woningcorporatie providing social rental housing, student housing, and middle-income rental. Comparable operating model but substantially larger and more diversified portfolio.
- Woonbedrijf: Large Eindhoven-based woningcorporatie managing tens of thousands of social housing units. Overlapping mandate and operating model, but substantially larger scale and broader regional footprint than PeelrandWonen.
Direct peers
- Woonstichting De Key: Amsterdam-based woningcorporatie providing regulated social rental housing. Comparable as a Dutch social housing corporation with similar tenant services and regulated rent model, though operating in a much larger urban market.
- Wooninc. Mid-sized woningcorporatie operating in the Helmond/South-East North Brabant region. Comparable in providing regulated social rental housing with similar tenant services and new construction activities.
- Mitros: Utrecht-based woningcorporatie operating social rental housing stock. Comparable as a Dutch social housing corporation with similar tenant portal, allocation system, and maintenance services.
- Eigen Haard: Large Amsterdam woningcorporatie providing social rental housing. Directly comparable as a Dutch social housing corporation with similar portfolio management, allocation, and tenant service activities.
- Goed Wonen Gemert: Small Dutch social housing corporation (woningcorporatie) based in neighboring Gemert. Direct comparable in size, mandate, and operating model; already a collaboration partner of PeelrandWonen through their joint traineeship program.
- BrabantWonen: Woningcorporatie active in Oss and surrounding areas in North Brabant. Same regional context, regulatory framework, and tenant base as PeelrandWonen.
- Woonzorg Nederland: National Dutch woningcorporatie focused on housing for seniors and vulnerable groups. Comparable as a regulated Dutch social housing provider, though specialized on a different tenant segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PeelrandWonen social profiles
Digital presencePeelrandWonen compliance and trust
Trust signalCompliance5 records
PeelrandWonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeelrandWonen leadership team
Management profileNumber of profiles
Profiles4 records
PeelrandWonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeelrandWonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeelrandWonen
What does PeelrandWonen do?
PeelrandWonen is a Dutch social housing corporation that owns and manages approximately 660 affordable rental homes in the municipalities of Boekel and Venhorst in North Brabant. It allocates properties through its own online registration system, handles maintenance and repairs, develops new construction projects (such as Schutboom and Kloosterlaan), and runs sustainability initiatives including a solar panel program in partnership with Wocozon. Services are delivered directly to individual tenants and housing seekers via a self-service portal, the WocoApp, telephone support, and appointment-only office visits.
Is PeelrandWonen a public or private company?
PeelrandWonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PeelrandWonen founded?
PeelrandWonen was founded in -1. It employs 11 to 50 people.
Where is PeelrandWonen based?
PeelrandWonen is headquartered in Boekel, Netherlands, in the Europe region.
How does PeelrandWonen make money?
One revenue line is on record: social Housing Rent.
Who are PeelrandWonen's main competitors?
Broad incumbents on record are Portaal, Ymere and Woonbedrijf. Direct peers are Woonstichting De Key, Wooninc., Mitros, Eigen Haard, Goed Wonen Gemert, BrabantWonen and Woonzorg Nederland.
Does PeelrandWonen have an API?
No public API is recorded for PeelrandWonen.
What industry is PeelrandWonen in?
PeelrandWonen's product category is Social Housing / Affordable Rental Housing. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAIAKAG, Housing Benefits & Rent Subsidy Administration. Its NAICS code is 624229 and its SIC code is 8300.