Peekaboo Nannies UAE

What Peekaboo Nannies UAE does

Peekaboo Nannies UAE (legal entity Peekaboo Nannies FZCO) is a Dubai-based, self-service web marketplace that connects families in the UAE with vetted nannies and maids. The platform lists 600+ active profiles with detailed attributes including nationality, age, experience, cooking skills, desired position type, and salary expectations, supplemented by video CVs. Families search a free preview and then pay a one-time subscription fee to unlock contact details, with tiers ranging from AED 245 (2 weeks) to AED 445 (2 months). The company employs 16 people and operates from IFZA Business Park in Dubai Silicon Oasis, serving families across all seven UAE emirates.

The platform is built on a web-based marketplace foundation with standard search filters by position type (live-in, live-out, part-time), city, nationality, and a "Can Help with Homework" option. Supply is gated by a manual vetting process that approves only 25% of registered nannies after interview and verification. Technology integrations are limited to Google Analytics for traffic analysis and a third-party payment processor; no mobile app, API, or AI-driven matching is in market. The company is bootstrapped and founder-owned, with no disclosed funding rounds or institutional investors.

Revenue is generated primarily through one-time subscription access fees, with a derived stream from a visa sponsorship partnership with Tadbeer-licensed agency partners (AED 8,200 per 2-year visa plus AED 230 monthly service fee). The company offers a 100% refund guarantee and positions itself as a lower-cost alternative to traditional UAE nanny agencies, claiming families save thousands of AED by avoiding agency markups. Marketing channels are organic: SEO-optimized blog content, social media presence across Facebook, Instagram, and LinkedIn, and earned media coverage in outlets such as Khaleej Times.

Name

Peekaboo Nannies UAE

Legal name

Peekaboo Nannies FZCO

Website

https://peekaboo-nannies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peekaboo Nannies UAE is a Dubai-based web marketplace connecting families across the UAE with 600+ vetted nannies and maids via tiered one-time subscription plans, supplemented by partner-mediated visa sponsorship services.

Ownership category

akta.pro rank

Product category

Domestic Staffing Marketplace

NAICS

Child Care Services (62441), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

Keywords

• Nanny placement services
• Childcare marketplace
• Domestic help platform
• Household staffing
• Online nanny hiring

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Platform Subscription Access: One-time subscription fees for accessing nanny contact details. Families pay a one-time fee to access the platform and contact nannies directly, with no ongoing agency fees. Pricing tiers range from AED 245 (2 weeks) to AED 445 (2 months). The company also offers visa sponsorship services through partner agencies at AED 8,200 for 2-year visa plus AED 230 monthly service fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Peekaboo Nannies UAE runs a web-based marketplace platform that gives UAE-based families subscription access to a database of 600+ vetted nanny and maid profiles for direct contact and self-managed hiring. It supplements the platform with a partnered visa sponsorship service through Tadbeer-licensed agencies, enabling end-to-end legal hiring of domestic help across all seven UAE emirates.

Product overview

Peekaboo Nannies UAE operates as a direct-to-consumer marketplace platform that connects families seeking childcare and domestic help with available nannies and maids across the UAE. The core product is the Peekaboo Nannies Platform—a searchable database of over 600 vetted nanny/maid profiles available in Dubai, Abu Dhabi, and other UAE emirates. The company offers tiered subscription plans (Basic at 245 AED for 2 weeks, Plus at 325 AED for 1 month, and Extended at 445 AED for 2 months) that provide access to contact details, video CVs, and filtering capabilities. The platform is complemented by an ancillary Visa Services offering through a Tadbeer-licensed partner agency for legal hiring compliance, as well as a Blog providing hiring guides, interview questions, and salary benchmarks. There is no API or mobile application—the service is accessed exclusively via the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Peekaboo Nannies Platform

Quantifiable outcome

• Save thousands of AED compared to traditional agencies
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Tadbeer Licensed Agency PartnerscoreImplementation/ SI/ Consulting PartnerPeekaboo has partnered with Tadbeer licensed agency partners to provide visa sponsorship services for nannies and maids. These partners handle end-to-end visa processing including document collection, government office visits, medical tests, insurance, and Emirates ID processing. The service costs AED 8,200 for 2-year visa plus AED 230 monthly service fee. This partnership enables families to complete 100% legal and UAE-compliant hiring through a fully online process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Helpbit: On-demand domestic staffing platform operating in the UAE/MENA region. Comparable as a digital marketplace layer for household help, though with broader geographic footprint and broader category scope.

Broad incumbents

• Dubizzle: UAE's leading classifieds platform with dedicated 'Domestic Help' and 'Nannies' sections. Competes for the same family-to-nanny connections but without curation, vetting, or visa workflow — the broader incumbent Peekaboo displaces.
• OLX UAE: Major UAE classifieds platform with active nanny/domestic help listings. Comparable as a low-friction online channel where families source nannies, though without vetting or visa workflow.
• Bayut (Domestic Help section): UAE property classifieds giant with adjacent listings for maids and nannies. Comparable as a high-traffic UAE marketplace where families search for domestic help, though without Peekaboo's curation depth or visa services.
• Tadbeer (licensed centers): Government-licensed domestic worker centers providing legally compliant maid/nanny hiring in the UAE. Peekaboo defers to Tadbeer for visa services; they represent both a partner and a regulated incumbent in the same end market.
• UrbanCompany (UAE): Large global home-services platform with UAE operations covering cleaning and select domestic services. Comparable as a curated marketplace model targeting urban consumers in the UAE household-services space.

Regional players

• YallaCompare: UAE-headquartered comparison and services platform that has expanded into home services and household staffing referrals. Comparable as a UAE-based online marketplace connecting consumers with vetted service providers in adjacent categories.
• JustMop: UAE-born online platform for booking vetted cleaners and home-service staff. Comparable product-led marketplace model targeting expat families in the UAE household-services category.
• ServiceMarket: UAE-born home services marketplace connecting customers with maids, nannies, and cleaning staff. Closely comparable business model: online platform replacing traditional agencies in UAE household staffing.

Direct peers

• Maids.cc: UAE-focused online platform connecting families with maids and nannies, including visa sponsorship services via partner agencies. Near-direct peer with very similar positioning, geography, and product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/peekaboo-nannies-uae
• Instagraminstagram.com/peekaboo.nannies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peekaboo Nannies UAE