PepsiCo Pakistan

Name

PepsiCo Pakistan

Legal name

PepsiCo, Inc.

Website

https://pepsico.com.pk

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Beverages and Snack Manufacturing

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Sports Drinks & Hydration Beverages (CRADAHAK), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Carbonated beverages
• Snack manufacturing
• Consumer packaged goods
• Potato chips
• Bottled water

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Sales: Sale of carbonated beverages (Pepsi, 7Up, Mirinda, Mountain Dew), water (Aquafina), energy drinks (Sting), and sports drinks (Gatorade) through bottling partners and direct distribution to retailers.
2. Snack Food Sales: Manufacturing and sale of Lay's potato chips, Kurkure, and Cheetos through Frito-Lay division. Products exported to Qatar, Afghanistan, with plans to launch in South Africa and Malaysia.
3. Franchise/Bottling Operations: PepsiCo Pakistan operates as a franchise operation with 15 individual bottling partners manufacturing and distributing beverages under license.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PepsiCo Pakistan manufactures, markets, and sells a portfolio of carbonated beverages (Pepsi, 7UP, Mirinda, Mountain Dew, Slice), bottled water (Aquafina), sports drinks (Gatorade), energy drinks (Sting), and snacks (Lay's, Cheetos, Kurkure) through local manufacturing plants and a franchise bottling model. Products are distributed across Pakistan through 15 bottling partners and 700,000+ retailers, with exports to Qatar and Afghanistan.

Product overview

PepsiCo Pakistan operates as a leading consumer packaged goods company offering a complementary portfolio of beverages and convenient foods. The beverage portfolio includes carbonated soft drinks (Pepsi, 7UP, Mirinda, Mountain Dew), fruit beverages (Slice), hydration (Aquafina, Gatorade), and energy drinks (Sting). The foods portfolio centers on snack brands Lay's potato chips, Cheetos cheese snacks, and Kurkure extruded snacks. Products are manufactured locally through two snack plants in Sundar and Multan, one concentrate plant in Hattar, and distributed through 15 bottling partners and a network of 700,000+ retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Lay's: World-renowned potato chip brand, Lay's is produced locally in Pakistan with 100% sustainably sourced direct potatoes.
• Kurkure
• Cheetos
• Pepsi
• 7UP
• Mountain Dew
• Mirinda
• Slice
• Aquafina
• Gatorade
• Sting

Products and services

• Pepsi Flagship cola carbonated soft drink brand available in multiple packaging formats including 500ml bottles made from 100% recycled plastic, sold across Pakistan through bottling partners and retailers.
• 7UP Lemon-lime carbonated soft drink brand, Pakistan's largest global market for the brand. Available in multiple variants including 7UP Zero Sugar and regional flavors like Lemon Mint and Strawberry Lemonade.
• Mirinda Fruit-flavored carbonated soft drink brand offering orange and other fruit flavors sold across Pakistan.
• Mountain Dew Citrus-flavored carbonated soft drink with bold flavor profile and high caffeine content sold across Pakistan.
• Slice Mango-flavored carbonated beverage offering fruity refreshment sold across Pakistan.
• Aquafina Purified bottled water brand providing essential hydration sold across Pakistan.
• Gatorade Sports hydration and electrolyte beverage brand for performance and recovery backed by Gatorade Sports Science Institute expertise.
• Sting Energy drink available in two bold flavors, the #1 energy drink in Pakistan, India, Vietnam, and Egypt markets. Features a distinctive sonic brand identity linked to Formula 1.
• Lay's Potato chip brand made from 100% locally sourced sustainable potatoes, flagship snack brand with multiple flavor variants manufactured at Sundar and Multan plants.
• Lay's Wavy Wavy-cut potato chip variant offering ridged texture and extra crunch, sold across Pakistan.
• Cheetos Cheese-flavored snack brand including crunchy chips and fun shapes, available in tubes and poppers formats for kids.
• Kurkure Local favorite extruded snack brand popular in South Asia, available in various flavors including Kurkure Nimko & Nuts variants.

Quantifiable outcome

• 68% water usage reduction vs 2015 baseline
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Seed OutcoreStrategic or Co-development Partner · 1 January 2025Micro-entrepreneurship nonprofit implementing PepsiCo Rise Together Program for flood-affected food cart vendors. Two-year economic empowerment program providing modern food carts, interest-free microfinancing, and business training.
• 7UPcoreGTM or Marketing Partner · 1 January 20257UP brand leading PepsiCo Rise Together Program connecting to Pakistan's vibrant street-food culture and amplifying vendor stories through 360-degree storytelling campaign.
• PCB (Pakistan Cricket Board)coreStrategic or Co-development Partner · 1 January 2025Partnership for Pepsi Playboard - world's first cricket gear-dispensing billboard for girls, democratizing access to cricket equipment for young women.
• MB SportscoreStrategic or Co-development Partner · 1 January 2025Partner in Pepsi Playboard initiative producing custom-sized cricket gear for female athletes.
• LUMS (Lahore University of Management Sciences) - Centre for Water Informatics and TechnologycoreStrategic or Co-development Partner · 1 January 2023Technical expertise partner for Misal-e-Basti Water Stewardship Model Community providing water informatics and technology research support.
• SDPI (Sustainable Development Policy Institute)coreStrategic or Co-development Partner · 1 January 2023Policy partner for Misal-e-Basti project creating policy briefs based on learnings to facilitate policymakers. Independent evaluator of Misal-e-Basti impact.
• WaterAidcoreStrategic or Co-development Partner · 1 January 2019Partnership for urban and rural safe water access programs. Urban program launched March 2019, Phase 1 concluded February 2022, Phase 2 launched January 2023 covering Karachi, Peshawar, and Quetta. Rural program started 2022 in District Okara potato growing belt.
• Amal AcademycoreStrategic or Co-development Partner · 1 January 2018PepsiCo Foundation has supported Amal Career-Prep Fellowship since October 2018. 3-month leadership program developing mindsets and job skills for underserved students entering job market. Partnership now in its 5th year with 7,514+ total graduates.
• WWF-PakistancoreStrategic or Co-development PartnerPartnership for water stewardship including floating treatment wetlands installation, water replenishment projects, and circular economy of plastics initiatives. Collaborated on Pepsi rPET bottle launch and Misal-e-Basti Water Stewardship Model Community.
• NUST (National University of Science and Technology)minorStrategic or Co-development PartnerPartnership to enable new generation of changemakers to find sustainable solutions for plastics and apply academic research lens to circular economy of plastics.
• Novatex LtdcoreTechnology or IntegrationPartner in Pepsi rPET bottle production for food grade recycled plastic manufacturing enabling Pakistan's first 100% recycled plastic beverage bottle.
• Green Earth RecyclingcoreTechnology or IntegrationPartner in plastics collection and recycling for circular economy initiatives including Pepsi rPET bottle production.
• Doaba FoundationminorImplementation/ SI/ Consulting PartnerLocal implementation partner for PepsiCo Foundation rural safe water access program in District Okara.
• AkhuwatcoreStrategic or Co-development PartnerCommunity outreach partner for Ramadan food distribution initiative 'Filling Hearts' and community iftar events.
• Pakistan Beverages LimitedcoreChannel Partner/ Reseller/ DistributorBottling and distribution partner for Pepsi beverages including pioneering effort for 100% recycled plastic Pepsi bottle in Karachi.
• Punjab Beverages CompanycoreChannel Partner/ Reseller/ DistributorBottling partner for PepsiCo Pakistan beverages with interactive sessions for Roshan Kal interns including plant visits.
• Institute of Rural Management (IRM)coreImplementation/ SI/ Consulting PartnerPartner for Child Education Program establishing five Smart Schools for out-of-school children in District Kasur near PepsiCo operations.
• Deaf Welfare Awareness Foundation (DWAF)minorStrategic or Co-development PartnerLocal NGO partner for Speculars project supporting visually impaired community through digital skills training.
• RizqminorStrategic or Co-development PartnerPartner for Millions of Meals distribution to flood-affected communities in Pakistan.
• Pakistan Poverty Alleviation FundminorStrategic or Co-development PartnerPartner for Millions of Meals distribution to flood-affected communities across 33 districts in Pakistan.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nestlé Pakistan: Direct local FMCG peer of comparable scale in Pakistan. Competes with PepsiCo across beverages (Nesfruta juices, bottled water), dairy, and nutrition; similar multinational subsidiary structure and Pakistan retail footprint.
• ITC Limited: Indian FMCG major with comparable diversified portfolio spanning snacks, beverages (Aashirvaad, Sunfeast, Fabelle, B Natural), and packaged foods. Highly relevant comparable for PepsiCo South Asia business model and category mix.
• The Coca-Cola Company (Coca-Cola Pakistan): Direct global competitor in carbonated soft drinks. Coca-Cola Pakistan competes head-to-head with Pepsi, 7UP, and Mountain Dew across the same retail channels, bottling infrastructure, and consumer occasions in Pakistan.
• Dabur India: Indian FMCG with strong juices, beverages (Real, Activ), and snacks portfolio. Competes with PepsiCo's Slice/Mirinda in fruit drinks and has parallel emerging-markets distribution model with rural depth.

Broad incumbents

• Britvic plc: UK-listed soft drinks and mixers manufacturer with comparable portfolio of branded CSDs and juices. Useful comparable for PepsiCo's bottling-partner-driven CSD business model and category economics outside AMESA.
• Unilever Pakistan: Multinational FMCG subsidiary with adjacent portfolio overlap in Pakistan - Lipton tea and Brooke Bond compete in hot beverages; broader personal care and foods business shares retail channels and consumer base with PepsiCo Pakistan.
• Mondelez International: Global snacks incumbent competing directly with PepsiCo's Frito-Lay division (Lay's, Cheetos) via Cadbury, Oreo, and Toblerone in Pakistan and other AMESA markets. Snacks-only comparable with similar scale economics.
• Keurig Dr Pepper: North American CSD and beverage major with portfolio comparable to PepsiCo (carbonated soft drinks, juices, water, sports hydration). Reference comparable for category economics, bottling network models, and portfolio diversification strategy.

Regional players

• National Foods (Pakistan): Pakistan-based packaged foods company competing in adjacent categories (spices, sauces, ketchup, desserts) and select beverages. Direct competitor for shelf space at the same 700,000+ retailers and represents the local incumbent challenge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pepsicopakistan
• Instagraminstagram.com/pepsicojobs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PepsiCo Pakistan