Peristeri B.C.

What Peristeri B.C. does

Peristeri B.C. (legally ΚΑΕ Περιστέρι, branded as Peristeri Betsson) is a privately held Greek professional basketball club founded in 1986 and headquartered in Peristeri, a suburb of Athens in the Attiki region. The club operates with approximately 42 employees and plays its home games at the 3,000-seat Andreas Papandreou indoor arena. It competes in the Stoiximan Greek Basketball League (GBL) and in European competitions including the Basketball Champions League and FIBA Europe Cup, finishing 6th in the 2025-2026 GBL regular season with a 14-10 record before exiting in the playoff quarterfinals against PAOK.

The club generates revenue through four primary streams: sponsorship income (led by naming-rights partner Betsson, with additional commercial partners Heron, Linglong Tire, Stoiximan, and others across energy, automotive, food, and retail categories), matchday ticket sales and Peristeri+ season subscriptions distributed via Ticketmaster, official merchandise sales through an exclusive retail corner operated by ZAKRET Sports in Peristeri, and broadcasting rights realized through ERT and league-wide distribution partners. The club also runs youth basketball development programs under the Gymnastic Club Peristeri (Γ.Σ. Περιστερίου) and conducts community engagement initiatives such as the annual Peristeri Family Day.

Its go-to-market is fundamentally event-driven: monetization depends on the home match schedule, European competition fixtures, and partner-driven community events. Fan acquisition and retention are handled through owned social channels (Facebook, Instagram, X, YouTube), email newsletters, and grassroots community programming. Management is led by President Panos Vassilaras and Head Coach Vasilis Xanthopoulos, with the club operating as an independent Greek sports company (KAE) without any disclosed parent entity or institutional investor.

Name

Peristeri B.C.

Legal name

PERISTERI B.C.

Website

https://peristeribc.gr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Peristeri B.C. (Peristeri Betsson) is a Greek professional basketball club based in Peristeri, Athens, competing in the Stoiximan GBL and European competitions, serving local fans and sponsors through matchday events, ticketing, merchandise, and youth academy programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Peristeri

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship Revenue: The club generates revenue through naming rights sponsorship (Betsson), jersey and kit sponsorships, and general sponsorship arrangements with multiple commercial partners across various industries including energy, automotive, food, retail, and sports equipment.
2. Matchday and Ticket Sales: Revenue from single-match tickets sold via Ticketmaster and season subscriptions (Peristeri+) offering discounted access to home games in Stoiximan GBL and European competitions.
3. Merchandise Sales: Official merchandise including team apparel and accessories sold through the ZAKRET Sports official corner/store and potentially other retail partners.
4. Broadcasting Rights: Revenue from television and streaming broadcasting rights for Greek Basket League (Stoiximan GBL) and FIBA European competition matches, with games broadcast on ERT (Greek Public Broadcasting Corporation).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peristeri B.C. (Peristeri Betsson) is a professional basketball club that fields a men's team in the Stoiximan Greek Basketball League and in FIBA-organized European competitions (Basketball Champions League, FIBA Europe Cup). Its sellable offerings are home-match tickets (sold via Ticketmaster and at the Andreas Papandreou arena), the Peristeri+ season subscription product, official team apparel and accessories distributed through ZAKRET Sports, and youth academy training delivered through Gymnastic Club Peristeri. Community engagement is delivered through events such as the annual Peristeri Family Day.

Product overview

Peristeri B.C. (also known as Peristeri Betsson) is a Greek professional basketball club based in Peristeri, Athens. The organization competes in the Stoiximan Greek Basketball League (GBL) and participates in European competitions such as the Basketball Champions League and FIBA Europe Cup. As a sports organization, it does not offer technology products or software services; its offerings consist of professional basketball entertainment, including home games, season tickets (Peristeri+), youth academies, and community events such as the Peristeri Family Day. The team is sponsored primarily by Betsson (naming rights sponsor) along with various other commercial sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Peristeri+ Season Subscription (Εισιτήρια Διαρκείας) Annual season ticket package granting discounted access to all home matches of Peristeri Betsson in the Stoiximan Greek Basketball League and European competitions (Basketball Champions League, FIBA Europe Cup). Sold via Ticketmaster.gr for individual fans and families in the Peristeri municipality and greater Athens area.
• Single-Match Tickets Individual tickets for single home games of Peristeri Betsson in Stoiximan GBL and European competitions, distributed via Ticketmaster.gr and at the Andreas Papandreou arena box office in Peristeri.
• Official Peristeri Betsson Merchandise Official team apparel and accessories sold through the ZAKRET Sports official corner/store in Peristeri under a dedicated Peristeri Betsson branding.
• Gymnastic Club Peristeri Basketball Academies (Ακαδημίες Γ.Σ. Περιστερίου) Structured youth basketball development programs operated under the Gymnastic Club Peristeri (Γ.Σ. Περιστερίου), providing basketball training for children and youth in the Peristeri municipality and wider Athens area.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BetssoncoreGTM or Marketing Partner · 15 July 2026Betsson continues as the Named Sponsor and Major Sponsor (Ονομαστικός και Μεγάλος Χορηγός) of KAE Peristeri for the 2026-2027 season. The team is officially branded as 'Peristeri Betsson'. This is a naming rights sponsorship providing significant financial support and exclusive marketing visibility.
• ZAKRET SportscoreChannel Partner/ Reseller/ Distributor · 22 May 2026ZAKRET Sports is the official merchandise partner of Peristeri Betsson, operating an official corner/store in Peristeri selling team apparel and accessories. The partnership was inaugurated with a special basketball event in May 2026.
• Domino's Pizza GreeceminorGTM or Marketing Partner · 17 December 2024Domino's Pizza served as a team sponsor and partner during the 2024-2025 season, with the team branded as 'Peristeri Domino's' during that period. The partnership involved promotional activities and fan engagement.
• Heron (ΗΡΩΝ)coreGTM or Marketing PartnerHeron, an energy production and supply company (member of GEK TERNA Group), is a key sponsor powering the 'Beyond The Game' documentary series and the annual Peristeri Family Day event. Heron provides energy products/services to the team and sponsors major community engagement initiatives.
• Iron / Heron.grminorGTM or Marketing PartnerIron (operating as Heron) is listed as a sponsor on the team's official website, providing energy drinks/sponsorship support.
• Linglong TireminorGTM or Marketing PartnerListed as an official sponsor on the club's website.
• StoiximancoreGTM or Marketing PartnerStoiximan is the title sponsor of the Greek Basket League (Stoiximan GBL), the top-tier professional basketball competition in which Peristeri Betsson competes.
• FIBA Europe CupcoreStrategic or Co-development PartnerPeristeri Betsson competes in the FIBA Europe Cup and Basketball Champions League European competitions, providing exposure and competitive opportunities.
• Basketball Champions LeaguecoreStrategic or Co-development PartnerPeristeri Betsson qualified for the Basketball Champions League 2026-2027 group stage, competing against UCAM Murcia (Spain), Pallacanestro Varese (Italy), and Bamberg Baskets (Germany) in Group D.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAOK BC (K.A.E. PAOK): Greek men's basketball club that competes directly with Peristeri Betsson in the Stoiximan GBL; defeated Peristeri in the 2025-2026 playoff quarterfinals and serves as the most direct competitive benchmark in the league.
• AEK BC (Athlitiki Enosi Konstantinoupoleos): Athens-based Greek pro basketball club with a large traditional fan base, competing in the Stoiximan GBL; comparable league context and Greek market dynamics to Peristeri, though generally operating at a larger scale.
• Promitheas Patras BC: Greek Basket League club based in Patras with a similar mid-tier budget profile and prior European competition experience; serves as a useful peer for benchmarking Greek regional-club operations.
• Kolossos H Hotels BC: Greek Basket League competitor recently playing Peristeri (cited in 2025-2026 fixtures); operates at a comparable mid-tier Greek pro basketball scale with similar budget constraints and Stoiximan GBL positioning.
• Aris BC (Aris Betsson): Historic Thessaloniki-based men's basketball club in the Stoiximan GBL with the same Betsson naming sponsor model; competes against Peristeri in the same league and shares the betting-brand sponsorship archetype.
• UCAM Murcia (CB Murcia): Spanish ACB club and 2026-2027 Basketball Champions League Group D opponent of Peristeri; comparable mid-budget European club with simultaneous domestic + European competition footprint.
• Pallacanestro Varese: Italian Lega Basket Serie A club and 2026-2027 BCL Group D opponent; historic European basketball brand operating at a similar mid-tier scale with comparable budget structure.
• Bamberg Baskets (Brose Bamberg): German Basketball Bundesliga club and 2026-2027 BCL Group D opponent of Peristeri; mid-budget European club balancing domestic league play with European competition, directly comparable on competitive footprint.
• Mykonos BC (Mykonos Betsson): Rising Greek pro basketball club also using the Betsson naming format and competing in the Stoiximan GBL; directly comparable to Peristeri in league position, sponsorship structure, and fan-base development stage.

Broad incumbents

• Olympiacos BC: Dominant Greek and Euroleague basketball club; included as the principal incumbent against which Peristeri benchmarks its budget gap, sponsorship scale, and competitive ceiling in the domestic league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/peristeribc
• YouTubeyoutube.com/channel/UCUZ1gkJ-pgfBbhVGiL1KHZA
• Facebookfacebook.com/peristeribc
• Instagraminstagram.com/peristeribc
• LinkedInlinkedin.com/company/peristeri-b.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peristeri B.C.