Perth County Moto
Perth County Moto is an independently owned, direct-to-consumer motorcycle lifestyle retailer based in Stratford, Ontario, operating a Shopify e-commerce store and a single physical storefront. It curates and distributes premium riding gear, parts, and accessories from exclusive European brands for individual motorcycle riders across Canada.
- Company typePrivate
- Founded-
- HeadquartersStratford, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Perth County Moto firmographics
Firmographics- Name
- Perth County Moto
- Legal name
- Perth County Moto
- Website
- https://perthcountymoto.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Perth County Moto is an independently owned, direct-to-consumer motorcycle lifestyle retailer based in Stratford, Ontario, operating a Shopify e-commerce store and a single physical storefront. It curates and distributes premium riding gear, parts, and accessories from exclusive European brands for individual motorcycle riders across Canada.
- Ownership category
- akta.pro rank
Perth County Moto industry classification
Industry- Product category
- Motorcycle Riding Gear Retail
- NAICS
- Motor Vehicle and Parts Dealers (441), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Perth County Moto is headquartered
LocationHeadquarters
- HQ city
- Stratford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Perth County Moto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: Perth County Moto generates revenue through the sale of motorcycle riding gear, parts, accessories, lifestyle apparel, and related products through both its e-commerce platform and physical retail storefront. Revenue is derived from one-time product transactions across multiple price points, from sub-$20 accessories to $600+ helmets and boots.
- Services: The company offers paid services including winter bike storage and private shopping experiences, providing ancillary recurring or service-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single per-unit product pricing across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Perth County Moto product offering
Product offeringCore offering
Perth County Moto is an independently owned motorcycle lifestyle retailer based in Stratford, Ontario, that sells curated motorcycle riding gear (helmets, jackets, pants, gloves, boots, base layers, rain gear), parts and accessories (luggage, phone mounts, action cameras, GPS, tools), and lifestyle apparel through a Shopify e-commerce storefront and a physical retail location. The company curates premium and hard-to-find brands such as John Doe, Pando Moto, MotoGirl, Merlin, Goldtop, Biltwell, Black Arrow, Kriega, Quad Lock, and Insta360, and offers ancillary paid services including winter bike storage and private shopping experiences.
Product overview
Perth County Moto is a multi-brand motorcycle lifestyle retailer and online store based in Stratford, Ontario, Canada. The company operates as a curated marketplace offering a comprehensive range of motorcycle riding gear, parts, and lifestyle apparel from over multiple international brands. The product portfolio centers on protective riding equipment (helmets, armored base layers, gloves, boots, jackets, pants) from premium brands such as Pando Moto, John Doe, Merlin, Biltwell, and Black Arrow, complemented by functional accessories including motorcycle luggage (Kriega, Maverick Motorcycle Co.), phone/device mounts (Quad Lock, RAM Mounts), action cameras (Insta360 with AI-powered features), and smart riding systems (Chigee AIO-5 lite with CarPlay/Android Auto). The company also sells proprietary branded merchandise including mugs. All riding gear products carry CE certifications per EN 17092, EN 13594, and EN 13634 standards. The store is powered by Shopify e-commerce infrastructure and ships across Canada, the USA, and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Helmets Full range of motorcycle helmets including full-face, modular, and open-face styles from brands such as Merlin, Biltwell, and Simpson. Featured products include the Merlin Revival Carbon Full Face Helmet (ECE 22.06 certified, carbon fiber shell) and Biltwell Gringo S 20th Anniversary Limited Edition (ECE R22.06 and DOT certified).
- Protective Base Layers CE-certified protective base layers from Pando Moto and John Doe featuring UHMWPE/Balistex fabric technology, including armored shirts, leggings, and bodysuits rated AA or AAA under EN 17092 standards with integrated SAS-TEC armor.
- Motorcycle Gloves Extensive selection of motorcycle gloves from brands including John Doe, Black Arrow, Pando Moto, Goldtop England, Thrashin Supply Co., FIVE Gloves, Alpinestars, and North of Berlin, ranging from CE Level 1 summer gloves to insulated winter options with XTM-Fiber, D3O, Thinsulate, and touchscreen features.
- Motorcycle Boots Riding boots for men and women from John Doe, Merlin, Gaerne, Hallman, and Black Arrow. Products include CE EN 13634:2017 and EN 13634:2020 certified boots with XTM-Fiber membrane, D3O impact protectors, Gore-Tex waterproofing, and reinforced soles.
- Riding Jackets and Vests Motorcycle jackets and vests for men and women, including the Pando Moto COMMANDO UH BLACK (CE AAA, Cordura mesh, D3O armor) and Age of Glory Runaway Riding Shirt (CE AA, Level 2 armor), featuring premium leather and abrasion-resistant fabrics with CE-certified armor.
- Riding Pants Motorcycle riding pants for men and women featuring protective construction, including the Age of Glory Service Pant (CE AA, Level 2 armor) and Pando Moto Skin UH AAA leggings (EN 17092-2:2020 Level AAA, Balistex fabric, SAS-TEC armor).
- Women's Motorcycle Gear Women-specific motorcycle riding gear including Black Arrow Queen Bee gloves, John Doe Sixty Budapest XTM and Jackie boots, MotoGirl Mid-Layer Fleece Leggings, and Pando Moto Shell WW women's base layer, with women-specific cuts, sizing, and design details. Perth County Moto is the exclusive Canadian distributor for Black Arrow women's motorcycle gear.
- Motorcycle Luggage and Bags Motorcycle luggage solutions including Kriega US-Drypack waterproof roll-top bags (US-10, US-20, US-30), Maverick Motorcycle Co. leather magnetic tank bags, Biltwell EXFIL-2 mini tank bags, Kuryakyn Freeloader sissy bar bags, Thrashin Supply Co. passenger bags, and Wentworth Moto Co. waxed canvas tool rolls and tail packs.
- Phone Mounts and Device Mounts Smartphone and device mounting systems including Quad Lock handlebar mounts, fork stem mounts, brake reservoir mounts, and vibration dampeners, plus RAM Mounts X-Grip with Tough-Claw bases and OG Quad Lock gauge block-off plates for Harley-Davidson models, with IP66 water resistance and dual-stage locking.
- GPS and Satellite Navigation Beeline GPS satellite navigation devices and accessories for motorcycles, paired with Quad Lock motorcycle USB chargers and fork stem mount options for secure device mounting and power delivery.
- Action and 360° Cameras Insta360 action cameras including the Ace Pro (co-engineered with Leica, 1/1.3-inch sensor, 4K120fps, AI features), X4 (8K 360° video, 72MP photos), and X5, with bundles including memory cards, batteries, and mounts, plus Insta360 helmet chin mounts, invisible selfie sticks, and multi mounts.
- Smart Riding Systems Chigee AIO-5 lite smart riding system featuring dual 1080P cameras, blind spot detection, wireless Apple CarPlay and Android Auto mirroring, 5-inch IPS LCD display, Bluetooth 5.0, IP67 waterproofing, and optional OBD module for tire pressure monitoring and other vehicle data.
- Rain Gear Waterproof rain riding gear designed to keep riders dry in wet conditions, part of the complete head-to-toe riding solution alongside helmets, jackets, gloves, and boots.
- Straps and Tie-Downs ROK Straps adjustable stretch straps in 42-inch and 60-inch lengths featuring quick-release buckles, UV-resistant webbing, and shockcord construction for securing gear without damaging waterproof materials.
- Perth County Moto Branded Merchandise Proprietary branded merchandise including the Old Bikes Camping Mug (15oz ceramic, black speckles, vintage wheel illustration) and Classic Logo Mug (11oz, black with white logo), carrying the 'Keep Old Bikes Going' messaging and motorcycle culture aesthetic.
- Winter Bike Storage Paid seasonal motorcycle storage service offered by Perth County Moto as an ancillary revenue stream at its Stratford, Ontario retail location.
- Private Shopping Experience Paid in-store private shopping appointment service at the Perth County Moto Stratford storefront, offering personalized product advice and a one-on-one retail experience.
- Motorcycle Lifestyle Apparel Lifestyle clothing line for men, women, and kids including tees, long sleeves, flannels, sweaters, hoodies, casual jackets and vests, pants, headwear (hats, caps, beanies, bandanas), and accessories such as socks, jewelry, patches, pins, keychains, and greeting cards, all carrying the motorcycle culture aesthetic.
- Motorcycle Parts Parts for custom motorcycle builds and restoration covering engine (intake, carb), frame (frames, fenders, sissy bars, suspension, wheels, tires, fuel and oil), exhaust (fabricating), controls (handlebars, grips, hand controls, foot controls, mirrors, risers, gauges, switches), electrical (turn signals, brake lights, head lamps, wiring, ignition, batteries), seats, fabrication (bungs, mounting tabs), chemicals (oil, lubricants, cleaners), tools (hand tools, shop tools), and manuals.
Quantifiable outcome
- Only Canadian shop currently carrying John Doe brand
- +1 more outcomes
Companies that use Perth County Moto
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Perth County Moto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Perth County Moto partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MotoGirlcorePerth County Moto is a leading Canadian retailer for MotoGirl women's riding gear brand. MotoGirl is a women-specific motorcycle apparel line, with products including base layers (fleece leggings), riding jackets, and protective gear targeted at female riders.
- Pando MotocorePerth County Moto is described as Canada's leading retailer for Pando Moto, an advanced motorcycle apparel brand known for UHMWPE/Balistex fabric-based base layers, jeans, and armored shirts. Products carry CE AAA, AA, and A ratings.
- MerlincorePerth County Moto is Canada's leading retailer for Merlin helmets and riding gear, including the Merlin Revival Carbon full-face helmet and Merlin Recon enduro helmet. Merlin is a UK-based motorcycle gear brand.
- John DoecorePerth County Moto is currently the only Canadian shop carrying the John Doe brand. John Doe is a German motorcycle apparel brand known for XTM-Fiber-lined protective clothing, jeans, gloves, and boots with CE certification (AAA, AA levels).
- Black ArrowcorePerth County Moto is the exclusive Canadian distributor for Black Arrow women's motorcycle gear, including Queen Bee gloves, Josie Moto Boots, and women's motorcycle jackets. Products are designed specifically for women riders with tailored fit and style.
- Wentworth Moto Co.minorPerth County Moto is the exclusive Canadian retailer for Wentworth Moto Co. waxed canvas motorcycle accessories, including the Shakedown Tool Roll and Switchback Tail Pack/Backpack.
- Insta360minorPerth County Moto carries Insta360 action cameras and accessories including Ace Pro, X3, X4, X5, and related mounts (helmet chin mount, multi mount, invisible selfie stick).
- BeelineminorPerth County Moto carries Beeline GPS and satellite navigation devices for motorcycles.
- Quad LockminorPerth County Moto is an authorized Quad Lock retailer for motorcycle phone mounts, handlebar mounts, vibration dampeners, fork stem mounts, USB chargers, and wireless charging heads.
- KriegaminorPerth County Moto carries Kriega motorcycle luggage including US-10, US-20, US-30 drypacks, Roam handlebar bags, R20 backpack, Trail 18 adventure backpack, Tool Roll, and Laptop Kube.
- BiltwellminorPerth County Moto is an authorized Biltwell retailer for Gringo S helmets, EXFIL-2 mini tank bags, and related accessories.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Perth County Moto competitors and assessment
Company assessmentEmerging players
- Iron & Resin: US motorcycle lifestyle apparel and gear brand with its own retail presence. Comparable lifestyle-driven positioning and curated product assortment aimed at the heritage/custom motorcycle segment.
- Biltwell: US motorcycle helmet, apparel, and accessory brand selling DTC and through dealers (including Perth County Moto). Overlaps as both a comparable lifestyle brand and a partial competitor for the same rider demographic.
- Fuel Motorcycles: Spanish-born motorcycle gear and apparel brand with global DTC distribution. Comparable as a lifestyle-oriented specialty brand playing in the same premium/cafe racer segment Perth County Moto curates.
Broad incumbents
- Cycle Gear: US-based chain retailer of motorcycle, ATV, and snowmobile apparel, helmets, and accessories. Operates a much larger physical footprint but competes in the same gear and apparel category for motorcycle riders.
Direct peers
- MotoSport: US online powersports retailer offering motorcycle gear, parts, and accessories. Comparable DTC specialty retailer targeting enthusiast riders across multiple riding segments.
- Chaparral Motorsports: US powersports retailer selling motorcycle gear, parts, and accessories online and through a large superstore. Comparable multi-category specialty retailer serving enthusiast riders with broad inventory.
- RevZilla: Large US-based online motorcycle gear and parts retailer (part of Comoto Holdings). Operates the same specialty retailer model with curated riding gear, parts, and accessories sold DTC to riders, but at significantly larger scale.
- Riders Discount: US online motorcycle gear retailer carrying helmets, jackets, gloves, and boots from major brands. Closely comparable specialty gear e-commerce model with curated brand selection.
- FortNine: Canadian online motorcycle parts, gear, and accessories retailer with a strong content and education focus. Comparable to Perth County Moto as a domestic specialty e-commerce-first destination for motorcycle riders across Canada.
Regional players
- Blackfoot Motosports: Canadian powersports dealership group based in Calgary, Alberta, selling new and used motorcycles alongside gear and apparel. Comparable as a Canadian motorcycle retail operation, though larger and focused on vehicle sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Perth County Moto social profiles
Digital presencePerth County Moto compliance and trust
Trust signalCompliance13 records
Perth County Moto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth County Moto leadership team
Management profileNumber of profiles
Perth County Moto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth County Moto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth County Moto
What does Perth County Moto do?
Perth County Moto is an independently owned motorcycle lifestyle retailer based in Stratford, Ontario, that sells curated motorcycle riding gear (helmets, jackets, pants, gloves, boots, base layers, rain gear), parts and accessories (luggage, phone mounts, action cameras, GPS, tools), and lifestyle apparel through a Shopify e-commerce storefront and a physical retail location. The company curates premium and hard-to-find brands such as John Doe, Pando Moto, MotoGirl, Merlin, Goldtop, Biltwell, Black Arrow, Kriega, Quad Lock, and Insta360, and offers ancillary paid services including winter bike storage and private shopping experiences.
Is Perth County Moto a public or private company?
Perth County Moto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perth County Moto founded?
Perth County Moto was founded in -1. It employs 1 to 10 people.
Where is Perth County Moto based?
Perth County Moto is headquartered in Stratford, Canada, in the North America region.
How does Perth County Moto make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are services.
Who are Perth County Moto's main competitors?
Emerging players on record are Iron & Resin, Biltwell and Fuel Motorcycles. Cycle Gear is listed as a broad incumbent. Direct peers are MotoSport, Chaparral Motorsports, RevZilla, Riders Discount and FortNine. Blackfoot Motosports is listed as a regional player.
Does Perth County Moto have an API?
No public API is recorded for Perth County Moto.
What industry is Perth County Moto in?
Perth County Moto's product category is Motorcycle Riding Gear Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441 and its SIC code is 5600.