Perth Bayswater Rugby Union Club

What Perth Bayswater Rugby Union Club does

Perth Bayswater Rugby Union Club (PBRUC) is a community rugby union club founded on 11 April 1905, headquartered at Pat O'Hara Reserve, 12 Wellington Road, Morley, Western Australia. It is the oldest continually operating rugby club in Western Australia, having previously operated as Perth Rugby Club and later Perth Suburbs before relocating to Morley in 1975. The club fields four senior men's teams (FMG Premier Grade, Reserve Grade, Third Grade, Fourth Grade), a Women's program competing in the RugbyWA Premier Grade Women's competition, a Junior program (U6–U18) under the Rugby WA North Zone group, a Golden Oldies (over-35s) team known as the Wandering Pigs, and an All Abilities program. More than 1,000 people — including players, families, volunteers, committee members, and life members — are directly involved, supported by a paid staff of 5 and a volunteer management committee led by President Phil Oliver.

The club's commercial and operational infrastructure comprises four revenue streams: (1) annual junior registration fees ranging from A$170 (U6–U7) to A$295 (U13–U18), with colts offered free registration, (2) tiered corporate sponsorship packages (Platinum, Gold, Silver, Bronze) — the 2025 sponsor roster includes KDR Technology Solutions, B.E.R. Property Services, Oliver Charitable Foundation, Australian Venue Co, Chimek Chicken, Digital Resources, Nesti Housing, and others, (3) merchandise sales (backpacks, caps, hoodies, t-shirts), and (4) tax-deductible donations channelled through the Australian Sports Foundation's Perth Bayswater Development Fund. The technology footprint is modest: registrations are processed through Rugby Australia's third-party Rugby Xplorer App (available on iOS and Android), supplemented by a WordPress-based website and organic social media presence on Facebook and Instagram. The club has secured ten Premier Grade premierships historically, a Seagar Cup (1932), and a talent-development pathway that has produced Western Force players including David Smith, Marcel Brache, Chris Heiberg, Jake Strachan, and Reesjan Pasitoa.

Name

Perth Bayswater Rugby Union Club

Legal name

Perth Bayswater Rugby Union Club

Website

https://perthrugby.com.au

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Perth Bayswater Rugby Union Club is a community rugby club in Morley, Western Australia, founded in 1905, offering senior men's, women's, junior, Golden Oldies, and All Abilities programs to over 1,000 participants across Perth's eastern suburbs.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Community rugby club
• Rugby union programs
• Amateur sports club
• Junior rugby development
• Rugby team registration

Headquarters

HQ city

Morley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registrations: Registration fees from senior and junior players across men's, women's, and junior competitions. Fee structure varies by age group.
2. Sponsorship: Platinum, Gold, Silver and Bronze tiered sponsorship packages from local businesses supporting the club's operations and community initiatives.
3. Merchandise Sales: Sale of club merchandise including sports backpacks, caps, hoodies, t-shirts and more.
4. Donations: Tax-deductible donations through Australian Sports Foundation to support club development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Perth Bayswater Rugby Union Club is a community-based amateur rugby union club operating from Pat O'Hara Reserve in Morley, Western Australia. The club fields competitive and social rugby teams across senior men's (Premier, Reserve, Third, Fourth Grade), women's, junior (U6-U18), Golden Oldies (over 35s), and All Abilities programs. It also sells club merchandise and offers tiered corporate sponsorship packages.

Product overview

Perth Bayswater Rugby Union Club is a community rugby organization offering a comprehensive suite of programs including senior, women's, junior (U6-U16), Golden Oldies (veterans over 35s), and All Abilities rugby teams. The club operates from Pat O'Hara Reserve in Morley, WA, with training and game schedules across multiple age groups and skill levels. Additional offerings include club merchandise (apparel and accessories) and corporate sponsorship packages at various tier levels. The club has over 1,000 people directly involved across all programs.

Differentiator

Problem solved

Functional benefit

Brands

• Wandering Pigs: The Golden Oldies team aligned with Perth Bayswater Rugby Club, playing in Perth's over 35s competition since 1991

Products and services

• Senior Men's Rugby Program Competitive senior men's rugby program fielding four teams across FMG Premier Grade, Reserve Grade, Third Grade and Fourth Grade, supported by professional coaching staff and underpinned by eight core values (Professionalism, Work Ethic, Ruthless, Respect, Determination, Integrity, Humility, Discipline). Provides a pathway to representative teams.
• Women's Rugby Program

Quantifiable outcome

• Ten Premier Grade premierships secured historically
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered platinum, silver, minor, bronze and core.

• Oliver Charitable FoundationplatinumOthers · 1 January 2018Established in 2018 by Phil Oliver and Laura Alvaro. Supporting Perth Bayswater Rugby Union Club with community-based initiatives including scholarships for children from disadvantaged and indigenous backgrounds.
• KDR Technology SolutionsplatinumOthersWestern Australian technology solutions company specialising in business-focused IT solutions. Gold Club Sponsor providing technology expertise and sponsorship support to the club.
• B.E.R. Property Services Pty LtdplatinumOthersAir conditioning installation and refrigeration business covering all aspects of HVAC services. Platinum Sponsor providing facility support.
• Nesti HousingsilverOthersWest Australian owned not-for-profit organisation specialising in disability housing (SDA), community housing and property management. Silver Sponsor and All Abilities Team Sponsor.
• Mining & Industrial Wholesalers (MIW)minorOthersComprehensive wholesale distributor for electrical, lighting, industrial, data, and telecommunications networking goods. All Abilities Sponsor for 2025.
• Arrowsmith FinancesilverOthersBoutique finance brokerage business focusing on corporate and commercial debt finance sourcing and structuring for SMEs. Silver Sponsor.
• Murphy's LimestonebronzeOthersFamily owned suppliers of reconstituted and natural cut limestone blocks operating in Western Australia for over 20 years. Bronze Sponsor.
• Morley MitsubishibronzeOthersVehicle dealership in Morley, WA selling and servicing new and used vehicles. Bronze Sponsor.
• Australian Venue Co (AVC)silverOthersOperating 200+ venues across Australia, behind many best-loved pubs, bars and venues. Silver Club Sponsor for 2025.
• Chimek ChickensilverOthersPerth-based fried chicken restaurant with four locations. Silver Club Sponsor for 2025.
• Digital ResourcesbronzeOthersSpecialist recruitment search connecting candidates with companies. Women's Sponsor for 2025, supporting growth of women's rugby program.
• EldersbronzeOthersInsurance company with over 200 locations across Australia. Bronze Sponsor.
• ETC SolutionsbronzeOthersSpecialist design consultancy with collaborative focus. Bronze Sponsor.
• Gage RoadsbronzeOthersProudly Australian owned and independent craft beer brewery named after Gage Roads. Bronze Sponsor.
• WLC MedicalbronzeOthersNDIS-registered Allied Health clinic providing physiotherapy, dietetics, psychology and DEXA scanning services. Bronze Club Sponsor.
• PrimeSites DigitalbronzeOthersDigital services provider. Sponsor providing website design and hosting services to the club.
• Australian Sports FoundationcoreOthersRegistered charity enabling tax-deductible donations to support club development through the Perth Bayswater Development Fund.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Rugby Australia: The national governing body for rugby union in Australia, operator of the Rugby Xplorer registration platform used by Perth Bayswater. Influential as the infrastructure provider, policy setter, and pipeline host for all community rugby clubs.

Regional players

• Cottesloe Rugby Club: A historic Perth rugby club competing in RugbyWA Premier Grade competitions. Closely comparable as a Western Australian community rugby club with senior, women's, and junior programs targeting the same metropolitan player pool.
• Palmyra Rugby Club: A Perth community rugby club with senior and junior programs. Comparable as a RugbyWA-affiliated amateur club with similar membership, coaching, and sponsorship structures.
• Associates Rugby Club (Perth): A Perth-based community rugby club fielding teams in RugbyWA competitions. Comparable as a metropolitan amateur rugby club with multi-grade senior and junior programs competing for Perth-area players and sponsors.
• Wests Scarborough Rugby Club: A Perth metropolitan rugby club with a long operating history. Comparable as a community amateur rugby club with similar membership, sponsorship, and competition structures.
• Joondalup Brothers Rugby Club: A northern Perth rugby club in the Rugby WA North Zone competing with Perth Bayswater for juniors and seniors. Closely comparable as a community amateur rugby club organized around multi-grade competition participation.
• Wanneroo Rugby Club: A community rugby club operating in Perth's northern corridor and part of the Rugby WA North Zone alongside Perth Bayswater. Directly comparable as a Perth amateur rugby club competing for the same junior and senior players in the WA region.
• UWA Rugby Club: A Perth rugby club affiliated with the University of Western Australia. Comparable as a Perth-based amateur rugby club competing in RugbyWA competitions, with a different recruitment base (university) but similar operational model.
• Coastal Cavaliers Rugby Club: A Perth-area amateur rugby club with senior and junior teams. Comparable in product offering (community rugby participation) and local geography.

Broad incumbents

• Western Force (Super Rugby): The professional rugby union franchise based in Perth. Connects to Perth Bayswater as the highest-level representative pathway the club feeds into, with multiple former PBRUC players (Pasitoa, Brache, Smith, Heiberg, Strachan) on its roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/perthrugby
• Instagraminstagram.com/perthrugby
• LinkedInlinkedin.com/company/perth-bayswater-rugby-union-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Bayswater Rugby Union Club