Petstock Group

What Petstock Group does

Petstock Group (legal entity PETstock Pty Ltd, ACN 098 394 588) is an Australian-headquartered, privately held pet retail and services company founded in 1990 in Ballarat, Victoria. The group operates a vertically integrated omnichannel model across Australia and New Zealand, combining physical retail stores, an eCommerce storefront and mobile app (available on Apple Store and Google Play, powered by Shopify Payments with 3D Secure), co-located veterinary clinics under the Petstock Vet and Our Vet sub-brands including mobile veterinary services, and in-store pet services spanning grooming, puppy school, and dog daycare. A distribution centre network supports both store replenishment and direct-to-consumer delivery. Multi-tier supply partnerships with major animal-health and nutrition brands (Elanco, Zoetis, Hill's Science Diet, Real Pet Food) and a customer loyalty/membership program underpin recurring engagement.

The company serves individual pet owners across ANZ as its primary customer segment, with secondary engagement through pet welfare organizations via the Petstock Foundation, the group's charitable sub-brand that has supported re-homing of over 40,000 rescue pets and operates a tiered partner program with 100% of donations passed to charity partners. Revenue is generated through four streams: retail product sales (food, accessories, supplies), veterinary consultations and treatments, transaction-based pet services (grooming, training, daycare), and subscription/recurring loyalty membership. Support office functions span eCommerce, marketing, merchandise, HR, supply chain, customer service, IT, finance, legal, property, L&D, and store development, with offices in Ballarat (HQ), Melbourne Southbank, and New Zealand, and reported headcount of 251–500. Cloud infrastructure is referenced across Australia, New Zealand, the United States, and Singapore. The group expanded into New Zealand through the 2015 acquisition of Four Seasons Pets.

Name

Petstock Group

Legal name

PETstock Pty Ltd

Website

https://petstockgroup.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Petstock Group is a privately held ANZ pet retail and services company (founded 1990, HQ Ballarat) operating physical stores, eCommerce and mobile app, co-located vet clinics, mobile vet services, grooming, daycare, and a charitable foundation serving pet owners across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Pet Retail and Services

NAICS

Pet and Pet Supplies Retailers (45991), Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet retail services
• Veterinary clinics
• Pet grooming training
• Pet supplies eCommerce
• Mobile vet services

Headquarters

HQ city

Ballarat

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of pet food, accessories, and supplies through physical retail stores and eCommerce platform
2. Veterinary Services: Veterinary consultations and treatments provided through co-located vet clinics and mobile vet services
3. Pet Services: Grooming, puppy school, and daycare services offered at retail locations
4. Loyalty/Membership Programs: Customer loyalty programs with member accounts and personalized marketing

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Petstock Group operates physical pet retail stores across Australia and New Zealand selling pet food, accessories, toys, and health products. It provides co-located veterinary clinics and mobile veterinary services, and offers in-store pet services including grooming, puppy school training, and dog daycare. Sales are also fulfilled through an own-brand eCommerce website and mobile app, supported by a distribution centre network and a loyalty/membership program.

Product overview

Petstock Group is a pet retail and services company operating across Australia and New Zealand with a portfolio of integrated products and services. The core offering consists of Petstock Retail Stores (pet food, accessories, and health products), Petstock Vet (veterinary clinics including mobile vet services), and Pet Services (Grooming, Puppy School, and Daycare). These are supported by an eCommerce platform and mobile app for online shopping, a loyalty membership program, and a Distribution & Supply Chain network. The Petstock Foundation, a charitable sub-brand, raises and donates funds to partner organisations supporting pets and people in need. Together, this multi-channel model spans physical retail stores, vet clinics, pet services, online commerce, and charitable initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Petstock Foundation: Charitable arm of Petstock Group that empowers a better future for pets and people through fundraising, support, and advocacy for partner organisations
• Petstock Vet
• Our Vet

Products and services

• Petstock Retail Stores Physical retail stores across Australia and New Zealand offering pet food, accessories, toys, and health products with world-class customer service for pet owners.
• Petstock Vet Veterinary clinics integrated with Petstock retail stores providing consultations, treatments, practice management, and mobile vet services for pets.
• Pet Services (Grooming, Puppy School and Daycare) In-store pet services including professional grooming, puppy school training, and dog daycare delivered by trained specialists at Petstore locations.
• Petstock Online Store and Mobile App E-commerce platform and mobile application enabling customers to browse and purchase pet products online with home delivery across Australia and New Zealand.
• Distribution and Supply Chain Distribution centre network supporting store replenishment and home delivery through picking, packing, dispatch, and road logistics operations.

Quantifiable outcome

• Supported re-homing of over 40,000 rescue pets across Australia and New Zealand

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core, minor, major and moderate.

• Guide Dogs AustraliacoreStrategic or Co-development PartnerAustralian organization delivering essential services to Australians living with blindness or low vision. Petstock Foundation supports their mission to assist people who are blind or have low vision gain freedom and independence.
• Assistance Dogs AustraliacoreStrategic or Co-development PartnerTrains and places unique dogs with Australians in unique situations, specializing in support for people with physical disability, autism or PTSD.
• Safe Pets Safe FamiliescoreStrategic or Co-development PartnerWorks with people and pets in crises to improve outcomes and reduce surrender, animal abuse, neglect and euthanasia. Provides temporary foster care, vet services and outreach programs.
• Pets of the HomelesscoreStrategic or Co-development PartnerProvides support to people at risk of or experiencing homelessness by ensuring their companion pets are well looked after through food, veterinary care and other support.
• Riding for the DisabledcoreStrategic or Co-development PartnerProvides services to people of all ages with disabilities to enjoy safe, healthy, stimulating, therapeutic, horse-related activities.
• HorsePower AustraliacoreStrategic or Co-development PartnerEmpowers people living with diversabilities to develop new skills, discover new abilities and define the life they want to live through equine therapy programs.
• ACT PegasusminorStrategic or Co-development PartnerRiding for the Disabled organization enriching lives of people with disability through horse-facilitated therapy in ACT and local NSW region.
• Cowboys 4 KidsminorStrategic or Co-development PartnerWorks with children within foster care system through equine-therapy program to help children who have experienced severe trauma.
• Mackillop Family ServicescoreStrategic or Co-development PartnerPaw Pals Program supports students disengaged or at risk of disengaging from education through animal assisted activities with therapy dogs.
• Smart PupscoreStrategic or Co-development PartnerTrains and places autism service dogs, seizure response dogs and multi-purpose assistance dogs for children with special needs.
• Pet Refuge (NZ)coreStrategic or Co-development PartnerProvides temporary shelter and care for pets affected by domestic violence, keeping them safe while owners escape abuse.
• Make-A-WishminorStrategic or Co-development PartnerCharity partner supported through Petstock Foundation initiatives.
• The ContendersminorGTM or Marketing PartnerCorporate partner providing marketing support to Petstock Foundation.
• CommunicadominorGTM or Marketing PartnerCorporate partner providing marketing support to Petstock Foundation.
• Melbourne Social Co.minorGTM or Marketing PartnerCorporate partner providing marketing support to Petstock Foundation.
• ElancocoreOthersVisionary-level supply partner investing deeply in long-term, transformational community outcomes for Petstock Foundation.
• Hill's Science DietcoreOthersVisionary-level supply partner for Petstock Foundation supporting pet nutrition programs.
• Real Pet FoodcoreOthersVisionary-level supply partner for Petstock Foundation.
• Vanilla SugarcoreOthersVisionary-level supply partner for Petstock Foundation.
• PrimemajorOthersChangemaker-level supply partner driving meaningful impact through strong annual commitment.
• ZoetismajorOthersChangemaker-level supply partner for Petstock Foundation in animal health.
• KongsmoderateOthersAdvocate-level supply partner supporting Petstock Foundation programs.
• AfterpayminorOthersBuy-now-pay-later payment option offered to customers at checkout.
• PayPalminorOthersDigital payment option offered to customers at checkout.
• ZipminorOthersBuy-now-pay-later payment option offered to customers at checkout.
• Shopify PaymentscoreTechnology or IntegrationE-commerce platform powering the Petstock online store with 3D Secure payment processing.
• Youth Up FrontcoreStrategic or Co-development PartnerCanine Assisted Learning (CAL) Program helping young people build resilience and social connections using dogs.
• ACT Pet Crisis SupportcoreStrategic or Co-development PartnerProvides financial support for disadvantaged pet owners to avoid surrender or euthanasia of family pets for economic reasons.
• Paws Pet TherapycoreStrategic or Co-development PartnerRecruits, trains and supports volunteers and their dogs to visit hospitals, nursing homes, cancer centres and mental health facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pet Circle: Australia's largest online-only pet retailer offering autoship subscriptions and home delivery across food, supplies and pharmacy. Competes most directly with Petstock's eCommerce and loyalty platform for digital pet parent share.

Direct peers

• Petbarn: Australia's largest specialty pet retail chain, owned by Greencross. Operates a comparable store-and-services format in pet food, supplies, grooming, and co-located veterinary through its parent — directly competing with Petstock on both retail and integrated vet services.
• Petstock Vet (internal benchmark via Greencross equivalent): Included as the closest Australian standalone veterinary operator (Animal Emergency Australia / VetPartners) for direct comparison on clinic throughput, mobile vet service economics, and prescription food attach rate vs Petstock Vet and Our Vet.
• Animates: New Zealand's leading specialty pet retail chain offering food, supplies, grooming and in-store vet services. Direct competitor in Petstock's NZ market with a similar full-service, multi-channel proposition.
• Greencross Vets: Australia's largest veterinary group with clinic, hospital and mobile vet offerings, vertically integrated with Petbarn retail. Competes head-on with Petstock Vet and Our Vet for clinical capacity, mobile vet services and prescription food capture.
• Pets Domain: Australian specialty pet retailer with a comparable store and online proposition across food, accessories, and pharmacy-adjacent categories. Direct competitor for share of wallet in everyday and premium pet supplies.

Broad incumbents

• Petco: Major US pet retailer with full-service stores, grooming, training and veterinary hospital partner network. Comparable integrated retail-services model to Petstock, with a much larger scale and public-market governance.
• Chewy: Largest pure-play online pet retailer in North America with autoship, pharmacy and advertising platforms. Comparable business model and tech-enabled retail engine; reference benchmark for online pet retail scale and unit economics.
• PetSmart: North America's largest specialty pet retailer combining stores, grooming, training and in-store vet (through Banfield). Closest large-format, vertically integrated peer to Petstock's store + vet + services model.

Others

• Mars Petcare (Royal Canin / Pro Plan): Global pet food and nutrition manufacturer and Petstock brand partner through Hill's Science Diet (Mars). Adjacent because Mars competes for premium food share via selective distribution and D2C subscription, directly influencing Petstock's premium food mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/petstockgroup
• Facebookfacebook.com/petstockgroup
• LinkedInlinkedin.com/company/petstock-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petstock Group