Philadelphia Sports Network

What Philadelphia Sports Network does

Philadelphia Sports Network operates as Heyday Athletic, a regional adult recreational sports league company that has been active since 2007 and serves the Greater Philadelphia metropolitan area. The company organizes structured leagues, casual pickup games, and social fitness events across approximately 17 sports categories — including basketball, soccer, softball, volleyball, kickball, dodgeball, pickleball, cornhole, bowling, bocce, broomball, floor hockey, field hockey, football, tennis, ultimate frisbee, and bar games. Operations span five geographic sub-regions: Philadelphia, Philly Burbs (KOP/Conshy/West Chester), Delaware, New Jersey, and Lehigh Valley, with each region operating a separate login portal on the heydayathletic.com website.

The platform is delivered through a standard WordPress-based website with no proprietary technology stack, no mobile app, and no public API or integrations. Go-to-market is community-driven and event-led: participants register directly through the website, marketing occurs through Instagram and an email newsletter, and recurring social events (Rail Park Yoga, Brewery Glow Yoga) serve as acquisition and engagement channels. The business model is subscription-recurring league registration fees paid by individual players or teams, supplemented by a minor sponsorship network including Drink2Moods, Wonder, Camden Apothecary, and Muscle Milk. Pricing is not publicly disclosed.

The target customer is adults in the Greater Philadelphia region — primarily working professionals aged 21+ — seeking structured recreational sports, social connection, and fitness activities. The company positions itself as a community ecosystem rather than a technology platform, with breadth of sports and geographic coverage as its primary differentiators. Headcount is 6 employees, no funding rounds are disclosed, and ownership is not stated in available sources.

Name

Philadelphia Sports Network

Legal name

Heyday Athletic

Website

https://philadelphiasportsnetwork.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Philadelphia Sports Network (operating as Heyday Athletic) organizes adult recreational sports leagues, pickup games, and social fitness events across 17+ sports in the Greater Philadelphia region, serving adults seeking structured recreation and social engagement.

Ownership category

akta.pro rank

Product category

Recreational Sports Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAL

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYEDALAIAC

Intramural Sports & Recreational Leagues

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Adult sports leagues
• Recreational sports
• Social fitness events
• Pickup games
• Community athletics

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. League Registration Fees: Adults pay registration fees to participate in organized sports leagues across 17 sports categories including basketball, soccer, softball, volleyball, kickball, dodgeball, pickleball, cornhole, bowling, and others. Fees are collected per team or individual player.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Philadelphia Sports Network (doing business as Heyday Athletic) organizes and operates adult recreational sports leagues across 17+ sport categories, casual pickup games, and social fitness events for adults in the Greater Philadelphia region. Participants register individually or as teams through the company's website to play in structured leagues, drop-in pickup games, or attend fitness and social events. Operations span five geographic markets: Delaware, Philly Burbs, Philadelphia, New Jersey, and Lehigh Valley.

Product overview

Heyday Athletic is a unified adult recreational sports platform offering three interconnected service lines: organized sports leagues across 18 sports disciplines (Bar Games, Basketball, Bocce, Bowling, Broomball, Cornhole, Dodgeball, Field Hockey, Fitness, Floor Hockey, Football, Kickball, Pickleball, Soccer, Softball, Tennis, Ultimate, Volleyball), casual pickup games for flexible participation, and social fitness events. The platform operates across five geographic regions in the Greater Philadelphia area (Delaware, Philly Burbs, Philadelphia, New Jersey, and Lehigh Valley), providing a comprehensive ecosystem for adult sports engagement from league play to spontaneous games to wellness events.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Recreational Sports Leagues Organized seasonal adult recreational sports leagues across 17+ sport categories including basketball, soccer, softball, volleyball, kickball, dodgeball, bowling, cornhole, bocce, broomball, floor hockey, field hockey, football, pickleball, tennis, ultimate, and bar games. Leagues operate across five geographic regions (Delaware, Philly Burbs, Philadelphia, New Jersey, Lehigh Valley) and accept both team and individual registrations.
• Pickup Games
• Social Fitness Events
• Fitness Programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Drink2MoodsminorGTM or Marketing PartnerBeverage partner featured in the company's partner/sponsor section. Provides drink products for events and activities. Listed among sponsorship partners on the website footer.
• WonderminorGTM or Marketing PartnerConsumer brand partner listed in the company's partner section. Featured as a sponsor providing support for sports leagues and events.
• Camden ApothecaryminorGTM or Marketing PartnerLocal pharmacy/health brand partner in the company's sponsor network. Listed among sponsorship partners on the website.
• Muscle MilkminorGTM or Marketing PartnerProtein/nutrition brand sponsor listed in the partner section. Provides nutritional support products for athletes and participants.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bar Sports League / Social Athletic League: Adult bar-themed sports leagues (cornhole, kickball, dodgeball) operating in regional U.S. markets with similar sponsor-bar revenue model. Comparable niche within Heyday's broader 18-sport portfolio.
• ZogSports: Operates adult social sports leagues across multiple U.S. cities (NYC flagship), directly mirroring Heyday's model of organized leagues, pickup games, and social events for the 21+ adult recreational market. Closest comparable in product mix, target customer, and community-led GTM.
• Volo Sports: Operates adult recreational sports leagues (kickball, volleyball, bocce, flag football, etc.) in multiple U.S. metros with a similar community/social-league positioning to Heyday. Direct peer in sport mix and target demographic.
• STARR (Social, Team, Adult Recreation): Adult recreational sports league operator running multi-sport leagues and social events in several U.S. markets, including beer-league-style formats. Comparable operating model and participant base to Heyday.
• Underdog Sports / NYC Social: Operates adult social sports leagues and tournaments (often in NYC) with a similar bar-league/casual-competitive format to Heyday. Direct competitor in the adult social recreational sports segment.

Regional players

• Philadelphia Area Sports Organizations (e.g., Philadelphia Cricket League, PHL Adult Leagues): Established Philadelphia-area amateur/adult sports organizations (e.g., Philadelphia Cricket Club leagues, regional cricket and soccer associations) that operate in the same metro and compete for a portion of the same adult recreational sports participants. Comparable regional adult amateur sports positioning.

Emerging players

• LeagueApps: Software platform that powers registration, scheduling, and payments for thousands of youth and adult sports leagues — including many of Heyday's competitors. Comparable on the technology backbone that supports Heyday's operations, and a potential acquirer of Heyday-style league operators.

Broad incumbents

• Active.com: Broad registration and event platform for races, leagues, and recreational activities across North America. Comparable as an incumbent infrastructure/registration layer in the adult recreational activity space, though it spans multiple activity categories beyond team sports.
• TeamSnap: Broad team-management and league-registration platform serving youth and amateur sports organizations nationwide. Operates in the same broader category of league-software/registration infrastructure that Heyday depends on, with a much wider portfolio and customer base.
• SportsEngine: Large incumbent in amateur/youth sports registration and league management, owned by NBC Sports. Adjacent incumbent whose registration and league-management software powers many recreational league operators and represents a potential strategic acquirer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/philadelphia-sports-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philadelphia Sports Network