Pick a Poke
Pick a Poke is a privately held poke bowl restaurant founded in 2016 in Beirut, Lebanon, selling Hawaiian-inspired bowls directly to individual consumers via its own online ordering platform with delivery, pickup, and dine-in fulfillment.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pick a Poke does
Pick a Poke is a privately held, direct-to-consumer poke bowl restaurant founded in 2016 and headquartered in Beirut, Lebanon, operating a single-city, omnichannel food service under its own brand at pickapoke.co. Its core product is an integrated online ordering platform that lets individual consumers browse the menu, place orders, and choose between three fulfillment modes: home delivery, in-store pickup (with branch-aware pickup time spans), and dine-in. The platform is account-based, supporting order history, favorites, scheduled re-ordering, and stored delivery addresses, and is complemented by a rewards program, a separate 'My Fidelity' loyalty tier, digital gift cards, and a gamified 'Spin the Wheel' promotional feature for top-of-funnel engagement.
The underlying technology is a standard e-commerce/ordering front end (templated storefront with menu categories, an 'Add to Bag' cart, and per-item pricing) rather than a proprietary technology stack. No APIs, SDKs, MCP servers, mobile apps, or third-party platform integrations are disclosed, and there are no documented AI/ML, data, or automation capabilities. Marketing and distribution are run entirely through the company's own website and in-restaurant operations, with no named partnerships, delivery-aggregator integrations, or external customer logos disclosed.
The business model is transactional food and beverage sales to end consumers, with revenue per order derived from per-item poke bowl purchases. Customer acquisition appears to rely on the loyalty programs and gamified promotions on the site, while retention is supported by account features (favorites, scheduled re-order, order history) and the rewards stack. Headcount is reported at 5 employees, no funding rounds, investors, parent entities, or M&A activity are disclosed, and the operating footprint is confined to Lebanon with a single HQ city.
Pick a Poke firmographics
Firmographics- Name
- Pick a Poke
- Legal name
- Pick a Poke
- Website
- https://pickapoke.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pick a Poke is a privately held poke bowl restaurant founded in 2016 in Beirut, Lebanon, selling Hawaiian-inspired bowls directly to individual consumers via its own online ordering platform with delivery, pickup, and dine-in fulfillment.
- Ownership category
- akta.pro rank
Pick a Poke industry classification
Industry- Product category
- Quick Service Restaurant
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Grab-and-Go Packaging, Merchandising & Food Safety Programs (Retail Ops) (CRAHAKAL)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Pick a Poke business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Food and beverage sales: Direct sales of poke bowls and menu items to consumers through online ordering channels. The platform supports per-item purchasing through an add-to-bag mechanism, with delivery and pickup options. A rewards program is also mentioned, suggesting a loyalty-based customer retention approach.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Pick a Poke product offering
Product offeringCore offering
Pick a Poke is a Hawaiian poke bowl restaurant that sells poke bowls and related menu items directly to consumers. The business operates an online ordering platform that supports three fulfillment modes: home delivery, in-store pickup, and dine-in service. Customers can browse the menu, place orders, manage favorites, schedule future orders, and re-order past purchases through their account.
Product overview
Pick a Poke is an online food ordering platform for a poke (Hawaiian poke bowl) restaurant. The platform operates as a single unified e-commerce system with integrated ordering, loyalty, and account management capabilities. The core Online Store serves as the primary product, complemented by the Rewards Program and My Fidelity loyalty offerings, as well as a Gift Cards product. The platform supports delivery, pickup, and dine-in ordering modes with account management features including order history, scheduling, and favorites.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store
- Gift Cards
- Rewards Program
- My Fidelity
Companies that use Pick a Poke
Customer profileSegments1 record
Pick a Poke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pick a Poke partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Pick a Poke competitors and assessment
Company assessmentRegional players
- Tabla (Lebanese restaurant operator): Local Lebanese restaurant chain with online ordering and dine-in service. Comparable regional restaurant market dynamics and Lebanon-based operating environment, though different cuisine (Lebanese vs Hawaiian poke).
- WoodSpoon: Delivery-only restaurant platform operating in select US cities. Comparable DTC delivery model with online ordering, though focused on chef-prepared meals rather than poke specifically.
Direct peers
- Pokeworks: US-based poke bowl fast-casual chain with digital ordering, loyalty, and delivery/pickup channels. Directly comparable concept, customer (health-conscious bowl consumers), and omnichannel model.
- Just Salad: Fast-casual salad/bowl chain with online ordering, loyalty program, and reusable bowl program. Comparable technology-enabled DTC ordering at small-chain scale.
- Honeygrow: US stir-fry, salad, and poke bowl concept with own digital ordering platform and loyalty. Comparable small-chain footprint and DTC ethos.
- Crisp & Green: Fast-casual poke and salad chain with online ordering and loyalty mechanics. Closely aligned product (poke bowls) and DTC growth playbook.
- &pizza: Fast-casual pizza chain with strong digital ordering, loyalty, and customizable menu. Comparable small-chain DTC operating model and customization-driven ordering.
Broad incumbents
- CAVA: US Mediterranean bowl chain with integrated online ordering, loyalty program, and dine-in/pickup/delivery fulfillment. Comparable customer base and omnichannel operating model.
- Sweetgreen: Large US healthy bowl/salad chain with strong digital ordering, loyalty, and dine-in footprint. Similar target customer and DTC ordering model, but broader menu and significantly larger scale.
- Dig (formerly Dig Inn): US fast-casual healthy bowl/salad chain with strong digital ordering and subscription-based loyalty. Similar customer demographic and omnichannel delivery.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Pick a Poke social profiles
Digital presencePick a Poke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick a Poke leadership team
Management profileNumber of profiles
Pick a Poke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick a Poke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick a Poke
What does Pick a Poke do?
Pick a Poke is a Hawaiian poke bowl restaurant that sells poke bowls and related menu items directly to consumers. The business operates an online ordering platform that supports three fulfillment modes: home delivery, in-store pickup, and dine-in service. Customers can browse the menu, place orders, manage favorites, schedule future orders, and re-order past purchases through their account.
Is Pick a Poke a public or private company?
Pick a Poke is a private company. It is currently operating.
When was Pick a Poke founded?
Pick a Poke was founded in -1. It employs 1 to 10 people.
How does Pick a Poke make money?
One revenue line is on record: food and beverage sales.
Who are Pick a Poke's main competitors?
Regional players on record are Tabla (Lebanese restaurant operator) and WoodSpoon. Direct peers are Pokeworks, Just Salad, Honeygrow, Crisp & Green and &pizza. Broad incumbents are CAVA, Sweetgreen and Dig (formerly Dig Inn).
Does Pick a Poke have an API?
No public API is recorded for Pick a Poke.
What industry is Pick a Poke in?
Pick a Poke's product category is Quick Service Restaurant. Its primary akta.pro industry code is CRAHAKAL, Grab-and-Go Packaging, Merchandising & Food Safety Programs (Retail Ops), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 31191 and its SIC code is 2090.