Picture This Gallery & Custom Framing

What Picture This Gallery & Custom Framing does

Picture This Gallery & Custom Framing is a privately held, founder-owned local art gallery and custom framing business operating from a single retail showroom at 4130 Norse Way in Long Beach, California, since 1996. Founded by artist and soprano Marisol Gomez, the company operates by appointment and serves Long Beach and surrounding Southern California communities with an integrated offering: custom picture framing (natural wood, ornate gold/silver leaf, shadow box, specialty oval/circle, collage, and bubble glass), photograph and painting restoration, consignment art sales, and framing equipment/supplies retail. The gallery component runs rotating monthly exhibits and signature annual cultural events, most notably the 25th Annual Frida Kahlo Artists Exhibit, which draws artists from California, Colorado, Illinois, Florida, and Mexico.

The business model is primarily B2C and quote-based, with revenue generated from one-time custom framing projects, gallery art sales (price points $50 to $3,000), restoration services, and equipment liquidation. Go-to-market is community-led and event-driven, leveraging word-of-mouth, recurring community partnerships (including Able Arts Work, B.A.R.K., Centro Cha Long Beach, and Protectors of Earth Mother), and cultural programming as customer acquisition vehicles. There is no e-commerce platform, no app, no API, and no disclosed digital infrastructure beyond a Weebly-hosted marketing website; the company has 5 employees, no external funding, no subsidiaries, and no institutional ownership. The operation is entirely bootstrapped and founder-managed, with a clear focus on cultural community programming rather than scalable product expansion.

Name

Picture This Gallery & Custom Framing

Legal name

Picture This Gallery & Custom Framing

Website

https://picturethisgallery.weebly.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Picture This Gallery & Custom Framing is a founder-owned Long Beach art gallery and custom framing business operating since 1996. It serves local individual consumers with in-house custom framing, photo restoration, and consignment art sales, anchored by a recurring annual Frida Kahlo tribute exhibit.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Picture Framing Services: Core revenue stream providing in-house custom picture framing with over 20 years of experience. Services include natural wood frames, ornate gold/silver leaf frames, shadow box framing, specialty oval/circle frames, bubble glass, collage framing, and custom shapes. All work performed in-house.
2. Art Sales and Consignment: Gallery sells artwork from various artists on consignment or direct sale. Artists include local and international contributors. The annual Frida Kahlo Artists Exhibit features artwork available for purchase ranging from $50 to $3,000.
3. Restoration Services: Photograph and painting restoration services including dust/smoke removal, color restoration, scratch removal, torn piece repair, resizing, reprinting, and negative creation. On-location restoration services available.
4. Framing Supplies and Equipment Sales: Sale of framing inventory, matboards, frame moulding, canvas stretching machines, mat cutters, and related equipment. Clearing inventory to make room for future projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Picture This Gallery & Custom Framing operates an appointment-based physical gallery and custom framing shop in Long Beach, California, offering in-house custom picture framing (wood and metal mouldings, shadow box, specialty shapes, bubble glass, collage), photograph and painting restoration, and rotating monthly art exhibits anchored by signature annual events such as the Frida Kahlo Artists Exhibit and La VIRGEN exhibit. The business also sells/consigns artwork from local and international artists, hosts live music performances, provides in-home consultation and installation, and sells selected framing equipment and supplies.

Product overview

Picture This Gallery & Custom Framing is a unified local art gallery and custom framing service operating since 1996. The business centers on two integrated offerings: Custom Picture Framing (encompassing frame mouldings, shadow box framing, and specialty framing options) paired with comprehensive Restoration Services for photographs and paintings. The gallery component features rotating monthly art exhibits including the signature Annual Frida Kahlo Artists Exhibit and Annual La VIRGEN Art Exhibit, plus music performances and cultural events. Additional offerings include in-home consultations, installations, freelance artist services, appraisals, and sale of framing equipment and supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Picture Framing

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Able Arts Work (EPI Program)coreStrategic or Co-development PartnerCollaboration with Able Arts Work's EPI Program on digital art creation. Students in the virtual art class created digital collaborative artwork for the 2020 Frida Kahlo exhibit, learning about Frida's life, art style, and love for nature. EPI students digitally painted Frida's outfit and collaged flowers in her background and hair. The nonprofit provides programming for adults with developmental disabilities using creative arts.
• B.A.R.K. (Building Animal Reading Knowledge)minorStrategic or Co-development PartnerAnimal therapy nonprofit selected as beneficiary for the 2013 'ANIMAL HOUSE' pet exhibit fundraiser. B.A.R.K. is an all-volunteer program founded by Long Beach resident Josie Gavieres that encourages children to increase reading skills by reading aloud to certified therapy dogs.
• Centro Cha Long BeachminorStrategic or Co-development PartnerAfter-school program for teens focused on violence prevention. Benefited from the Annual Teen Motivational Exhibit where all funds went to help support their programs. Annual exhibit aims to build self-esteem for at-risk youth.
• Protectors of Earth MotherminorStrategic or Co-development PartnerCollaborated on the annual Día de los Muertos exhibit. Nonprofit organization co-sponsoring the celebration of life through Art, Music, Altars, and more.
• Alma Latina Grupo Folklorico of Long BeachminorStrategic or Co-development PartnerDance school that performed at a special one-day gallery event featuring dance performances, original artwork, and hand-made goods to support the dance school.
• Bo's Cigar LoungeminorOthersLocal cigar lounge that provided cigar boxes for the 'CATADORES' Cigar Art Exhibit and Long Beach Fire Department fundraiser. Gallery sourced complimentary cigar boxes from the lounge for the exhibit's collectable cigar box art.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Etsy: Online marketplace for handmade art, prints, and craft goods. Functions as an indirect competitor and distribution channel for the same artists and buyers Picture This serves through its consignment model.
• Self Help Graphics & Art: Chicano/Latino arts center in Los Angeles producing culturally rooted exhibits and community programming. Shares Picture This's Latino-heritage and community-event-driven mission, though as a nonprofit arts center rather than a commercial gallery/framing business.

Direct peers

• Level Frames: Online custom framing brand focused on modern designs and a streamlined digital configurator. Pulls commodity custom framing orders away from local framers like Picture This.
• Framebridge: Direct-to-consumer custom picture framing company offering online ordering with shipping and retail studios. Competes for the same custom framing demand as Picture This but via a digital-first, national model.
• Artifact Uprising: Photo printing, preservation, and custom framing brand focused on archival-quality heirloom products. Overlaps directly with Picture This's photo restoration and framing of photographs and personal memorabilia.
• Simply Framed: Custom picture framing service offering curated frame styles via an online ordering experience. A direct competitor for custom framing jobs, especially among design-conscious consumers.

Emerging players

• Saatchi Art: Online art marketplace connecting collectors with artists worldwide. Competes with Picture This's consigned art sales by offering broader artist selection and online discovery, though without the in-person gallery experience.

Broad incumbents

• Hobby Lobby: National arts, crafts, and home decor chain with in-store custom framing services. A broad incumbent competing on price, hours, and convenience for entry-level custom framing jobs.
• Michaels: National arts, crafts, and framing retailer with in-store custom framing departments. Competes on convenience and price for commodity framing while offering a much wider craft and decor assortment.
• JOANN: National fabric and craft retailer offering custom framing services alongside a broad arts and sewing assortment. A broader incumbent in the same craft-and-framing customer pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/picture-this-gallery-&-custom-framing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picture This Gallery & Custom Framing