Pierres & Territoires de France Alsace

Name

Pierres & Territoires de France Alsace

Legal name

PIERRES & TERRITOIRES DE FRANCE ALSACE

Website

https://pierres-territoires-alsace.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential property development
• New-build apartments
• Affordable homeownership schemes
• Real estate sales
• Alsace housing programs

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New property sales: Pierres & Territoires generates revenue through one-time sales of newly constructed residential properties (apartments and houses) throughout Alsace. Properties are sold at various price points ranging from approximately €68,000 to €589,000 depending on size, type, and location. The company also commercializes properties through government-backed affordable ownership schemes (PSLA, BRS, QPV) which offer reduced TVA rates (5.5% vs standard 20%).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pierres & Territoires de France Alsace is a real estate developer that designs, builds, and sells new residential properties (apartments and houses) across the Alsace region in France. The company operates a portfolio of approximately 30 active housing programs marketed under its own brand and through three affordable-ownership subsidiaries (OPIDIA, HERIA, ATHIS), with units sold at prices ranging from approximately €68,000 to €589,000. Properties are sold either as primary residences (leveraging PSLA, BRS, and QPV government schemes for reduced VAT and affordability) or as buy-to-let investments (leveraging the Jeanbrun tax incentive).

Product overview

Pierres & Territoires de France Alsace is a real estate developer specializing in new residential construction (apartments and houses) throughout Alsace. The company operates as a network of branded programs and subsidiary companies. Core products include new apartments sold through various acquisition assistance programs (PSLA, Bail Réel Solidaire, QPV) and turnkey houses under the Idéo brand. The portfolio spans over 30 active programs across Strasbourg, Mulhouse, Colmar, Haguenau, and smaller Alsace municipalities. Three subsidiary sub-brands—OPIDIA, ATHIS, and HERIA—specialize in affordable property access using specific government assistance programs. Properties range from studios to 5+ room apartments and 4-room houses, with prices ranging from approximately €68,000 to €589,000. The company, a subsidiary of PROCIVIS Alsace, has been operating for over 100 years and produces 250-300 dwellings annually.

Differentiator

Problem solved

Functional benefit

Products and services

• New Residential Apartments Newly constructed apartments ranging from studios to 5+ rooms, offered throughout Alsace with various acquisition assistance programs including PSLA, BRS, and QPV. Prices range from approximately €68,000 to €589,000.
• New Houses (Idéo brand) Turnkey new houses with private gardens and terraces, sold under the Idéo brand across multiple Alsace municipalities including Brumath, Schweighouse-sur-Moder, Kaysersberg, Limersheim, Ohlungen, Drusenheim, and Beblenheim. Prices range from approximately €140,500 to €349,000, with PSLA eligibility for reduced 5.5% TVA.
• OPIDIA Affordable Property Ownership Program Affordable property ownership programs in the Eurométropole de Strasbourg area, developed through a joint venture with Ophéa and Habitation Moderne. Offers BRS (Bail Réel Solidaire), PSLA (location-accession), and QPV (Quartier Prioritaire de la Ville) schemes in renewal neighborhoods including Meinau, Hautepierre, Cronenbourg, Starlette, and Wacken, plus popular communes like Mittelhausbergen.
• HERIA Affordable Property Ownership Program Affordable property ownership programs in Bas-Rhin, developed through a joint venture with Alsace Habitat. Facilitates PSLA and QPV schemes with programs including Variations (Haguenau), Concerto (Haguenau), Etamine (Strasbourg-Meinau), and Spark (Bischheim).
• ATHIS Affordable Property Ownership Program Affordable property ownership programs in Haut-Rhin, developed through a joint venture with Habitat de Haute-Alsace and Centre-Alsace Habitat. Offers PSLA and BRS programs across Haut-Rhin including Sérénis (Wittelsheim), Rivéa (Lutterbach), Le Clos des Vignes (Hésingue), L'Allée des Remparts (Guebwiller), Le Domaine des Sources (Soultzmatt), and Harmonia (Village-Neuf).

Quantifiable outcome

• 250-300 new housing units delivered annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• PROCIVIS Alsace (Parent Group)coreStrategic or Co-development PartnerPROCIVIS Alsace is the parent company and centenary group behind Pierres & Territoires. The group includes multiple subsidiaries: OIKOS (grouped and small collective housing construction), SYNCHRO-IMMO (property management, transactions, rentals), and CILOGE (co-ownership management and rentals). PROCIVIS Alsace is part of the broader PROCIVIS network, a major player in social property ownership for over a century.
• OPIDIA (Affordable Ownership SCI)coreStrategic or Co-development PartnerOPIDIA is a dedicated affordable property ownership company created in 2015 through partnership of Ophéa, Habitation Moderne, and Pierres & Territoires. It focuses on the Eurométropole de Strasbourg area, developing new housing in renewal neighborhoods (Meinau, Hautepierre, Cronenbourg, Starlette, Wacken) and popular communes like Mittelhausbergen. OPIDIA programs are commercialized exclusively through Pierres & Territoires.
• HERIA (Affordable Ownership SCI)coreStrategic or Co-development PartnerHERIA was created in 2019 by Alsace Habitat and Pierres & Territoires to develop affordable property ownership in Alsace, particularly in Bas-Rhin. It facilitates construction through financial mastery of operations, offering PSLA and QPV schemes. Programs include Variations (Haguenau), Concerto (Haguenau), Etamine (Strasbourg-Meinau), and Spark (Bischheim).
• ATHIS (Affordable Ownership SCI)coreStrategic or Co-development PartnerATHIS combines Pierres & Territoires, Habitat de Haute-Alsace, and Centre-Alsace Habitat competencies to offer affordable property operations in Haut-Rhin. Programs include Sérénis (Wittelsheim), Rivéa (Lutterbach), Le Clos des Vignes (Hésingue), L'Allée des Remparts (Guebwiller), Le Domaine des Sources (Soultzmatt), and Harmonia (Village-Neuf). Programs are commercialized via Pierres & Territoires.
• PROCIVIS France (Network)majorStrategic or Co-development PartnerPROCIVIS Alsace is part of the PROCIVIS network, a major player in social property ownership action for over a century, present throughout France.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vinci Immobilier: National French residential developer offering VEFA programs across major regional cities. Comparable product and customer segments (first-time buyers, investors) to Pierres & Territoires' Alsace-based operations.
• CDC Habitat: Largest French social housing operator (CDC group subsidiary), directly involved in affordable property ownership structures including BRS and PSLA. Comparable expertise in government-backed affordable ownership to Pierres & Territoires' OPIDIA/HERIA/ATHIS joint ventures.
• Nexity: France's largest residential property developer, marketing new-build apartments and houses nationwide through agency networks. Directly comparable product (VEFA new construction) and customer base (primo-acc\u00e9dants, investors) to Pierres & Territoires, though Nexity operates at a national scale versus PT's regional Alsace focus.
• Bouygues Immobilier: Major French residential property developer (subsidiary of Bouygues Group) offering new-build housing nationwide. Comparable product (VEFA) and is one of several national incumbents competing against regional players like Pierres & Territoires in Alsace.

Direct peers

• Vilogia: Major French social/affordable housing developer and operator headquartered in northern France. Comparable business model around PSLA/BRS-type affordable ownership schemes, making it directly comparable to OPIDIA/HERIA/ATHIS vehicles within Pierres & Territoires.
• Eiffage Immobilier: French regional residential developer with similar position to Pierres & Territoires: regional focus, new-build apartment and house programs targeting primary-residence and investor buyers through PSLA/BRS-style schemes.
• ICF Habitat: French affordable housing developer with PSLA/BRS program offerings across regional markets. Comparable expertise in social-property-ownership vehicles to Pierres & Territoires' jointly-controlled subsidiaries.
• Kaufman & Broad: French residential developer specializing in new-build apartments and houses across regional France. Comparable product offering (VEFA new construction) and similar mix of primary-residence and investor buyers; comparable scale to Pierres & Territoires' regional Alsace operations.
• Altarea Cogedim: French residential and mixed-use property developer marketing new-build housing programs across France. Offers comparable inventory type (new apartments/houses) to buyers and investors, with similar PSLA/BRS scheme experience.

Regional players

• Plurial Novilia: Affordable housing developer/operator in the Grand Est region (Champagne-Ardenne), with similar focus on PSLA and affordable homeownership programs. Operates in an adjacent but partly overlapping Grand Est territory to Pierres & Territoires' Alsace operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTCYbUUasNUuBfjJuIKr5Ig/featured
• Facebookfacebook.com/pierresetterritoiresalsace
• LinkedInlinkedin.com/company/pierres-territoires-de-france-alsace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierres & Territoires de France Alsace