Body In Mind Pilates Studio

What Body In Mind Pilates Studio does

Body In Mind Pilates Studio, operating as Bootylates, LLC, is a Nevada-incorporated, privately held fitness and wellness business founded in 1998 in Jerusalem by Nina Waldman and relocated to Las Vegas around 2004. The company operates two physical studios — the primary location inside Drift Spa at Palms Place (Las Vegas) and a second location in Henderson, Nevada — staffed by 11 contracted instructors, and offers private Pilates sessions, group classes, integrated life coaching, stress management, nutrition education, meditation, and corporate wellness programming.

Its core commercial product is Bootylates, a Pilates-inspired, glute-focused digital workout program built on the proprietary "Tri-G" method and released as an on-demand streaming service in June 2016. The video library — Bootylates 1, 2, 3 and De-Stress & Stretch 1, 2 — is hosted on Vimeo and monetized primarily through monthly subscriptions, with a bundled 21-Day Challenge priced at roughly $1.04/day and individual program purchases as one-time transactions. Adjacent products include Bootylates instructor certification courses (hosted on Teachable), a Power Pilates training-center partnership, branded wellness retreats (most notably the Nosara, Costa Rica Blue Zone Retreat scheduled for May 2027, priced at $3,500–$6,500 per person), and a 2021 children's book "Niah's Magic."

The business combines a localized, premium service offering in Las Vegas with a global digital content distribution model, supported by a multi-channel marketing mix (website, social media, email newsletter, podcast appearances, and earned media). Revenue is diversified across subscription, transactional, premium experiential, and professional services streams, with the company's economics tied closely to founder Nina Waldman's personal brand and certifications.

Name

Body In Mind Pilates Studio

Legal name

Bootylates, LLC

Website

https://pilatesvegas.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Body In Mind Pilates Studio (Bootylates, LLC) is a Nevada-based, founder-owned Pilates and wellness studio that delivers in-person sessions in Las Vegas and a global on-demand Pilates-inspired digital workout platform, serving individual consumers, athletes, and corporate clients.

Ownership category

akta.pro rank

Product category

Pilates & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Loss & Body Transformation Training (HSADAAAC), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Pilates instruction
• Wellness coaching
• Fitness studio services
• On-demand workouts
• Wellness retreats

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-Demand Subscription: Monthly recurring subscription providing unlimited access to the Bootylates video library, workout calendars, nutrition plans, and fitness guides. Delivered via Vimeo platform with monthly billing.
2. Individual Video/Program Purchases: One-time purchase option for individual Bootylates workout videos and programs (Bootylates 1, 2, 3, De-Stress & Stretch, etc.).
3. Wellness Retreats: Premium all-inclusive retreat experiences including accommodations, meals, wellness programming, and excursions. Costa Rica retreat ranges from $3,500-$6,500 per person for 8 days/7 nights.
4. In-Person Studio Sessions: Private Pilates sessions, group classes, and personal training offered at the Body In Mind studio location in Las Vegas.
5. Corporate Wellness Programs: Stress management workshops, mindfulness sessions, and wellness programming delivered to organizations and teams, available on-site or virtually.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Body In Mind Pilates Studio operates a Las Vegas Pilates studio and the Bootylates digital fitness brand, offering in-person private Pilates sessions and group classes, a Vimeo-hosted on-demand Bootylates video subscription (including the 21-Day Challenge), instructor certification courses on Teachable, integrative life coaching for adults and teens, corporate wellness programming, and premium destination wellness retreats (Costa Rica, Tulum). The business is delivered as a personal wellness service ecosystem rather than a software or marketplace product.

Product overview

Body In Mind Pilates Studio operates as a fitness and wellness business offering both in-person studio services and digital products. The primary product is Bootylates, a Pilates-inspired workout program available as on-demand video streaming with five workout modules (Bootylates 1, 2, 3, De-Stress & Stretch 1, 2) plus a 21-Day Challenge. The company also provides in-person Pilates services at their Las Vegas studio, life coaching for adults and teens, wellness retreats (including Costa Rica Blue Zone Retreat 2027), corporate wellness programs, instructor certification courses via Teachable, and a children's book 'Niah's Magic'. The ecosystem centers on Nina Waldman's integrated approach combining physical fitness, nutrition, meditation, and emotional wellness across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Bootylates: Pilates-inspired digital workout program focusing on glute development using the 'Tri-G' method. Includes on-demand videos, 21-Day Challenge, nutrition plans, and certification programs.

Products and services

• Bootylates On-Demand Workout Pilates-inspired on-demand video workout program focused on gluteal muscle development using the proprietary Tri-G methodology targeting the three major muscles of the buttocks. Includes Bootylates 1, 2, 3, De-Stress & Stretch workouts, nutrition plan, fitness guide, and 21-Day Challenge with daily emails; delivered via Vimeo streaming on a monthly subscription basis to global individual consumers.
• Body In Mind Pilates Studio (In-Person Sessions) Physical Pilates studio inside Drift Spa at Palms Place, Las Vegas, offering private sessions, group classes, and services including Pilates, yoga, kickboxing, pole dancing, cardio striptease, massage, facials, and skin care, with a contract instructor team of 11 led by owner Nina Waldman.
• Life Coaching Services Integrative whole-person wellness coaching for adults and teens covering life coaching, stress management, nutrition education, hormone-supportive habits, mindful movement, meditation, corporate wellness, and grief support; available in-person in Las Vegas and remotely worldwide.
• Wellness Retreats In-person wellness retreat experiences including the Nosara Costa Rica Blue Zone Retreat 2027 (May 22-29, 2027) offering 8 days/7 nights with Pilates, movement, breathwork, meditation, workshops, and excursions, plus the Whole & Worthy Retreat in Tulum and the Zen In Zion Retreat, priced $3,500-$6,500 per person depending on room type and occupancy.
• 21-Day Challenge Intensive 3-week fitness and nutrition program combining Bootylates workouts with daily emails, food plan, recipes, meditations, and tracking tools; priced at approximately $1.04/day with documented results for weight loss and body transformation.
• Corporate Wellness Programs Workplace wellness programming for organizations including stress management workshops, mindfulness and meditation sessions, nutrition and lifestyle education, and 1:1 employee wellness coaching; available on-site or virtually, customized to team size and goals.
• Bootylates Certification Courses Online certification programs for fitness instructors to become Bootylates qualified instructors, including Bootylates 1, 2, 3 and De-Stress and Stretch certification courses hosted on the Teachable platform.
• Niah's Magic (Children's Book) Children's book authored by Nina Waldman and published on Amazon in 2021 about the power of friendship and love, written in honor of her daughter.

Quantifiable outcome

• 97% of people see results in just two weeks
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VimeocoreTechnology or IntegrationVimeo serves as the web hosting platform and payment processor for Bootylates on-demand content. Vimeo directly and securely transmits credit card information to its third-party payment processor for order fulfillment. Vimeo also fulfills all orders for digitally distributed content by making it available for streaming.
• Power PilatesminorStrategic or Co-development PartnerBody In Mind serves as a Power Pilates training center offering certification courses including Core Mat I, Core Mat II, Advanced Mat, and Apparatus training programs. Instructors can get certified through the partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• SLT: Boutique Pilates-based fitness studio with a small group workout model and a digital/home workout offering, directly comparable to Body In Mind's hybrid studio-plus-streaming model.
• The Pilates Center: Independent Pilates studio and teacher certification school with a similar boutique positioning and Pilates instructor training pathway comparable to Body In Mind's Power Pilates partnership.
• SOLIDcore: Boutique fitness studio chain focused on a Pilates-inspired, lagree-style workout on proprietary machines. Targets similar premium urban clientele with a single-discipline, results-oriented positioning.
• Pilates Anytime: Subscription-based on-demand Pilates streaming platform with a large library of instructors and class types. Closest direct competitor to Bootylates on-demand in the digital Pilates subscription category.

Emerging players

• P.volve: Pilates-and-functional-fitness hybrid brand offering both in-studio sessions and a streaming platform, similar to Bootylates' hybrid model but with greater funding and content production.
• obé Fitness: Streaming fitness platform offering Pilates, strength, and mind-body classes with celebrity instructors. Competes with Bootylates on-demand in the premium streaming subscription tier.

Broad incumbents

• LifeTime Fitness: National luxury fitness club operator offering Pilates among many other services. Overlaps with Body In Mind on premium in-person Pilates but operates at a vastly larger scale and broader service breadth.
• Peloton: Connected fitness platform with a Pilates and strength content subscription. Competes with Bootylates on-demand for the at-home fitness subscription wallet and benefits from vastly larger scale and marketing budget.
• Alo Moves: Premium yoga and Pilates streaming platform from Alo Yoga, competing with Bootylates on-demand in the digital mind-body subscription category with a much larger content library.
• Club Pilates: Largest Pilates franchise in the US with hundreds of studios offering group Reformer classes. Competes directly with Body In Mind's in-person Mat/Reformer Pilates offering but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Bootylates
• YouTubeyoutube.com/channel/UCGO86b_ZvpMIIYKdJhiYx2A
• Facebookfacebook.com/bootylates
• Instagraminstagram.com/bootylateslv
• LinkedInlinkedin.com/company/body-in-mind-pilates-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body In Mind Pilates Studio