PINK

Name

PINK

Legal name

PINK

Website

https://pinksapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PINK operates a Saudi Arabia-focused mobile marketplace, PinkApp, that enables women to discover, book, and pay for appointments at salons, spas, and home beauty service providers, complemented by a B2B salon management system.

Ownership category

akta.pro rank

Product category

Beauty Services Marketplace

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Mobile Bridal & Special Event Beauty (On-Site) (HSALAMAK)

Keywords

• Salon booking platform
• Beauty marketplace app
• Spa appointment booking
• Home beauty services
• Salon management software

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from Bookings: Platform likely earns commission or transaction fees from salon and spa bookings made through the app. The platform connects customers with service providers and facilitates the booking transaction.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PINK operates a mobile marketplace application that enables women in Saudi Arabia to discover, browse, and book appointments at salons and spas through a three-step booking process. The platform also facilitates home-based beauty service delivery and provides a companion salon management system for service providers to handle invoicing, staff training, and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• PinkApp (تطبيق بينك) A mobile booking application for iOS and Android that enables users to browse, discover, and book appointments at salons, spas, and home beauty services across Saudi Arabia through a three-step process, with flexible scheduling, special offers, and electronic invoicing.
• Salon Management System (نظام إدارة الصالونات النسائية) An administrative management system offered to women's salon and spa owners in Saudi Arabia, providing streamlined operations, electronic invoice issuance and storage, staff training tools, and improved customer experience.

Quantifiable outcome

• Three-step booking process
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Direct peers

• Booksy: Booksy is a beauty and wellness appointment-booking platform with consumer apps and a B2B salon management system, directly comparable to PINK in both its marketplace offering and its provider-side SaaS.
• Squire: Squire is a booking, payments, and management platform originally focused on barbershops and expanded into salons, offering a comparable consumer booking app and salon/barbershop operating system.
• StyleSeat: StyleSeat is a US-focused beauty and barbering booking marketplace with provider-side tools for scheduling and payments, closely matching PINK's consumer-app plus B2B-tools structure.
• Fresha: Fresha is a global beauty and wellness booking marketplace connecting consumers with salons, spas, and barbers; it is a direct peer to PINK in product (booking marketplace), target market (beauty service consumers), and business model (commission-based marketplace plus free B2B software).
• The Glam App: The Glam App is an on-demand mobile beauty services marketplace sending stylists and beauticians to customers' homes, directly comparable to PINK's at-home beauty service offering.
• Treatwell: Treatwell is a leading European online marketplace for booking hair, beauty, and wellness appointments, offering consumer discovery and salon SaaS tools — the same dual-sided model PINK operates in Saudi Arabia.

Broad incumbents

• Vagaro: Vagaro is a broader salon, spa, and fitness booking and business management platform with consumer marketplace functionality, comparable to PINK's marketplace plus salon management system but with a much wider feature set and global reach.
• Timely: Timely is a salon and clinic booking and management software with consumer-facing booking, directly comparable to PINK on the B2B salon management system side as a broader incumbent.
• Mindbody (Glofox parent): Mindbody is a broad wellness, fitness, and beauty booking and management SaaS platform serving a wider category of service businesses; comparable to PINK on the B2B salon management side but operating at much larger scale across multiple verticals.

Emerging players

• Salonized: Salonized is a cloud-based salon and beauty business management platform with online booking, comparable to PINK's B2B salon management offering for SMB salons, though without a strong consumer marketplace layer.

Market position

Customer concentration

• Xx.com/pinkapp_sa
• Instagraminstagram.com/pinkapp_sa/?hl=en
• TikToktiktok.com/@pinkapp_sa
• LinkedInlinkedin.com/company/pink-system-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINK