What Pizza Me does

Pizza Me is a Brazilian franchised Neapolitan pizzeria chain founded in 2015 and headquartered in Campinas, São Paulo. The company operates a network of 9 locations across six Brazilian cities (Barueri, Campinas, Florianópolis, Praia Grande, Santos, São José dos Campos, and Uberlândia), offering artisanal Neapolitan pizzas as its flagship product alongside a health-conscious menu that includes salads, Buddha bowls, wraps, vegan and vegetarian options, desserts, and drinks. Its 'prazer sem culpa' (pleasure without guilt) value proposition and emphasis on ingredients sourced from small producers differentiate it from conventional Brazilian pizzerias.

The business model is built on franchise expansion combined with direct food sales. Pizza Me recruits franchisees via dedicated landing pages offering three investment tiers ranging from R$250,000 to R$400,000, and generates franchisor revenue from franchise/license fees plus royalties, while system revenue is driven by dine-in, takeout, and delivery sales at franchise-operated and company-owned stores. Last-mile delivery and customer acquisition are routed primarily through the iFood marketplace, with top-of-funnel consumer marketing handled via Instagram (@pizzamebr) and Facebook.

The company employs 34 people across its corporate/franchisor function, operates with a minimal proprietary technology footprint (no mobile app, no disclosed API, WordPress-based website), and shows no evidence of institutional venture capital or public funding. The ownership structure appears founder-controlled, with growth financed operationally through franchise fees and reinvested cash flow.

Name

Pizza Me

Legal name

Pizza Me

Website

https://pizzame.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Me is a Brazilian franchised Neapolitan pizzeria chain operating 9 locations across six cities, offering artisanal pizzas alongside health-conscious items like salads, Buddha bowls, and vegan options, distributed via iFood and physical storefronts.

Ownership category

akta.pro rank

Product category

Pizzeria / Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Neapolitan pizza
• Pizzeria franchise
• Healthy food service
• Artisanal food
• Restaurant delivery

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees: Pizza Me generates revenue through franchising, with potential franchisees inquiring about investment opportunities. Investment tiers range from R$250mil to R$400mil.
2. Direct Food Sales: The company generates revenue from direct food sales at its company-owned and franchisee-operated restaurant locations, including dine-in, takeout, and delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pizza Me operates a franchise pizzeria brand in Brazil centered on artisanal Neapolitan-style pizzas made with ingredients from small producers. Beyond its flagship pizzas, the menu includes salads, Buddha bowls, wraps, vegan and vegetarian options, desserts, and drinks, marketed under a "pleasure without guilt" healthy-eating positioning. The company serves consumers through company-owned and franchisee-operated restaurant locations (full-service and dark kitchens) and through the iFood delivery marketplace, while generating additional revenue by licensing its brand to new franchisees.

Product overview

Pizza Me is a Neapolitan pizzeria franchise focused on healthy eating, operating as a single unified restaurant brand with a diversified menu. The product portfolio centers on artisanal Neapolitan pizzas as the flagship offering, complemented by healthy alternatives including salads, Buddha bowls, wraps, vegan and vegetarian options, desserts, and drinks. The company positions itself as a delivery-first operation with multiple franchised locations across Brazil, emphasizing quality artisanal ingredients from small producers while promoting 'pleasure without guilt' (prazer sem culpa) — balancing appetite appeal with health-conscious choices.

Differentiator

Problem solved

Functional benefit

Products and services

• Neapolitan Pizzas (Pizzas Napolitanas) Traditional Neapolitan-style pizzas made with artisanal ingredients sourced from small producers; the flagship offering sold to end consumers across all Pizza Me locations.
• Salads (Saladas) Fresh salads offered as a healthy menu alternative to complement the pizza lineup.
• Buddha Bowls Healthy grain bowls providing nutritious meal options as part of Pizza Me's diversified menu.
• Wraps Wraps offered as an alternative healthy meal option.
• Desserts (Sobremesas) Desserts complementing the meal offering at Pizza Me restaurants.
• Vegan and Vegetarian Options (Opções Veganas e Vegetarianas) Vegan and vegetarian menu options promoting healthy eating without animal products.
• Drinks Beverage options to accompany meals at Pizza Me restaurants.
• Pizza Me Franchise (Franquia Pizza Me) Franchise license offered to prospective Brazilian franchisees, with investment tiers of up to R$250,000, R$300,000, and R$400,000, providing rights to operate a Pizza Me restaurant under the brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is the primary delivery partner for Pizza Me, enabling delivery services across all franchise locations. The partnership provides a marketplace channel for customers to order Pizza Me products through the iFood platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Others

• iFood: Brazil's dominant food delivery marketplace and Pizza Me's primary channel partner. Included as ecosystem enabler rather than direct competitor, given the strategic partnership relationship.

Direct peers

• Habib's: Brazil's largest Arab-food fast-food chain, which also sells pizza and operates an extensive franchise network. Comparable on Brazilian franchise-led QSR/fast-casual expansion targeting a similar price-sensitive customer.
• Pizza Hut Brazil: Major global pizza chain with dine-in, delivery, and franchise units across Brazil. Directly comparable on pizza category, dine-in plus delivery format, and franchise growth playbook.
• Domino's Pizza Brazil: Brazilian operation of the global pizza delivery leader. Most directly comparable peer given overlapping pizza category, franchise-led expansion model, and reliance on iFood as a key delivery channel.
• Telepizza Brazil: Spanish-origin pizza delivery franchise with Brazilian operations. Comparable on pizza delivery model, franchise structure, and presence on iFood marketplace.

Broad incumbents

• McDonald's Brazil: Dominant Brazilian QSR incumbent with broad franchise operations and delivery partnerships. Comparable on Brazilian scale, franchise infrastructure, and iFood marketplace presence.
• Subway Brazil: Global fast-casual franchise with strong Brazilian presence. Comparable as a franchise-led, health-positioned fast-casual concept, though Subway's menu is sandwich-centric.
• Outback Steakhouse Brazil: Major Brazilian casual-dining franchise chain. Comparable on franchise-driven multi-state footprint in Brazil, though positioned in casual dining rather than fast casual.

Emerging players

• Mundo Verde: Brazilian healthy/natural products retailer expanding into food service. Comparable on health-conscious Brazilian consumer targeting, though operating in retail rather than restaurant format.
• Jeronimo Burger: Brazilian-born fast-casual burger franchise scaling rapidly via franchising. Comparable as a Brazilian fast-casual franchise competitor for franchisee capital and prime real estate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pizzamebr
• Instagraminstagram.com/pizzamebr
• LinkedInlinkedin.com/company/pizzamebr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Me