Le Placard Mage

What Le Placard Mage does

Le Placard Mage (legal entity: PLACARDS MAGE AGENCEMENT) is a French artisanal custom furniture manufacturer and interior fitting company operating under the SARL legal form, headquartered in Marly (Metz area, Grand-Est region) with share capital of €38,112.25. Founded circa 1984, the company runs a 12-person operation across six showrooms in Metz, Thionville, Nancy, Strasbourg, Lyon (France), and Luxembourg, and generates project-based revenue through bespoke storage furniture (placards, dressings, bibliothèques, bureaux), custom kitchens and bathrooms, commercial shop fitting, and acoustic wood panel installation.

The company runs an integrated in-house value chain consisting of a commercial team that handles client consultations, a dedicated design office (bureau d'études), its own production workshop, and dedicated installation teams, allowing it to control the full project lifecycle from conception through after-sales service. Pricing is project-based via in-showroom consultation; no standard price list is published. The customer base is primarily individual residential homeowners in Grand-Est and Luxembourg, with a smaller B2B vertical serving boutiques, stores, and commercial spaces requiring bespoke interior fitting. Distribution is direct via the showroom network, supplemented by a corporate website and a Facebook page; no app, API, SDK, or third-party channel exists.

Le Placard Mage is privately owned and managed by Mr. Ritz (publication director), with no disclosed institutional investors, funding rounds, or M&A activity. The company's profile — owner-managed, 12 employees, multi-showroom regional presence, ~40-year operating history — points to a stable, bootstrapped, craftsmanship-led business executing controlled incremental expansion into adjacent geographies (Lyon, Luxembourg) and adjacent services (commercial fitting, acoustics), rather than venture-style scaling.

Name

Le Placard Mage

Legal name

PLACARDS MAGE AGENCEMENT

Website

https://placardsmage.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Placard Mage (PLACARDS MAGE AGENCEMENT) is a French artisanal custom furniture maker, founded circa 1984, serving residential and commercial clients in the Grand-Est region, Lyon, and Luxembourg through six showrooms, an in-house design office, and own production workshop.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Nonupholstered Wood Household Furniture Manufacturing (337122), Wood Office Furniture Manufacturing (337211)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Custom furniture manufacturing
• Bespoke storage solutions
• Kitchen and bathroom fitting
• Commercial shop fitting
• Interior carpentry services

Headquarters

HQ city

Marly

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales & Installation: One-time project-based revenue from the design, fabrication, and installation of bespoke storage furniture (closets, wardrobes, libraries, desks) and room renovations (kitchens, bathrooms). Revenue is generated per project with no recurring component. Customers engage through showroom visits and bespoke quoting process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Placards Mage Agencement designs, manufactures, and installs bespoke custom-made storage furniture (wardrobes, walk-in closets, libraries, desks) and room fittings (kitchens, bathrooms) through its own production workshop and network of showrooms. The company also delivers commercial shop fitting and acoustic wood panel installation services for professional clients. The full service spans conception, in-house fabrication, on-site installation, and after-sales support, serving customers across the Grand-Est region of France and Luxembourg.

Product overview

Placards Mage Agencement is a custom furniture manufacturer and interior fitting company operating in the Grand-Est region of France and Luxembourg. The company offers a unified portfolio of custom-made storage furniture (placards, dressings, bibliothèques, bureaux) as its core offering, complemented by three specialized installation services: custom kitchen design and fitting, custom bathroom design and fitting, and commercial shop fitting. Additional complementary services include acoustic wood panel installation. All products are designed, manufactured in the company's own production workshop, and installed on-site, with a full service from conception through to after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Meubles de rangement sur mesure (Custom storage furniture) Custom-made storage furniture including wardrobes (placards), walk-in closets (dressings), bookshelves (bibliothèques), and desks (bureaux), designed and manufactured in the company's own workshop and installed on-site for residential customers across the Grand-Est region and Luxembourg.
• Aménagement de cuisine sur mesure (Custom kitchen fitting) Full-service custom kitchen design, manufacturing, and installation. Furniture is produced in the company's own workshop with attention to ergonomics, aesthetics, and durability for residential customers.
• Aménagement de salle de bain sur mesure (Custom bathroom fitting) Custom bathroom design, furniture fabrication, and installation services, including layout planning, material selection, and final fitting for residential customers.
• Aménagement de boutiques et magasins (Commercial shop fitting) Custom commercial space design and fitting services for boutiques, stores, and retail clients, including product display units, sales counters, and interior layouts tailored to maximize efficiency and aesthetics.
• Pose de panneaux en bois acoustiques (Acoustic wood panel installation) Installation of acoustic wood panels designed for sound insulation and aesthetic enhancement in residential and commercial environments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schmidt: French leader in custom kitchens, storage, and interior fittings with a national showroom network. Closely comparable to Placards Mage on product category (custom cabinetry), bespoke design model, and showroom-led GTM — though at significantly greater scale.
• SoCoo'c: French custom kitchen designer-manufacturer with a national showroom network. Directly comparable on bespoke kitchen design, manufacturing, and installation delivered through physical showrooms.
• Arthur Bonnet: Heritage French custom kitchen manufacturer emphasizing bespoke craftsmanship and showroom-based selling. Closely comparable to Placards Mage on artisan positioning, custom design, and showroom-led residential model.
• Mobalpa: French custom kitchens, bathrooms, and storage solutions manufacturer with showroom network across France. Directly comparable offering (bespoke cabinetry with design and installation), serving the same residential homeowner segment as Placards Mage.
• Cuisinella: French custom kitchen brand (part of the Schmidt Group) with a wide franchise showroom network. Comparable to Placards Mage on custom kitchen design and installation for residential customers, though generally more standardized than bespoke.
• Cuisine Plus: French custom kitchen brand with a network of franchise showrooms. Comparable to Placards Mage on bespoke kitchen design and installation targeting French residential homeowners.
• Ixina: French custom kitchen network with showrooms across France and Europe. Comparable to Placards Mage on bespoke kitchen design, in-store consultation, and project-based installation for residential customers.
• Hygena: French custom kitchen designer and manufacturer (part of Fournier group) with a national showroom network. Comparable to Placards Mage on project-based custom kitchen design, manufacture, and installation.

Broad incumbents

• IKEA: Global flat-pack furniture and storage giant with strong presence in France, including its kitchen and PAX wardrobe lines. A broad incumbent rather than direct competitor, but a structural counter-position to Placards Mage's bespoke value proposition.
• Lapeyre: French home renovation incumbent (Saint-Gobain group) offering custom kitchens, bathrooms, storage, doors, and windows via showrooms and big-box retail. Comparable on the custom cabinetry/renovation category but operates at a much larger scale with broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/le-placard-mage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Placard Mage