Plan ₿ Network
Plan ₿ Network is a Swiss non-profit that operates a multilingual Bitcoin education academy, a global network of community hubs (Lugano, Tokyo, Taipei), and a startup incubation/venture fund, serving individual learners, universities, and early-stage Bitcoin founders worldwide.
- Company typePrivate
- Founded2024
- HeadquartersLugano, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Plan ₿ Network does
Plan ₿ Network (Plan B Network SA) is a Swiss-incorporated Bitcoin education and ecosystem development organization founded in 2024 in Lugano by Tether, Fulgur Ventures, and DécouvreBitcoin, and led by co-founders Rogzy and Giacomo Zucco. The entity operates three integrated pillars: Plan ₿ Academy, an e-learning platform offering 47 courses and a glossary of 700+ Bitcoin-related terms across 30+ languages, with roughly 90% of content available free; Plan ₿ Hubs, a network of physical coworking and community spaces with established locations in Lugano, Tokyo, and Taipei; and Plan ₿ Funds, a venture and incubation arm that operates the Cyphertank pitch competition (with $850K+ in prizes) and supports early-stage Bitcoin startups.
The underlying technology stack combines a multilingual content and learning-management layer (Academy), a physical-and-digital community infrastructure (Hubs), and an emerging peer-to-peer infrastructure product called Pears, launched in March 2026 as a censorship-resistant P2P platform. Educational content is contributed by a named faculty of 40+ instructors including Adam Back and Jimmy Song, and the organization has formal partnerships with universities including NTUT, Politecnico di Torino, and Node Nation El Salvador.
The business model is predominantly freemium: roughly 90% of Academy content is free, with monetized layers consisting of premium Business and Developer tracks (starting at $250), custom corporate training engagements, premium live courses, and incubator participation (through fees or equity). The Funds pillar adds a venture-style return layer via Cyphertank and direct incubation. Capital and operating support is anchored by Tether and Fulgur Ventures as founding sponsors, and the inaugural Plan ₿ Week (October 2025) functions as a flagship community and sponsor event.
Plan ₿ Network firmographics
Firmographics- Name
- Plan ₿ Network
- Legal name
- Plan B Network SA
- Website
- https://planb.network
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plan ₿ Network is a Swiss non-profit that operates a multilingual Bitcoin education academy, a global network of community hubs (Lugano, Tokyo, Taipei), and a startup incubation/venture fund, serving individual learners, universities, and early-stage Bitcoin founders worldwide.
- Ownership category
- akta.pro rank
Plan ₿ Network industry classification
Industry- Product category
- Bitcoin Education Services
- NAICS
- Educational Support Services (61171), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
Keywords
Where Plan ₿ Network is headquartered
LocationHeadquarters
- HQ city
- Lugano
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Plan ₿ Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Premium Educational Programs: The company generates revenue through premium educational programs including the Business Program and Developer Program. These run from February to July with pricing starting from $250, featuring in-depth lectures, company-driven assignments, and Summer School for top performers.
- Corporate Training Services: Enterprises pay for customized Bitcoin education programs including workshops, bootcamps, executive briefings, and on-demand courses covering technical, financial, and geopolitical topics worldwide.
- Incubator Program: The selective incubator program provides startups with mentorship, resources, and connections in exchange for program fees or equity, helping transform innovative Bitcoin ideas into ventures.
- Premium Live Courses: Specialized premium live courses such as Breez Nodeless SDK and Mastering Breez Nodeless SDK are offered at different price points for advanced technical training.
- Freemium Education Content: 90% of courses on the platform are free, creating a large user base that can be converted to premium offerings. Free content includes 34+ certified courses, tutorials, and resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Business and Developer Programs - Premium professional training |
| Freemium | Pay-as-you-go | Free Self-Paced Courses - Open access educational content |
| Subscription | Multi-year contract | Premium Live Courses - Advanced technical training |
| Other | Multi-year contract | Corporate Training - Customized enterprise solutions |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Plan ₿ Network product offering
Product offeringCore offering
Plan ₿ Network is a Bitcoin education and ecosystem development organization that operates Plan ₿ Academy, an open-source e-learning platform offering 34+ certified courses in 30+ languages, alongside Plan ₿ Hubs (a global network of community coworking spaces) and Plan ₿ Funds (a venture/incubation arm including the Cyphertank pitch competition, VC fund, and startup incubator). It generates revenue through premium professional programs, customized corporate training, and startup incubation while keeping 90% of educational content free.
Product overview
Plan ₿ Network is a Bitcoin education and ecosystem development organization operating across three main pillars: Plan ₿ Academy (e-learning platform with 34+ courses in 30+ languages), Plan ₿ Hubs (global network of coworking spaces and communities including major hubs in Lugano, Tokyo, and Taipei), and Plan ₿ Funds (VC fund, Cyphertank pitch competition, and startup incubator). The ecosystem includes supporting products like ₿-CERT certification exams, Plan ₿ Studio (interactive Lightning-powered installations), Plan ₿ Program with Business and Developer tracks, Summer School, and the recently launched Educator Content Library for sharing teaching materials. The platform also offers accessibility through Pears peer-to-peer technology for censorship-resistant access.
Differentiator
Problem solved
Functional benefit
Brands
- The Cyphertank: Bitcoin-focused pitch competition where startups pitch to top industry investors for funding opportunities
- Plan ₿ VC Fund
- Plan ₿ Incubator
- Plan ₿ Studio
- ₿-CERT
- Plan ₿ Academy on Pears
Products and services
- Plan ₿ Academy Open-source e-learning platform offering 34+ certified Bitcoin courses in 30+ languages, combining self-paced and teacher-led learning formats with student dashboard, progress tracking, and certification exams.
- ₿-CERT Certification Exam
Quantifiable outcome
- 47 courses in 30+ languages
- +3 more outcomes
Companies that use Plan ₿ Network
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Plan ₿ Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Plan ₿ Network partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, strategic and partner.
- DécouvreBitcoincoreDécouvreBitcoin is a co-founder of Plan ₿ Network, bringing educational expertise and community building experience to the initiative.
- HolepunchcoreHolepunch developed Pears, the peer-to-peer technology that makes Plan ₿ Academy accessible without servers. Their Hypercore, Hyperbee, Hyperdrive, Hyperswarm, HyperDHT, and Secretstream technologies enable censorship-resistant distribution.
- BlockstreamstrategicBlockstream participated in Plan ₿ Week events at PoW.Space, contributing to the Bitcoin ecosystem education and innovation activities in Lugano.
- ArkadestrategicArkade ran events during Plan ₿ Week and collaborated on Ark Day, supporting Bitcoin adoption activities in Lugano.
- ArkLabsstrategicArkLabs collaborated on custom Ark Payment solutions in Lugano, working on Layer 3 Bitcoin payment solutions prototyping with Boltz.
- BoltzstrategicBoltz collaborated on custom Ark Payment solutions in Lugano as part of the Layer 3 Bitcoin payment solutions prototyping initiative.
- JAN3partnerJAN3 is listed as a partner of Plan ₿ Network, contributing to the Bitcoin ecosystem development.
- BitfinexpartnerBitfinex is listed as a partner supporting Plan ₿ Network's mission.
- BtrustpartnerBtrust is listed as a partner, with team members meeting at OSCAFest in Nigeria.
- GaloypartnerGaloy is listed as a partner providing Bitcoin infrastructure technology.
- BreezpartnerBreez is listed as a partner, with their team involved in Lightning Network education on the platform.
- BlockstreampartnerBlockstream is listed as a partner, providing Bitcoin infrastructure and technology expertise.
- PrósperapartnerPróspera is listed as a partner, with Bitcoin District Próspera being a community partner.
- Lugano's Plan ₿strategicLugano's Plan ₿ is a key partner in the Lugano Bitcoin City initiative, supporting Bitcoin adoption and education in the city.
- National Taipei University of Technology (NTUT)strategicThe 'Blockchain & Digital Asset' Micro Program is the first in a series of educational programs launched at NTUT. Designed for third and fourth-year undergraduate students, the curriculum was developed in collaboration with Plan ₿ Network.
- Politecnico TorinostrategicCollaborated with Politecnico Torino to provide a 5-month course program offering in-depth exploration of Bitcoin technologies. Support included curriculum guidance and trainers, successfully training more than 50 students since 2024.
- Bitcoin Office (El Salvador)strategicThe Bitcoin Office collaborated with Plan ₿ Network on the Node Nation initiative, a high school program launching Bitcoin education in 30+ schools in El Salvador since 2023.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Plan ₿ Network competitors and assessment
Company assessmentEmerging players
- Alchemy University: Web3-focused developer education platform offering free courses, learning paths, and certifications. Comparable tech-focused crypto education model with similar freemium + premium structure, but Ethereum/Web3-weighted rather than Bitcoin-only.
- 21 Bitcoin: Brazilian Bitcoin education organization producing Portuguese-language courses, events, and content. Comparable Bitcoin-focused multilingual education mission, but geographically concentrated in Brazil rather than globally distributed.
- BTC Sessions: Bitcoin-focused educational YouTube channel and tutorial producer covering wallets, nodes, and self-custody. Comparable Bitcoin-only educational content mission with strong community engagement, but distributed primarily via video rather than an interactive learning platform.
Broad incumbents
- Khan Academy: Massive free online education platform with courses on computing, economics, and crypto/Bitcoin content. Comparable open-access freemium education model and global multilingual mission, but operating at vastly larger scale and broader subject scope.
- Saylor Academy: Large free online higher-education platform offering 100+ courses. Overlapping free-certification and self-paced course model, but far broader scope (general academics) and not crypto-native — relevant as a comparable freemium education incumbent.
Direct peers
- Chaincode Labs: Bitcoin-focused research and education organization running the Chaincode Bitcoin Engineer residency program. Comparable Bitcoin-only deep-technical training and ecosystem-development mission, though narrower in scope (engineer-only) and English-only.
- Bitcoin Optech: Open-source Bitcoin technical education publisher producing newsletters, workshops, and developer documentation. Comparable Bitcoin-specific educational content and community-building mission, with similar open-license distribution.
- Binance Academy: Binance's free crypto and blockchain education portal offering articles, courses, and glossaries in dozens of languages. Directly comparable freemium model and global multilingual reach, but with massive exchange-driven distribution that Plan ₿ Network lacks.
- Coinbase Learn: Coinbase's free educational hub covering crypto, blockchain, and Bitcoin topics with rewards-based learning. Comparable freemium crypto-education offering, but tied to the Coinbase exchange user base and not focused on deep Bitcoin protocol training.
- DécouvreBitcoin: French Bitcoin education association and content publisher that is also a co-founder of Plan ₿ Network. Directly comparable Bitcoin-focused education mission with multilingual content; the shared founding relationship makes collaboration tight but also creates overlap risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plan ₿ Network social profiles
Digital presencePlan ₿ Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan ₿ Network leadership team
Management profileNumber of profiles
Profiles2 records
Plan ₿ Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan ₿ Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan ₿ Network
What does Plan ₿ Network do?
Plan ₿ Network is a Bitcoin education and ecosystem development organization that operates Plan ₿ Academy, an open-source e-learning platform offering 34+ certified courses in 30+ languages, alongside Plan ₿ Hubs (a global network of community coworking spaces) and Plan ₿ Funds (a venture/incubation arm including the Cyphertank pitch competition, VC fund, and startup incubator). It generates revenue through premium professional programs, customized corporate training, and startup incubation while keeping 90% of educational content free.
Is Plan ₿ Network a public or private company?
Plan ₿ Network is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plan ₿ Network founded?
Plan ₿ Network was founded in 2024. It employs 11 to 50 people.
Where is Plan ₿ Network based?
Plan ₿ Network is headquartered in Lugano, Switzerland, in the Europe region.
How does Plan ₿ Network make money?
Five revenue lines are on record. Premium Educational Programs are the primary driver. The others are corporate Training Services, incubator Program, premium Live Courses and freemium Education Content.
Who are Plan ₿ Network's main competitors?
Emerging players on record are Alchemy University, 21 Bitcoin and BTC Sessions. Broad incumbents are Khan Academy and Saylor Academy. Direct peers are Chaincode Labs, Bitcoin Optech, Binance Academy, Coinbase Learn and DécouvreBitcoin.
Does Plan ₿ Network have an API?
No public API is recorded for Plan ₿ Network.
What industry is Plan ₿ Network in?
Plan ₿ Network's product category is Bitcoin Education Services. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals. Its NAICS code is 61171 and its SIC code is 7372.