Planea

What Planea does

Planea is an online learning marketplace operated by Agiles Consultores S.A. de C.V., a privately held Mexican sociedad anónima de capital variable headquartered in Naucalpan de Juárez, Estado de México. The platform connects course creators — referred to as "Planers" — with individual learners, enabling creators to upload and price their own video courses while the platform monetizes exclusively through a 15% commission on each transaction. Founded in 2020, Planea serves a Spanish-speaking audience with prices denominated in Mexican pesos and supports credit-card payments via the Openpay gateway. Course content spans categories such as Agilidad (e.g., Scrum, Kanban, Design Thinking), Crecimiento, Finanzas, Skills, and Crecimiento Espiritual, with bundled "Learning Paths" (Rutas) such as the Agile Master route combining multiple courses and tying into formal certifications (e.g., Scrum Master via Scrum Study).

The underlying platform is a self-serve hosting environment with creator onboarding, course management, secure payment processing, certificate issuance, and community engagement features. Pedagogical advisory and course-production support are offered to creators, and OAuth-based social login (Google active, LinkedIn disabled) is supported. The company also operates a dedicated enterprise channel for organizations, government, and educational institutions seeking private-content or workforce-training deployments, though the consumer marketplace remains the primary surface. Distribution is principally organic digital — website/SEO at planea.io, social channels (@planea.io on Instagram and Facebook), WhatsApp support, and on-site customer testimonials drawn from named Mexican professionals and firms.

Operationally, Planea is bootstrapped or self-funded: no external investors, funding rounds, M&A activity, or leadership changes are evidenced in the source data. The company employs 59 people. Scale signals are uneven — one claimed channel (Learning Technology Planer) reports 2.95 million subscribers, while most Planer profiles displayed on the homepage show zero subscribers, indicating that marketplace liquidity is concentrated rather than broadly distributed. No revenue figure is publicly disclosed, and no AI/ML capability is referenced in the technology stack.

Name

Planea

Legal name

AGILES CONSULTORES S.A. DE C.V.

Website

https://planea.io

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Planea is a Mexican online learning marketplace that lets independent course creators ("Planers") upload, price, and sell video courses to individual Spanish-speaking learners, taking a 15% commission on each transaction processed via Openpay.

Ownership category

akta.pro rank

Product category

Online Learning Marketplace

NAICS

Exam Preparation and Tutoring (611691), Computer Training (61142), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online learning platform
• Course marketplace
• Video course hosting
• Creator economy platform
• E-learning marketplace

Headquarters

HQ city

Naucalpan de Juárez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Course Sales Commission: Platform charges 15% commission on each course sold. Course creators upload content for free and retain ownership of their courses. Revenue is generated purely from transaction fees on course purchases.
2. Course Sales (Primary): Direct sales of online courses to individual learners. Prices set by course creators, ranging from free to premium courses. Platform processes payments and takes commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Planea is an online learning marketplace where independent course creators ("Planers") upload video courses, set their own prices, and sell directly to individual learners. The platform hosts courses across categories such as Agility, Growth, Finance, Skills, and Spiritual Development, and offers curated Learning Paths (Rutas) that bundle multiple courses into certification tracks. The platform charges a flat 15% commission on each course sale, while creators retain ownership of their content and the ability to set pricing from free up to MXN $9,999.

Product overview

Planea is a unified online learning platform and marketplace where course creators (called Planers) upload and sell courses to their communities. The core offering consists of the Planea Platform serving as the infrastructure for course hosting, payment processing, and community engagement. Individual Planers create and manage their own course content under their personal channels, offering courses across diverse categories such as Agility (Scrum, Kanban, Design Thinking), Finance, Technology (AWS, Cybersecurity, Programming for Children), Personal Development, and Spiritual Growth. The platform also supports curated Learning Paths (Rutas) that bundle multiple courses together for comprehensive skill development, often tied to professional certifications. Creators receive pedagogical advisory support and technical assistance for course production, while learners receive certificates upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Planea Platform Online learning marketplace infrastructure connecting independent course creators ("Planers") with learners. Provides video course hosting, user accounts, course management, secure payment processing via Openpay, and curated Learning Paths (Rutas) bundling multiple courses into certification tracks. Targets Spanish-speaking individual learners and creators in Mexico and Latin America.
• Online Courses (Planers Content) Individual online video courses published by creators across categories including Agility (Scrum, Kanban), Growth, Finance, Skills (AWS, cybersecurity, programming), and Spiritual Development. Sold directly to learners with prices set by creators; platform retains a 15% commission on each sale.
• Learning Paths (Rutas) Curated sequences of courses bundled together as a single purchasable unit, often aligned with external professional certifications. Example: the Agile Master route combines six courses and prepares learners for Scrum Master certification through Scrum Study.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• OpenpaycoreTechnology or IntegrationOpenpay serves as the payment gateway processor for all Planea transactions. All payment processing is handled through this gateway, supporting credit card transactions. This is a critical infrastructure partnership for the platform's revenue model.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domestika: Online creative-course marketplace serving Spanish- and Portuguese-speaking creators and learners globally. Highly comparable to Planea in marketplace model, take-rate economics, and creator-led content, and is a primary LATAM competitor.
• Platzi: LATAM-focused professional online learning platform with expert-led courses in technology, business, and design. Comparable to Planea in Spanish-language content, professional/skills focus, and certification-aligned offerings.
• Hotmart: Brazil-based creator economy platform enabling experts to sell digital products and online courses globally with a marketplace and infrastructure tools. Comparable to Planea in take-rate model, creator onboarding, and course marketplace mechanics.
• Crehana: LATAM-focused online learning marketplace with project-based courses in design, marketing, and tech. Comparable to Planea in target geography (Spanish-speaking LATAM), creator marketplace model, and course categories such as marketing and agility.

Broad incumbents

• Skillshare: Subscription-based online learning marketplace focused on creative and business skills. Comparable to Planea in creator-led course marketplace model, but operates at significantly larger scale and broader geography.
• Coursera: Large-scale online learning platform partnering with universities and companies to offer certificates and degrees. Comparable to Planea in certification-anchored offerings (e.g., Scrum-style credentials), but at vastly greater scale and with institutional content.
• Udemy: Global online course marketplace with millions of learners and a vast creator-supplied catalog across business, tech, and personal development. Comparable to Planea in marketplace model and course-category breadth, but at far greater scale and geographic reach.

Emerging players

• Teachable: SaaS platform enabling creators to build, host, and sell their own online courses. Comparable to Planea in course-hosting infrastructure and creator tools, but Teachable is infrastructure-only (white-label) while Planea is a consumer-facing marketplace.
• Maven: Cohort-based online learning marketplace where experts run live, premium cohorts. Comparable to Planea in the expert-led, monetization-focused creator model, though Maven emphasizes cohort/certified live formats rather than self-paced video.
• Thinkific: Course-creation platform used by entrepreneurs and businesses to build and sell online learning products. Comparable to Planea in serving individual creators monetizing expertise, with similar feature overlap in course hosting and payment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/planea.io
• Facebookfacebook.com/planea.io
• LinkedInlinkedin.com/company/planea-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planea