What Renault Plan Rombo S.A does

Renault Plan Rombo S.A. is a Bogotá-based commercial auto-financing plan administrator (Sociedad Administradora de Planes de Autofinanciamiento Comercial, SAPAC) and a subsidiary of Grupo Renault in Colombia, founded in 2010. The company operates a "mutual aid" (ayuda mutua) auto-savings program under which Colombian consumers acquire Renault vehicles by paying fixed monthly quotas into a fiduciary trust account (patrimonio autónomo) over an 84-month term, with vehicles awarded monthly through transparent lottery (sorteo) or offer (oferta) assemblies conducted virtually via YouTube. Plan Rombo offers nine Renault vehicle tiers ranging from the entry-level KWID at $56 million COP to the hybrid Nueva KOLEOS at $136 million COP, supplied exclusively by Sofasa (Renault's Colombian manufacturer) and delivered through Renault's nationwide dealer network.

The platform is built on an Odoo-based web architecture integrated with PSE (Pagos Seguros en Línia) for online quota payments through ACH Colombia. Subscribers self-onboard via the planrombo.com.co website, WhatsApp, the toll-free line (01 8000 519 333), or email ([email protected]). The company holds a 12% administration fee plus 19% VAT on monthly quotas, plus a one-time 3% inscription fee plus VAT at enrollment, constituting its primary revenue stream. As of mid-2026, 97+ groups are active with 194 monthly assemblies completed, and 1–3 vehicles are awarded per group monthly.

Plan Rombo is regulated by the Superintendencia de Sociedades under Circular Básica Jurídica 100-000008, holds SAGRILAFT (AML/TF) certification, and complies with Colombian data protection Law 1581 of 2012. The company was recognized by Forbes Colombia in July 2025 for innovation in the automotive sector and marked Renault Colombia's 15-year operating anniversary in June 2025.

Name

Renault Plan Rombo S.A

Legal name

Plan Rombo S.A.

Website

https://planrombo.com.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Renault Plan Rombo S.A. is a Bogotá-based SAPAC subsidiary of Grupo Renault that helps Colombian consumers acquire Renault vehicles through 84-month interest-free fixed-quota savings plans adjudicated via monthly lottery or offer assemblies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly subscription contributions: Subscribers pay fixed monthly quotas (cuotas) over 84 months into a fiduciary account (patrimonio autónomo). These contributions constitute the primary funding pool for vehicle purchases of awarded subscribers.
2. Administrative fees: A 12% administration fee plus 19% VAT is applied to monthly quotas. Additionally, a one-time 3% inscription cost plus 19% VAT is charged at enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Renault Plan Rombo is a commercial auto-financing savings plan administrator (SAPAC) operating in Colombia under Grupo Renault. Subscribers pay fixed monthly quotas over 84 months into a fiduciary trust account, and vehicles from the Renault portfolio (KWID, SANDERO, STEPWAY, LOGAN, KARDIAN, DUSTER HYBRID E-TECH, ARKANA HYBRID E-TECH, Nueva KOLEOS) are awarded monthly via lottery or offer mechanisms. The plan offers 100% financing with no down payment and no current interest charges.

Product overview

Renault Plan Rombo is a commercial auto-financing savings plan administrator (Sociedad Administradora de Planes de Autofinanciamiento Comercial) operating under the Renault Group in Colombia. The company offers a vehicle acquisition program based on the principle of mutual aid, where subscribers make monthly fixed payments into a trust account over 84 months to eventually win a vehicle through monthly lottery (sorteo) or offer (oferta) systems. The core product is the Plan Rombo savings plan with fixed monthly quotas, supplemented by adjudication assemblies, online payment services via PSE, and a network of authorized vehicle dealers. The vehicle portfolio includes nine Renault models ranging from the entry-level KWID ($56M COP) to the premium Nueva KOLEOS hybrid ($136M COP), including hybrid variants like the DUSTER HYBRID E-TECH and ARKANA HYBRID E-TECH.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault Plan Rombo Commercial auto-financing savings plan administered by Renault in Colombia, enabling individual customers to acquire vehicles through programmed savings with monthly fixed payments over 84 months, with vehicles awarded via monthly lottery or offer system. Offers 100% financing with no down payment and no current interest charges.

Quantifiable outcome

• 25% reduction in carbon footprint reported in 2024 sustainability report

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Renault Group (Grupo Renault)coreStrategic or Co-development PartnerPlan Rombo is a subsidiary and commercial alternative of the Renault Group in Colombia. The parent company provides the brand, vehicles (manufactured by Sofasa), and operational framework for the auto-financing program.
• Renault ColombiacoreStrategic or Co-development PartnerMarketing and brand partner for Renault vehicles in Colombia. Jointly celebrated 15 years of operations in Colombia in June 2025.
• Sofasa (Sociedad de Fabricación de Automóviles S.A.)coreChannel Partner/ Reseller/ DistributorRenault's Colombian manufacturing subsidiary and exclusive supplier of new vehicles for the Plan Rombo program. Linked from planrombo.com.co as the new vehicle provider.
• ACH Colombia (PSE)coreTechnology or IntegrationPayment service provider for online transactions. Processes PSE (Pagos Seguros en Línea) payments for monthly quotas and other Plan Rombo transactions through psepagos.co.
• JuanAutosminorChannel Partner/ Reseller/ DistributorAuthorized used vehicle dealer for Plan Rombo subscribers who receive cash awards or choose used vehicles.
• Alianza MotorminorChannel Partner/ Reseller/ DistributorAuthorized used vehicle dealer appearing on assembly result documents as vehicle delivery location.
• Casa BritánicaminorChannel Partner/ Reseller/ DistributorAuthorized used vehicle dealer (also listed as Casa Británica Palace) for Plan Rombo subscribers.
• Automotora Norte y SurminorChannel Partner/ Reseller/ DistributorAuthorized used vehicle dealer for Plan Rombo subscribers.
• Casa TorominorChannel Partner/ Reseller/ DistributorRenault dealer (Puente Aranda location) appearing frequently on assembly results as vehicle delivery location. Also listed as Casa Toro.
• AgenciautominorChannel Partner/ Reseller/ DistributorRenault dealer appearing frequently on assembly results as vehicle delivery location.
• Caribe Motor de Medellin S.A.minorChannel Partner/ Reseller/ DistributorRenault dealer in Medellín appearing on assembly results as vehicle delivery location.
• Caldas MotorminorChannel Partner/ Reseller/ DistributorRenault dealer appearing on assembly results as vehicle delivery location.
• Auto StokminorChannel Partner/ Reseller/ DistributorRenault dealer appearing frequently on assembly results as vehicle delivery location.
• Casa Británica PalaceminorChannel Partner/ Reseller/ DistributorRenault dealer (variant name for Casa Británica) appearing on assembly results.
• Casatoro de Los Andes S.A.SminorChannel Partner/ Reseller/ DistributorRenault dealer appearing on assembly results as vehicle delivery location.
• AutotropicalminorChannel Partner/ Reseller/ DistributorRenault dealer appearing on assembly results in Barranquilla and other cities.
• MotocostaminorChannel Partner/ Reseller/ DistributorRenault dealer appearing on assembly results as vehicle delivery location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bancolombia: Colombia's largest commercial bank with significant auto-loan origination. Serves the same Colombian consumer seeking vehicle financing, but through traditional credit-based underwriting.
• Scotiabank Colpatria: Colombian bank (Scotiabank subsidiary) offering auto loans and consumer credit products targeting vehicle buyers. Part of the traditional credit channel competing with Plan Rombo's mutual-aid alternative.
• Banco de Occidente: Colombian commercial bank offering consumer auto-loan products through dealer partnerships. Another traditional credit-based competitor in the Colombian vehicle-financing market.
• Davivienda: Major Colombian bank offering consumer auto loans and vehicle financing products. Competes for the broader Colombian auto-finance market with traditional credit underwriting and dealer relationships.
• Banco de Bogotá: One of Colombia's largest banks, offering a broad auto-loan portfolio that competes with Plan Rombo for vehicle financing customers. Operates through a full-service commercial banking model rather than programmed savings.

Emerging players

• Kavak: Mexico-based used-vehicle marketplace expanding across Latin America, including Colombia, with integrated financing options. Represents an emerging digital alternative in the vehicle-acquisition funnel that could overlap with Plan Rombo's customer segments.

Direct peers

• Toyota Financial Services Colombia: Toyota's captive finance arm providing auto loans for Toyota vehicles in Colombia. Competes in the same OEM-affiliated vehicle financing space as Plan Rombo, though using credit-based underwriting.
• Autofinanciamiento México (AFASA): Mexican operator of mutual-aid auto financing plans (autofinanciamiento comercial) that mirror Plan Rombo's SAPAC structure: subscribers make fixed monthly contributions into a common pool and are awarded vehicles via lottery/offer. The most analogous international peer by business model.
• GM Financial Colombia: General Motors' captive finance arm in Colombia, providing auto loans and credit for Chevrolet vehicles. Competes for the same Colombian consumer vehicle-financing wallet using traditional credit-based underwriting rather than mutual-aid mechanics.
• RCI Banque Colombia: RCI Banque is the global captive finance arm of Renault Group, operating in Colombia to provide traditional auto loans and credit for Renault vehicles. It is the most direct competitor to Plan Rombo within the Renault ecosystem, offering an alternative financing path for the same customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@planrombo
• LinkedInlinkedin.com/company/renault-plan-rombo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renault Plan Rombo S.A