Play & Code ACADEMY R.D.C

What Play & Code ACADEMY R.D.C does

Play & Code Academy, legally operated as Robots & More SARL, is a Moroccan STEM education company founded in 2021 that brands itself as the first robotics center in Morocco. The company delivers subscription-based extracurricular programming in coding, robotics, and electronic crafting for children and teens aged 6-18, using a play-based learning methodology at its physical academy in the Palmier district of Casablanca. Its content is built around the LEGO Education ecosystem (SPIKE Prime/Essential, Science Kit, BricQ Motion, Computer Science & AI) supplemented by Bee-Bot/Blue-Bot, BBC micro:bit, Thymio, mBot 2, PI-TOP 4, REV FTC and Makeblock AI & IoT kits, with sessions grouped at 8-12 students per 1.5-hour weekly workshop.

The business operates multiple complementary revenue streams. Recurring revenue comes from monthly subscription plans (1, 2, or 3 sessions per week, September-June) plus vacation programs such as the 5-week themed Summer Geek Camp and birthday party experiences. Transactional revenue comes from an e-commerce storefront (robots-and-more.com) and physical retail of educational robotics kits. Institutional revenue comes from school partnership programs (extracurricular clubs and in-class workshops), LEGO Education Academy certified teacher training and the Masterclass Éducateur Robotique, and corporate team-building events. Distribution is hybrid: a single physical academy and retail store in Casablanca, own e-commerce, phone/email ordering, and direct sales to schools, with social media (Facebook, LinkedIn, Instagram, YouTube) and competition participation (First Lego League, WRO) as core demand-generation channels.

The go-to-market targets four segments — families/individual children (primary), primary and secondary schools, teachers/educators, and corporate event buyers — using a hybrid D2C and event-driven motion. The company is privately held as a Société à responsabilité limitée, has 1-10 employees, reports declared capital of 410,000 MAD, has not raised outside funding, and holds core partnerships with LEGO Education Academy, multiple Moroccan schools, First Lego League, and the World Robot Olympiad.

Name

Play & Code ACADEMY R.D.C

Legal name

Robots & More SARL

Website

https://playandcodeacademy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Play & Code Academy (Robots & More SARL) is a Casablanca-based STEM education provider delivering play-based robotics, coding, and electronic crafting programs for children aged 6-18, supplemented by LEGO Education retail, teacher training, and school partnership services across Morocco.

Ownership category

akta.pro rank

Product category

Children's STEM Education Services

NAICS

All Other Schools and Instruction (61169), Technical and Trade Schools (6115), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics After-School & Enrichment Clubs (EDAMADAA)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), LEGO / Block-Based Robotics Programs (EDAMADAD), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• STEM education services
• Children's robotics workshops
• Coding education programs
• Educational robotics products
• Teacher training programs

Headquarters

HQ city

Kinshasa

HQ country

Congo - Kinshasa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Extracurricular Workshop Memberships: Weekly robotics, coding, and electronic crafting sessions for children aged 6–18 running September to June. Subscription-based formula with 1, 2, or 3 sessions per week, small groups of 8–12 students per session.
2. Vacation and Summer Camps: Short-term intensive STEM camp programs (e.g., 5-week Summer Geek Camp) during school holidays, charged per week or per program.
3. Teacher and Educator Training: Certified LEGO Education Academy training programs and Masterclass programs for educators and facilitators.
4. Competition Preparation Programs: Preparation programs for robotics competitions including First Lego League and WRO.
5. School Partnership and Consulting: Advisory, pedagogical integration, and consulting services for schools seeking to introduce robotics and coding into their curricula.
6. Birthday Party Experiences: Creative invention-themed birthday party experiences for children from age 6 in the Casablanca region.
7. Educational Robotics Products: Sale of educational robotics kits and hardware including LEGO Education, Makeblock, micro:bit, Thymio, PI-TOP, REV Robotics, and related accessories. One-time purchase model per product.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Play & Code Academy R.D.C (Robots & More SARL) operates Morocco's first robotics academy, delivering weekly extracurricular workshops in coding, robotics, and electronic crafting for children aged 6–18 in small groups of 8–12 students at its Casablanca location. The company supplements its subscription-based academy programs with vacation camps (including Summer Geek Camp), teacher training, school partnerships, birthday party experiences, and retail sales of educational robotics kits and STEM hardware (LEGO Education, Makeblock, micro:bit, Thymio, PI-TOP, REV Robotics).

Product overview

Play & Code Academy (Robots & More) is Morocco's first robotics center, offering a comprehensive educational ecosystem comprising extracurricular programming (weekly workshops, camps, and teacher training) and a retail catalog of educational robotics products. The core offering is structured programming for children ages 6-16 covering Coding, Robotics, and Electronic Bricolage, delivered through Play & Code Academy workshops, Summer Geek Camp, and LEGO Education Academy-certified teacher training programs. The product portfolio centers on LEGO Education solutions (SPIKE Prime, SPIKE Essential, Computer Science & AI Kits, Science Kits) alongside complementary platforms including Bee-Bot/Blue-Bot for early learners, BBC micro:bit for electronics, Thymio for open-source robotics, mBot 2 for intermediate learners, and PI-TOP for advanced makers. Specialized offerings include AI & IoT kits and REV FTC competition sets for robotics competitions, with school programs spanning from kindergarten through secondary education.

Differentiator

Problem solved

Functional benefit

Products and services

• Play & Code Academy Extracurricular Workshops
• Summer Geek Camp Five-week technology summer camp with themed weeks covering AI refereeing, smart stadium design, streaming apps, strategy algorithms, club management, and related STEM/AI topics for children during school summer holidays.
• Vacation STEM Camps Short-duration interactive robotics and STEM learning experiences for children during school holidays, focusing on creativity, logic, problem-solving, and teamwork.
• Masterclass Éducateur Robotique Professional development training for teachers, animators, and education enthusiasts to integrate robotics and coding into their teaching practices, with online sessions and in-person workshops.
• LEGO Education Academy Teacher Training Certified LEGO Education Academy training programs for educators and pedagogical professionals covering experiential learning strategies and pedagogical skills for STEM teaching.
• School Extracurricular Programs Customized robotics, coding, and science programs for schools from kindergarten through secondary level, including Bee-Bot (ages 4–6), Story Starter (ages 6–9), LEGO Robotics (ages 7–8), Scratch Coding (ages 7–12), LEGO SPIKE Prime (ages 9+), and Python Coding (ages 12+).
• Birthday Party Experiences Creative invention-themed birthday party experiences for children aged 6 and above in the Casablanca region, where children build creative inventions together.
• LEGO Education SPIKE Prime Set Core robotics kit for students aged 11–14 (years 7–9) featuring a programmable hub with 6 input/output ports, 5x5 light matrix, Bluetooth, speaker, 6-axis gyro, and drag-and-drop Scratch-based coding.
• LEGO Education SPIKE Essential Set Entry-level LEGO Education robotics kit for younger students featuring simple drag-and-drop coding for building and programming robots.
• Computer Science & AI Kit LEGO Education kit introducing computer science and artificial intelligence concepts for grades K–8, available in age-appropriate versions (K-2, 3-5, 6-8, and Collège).
• Bee-Bot / Blue-Bot Programmable Floor Robot Award-winning programmable floor robots for young children ages 4–6 that teach control, directional language, and basic programming concepts through simple button programming.
• BBC micro:bit V2 Starter Kit Pocket-sized programmable computer used for creating electronic projects, featuring sensors and programmable via multiple coding environments, used for smart stadium and arena projects.
• LEGO Education Science Kit Science exploration kits available for ages 5+ (Science Kit 5+), 8+ (Science Kit 8+), and 11+ (Science Kit 11+), covering various STEM topics with hands-on experiments.
• LEGO Education BricQ Motion Prime Set Physics and mechanics learning kit for exploring force, motion, and energy through physical experiments and LEGO building activities.
• Robot Wireless Thymio Open-source educational robot with 6 pre-programmed behaviors, used for discovering robotics and technology through visual programming languages.
• mBot 2 Programmable Robot Programmable robot for beginners and intermediate users, supporting block-based coding and featuring sensors for line following and obstacle detection.
• PI-TOP 4 Complete Versatile programmable laptop for makers, designed for AI and robotics projects with modular hardware and built-in Raspberry Pi.
• REV FTC Competition Set Complete Complete FIRST Tech Challenge competition robotics kit including control hub, driver hub, gamepads, and webcam for advanced robotics competitions.
• AI & IoT Robot Education Kit Makeblock educational kit combining artificial intelligence and Internet of Things concepts for advanced robotics and AI learning.

Quantifiable outcome

• Alumni have been admitted to top engineering schools in Canada, the USA, France, and Morocco

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• LEGO Education AcademycoreTechnology or IntegrationTrainers at Play & Code Academy are certified through the LEGO Education Academy, providing standardized, internationally recognized pedagogical training. The academy uses LEGO Education products (SPIKE, Science Kit, BricQ Motion) as the primary hardware platform across its programs.
• Schools (General — Groupe Scolaire La Residence, and others)coreOthersVarious Moroccan schools partner with the academy for after-school robotics clubs, in-class workshops, and curriculum integration. The company provides advisory services and pedagogical support to schools implementing robotics programs.
• First Lego League (FIRST)minorOthersThe academy prepares students for and participates in the First Lego League robotics competition, which shapes curriculum and provides a competitive benchmark for student outcomes.
• World Robot Olympiad (WRO)minorOthersThe academy prepares students for the World Robot Olympiad (WRO) international robotics competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• RobotShop: Large online retailer of educational and consumer robotics kits. Comparable as a downstream distribution peer competing for the same DIY-STEM hardware wallet share.

Direct peers

• The Coder School: Boutique after-school coding and STEM academy offering subscription-based coaching for kids and teens. Comparable in small cohort format, age 8–18 coverage, and recurring revenue model.
• Code Ninjas: Subscription-based kids coding and STEM enrichment franchise with a similar after-school model, small-group cohorts, and consumer-direct marketing. Comparable in product/offering (build-then-code), target customers (kids 7–14), and recurring subscription structure.
• iCode: Multi-region STEM academy franchise offering kids' coding, robotics, and AI/ML programs with school partnerships and teacher training. Closely aligned to Play & Code Academy's programming, age range, and B2B/B2C hybrid model.
• STEM for Kids: Franchised STEM enrichment provider for K–12 students covering robotics, coding, and engineering. Matches the multi-tool curriculum, school and after-school delivery, and franchise-style expansion model.
• MakerKids: STEM-focused learning center for kids offering in-person classes, camps, and workshops in coding, robotics, and electronics — similar in hands-on educational methodology and camp + workshop revenue mix.

Broad incumbents

• LEGO Education: The global brand whose hardware platform and certified teacher training program underpin Play & Code Academy's curriculum. A broader incumbent operating at scale across hardware, curriculum, and educator certification worldwide.
• Makeblock: Manufacturer of educational robotics kits (mBot, AI & IoT kits) sold through the Play & Code Academy retail catalog. Broader incumbent in STEM hardware with overlapping K–12 programming and AI offerings.

Regional players

• RoboGarden: MENA-origin STEM education provider delivering robotics, coding, and AI curricula to students. Comparably positioned on geography and STEM curriculum focus, with a stronger digital platform footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@robotsandmore
• Facebookweb.facebook.com/playandcodeacademy
• LinkedInlinkedin.com/company/play-code-academy-r-d-c
• Instagraminstagram.com/robots.and.more

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play & Code ACADEMY R.D.C