The Player Care Group
The Player Care Group is a UK-based consultancy and education provider for professional football clubs, offering Player Care consulting, certified training courses, and PlayerCarePro benchmarking software, serving clients including Liverpool FC, FC Bayern Munich, and AC Milan.
- Company typePrivate
- Founded2020
- HeadquartersOverton, Basingstoke, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Player Care Group does
The Player Care Group Limited (t/a The Player Care Group) is a UK-headquartered consultancy and education provider focused on Player Care within professional football, founded in 2020 by Hugo Scheckter and registered in England and Wales (company number 12990299). The company serves professional football clubs across England and continental Europe through three integrated revenue streams: bespoke consulting engagements (12-month Player Care Packages, one-off audits, and academy programmes), structured education courses (Certificate in Player Care, Advanced Certificate, Introduction Module, and 2-day in-person intensive), and a subscription-based benchmarking software called PlayerCarePro that assesses club provision against 170+ metrics across 24 topics with bundled quarterly consulting. Product delivery combines direct enterprise sales, online platforms (Cahoot Learning for introductory modules, Zoom for live cohorts), and a web-based SaaS tool for self-assessment.
The business model blends professional services with productized subscription software and cohort-based education. Pricing spans low-friction individual learner entry points (Intro Module at £115, Certificate course instalment plans at £249 plus two monthly £200 payments) up to enterprise-grade engagements, with named logo customers including Liverpool FC, FC Bayern Munich, AC Milan, Southampton FC, and Nottingham Forest. Go-to-market relies on the founder's industry reputation, an alumni network of more than 150 trained Player Care professionals working in sport full-time, and content/community marketing through blogs, social channels, and exclusive Q&A events. The firm operates with approximately 24 employees from a registered office in Overton, Basingstoke, and serves clients globally with disclosed activity in the UK, Germany, Italy, and the United States.
The Player Care Group firmographics
Firmographics- Name
- The Player Care Group
- Legal name
- The Player Care Group Limited
- Website
- https://playercaregroup.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Player Care Group is a UK-based consultancy and education provider for professional football clubs, offering Player Care consulting, certified training courses, and PlayerCarePro benchmarking software, serving clients including Liverpool FC, FC Bayern Munich, and AC Milan.
- Ownership category
- akta.pro rank
The Player Care Group industry classification
Industry- Product category
- Sports Management Consulting
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industry
- Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)
Keywords
Where The Player Care Group is headquartered
LocationHeadquarters
- HQ city
- Overton, Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Player Care Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Player Care Consulting: Consulting engagements with professional football clubs including 12-month Player Care Packages providing year-round support, one-off Player Care audits offering detailed assessment of current protocols, and Academy Player Care programmes.
- Education Courses: Certificate in Player Care (6-week online programme or 2-day intensive in-person), Introduction Module (3-hour self-paced intro), and Advanced Certificate (8-week advanced course). Revenue from course fees ranging from £115 to £1,199.
- PlayerCarePro Software Subscription: Annual software subscription providing access to the benchmarking platform, 170+ metrics assessment, benchmark reports, and quarterly consulting support. Revolutionary tool for self-assessment and benchmarking player care provision.
- Club Packages: Squad Package (£720) and Academy Package (£3,000) providing customized player packs, live training sessions, and Code of Conduct implementation for youth players.
- Job Advertisement Services: Advertising Player Care or Team Operations roles through LinkedIn, Instagram, and X social media channels.
- Consultation Calls: 1-hour consultation calls with consultants at different levels (Chief Consultant, Senior Player Care Consultant, Player Care Consultant) priced from £100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Certificate in Player Care (Online) |
| One time/ perpetual license | One time/ perpetual license | Certificate in Player Care (In-Person Intensive) |
| Subscription | Monthly | Certificate in Player Care (Instalments) |
| One time/ perpetual license | One time/ perpetual license | Introduction Module in Player Care |
| One time/ perpetual license | One time/ perpetual license | Advanced Certificate in Player Care |
| Unit Pricing | One time/ perpetual license | Squad Package |
| Unit Pricing | One time/ perpetual license | Academy Package |
| Unit Pricing | One time/ perpetual license | Job Advertisement and Promotion |
| Usage-based | Pay-as-you-go | Book a Call (1 hour) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Player Care Group product offering
Product offeringCore offering
The Player Care Group is a niche consultancy that helps professional football clubs design, deliver and benchmark their player care, team logistics and wellbeing provision. Its core commercial offerings are (1) consulting engagements for clubs — including 12-month Player Care Packages, one-off Player Care audits and Academy Player Care programmes — (2) structured education courses for individuals (Certificate in Player Care, Advanced Certificate, Introductory Module) delivered live online or in person, and (3) the PlayerCarePro subscription benchmarking tool covering 170+ metrics across 24 topics of club player care operations.
Product overview
The Player Care Group operates as a consultancy and education provider specialising in Player Care within professional football. The company's portfolio consists of PlayerCarePro (a subscription-based benchmarking software tool), structured education programmes (Certificate in Player Care, Advanced Certificate, Introduction Module, and Intensive in-person course), and consulting services (club advisory, recruitment support, and individual consultation calls). Products are delivered through a combination of proprietary platforms, third-party learning platforms (Cahoot Learning for introductory modules), and direct consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- PlayerCarePro A subscription-based web-based software platform that enables professional football clubs to benchmark their Player Care provision against 170+ metrics across 24 topics, including recruitment, pre-signing, onboarding, ongoing operations, offboarding, loans, injuries, academy integration, family engagement, matchdays, welfare, safeguarding and more. Clubs self-reflect on a six-point scale and receive anonymous peer benchmarking against similar-sized clubs, plus bundled quarterly consulting support from Player Care experts (upgradeable to unlimited consulting).
- Certificate in Player Care A six-week live online certification programme (also delivered as a 2-day in-person intensive) taught by industry experts including Hugo Scheckter, Sue Parris, Dan Harris and Georgina Lillis. The Certificate provides comprehensive training in Player Care best practices across seven sessions, with networking opportunities and access to exclusive job postings for graduates. Available online (£649), in-person intensive (£849), or via instalment plans.
- Advanced Certificate in Player Care An 8-week advanced course focused specifically on 1st Team Player Care, designed as a follow-on from the Certificate in Player Care for those already working in the industry. Priced at £999 + VAT for alumni and £1,199 + VAT for non-alumni.
- Club Player Care Consulting Expert consulting services for professional football clubs seeking to improve, upskill or introduce Player Care provision. Engagements include 12-month Player Care Packages providing year-round support, one-off Player Care audits offering detailed assessment of current protocols, and Academy Player Care programmes tailored to youth development.
- Player Care Education for Clubs On-site training programmes delivered to club staff by former Heads of Player Care. More than 30 clubs have sent staff on these courses, which combine direct practitioner insights with peer networking and access to junior Player Care recruits entering the industry.
- Recruitment Services Specialist recruitment support helping clubs hire Player Care and Team Operations staff. Includes paid Job Advertisement and Promotion packages (£150) that distribute open roles through The Player Care Group's LinkedIn, Instagram and X channels, providing reach into the 150+ strong alumni network.
- Book a Call One-on-one 1-hour consultation sessions with Player Care consultants at three seniority tiers: Chief Consultant (Hugo Scheckter), Senior Player Care Consultant, and Player Care Consultant, starting from £100 per hour.
- Squad Package Customised player pack and training session bundle for first-team squads priced at £720. Includes shipped player packs with user guides, live training session delivered by Player Care Group staff, and Code of Conduct documentation.
- Academy Package Comprehensive player pack programme for academy players priced at £3,000. Includes customised packs for all academy players requiring support, live training session, Code of Conduct signing implementation, and shipped materials for each player.
Quantifiable outcome
- Over half of Premier League clubs served since 2020
- +4 more outcomes
Companies that use The Player Care Group
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Player Care Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Player Care Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Player Care Group competitors and assessment
Company assessmentEmerging players
- StatsBomb: Football-specific analytics provider offering advanced data and tools to professional clubs and federations. Comparable to TPCG as a focused, football-native analytics vendor selling into the same elite club customer base.
- Sportlogiq: Sports analytics company providing AI-powered video and data analysis to professional teams across football, hockey, and other sports. Comparable to TPCG as a subscription analytics vendor selling into professional clubs, though focused on on-field performance.
Broad incumbents
- Wasserman: Major sports agency and advisory firm offering representation, marketing, and consulting services to athletes and rights holders. Comparable to TPCG as a sports advisory and player-focused services provider.
- Stats Perform: Large sports data and AI company providing Opta-powered data, betting feeds, and broadcast tools to clubs, leagues, and media. Comparable to TPCG as a long-established data and analytics partner to professional football clubs.
- Hudl: Major sports video and analytics platform serving clubs and federations across multiple sports. Comparable to TPCG in selling recurring software subscriptions to professional football organizations, but operating in a much broader performance analysis category.
- Catapult Sports: Global leader in athlete performance monitoring and analytics hardware/software used by elite football clubs. Comparable to TPCG as a scale sports technology partner to professional football clubs, though focused on on-field performance rather than off-field player care.
- Wyscout: Football scouting and video analysis platform owned by Hudl, used by clubs, agents, and federations worldwide. Comparable to TPCG as a subscription data and benchmarking tool sold to professional football clubs across multiple leagues.
- Octagon: Global sports marketing and consulting agency representing athletes, brands, and rights holders. Comparable to TPCG as a sports consulting and advisory business serving clubs, federations, and athletes.
Others
- Professional Footballers' Association (PFA): UK players' union providing welfare, education, and career support services to professional footballers. Comparable to TPCG as an adjacent player welfare and education ecosystem for professional football, though operating as a membership association rather than a commercial provider.
- League Managers Association (LMA): UK organisation representing football managers, providing education, training, and member services. Comparable to TPCG as a football-specific professional education and member services body, though focused on managers rather than player care staff.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Player Care Group social profiles
Digital presenceThe Player Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Player Care Group leadership team
Management profileNumber of profiles
Profiles4 records
The Player Care Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Player Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Player Care Group
What does The Player Care Group do?
The Player Care Group is a niche consultancy that helps professional football clubs design, deliver and benchmark their player care, team logistics and wellbeing provision. Its core commercial offerings are (1) consulting engagements for clubs — including 12-month Player Care Packages, one-off Player Care audits and Academy Player Care programmes — (2) structured education courses for individuals (Certificate in Player Care, Advanced Certificate, Introductory Module) delivered live online or in person, and (3) the PlayerCarePro subscription benchmarking tool covering 170+ metrics across 24 topics of club player care operations.
Is The Player Care Group a public or private company?
The Player Care Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Player Care Group founded?
The Player Care Group was founded in 2020. It employs 11 to 50 people.
Where is The Player Care Group based?
The Player Care Group is headquartered in Overton, Basingstoke, United Kingdom, in the Europe region.
How does The Player Care Group make money?
Six revenue lines are on record. Player Care Consulting is the primary driver. The others are education Courses, playerCarePro Software Subscription, club Packages, job Advertisement Services and consultation Calls.
Who are The Player Care Group's main competitors?
Emerging players on record are StatsBomb and Sportlogiq. Broad incumbents are Wasserman, Stats Perform, Hudl, Catapult Sports, Wyscout and Octagon. Others are Professional Footballers' Association (PFA) and League Managers Association (LMA).
Does The Player Care Group have an API?
No public API is recorded for The Player Care Group.
What industry is The Player Care Group in?
The Player Care Group's product category is Sports Management Consulting. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of MPAKAMAK, Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops). Its NAICS code is 7114 and its SIC code is 8742.