What Please & Thank You does

Please & Thank You (legal entity: Please and Thank You, Inc.) is a Sacramento, California-based e-commerce and live-event services company founded in 2020 that operates as an intermediary between artists and their fans. It runs a Shopify-backed storefront at please.co where it sells VIP meet-and-greet packages, concert-plus-hotel bundles, and artist-branded merchandise on behalf of a roster of more than 20 named artists spanning pop, rock, hip-hop, electronic, and nostalgia acts (e.g., Backstreet Boys, Madonna, deadmau5, Melissa Etheridge, Adam Lambert, Alice Cooper, Mötley Crüe, Good Charlotte, G-Eazy, WWE, Pee-wee Herman).

The company's product stack includes branded fan-club subscription stores (Backstreet Army, Etheridge Nation, ALFC, Nick Carter fan club) with auto-renewing monthly or annual memberships, a network of artist merchandise storefronts (mau5hop and others), and a Backstage portal (backstage.please.co) that serves as the artist-facing management layer for tours, VIP experiences, and fan interactions. Operations are supported by a Gorgias-based help center with an AI assistant ('AI Agent Adam') handling VIP order and subscription inquiries.

Revenue is generated through three mechanics: (1) transaction fees on VIP experience sales (e.g., Backstreet Boys Sphere packages priced $612–$963+ per person), (2) recurring fan club subscription fees, and (3) transaction-based merchandise sales across artist storefronts. Distribution is direct-to-fan via please.co, supplemented by channel partnerships with Ticketmaster, Vibee (concert+hotel packages), and The Venetian Resort Las Vegas. The company claims a global footprint across North America, Latin America, Europe, and Oceania, with 85 employees and no publicly disclosed funding, revenue, or ownership structure.

Name

Please & Thank You

Legal name

Please and Thank You, Inc.

Website

https://please.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Please & Thank You is a Sacramento-based e-commerce platform that sells VIP experiences, fan club memberships, and merchandise on behalf of more than 20 music artists, including the Backstreet Boys' record-breaking Sphere Las Vegas residency.

Ownership category

akta.pro rank

Product category

Music Fan Engagement Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

akta.pro secondary industries

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• VIP experience management
• Artist fan club subscriptions
• Music merchandise stores
• Concert meet and greet
• Live music fan engagement

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. VIP Experience Sales: Revenue from selling VIP packages including meet & greets, exclusive experiences, and premium access to concerts and events. Customers purchase through the website with pricing varying by artist and experience type.
2. Fan Club Subscriptions: Recurring membership fees for artist fan clubs with monthly or yearly billing options. Fan clubs include Backstreet Army (Backstreet Boys), Etheridge Nation (Melissa Etheridge), Nick Carter fan club, and ALFC (Adam Lambert). Auto-recurring renewals with credit/debit card payments.
3. Online Merchandise Stores: Operates and manages branded online stores for artists including mau5hop (deadmau5), Pee-wee Herman, Nathaniel Rateliff, Nick Carter, Night Ranger, Kx5, and others. Customers purchase merchandise directly through artist-specific storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Please & Thank You sells and operates VIP concert experiences, meet & greets, pop-up activations, and recurring fan club subscriptions for touring musicians and entertainers. It also runs branded online merchandise stores on behalf of a roster of artists (e.g., mau5hop, Backstreet Army, Etheridge Nation) and offers curated concert-and-hotel experience bundles tied to major residencies. The Backstage platform powers artist-side management of these experiences, fan communities, and merchandise fulfillment.

Product overview

Please & Thank You is a unified platform connecting fans and brands with artists through VIP experiences and curated merchandise. The core offering consists of VIP meet & greets and concert packages across major tours and residencies, complemented by a network of artist-branded fan club stores and subscription memberships. The Backstage platform serves as the artist-facing management layer, while the main consumer-facing storefront operates via Shopify. Additional services include concert and hotel experience packages through partnerships with venues and travel platforms.

Differentiator

Problem solved

Functional benefit

Brands

• mau5hop: Online merchandise store for mau5hop artist
• Pee-wee Herman
• Nathaniel Rateliff
• Etheridge Nation
• Backstreet Army
• Maison 2808
• Salt-N-Pepa
• Nick Carter
• Morphine
• Night Ranger
• Kx5
• The Ventures
• Nation
• ALFC
• k.d. lang
• The Cabin
• Grandmaster Flash

Products and services

• VIP Experiences and Meet & Greets Premium fan experiences including meet & greet packages, VIP concert access, and exclusive artist interactions for major tours and residencies such as the Backstreet Boys' Sphere Las Vegas residency, G-Eazy & Logic's Endless Summer Tour Part II, Good Charlotte's EU/UK Tour 2026, and Alice Cooper's Alice's Attic.
• Artist Fan Club Subscriptions Recurring artist fan club memberships with auto-renewing monthly or yearly billing, offering members exclusive content, community interaction, video posting, and member-only benefits across multiple artist communities.
• Artist Merchandise Stores End-to-end managed e-commerce merchandise stores for individual artists and entertainment brands, handling storefront operations, product fulfillment, and direct-to-fan sales including pre-orders for items such as vinyl records.
• Backstage Artist Management Platform Web-based platform for artists and their teams to manage tour experiences, fan clubs, merchandise operations, and member interactions across Please & Thank You's portfolio of clients.
• Concert and Hotel Experience Packages Curated concert-and-hotel experience bundles that combine premium concert access with hotel accommodations and on-site VIP perks, primarily for destination residency events such as the Backstreet Boys at Sphere Las Vegas and the Germany residency packages.
• Please & Thank You Branded Merchandise Store Company-owned e-commerce storefront selling Please & Thank You branded merchandise directly to fans through the please.co Shopify site.

Quantifiable outcome

• Over 575,000 fans served across Backstreet Boys Sphere residency
• +1 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• The Venetian Resort Las VegascoreStrategic or Co-development Partner · 1 July 2024The only hotel connected to Sphere venue. Partner for Backstreet Boys residency experiences including the Backstreet Boys Terminal fan experience with exclusive merchandise, BSB Air VIP Lounge, and luxury accommodations for concert-goers. VIP packages include 2-night stays and motorcoach transport.
• VibeecoreChannel Partner/ Reseller/ DistributorOfficial partner for Backstreet Boys concert and hotel experience packages. Manages The Perfect and The One experience packages at Sphere Las Vegas, plus Germany residency packages. Provides on-site concierge services and coordinates VIP experiences.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticket sales platform for show tickets to Backstreet Boys residency and other Please & Thank You events. Links provided from artist pages for direct ticket purchases.
• Sphere Las VegascoreStrategic or Co-development PartnerVenue for Backstreet Boys 'Into the Millennium' residency. First pop act to headline Sphere, performing to over 575,000 fans across 35 sold-out dates. Features immersive technology with world's highest resolution LED display and Sphere Immersive Sound.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator (including The O2, Crypto.com Arena, Coachella); competes broadly with PTY for artist relationships, VIP inventory, and premium fan experience spend.
• Live Nation Entertainment: World's largest live entertainment company and parent of Ticketmaster; owns venues, promotes tours, and increasingly builds artist services that overlap with PTY's VIP, ticketing, and merch capabilities across a much broader portfolio.
• Ticketmaster: Dominant ticketing platform that powers primary ticket sales for the tours and residencies PTY services; a current distribution partner but also a potential integrator of adjacent VIP and fan engagement features.
• Fanatics: Largest sports and entertainment merchandise platform, operating licensed merchandise stores for major leagues and artists; an incumbent that competes with PTY-run artist merchandise storefronts on scale, licensing, and direct-to-consumer reach.

Others

• Bandsintown: Concert discovery and artist-to-fan engagement platform reaching 80M+ fans; adjacent to PTY's fan engagement layer and a potential ecosystem partner or competitor for tour-driven VIP merchandising and presales.

Direct peers

• Vibee: Curates concert-plus-hotel experience packages (including the Backstreet Boys Sphere residency that PTY co-delivers), making Vibee both a partner and a direct competitor in the premium fan travel layer.
• CID Entertainment: Specializes in VIP concert and festival experiences, fan travel packages, and artist-branded merchandise for tours across major music acts — the closest head-to-head competitor in tour-linked VIP and merch fulfillment.
• On Location Experience: Premier VIP hospitality and premium experiences provider for live entertainment and sports, including meet & greets, VIP concert packages, and travel bundles — directly competes with Please & Thank You in the artist VIP experience layer.

Emerging players

• Headout: Curated marketplace for tours, attractions, and live experiences with a growing concerts/live entertainment vertical that overlaps with PTY's premium concert package and fan travel offerings.
• Fever: Global experiences marketplace aggregating ticketed leisure experiences including concerts and immersive events; competes with PTY for fan wallet share on premium live experiences and increasingly partners with artists for branded activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plsthk
• YouTubeyoutube.com/channel/UC0TFGdt3-YQpVM6cmM8bLLA
• Facebookfacebook.com/plsthk
• LinkedInlinkedin.com/company/please-thank-you
• Instagraminstagram.com/plsthk
• TikToktiktok.com/@plsthk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Please & Thank You