plazz AG

What plazz AG does

plazz AG is a German software company headquartered in Erfurt, Thuringia, with a secondary office in Munich, founded in 2012 and operating as a privately held Aktiengesellschaft. The company develops and sells the Polario platform — a modular, no-code SaaS solution for event management, employee communication, and community/association engagement — under sub-brands including Polario, registr (participant registration), Check-in App, Polario Hub, and Polario MCP. The platform is built on a microservice architecture with native iOS (SwiftUI) and Android (Kotlin) applications, a responsive web app, a centralized No-Code CMS, REST API, and runs on Google Cloud infrastructure in Frankfurt, Germany. It supports organizations ranging from 50 to 50,000 users or participants, with features including real-time push notifications, QR-code-based check-in, semantic matchmaking, and AI-powered translation across 15+ languages.

The company's revenue model is built on recurring SaaS subscriptions: per-seat pricing for employee/community apps starting at €1.90/user/month with minimum 24-month contracts, and per-event pricing for event apps starting at €2,500 with minimum 6-month terms. Revenue is supplemented by one-time setup and onboarding fees, premium support tiers, and dedicated account management for Premium and Enterprise customers. The go-to-market is direct enterprise sales targeting large enterprises with distributed workforces (particularly non-desk and frontline workers), event organizers, and professional associations, with a strong concentration in German-speaking markets (DACH) and EU institutions. The company has accumulated over 200 B2B customers including Volkswagen Group entities, BMW, Porsche, Deutsche Telekom, Robert Bosch, ERGO, Allianz, Pfizer, the European Commission, and multiple German federal ministries (BMWi, BMBF, BMFSFJ, BMWK).

plazz AG holds company-level ISO 27001:2022 certification (TÜV Rheinland, recertified January 2025, Certipedia 9000019256) and TISAX assessment per VDA-ISA 4.0 (mid-2024), with GDPR/DSGVO compliance and German data residency. The 39-employee company is founder-controlled by CEO Jürgen Mayer with no disclosed external funding rounds or institutional investors, indicating an organic, bootstrapped growth model. Leadership includes Information Security Officer Frederik Tropsch, who supervised the ISO 27001 recertification. The company maintains technology partnerships with Google Cloud (infrastructure), Microsoft 365 (integration), SAP, and Active Directory, alongside standards partnerships with TÜV Rheinland and the Verband der Automobilindustrie.

Name

plazz AG

Legal name

plazz AG

Website

https://polario.app

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

plazz AG is a German SaaS company that develops the Polario modular platform for event management, employee communication, and community engagement, serving 200+ B2B customers including Volkswagen, BMW, Deutsche Telekom, and German federal ministries across the DACH and EU markets.

Ownership category

akta.pro rank

Product category

Enterprise Communication Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Unified Communications (UCaaS) Apps (BPAMACAE)

akta.pro secondary industries

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Employee communication apps
• Event management software
• Community engagement platforms
• No-code SaaS platform
• Internal communication tools

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Employee/Community App): Recurring monthly subscription based on number of users. Contracts have minimum 24-month terms with annual renewal. Pricing scales down per user as user count increases.
2. SaaS Subscription (Event App): Recurring subscription per event with 6-month minimum contract terms. Pricing from €2,500 per event, scaling with modules and participant count.
3. Setup and Onboarding Fees: One-time setup and onboarding fees in addition to recurring subscription. Includes configuration, branding, content setup, and training.
4. Premium Support and Services: Optional premium support tiers, dedicated account management, on-site support, and consulting services beyond standard SLA.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

plazz AG develops and sells the Polario platform, a modular No-Code SaaS solution for enterprise employee communication, community management, and event management. The platform includes native iOS/Android apps, a web app, and a centralized CMS, with specialized modules (Event App, Employee App, Community App, Associations App, Onboarding App, registr for guest management, and Check-in App) sold individually or in combination. Polario MCP adds AI workflow automation, and the platform integrates with Microsoft 365, SAP, and Active Directory.

Product overview

Polario by plazz AG is a modular no-code SaaS platform that combines employee communication, community management, and event management in a unified system. The platform architecture consists of the core Polario Platform providing native iOS/Android apps, web app, and centralized CMS, with specialized modules including the Event App, Employee App, Community App, Associations App, Onboarding App, registr (participant registration), and Check-in App. These modules can be used individually or combined, with Polario Hub as a container solution and Polario MCP enabling AI workflow integration. The platform supports 50 to 50,000 users with real-time translation, semantic matchmaking, and enterprise integrations including Microsoft 365, SAP, and Active Directory.

Differentiator

Problem solved

Functional benefit

Brands

• Polario: Modular app and communication platform for employee communication, communities, events and member organizations. Includes native apps for iOS and Android, web app, and central CMS.
• registr
• Check-in App
• Polario Hub

Products and services

• Polario Event App Comprehensive event management solution for conferences, trade fairs, congresses, and internal events supporting 50 to 50,000 participants. Features agenda management, networking, live interactions, polls, Q&A, real-time updates, push notifications, and sponsor areas. Used by event organizers, PCOs, and corporate event departments.
• Polario Employee App (Mitarbeiter App) Employee communication and internal engagement app for companies with 50 to 5,000 employees, with special focus on non-desk and frontline workers. Features news feeds, directories, chat, push notifications, calendar, documents, social feed, and analytics. Priced from €1.90/user/month with 24-month minimum contract.
• Polario Community App Community and membership management app for associations, clubs, and organizations supporting 50 to 5,000 members. Features member communication, networking, event calendars, discussion channels, and member engagement tools.
• Polario Associations App (Verbände App) Specialized app for associations and professional bodies enabling member communication, event management, and digital community building for trade unions, professional associations, and membership organizations.
• Polario Onboarding App Employee onboarding solution that guides new hires through their first days and weeks with orientation content, FAQ, training plans, and resource access for organizations with growing workforces.
• registr (Participant Registration & Guest Management) Participant registration and guest management system for events supporting 50 to 50,000 guests. Features invitation management, online registration, questionnaires, QR code tickets with wallet integration, email sending, reminders, groups & contingents, and attendee tracking. Priced from €2,500 per event.
• Polario Check-in App Mobile check-in and admission control application for events featuring QR code scanning, manual check-in/check-out, real-time statistics, parallel device operation, room check-in, badge printing, and self-service check-in using iOS devices. Typically bundled with the Event App or registr.
• Polario Hub Container app solution for quick app deployment without requiring app store publication, allowing organizations to deploy apps in their company design within minutes as an alternative to native app distribution.
• White Label Custom App Fully customized white-label app solutions for organizations requiring complete branding control and specialized functionality beyond standard Polario modules.

Quantifiable outcome

• Reduced onboarding time for new employees
• +5 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationPrimary cloud infrastructure provider hosting Polario platform in Frankfurt, Germany region. Google Cloud is ISO 27001 certified, providing underlying security compliance.
• Microsoft 365coreTechnology or IntegrationIntegration via Microsoft Graph API for SharePoint Online, Microsoft 365 Calendar, and Identity Management. Enables seamless enterprise productivity workflow.
• SAPcoreTechnology or IntegrationTechnical integration capability with SAP and SAP SuccessFactors HR systems via API synchronization. Project-specific implementation.
• Active Directory / LDAPcoreTechnology or IntegrationEnterprise identity management integration via SSO/SAML2 and Active Directory/LDAP connections for seamless authentication.
• TÜV RheinlandcoreOthersExternal auditor for ISO 27001 certification. Conducted initial certification audit in January 2022 and recertification audit in January 2025.
• Verband der Automobilindustrie (VDA)coreOthersDeveloped VDA-ISA standard which forms basis for TISAX assessment. Enables plazz AG to work with automotive manufacturers like Volkswagen and Daimler Truck.
• Volkswagen AGcoreTechnology or IntegrationMajor customer and reference for automotive event and employee communication. TISAX compliance enables full cooperation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Webex Events (Cisco): Cisco's Webex Events (formerly Socio) is a corporate event platform offering event apps, registration, and virtual/hybrid event tools bundled with Cisco's broader collaboration stack. It competes with Polario's Event App from inside a much larger enterprise communications suite.
• Cvent: Cvent is a much larger, established event management suite covering registration, venue sourcing, onsite solutions, and event marketing. It competes with Polario's Event App and registr from a broader portfolio perspective rather than a focused event-app niche.
• Microsoft Viva: Microsoft Viva is the employee experience platform within Microsoft 365 covering internal comms, engagement, learning, and knowledge management. It is the most strategically important incumbent for Polario's Employee App, since it is bundled with the dominant productivity suite in Polario's enterprise customer base.

Direct peers

• Staffbase: Staffbase is a Germany-based employee communication app platform used by large enterprises for internal comms, intranets, and frontline-worker engagement. It directly competes with Polario's Employee App and Community App on the same target buyer (large European enterprises and multi-site workforces).
• SpotMe: SpotMe is a Swiss-based event and community engagement platform used by enterprises for events, content portals, and ongoing community apps. It mirrors Polario's dual Event + Community positioning for large B2B audiences.
• Beekeeper: Beekeeper is a Swiss-headquartered frontline workforce communication app targeting non-desk workers in hospitality, manufacturing, retail, and healthcare. It overlaps directly with Polario's Employee App positioning for frontline/internal comms across distributed workforces.
• EventMobi: EventMobi is a Canadian event technology provider offering event apps, registration, and live engagement tools for meetings and conferences. It is a direct comparable to Polario's Event App across attendee engagement, agenda, and analytics.
• Workvivo: Workvivo is an employee experience and internal communication platform centralized around an employee app, intranet, and engagement features. It is a direct competitor to Polario's Employee App targeting enterprise internal comms.
• Whova: Whova is an event app and community management platform popular with associations, conferences, and corporate events. It overlaps with Polario's Event App and Association App use cases for member-driven and event-driven engagement.
• Bizzabo: Bizzabo is an event experience platform with event apps, registration, and onsite solutions for B2B conferences and corporate events. It competes head-to-head with Polario's Event App and registr modules for mid-to-large enterprise and association events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plazzAG
• LinkedInlinkedin.com/company/plazz-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about plazz AG