Ponto TV Publicidade

What Ponto TV Publicidade does

Ponto TV Publicidade is a privately held Brazilian indoor media company founded in 2013 in Curitiba, Paraná. It operates a network of more than 300 TV screens installed inside high-traffic commercial establishments — gyms, pharmacies, lottery shops, notary offices, restaurants, hospitals, and shopping malls — across 8 states and 35 cities, reaching approximately 100,000 people daily. The company sells two core products: TV Publicitária, a network-style advertising service displaying 15- or 30-second video spots for paying advertisers, and TV Corporativa, a corporate in-house TV solution for businesses that want to run customized content in waiting rooms and service queues.

The underlying technology is a conventional indoor digital TV media network with remote content management and centralized programming control, allowing the 8-person team to update content across distributed screens without on-site visits. Ponto TV also produces video creative for advertisers as part of its service bundle, reducing friction for SMB clients that lack in-house production capacity. The business model is sales-led and subscription/recurring in nature, with quote-based pricing and no publicly disclosed tiers. The company reaches customers through direct outreach (WhatsApp, website contact forms) and supports organic social channels plus a downloadable media kit.

The company is privately held, founder-operated, with no disclosed institutional investors, funding rounds, or M&A activity. Geographic expansion has been the principal growth lever, moving from a single city to a multi-state footprint over roughly a decade. There are no disclosed certifications, awards, patents, management team profiles, or revenue figures in the source data.

Name

Ponto TV Publicidade

Legal name

Ponto TV Publicidade

Website

https://pontotvpublicidade.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ponto TV Publicidade is a Brazilian indoor media company operating 300+ TV screens in commercial venues across 8 states and 35 cities, selling video advertising slots to businesses and customized corporate TV channels for waiting rooms.

Ownership category

akta.pro rank

Product category

Indoor Digital Advertising Media

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Indoor TV advertising
• Digital out-of-home media
• Venue-based video advertising
• Corporate TV networks
• Indoor media network

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Indoor TV Advertising: Businesses pay to advertise their products and services through 15 or 30-second video spots displayed on TVs installed in partner commercial establishments. The company offers customized advertising packages and produces the video content for clients.
2. Corporate TV Services: Companies hire Ponto TV to install and manage in-house TV systems for their own customer/employee communications, with fully customized content including news, weather, and stock updates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ponto TV Publicidade sells indoor video advertising airtime on a network of 300+ TVs installed in high-traffic commercial venues across 35 Brazilian cities in 8 states. The company also produces 15- and 30-second ad videos for clients and remotely manages the programming of all screens. It additionally offers TV Corporativa, where it installs and customizes internal TVs in client waiting rooms to display the client's own content plus news, weather, and stock feeds.

Product overview

Ponto TV Publicidade operates an indoor media advertising network consisting of two main products: TV Publicitária and TV Corporativa. TV Publicitária is a network-based advertising service that displays video advertisements (15 or 30 seconds) on strategically positioned TVs across commercial establishments throughout Brazil. TV Corporativa is an internal communications solution allowing businesses to display customized content, news, weather forecasts, and stock quotes on their own TVs in waiting areas and service queues. The company manages a network of over 300 TV points across 8 Brazilian states in 35 cities, reaching approximately 100,000 people daily.

Differentiator

Problem solved

Functional benefit

Brands

• TV Publicitária: Advertising service category for partner establishments offering advertising space to advertisers through videos displayed on TVs
• TV Corporativa

Products and services

• TV Publicitária Indoor media advertising service displaying 15- or 30-second video advertisements on strategically placed TVs within commercial establishments such as gyms, lottery shops, notary offices, restaurants, hospitals, pharmacies, and shopping malls. The service includes remote content programming and in-house video production for advertisers.
• TV Corporativa Custom internal television content solution for businesses, displaying personalized information, products, services, institutional highlights, news, weather forecasts, and stock quotes in waiting areas and service queues for employees and customers.

Quantifiable outcome

• 100,000 daily audience reach through indoor TV advertising network
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Clear Channel Outdoor: One of the world's largest outdoor advertising companies with a growing digital OOH portfolio spanning street furniture, transit, and venues. Comparable to Ponto TV in the digital-out-of-home category, though its scale and global footprint dwarf Ponto TV's.
• Lamar Advertising: Large US outdoor advertising operator with a digital billboard and transit portfolio. Overlap with Ponto TV is in digital place-based/video inventory sold to advertisers, though from a much broader billboard-centric base.
• Outfront Media: US outdoor advertising company operating digital billboards, transit displays, and place-based media. Shares the in-venue digital advertising thesis with Ponto TV, but operates at materially greater scale and geographic breadth.
• JCDecaux: Global leader in out-of-home media including large-format digital street furniture. Overlaps with Ponto TV in digital in-venue media as part of a much broader OOH portfolio, but at far greater scale and with institutional advertiser relationships.

Others

• Vistar Media: Programmatic DOOH advertising infrastructure provider enabling media buyers to purchase digital out-of-home inventory across networks. Relevant to Ponto TV as a potential channel to monetise its indoor screens programmatically and compete with larger digital ad budgets.

Direct peers

• Captivate: US-based digital signage network in office towers, fitness centers, and residential buildings selling premium in-venue video advertising. Closely comparable to Ponto TV in operating model (in-venue screens, third-party venues, advertising sales) and audience monetization approach.
• Eletromidia: Brazil's largest indoor and outdoor digital media operator, with screens across malls, airports, transit, and retail. Directly comparable to Ponto TV's indoor-TV advertising model, but at much greater scale and institutional reach.
• Atmosphere (formerly GSTV): Operates a network of TV screens in commercial venues (originally gas stations, now expanded) selling short-form video advertising to captive audiences. Mirrors Ponto TV's venue-hosted screen model and 15-30 second ad spot dynamics.

Emerging players

• ReachTV: Network of television screens in airports and travel hubs delivering short-form video, advertising, and entertainment to captive travellers. Closely mirrors Ponto TV's venue-host, short-form spot monetization model in a different vertical.
• PatientPoint: Operates digital screens and interactive content in physician offices and waiting rooms, monetising through advertisers targeting health-related verticals. Comparable to Ponto TV's TV Corporativa waiting-room model and pharmacy/healthcare venue strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC2eJE7n3w57f2uoNierKAYQ/videos
• Facebookfacebook.com/pontotvcwb
• LinkedInlinkedin.com/company/pontotvpublicidade
• Instagraminstagram.com/pontotvcwb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponto TV Publicidade