POPKRAFT

Name

POPKRAFT

Legal name

POPKRAFT

Website

https://popkraft.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)

Keywords

• Event production services
• Festival production management
• Stage management services
• Art exhibition production
• Immersive installation design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based professional services for events, exhibitions, and art projects. The company handles complete production processes including technical production, stage management, AV setup, lighting design, and exhibition installation for cultural events and art institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

POPKRAFT is a creative production company that provides bespoke end-to-end production services for cultural events, exhibitions, and art projects. The company handles complete production processes including technical production (sound, lighting, staging, video), stage management, back-end festival production, exhibition design, site-specific installations, scenography, and immersive/VR experiences for cultural institutions, festivals, museums, fashion designers, and art foundations.

Product overview

POPKRAFT is a creative production company based in Amsterdam that offers bespoke production services for events, exhibitions, and art projects. The company operates as a unified service offering rather than a platform-plus-modules architecture, providing end-to-end creative production across multiple specializations including music festival production, stage management, back-end festival production, and art installation/exhibition design. Services are tailored to each client's specific needs, spanning technical production (sound, lighting, staging, video), exhibition design, site-specific installations, and event coordination. The portfolio includes dedicated production for specific festivals and art events (such as HKU Exposure, IFFR Art Directions, Kaboom Animation Festival, What Design Can Do, and Synergy Art Festival), fine art exhibition design, and immersive interactive installations. All services are delivered as bespoke solutions by a close-knit team with over a decade of experience in the cultural scene.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Festival Production

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ado Ato PicturescoreStrategic or Co-development PartnerCollaboration on 'Where There Is Light' interactive installation by Tamara Shogaolu at Westerkerk, Amsterdam. POPKRAFT handled technical execution and physical environment creation while Ado Ato Pictures provided the artistic vision and digital content.
• Paradiso AmsterdamcoreStrategic or Co-development PartnerOngoing partnership for the sm.ll museum (smallest museum in Amsterdam) located within Paradiso. POPKRAFT produces and manages exhibitions in collaboration with featured artists, working closely with Paradiso's venue team.
• Hartwig Art FoundationcoreStrategic or Co-development PartnerProduction partnership for COURTPLAY, a 24-hour experimental art and theatre event at Amsterdam's former courthouse. POPKRAFT managed artwork installation, lighting design, and technical setup for live performances.
• No Art / Stichting SynergyminorStrategic or Co-development PartnerProduction partnership for Synergy Art Festival organized by No Art/Stichting Synergy. POPKRAFT produced and managed the Art Stage, overseeing light design and scenography.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vandejong: Dutch creative agency specialized in cultural, museum, and social-impact clients, producing exhibitions, campaigns, and experiences. Comparable to POPKRAFT in targeting Dutch cultural institutions with bespoke creative production services.
• PlayLab Inc. New York-based creative studio producing immersive brand experiences, installations, and environments for cultural and commercial clients. Comparable to POPKRAFT in delivering bespoke AV, lighting, and scenography-driven experiential projects with a small specialist team.
• Random Studio: Amsterdam-based creative studio producing digital, spatial, and experiential work for cultural and commercial clients. Highly comparable to POPKRAFT as a fellow Dutch creative-production shop delivering installation, exhibition, and brand-experience projects.
• Studio Drift: Amsterdam-based art studio creating large-scale installations and kinetic sculptures exhibited in museums and public spaces globally. Comparable to POPKRAFT in operating from Amsterdam, producing high-craft installation work for cultural institutions, though with a more product/artist-driven model.
• Jason Bruges Studio: London-based design studio specializing in site-specific installations, immersive environments, and architectural interventions for cultural and commercial clients. Comparable to POPKRAFT in producing exhibition design, scenography, and AV-driven immersive work.
• Universal Everything: UK-based creative studio producing immersive films, installations, and digital experiences for museums, brands, and cultural venues. Comparable to POPKRAFT in delivering immersive projection, AV, and installation production for cultural and festival clients.
• Atelier Van Lieshout: Dutch art and design atelier producing large-scale sculptures and installations for museums, public spaces, and art foundations. Comparable to POPKRAFT as another Amsterdam-rooted creative producer working with art foundations and cultural venues on physical, site-specific work.

Broad incumbents

• Moment Factory: Montreal-based multimedia entertainment studio producing permanent immersive destinations and large-scale projection-mapped experiences. Comparable to POPKRAFT in delivering immersive AV and scenography for cultural audiences, but operating at significantly larger scale and project budgets.
• teamLab: International art collective producing large-scale immersive digital installations exhibited in museums and festivals worldwide. Comparable to POPKRAFT's immersive-projection and interactive-installation work, though teamLab operates at substantially greater scale and owns the IP.
• Artechouse: US-based operator of permanent immersive art venues partnering with digital artists on projection-mapping and interactive installations. Comparable to POPKRAFT in delivering immersive AV experiences to cultural audiences, but Artechouse also operates destination venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/popkraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POPKRAFT