InPlaySoft
InPlaySoft is a B2B iGaming platform provider founded in 2021, delivering cloud-first casino, sportsbook, and esports technology to operators in Latin America, with particular focus on the newly regulated Brazilian market via white-label and turnkey deployment models.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InPlaySoft does
InPlaySoft is a privately held B2B iGaming platform provider founded in July 2021 by Alex Rose and headquartered in London, with operational focus on Latin America and, in particular, the newly regulated Brazilian market. The company builds, delivers, and maintains a fully proprietary, cloud-first iGaming platform on AWS and GCP, comprising a core Platform product plus modular offerings: Casino, Sportsbook, Esports (added 2025 via Oddin.gg), Bonus Tools, Payment Tools, and Reporting Tools. Technical claims include 100% uptime since launch, 250,000 bets/second capacity, sub-10-second bet settlement via official data partners (Sportradar, Oddin.gg), and server-side rendering for SEO, supported by 1M+ monthly active users and 1.6M+ events annually. The platform integrates 30+ game studios (Play'n GO, Evolution, Pragmatic Play, etc.), multiple Brazilian PSPs (Efí Bank, Bazk), compliance tooling (Legitimuz, Gaming Associates), and a CRM/affiliate stack (Smartico, TAP, Income Access).
The business operates two commercial models: a Turnkey Package, where operators obtain their own gaming license and own the customized platform end-to-end, and a White-Label Option, which can launch in as little as 48 hours under InPlaySoft's license. Pricing is quote-based with multi-year contracts; revenue is not publicly disclosed. The go-to-market is sales-led and event-driven, with strong presence at SBC Summit Rio, BiS SiGMA South America, ICE Barcelona, iGB L!VE, and other major conferences, and a content marketing engine via a 105+ article knowledgebase. Named customers are concentrated in Brazil (VivaSorte, 4Win, 4Play, ZeroUm, Play.bet.br, Ginga, QG.bet.br, Bandbet under Bandeirantes Communication Group), and the company is expanding into Chile and Spain. The firm has been bootstrapped with no disclosed funding rounds, won the 2024 SBC Awards Latinoamerica Rising Star in Sports Betting, and is shortlisted across 10+ 2025 industry awards.
InPlaySoft firmographics
Firmographics- Name
- InPlaySoft
- Legal name
- InPlaySoft
- Website
- https://inplaysoft.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InPlaySoft is a B2B iGaming platform provider founded in 2021, delivering cloud-first casino, sportsbook, and esports technology to operators in Latin America, with particular focus on the newly regulated Brazilian market via white-label and turnkey deployment models.
- Ownership category
- akta.pro rank
InPlaySoft industry classification
Industry- Product category
- iGaming Platform Software
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring) (MPAEAKAM), Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
Keywords
Where InPlaySoft is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
InPlaySoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Turnkey Platform Licensing: Full customisation platform solution for operators wanting complete autonomy, brand ownership and long-term equity. Operators obtain their own gaming license and have full control over operations, UI, game selection and payment systems.
- White-Label Platform Solution: Quick-to-market branded casino and sportsbook solution where InPlaySoft handles licensing, technical maintenance and compliance. Operators launch under InPlaySoft's gaming license for faster market entry.
- Professional Services: Implementation, integration and ongoing technical support services for platform deployment and customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | White-Label Option - Fast entry with branded casino and sportsbook |
| Other | Multi-year contract | Turnkey Package - Fully customized, owned platform solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
InPlaySoft product offering
Product offeringCore offering
InPlaySoft builds, delivers and maintains a proprietary cloud-first iGaming platform that powers online casino, sportsbook and esports operations for licensed operators. Its commercial offering centers on two deployment models—a fully customized Turnkey Package with operator-owned licensing, and a White-Label Option that enables quick-to-market branded casino and sportsbook launches under InPlaySoft's license—supplemented by modular products (casino, sportsbook, esports, bonus, payments and reporting tools).
Product overview
InPlaySoft offers a cloud-first iGaming platform-as-a-service with modular architecture. The core Platform product provides the foundational infrastructure with automatic scaling and SEO optimization, which operators customize through two deployment options: the Turnkey Package (fully customized solution with full ownership and control) or the White-Label Option (quick-to-market pre-branded solution). Additional functional modules include Casino (online casino games library), Sportsbook (sports betting with live/in-play features), Esports (esports betting vertical), Bonus Tools (bonusing and gamification), Payment Tools (payment processing and wallet), and Reporting Tools (business intelligence and analytics). The platform is designed for operators in regulated markets, particularly Latin America, with support for multiple brands from a single interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Platform Core cloud-first iGaming platform with automatic scaling, server-side rendering for SEO, and the foundational infrastructure on which operators run casino, sportsbook and esports products.
- Casino Online casino module featuring slots, table games, live dealer options, crash games and jackpots from multiple game studios, with user-experience features for player retention.
- Sportsbook
- Esports Esports betting vertical covering 20+ major titles (Counter-Strike 2, League of Legends, DOTA 2, Valorant) with live streaming, in-play betting and data from Oddin.gg.
- Bonus Tools iGaming bonusing and loyalty module for creating, managing and distributing bonus offers such as free spins, extra credits and cashback, with gamification features including quests, achievements, tournaments and leaderboards.
- Payment Tools End-to-end payment processing module offering advanced encryption, integrated KYC/AML, seamless wallet technology and integration with multiple payment service providers including Efí Bank, Bazk, OKTO and OneKey Payments.
- Reporting Tools Business intelligence and analytics module providing real-time data processing, predictive analytics, player behavior analysis, KPI tracking, churn prediction and integration with BI tools such as Amazon QuickSight, Power BI and Tableau.
- Turnkey Package Fully customized iGaming platform solution that gives the operator full control over operations, brand strategy, user interface, game selection and payment systems, with operator-owned licensing for long-term equity building.
- White-Label Option Quick-to-market white-label solution providing a pre-built branded casino and sportsbook that can launch in as little as 48 hours, with InPlaySoft handling licensing, technical maintenance and compliance under its own gaming license.
Quantifiable outcome
- 100% platform uptime since July 2021 with zero downtime
- +5 more outcomes
Companies that use InPlaySoft
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
InPlaySoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability3 records
Feature16 records
InPlaySoft partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and strategic.
- BandbetcoreBetting company of Bandeirantes Communication Group. InPlaySoft enhances brand's operation with new assets and tools for improved user experience.
- Red Rake GamingcoreInternational online casino game developer with 200+ clients in 20+ regulated markets. Known for creative slots, powerful promotional tools, and engaging gameplay. Partnership brings titles like 'Get the Coins!', 'Roulette VIP', and 'Halloween Wins 3' to InPlaySoft operators in Latin America.
- AviatrixcoreAdvanced crash game provider with gamification features including level-ups, customizable skins, promotions, events, and loyalty mechanics. Partnership enables IPS partner operators to offer one of the most innovative and engaging crash games in the market.
- Play'n GOcoreAward-winning casino game studio with portfolio of 400+ games including classics like Book of Dead, Reactoonz, and Rise of Olympus. Partnership provides IPS operators with direct access to full game portfolio.
- Peter & SonscoreCasino games studio bringing bold and creative games to Latin America. Partnership enhances InPlaySoft's casino content offerings for operators in the region.
- Oddin.ggcoreEsports data provider, member of Esports Integrity Commission and International Betting Integrity Association. Provides industry-leading 1-2 second delay esports odds updates. Partnership enables esports betting vertical for IPS operators.
- EvoplaystrategiciGaming innovation partnership focused on technological innovations. Evoplay contributes innovative gaming content to IPS platform ecosystem.
- PopOK GamingstrategicStrategic collaboration for iGaming innovation. PopOK Gaming provides gaming content to InPlaySoft's operator network.
- Caleta GamingstrategicTropicalized content provider. Caleta's localized gaming content is now live for InPlaySoft operators, supporting Latin American market localization.
- TaDa GamingstrategiciGaming content partnership to enhance casino game offerings for InPlaySoft operators in Latin America.
- Viva SortecoreiGaming operator partner using InPlaySoft's white-label platform technology. Became biggest sponsor in Goiás soccer team history.
- QGBetstrategicBrazilian iGaming operator partnered with InPlaySoft to revolutionize Brazil's iGaming market.
- SportradarcoreOfficial sports data provider for sportsbook platform, providing official data for fast and trusted bet settlement.
- AWS (Amazon Web Services)coreCloud hosting infrastructure provider. AWS supports cloud-first platform architecture for scalability and automatic scaling capabilities.
- GCP (Google Cloud Platform)coreCloud hosting infrastructure provider. GCP provides additional cloud hosting support for platform scalability.
- AkamaistrategicContent delivery network and cloud security provider supporting platform performance and DDoS protection.
- Efí BankcoreBrazilian payment service provider facilitating local payment methods for operators in Brazil.
- BazkcorePayment service provider for Brazilian market, enabling local payment solutions for IPS operators.
- OKTOcorePayment solutions provider integrated with InPlaySoft platform for casino and sportsbook transactions.
- OneKey PaymentscorePayment service provider integrated with platform for transaction processing.
- LegitimuzcoreBrazilian compliance and KYC provider integrated for Anti-Money Laundering and Know Your Customer requirements.
- Gaming AssociatescoreChosen compliance partner holding ISO/IEC 17025:2017 testing laboratory, ISO/IEC 17020:2012 inspection body, and ISO/IEC 17065:2012 certification body accreditations. Provides regulatory compliance support.
- SmarticocoreiGaming-first CRM solution provider integrated with platform for customer relationship management and player engagement tools.
- TAP (The Affiliate Platform)strategicAffiliate management platform integrated for affiliate solution, simplifying management of affiliate activities and partnerships.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
InPlaySoft competitors and assessment
Company assessmentDirect peers
- BetConstruct: BetConstruct provides a turnkey iGaming platform (sportsbook, casino, live dealer, esports, payments) with white-label and managed-service options, competing in the same platform-provider category as InPlaySoft.
- NSoft: NSoft delivers turnkey and white-label iGaming platforms (sportsbook, casino, virtuals) with a strong footprint in LatAm, Africa, and Europe. Comparable modular architecture and emerging-market operator base to InPlaySoft.
- Altenar: Altenar is a sportsbook and iGaming platform provider offering turnkey and white-label solutions to operators globally, with emphasis on live betting and data integrations — closely aligned with InPlaySoft's sportsbook/esports focus.
- Softswiss: Softswiss is a B2B iGaming platform provider offering turnkey casino and sportsbook solutions, white-label services, and a large game aggregator — directly comparable to InPlaySoft's turnkey/white-label model targeting regulated operators.
- Digitain: Digitain is a turnkey iGaming platform provider with sportsbook, casino, and payments products serving operators in emerging and regulated markets. Comparable to InPlaySoft in breadth of platform modules and emerging-market operator focus.
- EveryMatrix: EveryMatrix provides a modular iGaming platform (casino, sportsbook, payments, affiliates) with turnkey and white-label offerings to operators worldwide. Closely matches InPlaySoft's modular, cloud-delivered platform-as-a-service model.
Emerging players
- Oddin.gg: Oddin.gg is an esports data and odds provider (InPlaySoft's partner) that also enables esports betting integrations for operators. Comparable through its role in powering esports betting vertical offerings to operators.
Broad incumbents
- Pragmatic Play: Pragmatic Play is a large multi-vertical iGaming content and platform provider (slots, live casino, sportsbook, bingo) used by global operators. Broader incumbent that competes with InPlaySoft across multiple verticals, especially in LatAm.
- Evolution: Evolution is the dominant live-dealer and iGaming platform/content provider powering many operator brands worldwide. Competes with InPlaySoft in live casino and broader platform aggregation, particularly in regulated markets.
- Playtech: Playtech is a global iGaming platform and content giant offering turnkey platform, casino, sportsbook, and live dealer solutions. Represents the large incumbent end of the platform-provider market against which InPlaySoft competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
InPlaySoft social profiles
Digital presenceInPlaySoft compliance and trust
Trust signalCompliance3 records
InPlaySoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
InPlaySoft leadership team
Management profileNumber of profiles
Profiles7 records
InPlaySoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InPlaySoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InPlaySoft
What does InPlaySoft do?
InPlaySoft builds, delivers and maintains a proprietary cloud-first iGaming platform that powers online casino, sportsbook and esports operations for licensed operators. Its commercial offering centers on two deployment models—a fully customized Turnkey Package with operator-owned licensing, and a White-Label Option that enables quick-to-market branded casino and sportsbook launches under InPlaySoft's license—supplemented by modular products (casino, sportsbook, esports, bonus, payments and reporting tools).
Is InPlaySoft a public or private company?
InPlaySoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InPlaySoft founded?
InPlaySoft was founded in 2021. It employs 11 to 50 people.
Where is InPlaySoft based?
InPlaySoft is headquartered in London, United Kingdom, in the Europe region.
How does InPlaySoft make money?
Three revenue lines are on record. Turnkey Platform Licensing is the primary driver. The others are white-Label Platform Solution and professional Services.
Who are InPlaySoft's main competitors?
Direct peers on record are BetConstruct, NSoft, Altenar, Softswiss, Digitain and EveryMatrix. Oddin.gg is listed as an emerging player. Broad incumbents are Pragmatic Play, Evolution and Playtech.
Does InPlaySoft have an API?
No public API is recorded for InPlaySoft.
What industry is InPlaySoft in?
InPlaySoft's product category is iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAM, Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring). Its NAICS code is 7132 and its SIC code is 7900.