What Athletes' Performance does

Athletes' Performance, Inc. (dba Exos) is a privately held human performance coaching and training company founded in 1995 in Phoenix, Arizona, operating two Delaware entities (Athletes' Performance, Inc. and Exos Works, LLC). The company delivers a unified platform of well-being and performance services spanning personalized 1:1 coaching (in-person and virtual), fitness center management, space design and development, performance culture consulting, and high-impact professional development workshops and executive off-sites. Underlying delivery is the Exos Digital Solutions platform — a web/mobile stack that includes the Exos App for virtual coaching, on-demand content, digital challenges, and live-streamed workouts — supplemented by integrations with Apple Health and Google Fit and an affiliate e-commerce storefront (Exos Store, powered by The Feed).

The core technology emphasizes a coaching methodology that integrates performance psychology, bioinformatics, functional medicine, and sport science, layered on biometric and biomechanical assessment technology inherited from the 2024 acquisitions of Infinite Athlete and its Biocore subsidiary. Exos's commercial motion is hybrid: enterprise field sales targeting 20%+ of Fortune 100 companies for multi-year well-being contracts plus a direct-to-consumer channel for pro, college, high school, youth, and adult athletes, plus practitioner certification through EXOS Education. Revenue is generated through subscription/recurring coaching arrangements and managed-services contracts for fitness center operations, with quote-based enterprise pricing, complemented by professional services fees for workshops and consulting, hardware-related merchandise revenue from the e-commerce storefront, and channel partner flows via Virgin Pulse and Evernorth benefits platforms.

Athlete customers include elite professionals such as the Philadelphia Eagles' Saquon Barkley and executives like Next Legacy's Ryan Nece; enterprise clients cited include Blue Cross Blue Shield, Humana, Mayo Clinic, Adobe, Pfizer, and Hologic, with the NFLPA listed as a partner. The company claims to have positively impacted over 1 million lives globally and reports a Net Promoter Score of 71 (across 9,600+ member responses from 61 clients) versus an industry average of 26, alongside member-reported outcome metrics such as 87% reduced burnout and 91% improved stress management.

Name

Athletes' Performance

Legal name

Athletes' Performance, Inc.

Website

https://teamexos.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Athletes' Performance (dba Exos) is a Phoenix-based, privately held human performance company delivering integrated coaching, fitness-center management, virtual coaching, and professional-development programs to Fortune 100 employers and elite, college, high school, and youth athletes.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Human Performance Coaching Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)

SIC

Services-Membership Sports & Recreation Clubs (7997), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sports Performance Personal Training (HSADAAAF)

akta.pro secondary industries

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Sports Psychology & Mental Performance Coaching (HSADAEAH), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

Keywords

• Corporate wellness programs
• Human performance coaching
• Athlete training services
• Fitness center management
• Virtual coaching platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Human Performance Coaching Services: One-on-one and group coaching services delivered in-person at facilities or virtually through the Exos App. Revenue generated through subscription or per-member pricing for corporate clients and individual memberships.
2. Fitness Center Management: Full-service management of corporate and community fitness centers including operations, staffing, programming, and equipment. B2B contracted services with commercial real estate and employer clients.
3. Virtual Coaching Subscriptions: Digital coaching delivery through Exos App for remote employee well-being support, including personalized Gameplans and virtual sessions.
4. E-commerce Merchandise: Sale of apparel, equipment, and accessories through Exos Store powered by The Feed affiliate partnership. One-time transaction revenue from product sales.
5. Workshops and Programs: High-impact professional development workshops including The Performance Workshop, The Leader's Edge, and Speaker Series. Customizable full-day or two-day immersive experiences for corporate clients.
6. Space Design and Development: Design, equipment procurement, and installation of performance-driven fitness and wellness spaces for corporate clients.
7. Performance Culture Consulting: Strategic consulting engagements to help organizations build high-performance cultures aligned with human performance principles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Athletes' Performance (operating as Exos) sells human performance coaching and training services delivered through in-person facilities and the Exos App. Its core offering is a coaching methodology combining performance psychology, bioinformatics, functional medicine, and sport science, packaged into corporate well-being programs, fitness center management, virtual coaching, professional development workshops, performance culture consulting, space design services, and tiered athlete training programs (Pro, College, Adult, High School, Military, Youth).

Product overview

Exos (formerly Athletes' Performance) is a human performance company offering a unified platform of coaching and wellness services for both corporate/workforce audiences and athletes. The core offering is Exos Digital Solutions (websites, web applications, and mobile applications) supplemented by Human Performance Coaching and a suite of workplace wellness services including Fitness Center Management, Space Design and Development, Virtual Coaching, Performance Culture Consulting, and high-impact programs (The Performance Workshop, The Speaker Series, The Leader's Edge, Executive Coaching). For athletes, Exos offers specialized training programs across Pro, College, Adult, High School, Military, and Youth segments, plus practitioner education through EXOS Education. The company recently acquired Infinite Athlete and its Biocore subsidiary to strengthen its sports technology capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Exos Education: Practitioner education and career development programs for human performance professionals.

Products and services

• Exos Digital Solutions Technology platform combining websites, web applications, and mobile applications to deliver human performance services such as on-demand coaching, digital challenges, and live-streamed online workouts, facilitated through Exos coaches.
• Human Performance Coaching Personalized 1:1 coaching (virtual or in-person) helping employees build personalized Gameplans based on their unique goals and needs, designed to build energy, focus, and resilience without burning out.
• Fitness Center Management Full management and operation of corporate and community fitness centers, including expert coaching, programming, equipment, and engagement-driving well-being services.
• Space Design and Development Design and build of performance-driven fitness and wellness spaces, from feasibility studies through design, equipment procurement, marketing strategy, staffing, and site launch.
• Virtual Coaching Remote coaching delivered through the Exos App, enabling employees to stay connected, energized, and engaged with customized Gameplans and virtual coach interactions.
• Performance Culture Consulting Consulting services that guide senior leaders in aligning well-being and engagement with business goals, turning human performance into a strategic competitive advantage.
• The Performance Workshop Full-day on-site workshop designed to unlock the power behind performance by increasing employee capacity through leveling-up individual capabilities to build stronger teams.
• The Speaker Series In-person or streamed thought leadership sessions that bring Exos expertise to meetings or events, guiding organizations to create safe spaces and cultivate a culture of well-being.
• The Leader's Edge Two-day immersive off-site workshop where Exos coaches explore ground-breaking strategies scientifically proven to improve how individuals, teams, and workplace cultures function best.
• High-Performance Executive Coaching Coaching focused on helping executives develop performance qualities that enable substantial change and growth, with accountability provided by Exos methodology experts.
• Athlete Programs Training programs for athletes across Pro, College, Adult, High School, Military, and Youth segments, offering strength, speed, nutrition, movement training, physical therapy, and rehabilitation.
• EXOS Education Practitioner education and career development programs that elevate practitioner careers with proven coaching strategies, programs, and human performance education.
• Exos Store (by The Feed) E-commerce storefront for apparel, equipment, and accessories, operated via affiliate relationship with The Feed for fulfillment and customer service.

Quantifiable outcome

• 87% of Exos members report experiencing less burnout
• +9 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Infinite AthletecoreTechnology or IntegrationExos acquired Infinite Athlete, a sports technology company, along with its subsidiary Biocore. This acquisition strengthens Exos's mission to enhance performance, safety, and impact by harnessing data, technology, and human expertise across sport, work, and life arenas.
• BiocorecoreTechnology or IntegrationSubsidiary of Infinite Athlete acquired by Exos; focuses on health and performance monitoring technology.
• The FeedminorGTM or Marketing PartnerExos maintains an affiliate relationship with The Feed for e-commerce merchandise fulfillment. Exos may receive commission for purchases made through the Exos Store. The Feed manages all transaction fulfillment including shipping, returns, and customer service.
• Mayo ClinicminorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page, indicating relationship for employee wellness services.
• AdobeminorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page, indicating relationship for employee wellness services.
• PfizerminorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page, indicating relationship for employee wellness services.
• HumanaminorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page and has published employee testimonials about the wellness program.
• HologicminorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page, indicating relationship for employee wellness services.
• NFLPA (National Football League Players Association)minorStrategic or Co-development PartnerFeatured as a client partner logo on the amenities page, indicating relationship for professional athlete services.
• Virgin PulseminorChannel Partner/ Reseller/ DistributorThird-party benefits provider aggregator; with user consent, Exos shares employee wellness data through this platform.
• EvernorthminorChannel Partner/ Reseller/ DistributorThird-party benefits provider aggregator; with user consent, Exos shares employee wellness data through this platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wellbeats: Wellbeats delivers on-demand fitness, mindfulness, and nutrition video content to corporate wellness programs. It overlaps with Exos's virtual coaching component while operating at a smaller scale and more software-native model.
• BetterMe: BetterMe offers corporate well-being subscriptions including fitness, nutrition, and mental health content targeted at employers. It overlaps with the consumer-facing and employer-distributed portions of Exos's offering with a much lower price point.
• Wellable: Wellable is a corporate wellness platform offering activity tracking, challenges, rewards, and content to employers. It serves a similar mid-market and enterprise buyer as Exos but with a software-only delivery model, making it a partial-overlap emerging competitor.

Direct peers

• Virgin Pulse / Personify Health: Virgin Pulse (now Personify Health) is one of the largest corporate well-being platforms, offering employer programs across fitness, mindfulness, and chronic-condition management. It directly overlaps with Exos's employer well-being offering and is even listed as a channel partner, making it the closest comparable in business model, customer base, and GTM motion.
• Peloton for Business: Peloton for Business sells connected fitness hardware and content subscriptions to corporate clients for on-site or at-home use. It targets the same enterprise fitness and wellness budget and overlaps with Exos's virtual coaching and fitness center management offerings.
• Headspace Health: Headspace operates a B2B-focused Headspace for Work product that delivers mindfulness, meditation, and mental health content to employer populations. It competes with the mindfulness and well-being portion of Exos's employer offering and serves the same HR benefits buyer.
• Calm: Calm Business is the workplace distribution arm of the Calm meditation and sleep app, selling subscriptions to employers as part of benefits packages. It competes with the mental performance and resilience components of Exos's employer well-being programs.
• Limeade: Limeade is an employee experience and well-being software platform serving mid-market and enterprise customers with engagement, well-being program administration, and analytics. It competes head-to-head with Exos for corporate wellness budget and shares the same Fortune 500 buyer profile.

Others

• NASM (National Academy of Sports Medicine): NASM is a leading fitness and sports performance certification and continuing-education provider for personal trainers and coaches. It is comparable to Exos Education (Exos's practitioner training arm) rather than the corporate wellness business, representing an adjacent ecosystem participant.

Broad incumbents

• WHOOP: WHOOP is a leading fitness wearable and human-performance subscription brand that sells to both elite athletes and corporate wellness programs (WHOOP for Business). It is a broader incumbent that competes with Exos's performance-tracking and coaching positioning while adding a hardware/data layer that Exos is building toward via Biocore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletes' Performance