Principautè de Monaco TV

What Principautè de Monaco TV does

Principautè de Monaco TV is a division of PERSEO Communication Ltd, a private UK corporation (Company No. 09979011) headquartered in London at 167-169 Great Portland Street, with a 15-person team led by an executive with 25+ years of advertising and broadcasting experience. The company operates an interactive TV shopping platform targeting luxury and premium brands seeking access to the Principality of Monaco, Monte Carlo, and the French Riviera market. Its core offering is the first interactive TV channel in Monaco, broadcasting in full HD 24 hours a day, where viewers can purchase products in real-time directly from video commercials, supplemented by an e-commerce marketplace spanning hi-tech, spas, holidays, travel, fashion, and accessories.

The platform is built on proprietary interactive TV technology integrated with AI capabilities including generative AI Humanoids and Avatars for ad campaigns, AI-powered 'Turbo Marketing' targeting tools, and an autonomous chatbot ('Arianna') that supports the affiliate partner program. Distribution is a hybrid of direct sales, an affiliate partner program, and a network of correspondent partners in France, Germany, Netherlands, Italy, Malta, Dubai (UAE), and the USA (New York and Miami). Operations sit within a broader PERSEO TV portal network that includes sister channels such as Shopping Italia, Shopping USA, Shopping UK, Shopping Canada, Shop Japan, Shopping Dubai, Shopping World, Compra Brasil, ELS Fashion, and Interactive Movies TV.

Revenue is diversified across five streams: TV advertising slots, marketplace commissions, video commercial production, premium marketing services (direct, image, turbo, communication), and affiliate revenue sharing. The go-to-market is product-led through the TV commerce platform, augmented by channel partners and an affiliate network. Pricing is not publicly disclosed and operates on a quote-based model with free introductory consultancy and a 10% first-order coupon. The company is GDPR, CCPA, and LGPD compliant, supports multi-currency checkout (EUR, GBP, USD) via PayPal, Stripe, and 2CheckOut, and claims reach to 10 million+ potential customers via the TV portal network and 100,000+ in the Monaco catchment. No revenue, ARR, GMV, funding rounds, or named customer logos are disclosed in the source material.

Name

Principautè de Monaco TV

Legal name

PERSEO Communication Ltd

Website

https://principautedemonaco.tv

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Principautè de Monaco TV, a division of PERSEO Communication Ltd, operates an interactive TV shopping channel and e-commerce marketplace targeting luxury brands and consumers in Monaco and the French Riviera, using AI-powered real-time purchasing technology across a global TV portal network.

Ownership category

akta.pro rank

Product category

Interactive TV Shopping & Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising Agencies (54181)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

akta.pro secondary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

• Interactive TV shopping
• Live commerce broadcast
• AI-powered advertising
• Video commercial production
• Luxury marketplace e-commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TV Advertising and Commercials: Revenue from airing exclusive commercials on Principauté de Monaco TV. Businesses can advertise to the elite market of Monaco's prestigious marketplace through video commercials.
2. Marketplace/TV Shopping: E-commerce marketplace where customers can purchase products seen in TV commercials in real-time. Offers products across multiple categories including hi-tech, spas, holidays, air tickets, hotel discounts, fashion clothing and accessories.
3. Video Commercial Production: Top-quality video production services to craft advertisements that captivate high-end consumers.
4. Marketing Services: Premium direct marketing, image marketing, turbo marketing, and communication services designed to elevate brands in Monaco and beyond.
5. Affiliate Partner Program: Revenue sharing with sales affiliate partners who promote products and services through the TV portal network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Principauté de Monaco TV operates an interactive TV shopping channel that broadcasts full HD video commercials 24 hours a day, allowing viewers to purchase products in real-time while watching. The platform combines AI-powered Image, Direct, and Social Marketing tools (Turbo Marketing, AI Humanoids and Avatars) with an integrated e-commerce marketplace serving Monaco, Monte Carlo, and the French Riviera luxury market.

Product overview

Principauté de Monaco TV operates as an interactive TV shopping channel and marketplace platform for the Principality of Monaco and Monte Carlo. The core offering is Principauté de Monaco TV, the first interactive TV channel broadcasting in full HD 24 hours daily, featuring AI-powered technology that enables real-time purchasing while viewers watch commercials. The platform integrates video commercial production, AI-generated humanoids and avatars for advertising, and multiple marketing services (Direct Marketing, Turbo Marketing, Image Marketing, Communication Services). The Marketplace module provides access to products across categories including hi-tech, spas, holidays, travel, fashion, and accessories. The service operates as part of the PERSEO Communication TV Portals network, which includes affiliated channels across multiple countries. Additional services include Wire News subscription for targeted promotional offers and free sales marketing consultancy. The platform leverages Artificial Intelligence for customer engagement, real-time product purchasing, and affiliate support through an AI chatbot named Arianna.

Differentiator

Problem solved

Functional benefit

Brands

• Interactive TV: State-of-the-art proprietary interactive TV technology that broadcasts video commercials in full HD 24 hours a day with real-time purchasing capabilities
• AI Humanoids and Avatars
• Turbo Marketing
• Wire News Channel
• PERSEO Shopping TV

Products and services

• Principauté de Monaco TV The first interactive TV channel in Monaco and Monte Carlo, broadcasting 24 hours a day in full HD with AI-powered technology that enables viewers to watch video commercials and purchase products in real-time.
• Marketplace E-commerce marketplace reaching elite market customers through the Principauté de Monaco TV channel, offering products across categories including hi-tech, spas, holidays, travel, fashion, and accessories.
• Direct Marketing Services Premium direct marketing services designed to elevate brands in the heart of Monaco and beyond.
• Turbo Marketing AI-powered marketing tools that connect businesses with high-end clientele and potential customers worldwide.
• Image Marketing Exclusive commercials aired on the channel to create a luxurious, powerful presence for businesses in Monaco's prestigious market.
• Communication Services Superior communication strategies to set brands apart in a highly competitive market.
• Video Commercial Production Top-quality video production services to craft advertisements that captivate high-end consumers.
• Wire News Subscription Email-based news subscription service delivering commercial and promotional offers strictly related to subscribed channels, powered by PERSEO's secure application.
• Free Consultancy Service Free sales marketing consultancy to discuss business growth opportunities with a specialist.

Quantifiable outcome

• Access to 100,000+ potential customers in Monaco area
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Correspondent Partners (France, Germany, Netherlands, Italy, Malta, Dubai, USA)coreChannel Partner/ Reseller/ DistributorCorrespondent partners located in France, Germany, Netherlands, Italy, Malta, Dubai (UAE), and United States of America (New York and Miami) to support international sales and operations.
• Shopping TV Network PartnerscoreChannel Partner/ Reseller/ DistributorConnected network of Shopping TV channels including Shopping Italia TV, Shopping Italy TV, Shopping World TV, Shopping Dubai TV, Shopping USA TV, Shopping UK TV, Shopping Canada TV, Shop Japan TV, Compra Brasil TV, Interactive Movies TV, ELS Fashion TV, Tour Operator TV.
• Sales Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorSales affiliate partners who display and sell products inside PERSEO TV Portals. Partners grant PERSEO non-exclusive royalty-free rights to use advertising materials for marketing campaigns.
• Third-Party SuppliersminorChannel Partner/ Reseller/ DistributorThird-party suppliers display and sell products inside PERSEO TV Portals. Products marked with 'Supplied by PERSEO' or 'Seller PERSEO' indicate direct PERSEO responsibility; others are handled by affiliate partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TalkShopLive: SaaS-enabled live shopping platform powering shoppable video streams for brands and publishers. Direct overlap on the shoppable-video commerce model with an influencer/affiliate distribution angle.
• Whatnot: Live shopping marketplace focused on collectibles, fashion, and luxury verticals with real-time bidding and purchasing. Comparable shoppable-video commerce model with verticalized luxury exposure.
• NTWRK: Mobile-first live shopping platform for collectibles, fashion, and luxury goods. Comparable in luxury shoppable-video positioning, with a younger, mobile-native audience rather than broadcast TV.
• Bambuser: Live video shopping technology provider enabling brands to embed shoppable streams. Comparable as a tech-layer competitor in interactive shoppable video, though operating as a B2B platform rather than a broadcaster.
• TikTok Shop: Social video shopping platform built on short-form video with integrated checkout. Competes for shoppable video ad budgets with vastly larger audience reach and mobile-native UX.

Regional players

• Channel 4 (ShopTV / online shopping initiatives): UK public broadcaster that has experimented with shoppable TV and online shopping tie-ins. Regional adjacency rather than direct competitor, illustrating the broader European interactive-TV commerce trend.

Direct peers

• ShopHQ (formerly ShopNBC): US interactive TV and digital shopping network offering real-time product purchasing via broadcast and online. Directly comparable shoppable-TV business model, though at larger US scale.
• Ideal Shopping Direct: UK-based TV shopping operator (Ideal World, Create and Craft) broadcasting 24/7 with real-time purchasing. Direct overlap on interactive TV commerce format and UK domicile, though serving broader mass-market categories.

Broad incumbents

• QVC Group: Largest US interactive TV home-shopping network operating QVC and HSN brands. Highly comparable as a shoppable TV commerce operator, but at vastly larger scale and focused on the mass-market US consumer rather than Monaco luxury.
• Amazon Live: Shoppable live-stream commerce offering embedded in Amazon's retail platform. Competes for the same real-time video-to-purchase funnel but with Amazon's traffic, checkout, and logistics infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/principautedemonacotv
• LinkedInlinkedin.com/company/principaut%C3%A8-de-monaco-tv
• Xx.com/tweet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principautè de Monaco TV