Prism Paint

What Prism Paint does

Prism Paint LLC is a privately held, Utah-based specialty distributor of premium paints, coatings, professional tools, and jobsite supplies founded in 2016. The company serves professional paint contractors through four retail showrooms in Kaysville, Murray, Lehi, and St. George, supported by scheduled job-site delivery throughout Utah. Its assortment spans architectural coatings, specialty finishes, concrete and industrial coatings, spray equipment, applicators, abrasives, and sundries, drawn from a multi-brand portfolio that includes Rodda Paint, Coatary Technologies, Graco, 3M, Miller Paint, Wooster, Carboline, Rust-Oleum, and others.

The business model combines one-time product sales (the dominant revenue stream) with a layer of recurring and service-based revenue: equipment rentals for professional sprayers and scaffolding, pump repair services with same-day turnaround, color consultation and formula retention, job-site consultations, technical support, and contractor trade-account programs featuring volume discounts, builder agreements, and annual rebates. Pricing is primarily quote-based and account-driven rather than publicly listed, with no minimum purchase requirement on trade accounts. The go-to-market is sales-led and field-oriented, anchored by personal contractor relationships, on-site delivery, and a 99% on-time delivery score that drives a reported 92% repeat-customer rate across 1,300+ contractors.

Operationally, Prism Paint runs with a small team of 8 employees and no disclosed external funding, parent company, or M&A activity, indicating an organic, founder-led growth profile. Marketing is conducted through a content-rich website, a Facebook presence, Google reviews (73 with an excellent rating), direct email/phone, and contractor referrals. The company is structured as an LLC domiciled in Utah and currently operates exclusively within the United States.

Name

Prism Paint

Legal name

Prism Paint LLC

Website

https://prismpaintutah.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Prism Paint is a Utah-based specialty distributor selling premium paints, coatings, tools, and sundries to 1,300+ professional painting contractors through four showrooms and statewide job-site delivery, supported by rentals, pump repair, and trade-account services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaysville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Paint and Coatings Sales: Sale of premium paints, coatings, primers, sealers, and specialty finishes to professional contractors. Includes architectural coatings, concrete coatings, and industrial-grade products from multiple brand partners.
2. Professional Tools and Equipment Sales: Sale of professional-grade painting tools, spray equipment, applicators, concrete grinders, pressure washers, and jobsite essentials to contractors.
3. Sundries and Supplies: Sale of tapes, masking products, abrasives, sanding supplies, patching compounds, caulks, and everyday jobsite essentials.
4. Equipment Rentals: Rental program offering professional-grade sprayers, scaffolding, pressure washers, and specialty equipment on flexible terms for projects of any duration.
5. Pump Repair Services: Professional repair and maintenance services for airless sprayers and pumping equipment, including same-day turnaround on common repairs.
6. Contractor Account Programs: Trade accounts providing competitive contractor pricing, convenient billing, streamlined purchasing, and volume discount structures for professional contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prism Paint is a contractor-focused paint and coatings distributor that sells premium paints, coatings, professional tools, equipment, and jobsite sundries to professional paint contractors in Utah. The company operates four retail showrooms across the state and complements product sales with services including job-site consultations, special orders, pump repair, equipment rentals, color consultation, technical support, job-site delivery, and contractor trade accounts with volume pricing and rebate programs.

Product overview

Prism Paint is a contractor-focused paint supply company operating as a single unified offering of products and services. The core portfolio consists of Premium Paints & Coatings (interior, exterior, specialty finishes, and concrete/industrial coatings), Professional Tools & Equipment (applicators, spray equipment, concrete grinders, pressure washers), and Sundries & Supplies (tapes, abrasives, patching materials). Supporting these product categories are comprehensive services including Job-Site Consultations, Special Orders, Pump Repair, Equipment Rentals, Contractor Accounts & Pricing, Job Site Delivery, Color Consultation & Planning, and Technical Support. The company carries multiple brand product lines including Rodda Paint, Coatery (Coatary Technologies), Carecraft, Gemini Coatings, Old Western, DAP, Graco, Miller Paint, Wooster Brush, Shurtape, TITAN Tool, PSS, Rust-Oleum, Old Masters, Messmers, 3M, Bedford, Carboline, and Minwax. Additional programs include Rebate Programs, Builder Agreements, and Volume Discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Paints and Coatings Curated interior and exterior paints, primers, sealers, specialty finishes, concrete coatings, and industrial-grade coatings formulated for Utah's climate extremes, sold to professional contractors for residential new-construction and remodel projects.
• Professional Tools and Equipment Professional-grade applicators, spray equipment and accessories, commercial-grade concrete grinders, and pressure washers sourced for daily jobsite use by professional painting contractors.
• Sundries and Supplies Tapes and masking products, abrasives and sanding supplies, patching and repair compounds, caulks, drop cloths, masks, and other everyday jobsite essentials stocked for contractors.
• Job-Site Consultations On-site assessment of surface conditions, preparation techniques, substrate troubleshooting, and product recommendations provided to contractors for specific project applications.
• Special Orders Sourcing of specialty coatings, custom colors, unusual sheens, custom tints, and discontinued products not available in standard catalogs for contractors with unique project requirements.
• Pump Repair Service Repair and maintenance services for airless sprayers and pumping equipment, including seal replacements and mechanical repairs, with same-day turnaround available on common repairs.
• Equipment Rentals Rental program for professional-grade sprayers, scaffolding, pressure washers, and specialty equipment on flexible terms without capital outlay.
• Contractor Trade Accounts Trade account program offering competitive contractor pricing, convenient billing, streamlined purchasing with multiple crew-leader access, purchase histories for job costing, and stored color formulas with no minimum purchase requirement.
• Job-Site Delivery Delivery service to contractor job sites throughout Utah, scheduled around project timelines including early-morning and project-phase-specific drop-offs.
• Color Consultation and Planning Color selection assistance, specification interpretation, precision color matching, and maintenance of color formulas to ensure consistency across multi-phase projects.
• Technical Support Phone-based technical guidance on surface preparation, product systems, and troubleshooting for on-site painting challenges faced by contractors.

Quantifiable outcome

• 99% on-time delivery score
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered featured partner and core.

• Rodda Paintfeatured partnerStrategic or Co-development PartnerRodda Paint is the largest family-owned paint manufacturer in the Pacific Northwest with over 90 years of consistent quality. Prism Paint partners with Rodda as a key brand offering commercial, industrial, and residential coatings backed by decades of formulation expertise.
• Coatery Technologies (Coatary)featured partnerStrategic or Co-development PartnerCoatery Technologies brings cutting-edge concrete coating innovation from Utah, specializing in high-performance epoxy, polyurethane, and polyaspartic systems. Provides superior adhesion, durability, and performance for demanding environments.
• GPS CoatingscoreStrategic or Co-development PartnerGPS Coatings is one of the brands stocked by Prism Paint for professional contractor applications.
• CareCraftcoreStrategic or Co-development PartnerCareCraft is one of the professional-grade coating brands available at Prism Paint locations.
• ShurtapecoreStrategic or Co-development PartnerShurtape provides high-performance tapes and masking products for professional painting applications, stocked by Prism Paint.
• BedfordcoreStrategic or Co-development PartnerBedford is a brand partner providing professional painting supplies available at Prism Paint locations.
• TitancoreStrategic or Co-development PartnerTitan provides professional spray equipment and tools for contractor applications, available through Prism Paint.
• GracocoreStrategic or Co-development PartnerGraco is a major manufacturer of professional spray equipment and painting tools distributed by Prism Paint.
• Miller PaintcoreStrategic or Co-development PartnerMiller Paint is a professional-grade paint brand available through Prism Paint locations.
• Wooster BrushcoreStrategic or Co-development PartnerWooster Brush provides professional applicators and brushes for smooth, even coverage, stocked by Prism Paint.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest U.S. paint manufacturer and retailer with thousands of company-owned paint stores serving professional contractors; the dominant national incumbent competing head-on with Prism's contractor accounts and trade pricing programs.
• Benjamin Moore: Major paint manufacturer distributed through independent retailers and Signature Stores, serving professional painters with premium architectural coatings — directly comparable to Prism's premium paint positioning for residential contractors.
• PPG Paints: Global coatings manufacturer with a U.S. company-owned paint store network serving contractors, builders, and designers; overlaps with Prism on architectural paints, industrial coatings, and contractor trade pricing.

Direct peers

• Miller Paint: Western U.S. regional paint manufacturer and retailer serving professional contractors and homeowners with company stores; comparable in product mix and contractor trade-account model.
• Kelly-Moore Paints: Western U.S. regional paint manufacturer and retailer historically focused on professional contractors — the closest analog in business model, customer base, and regional scale to Prism Paint.
• Rodda Paint: Pacific Northwest family-owned paint manufacturer with company stores serving professional contractors — a featured Prism brand partner that competes for the same contractor customer base in adjacent Western states.
• Hirshfield's: Family-owned regional paint manufacturer and retailer serving professional contractors across the Upper Midwest with company stores, custom color matching, and contractor support — a strong analog for Prism's regional contractor-first model.
• Dunn-Edwards Paints: Western U.S. paint manufacturer and retailer operating company stores serving professional painting contractors; comparable in product mix, contractor focus, and regional multi-store distribution model.

Others

• Paint Sundries Supply (PSS): National distributor of paint sundries, supplies, and equipment to paint retailers and contractor-supply houses; a brand partner of Prism that operates at the wholesale level upstream of Prism's own retail distribution.

Regional players

• Vista Paint: West Coast-based paint manufacturer and retailer operating company stores that serve professional contractors — comparable in product line and customer base but operating primarily in California rather than Utah.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prismpaintutah
• LinkedInlinkedin.com/company/prism-paint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prism Paint