Procare Systems

What Procare Systems does

Procare Systems, legally Protexim Sàrl, is a Swiss specialty service company founded in 2001 by Guy Costanza and headquartered in the Acacias district of Geneva. The company provides on-site textile fiber treatment, stain removal, and protective coating services for carpets, rugs, fabric furniture, leather furniture, curtains, and wall hangings, serving both professional clients (corporate offices, hotels, hospitality venues, the aviation sector) and private individuals via the Procare Home sub-brand launched in 2017. Its core offering is a proprietary High-Tech treatment system that combines ultra-high-performance technical equipment with in-house developed chemical products to remove 95% of stains and extend carpet lifespan by up to 50% for wool and 30% for synthetics, applied to both natural and synthetic fibers without altering color or appearance. All products used carry Woolsafe certification.

The company monetizes through a combination of transaction-based professional cleaning and treatment fees and recurring annual protection contracts that bundle a one-year anti-stain guarantee, quarterly quality control visits, and a maintenance kit. Add-on specialized treatments (Antiviral, Antimicrobial, Anti-dust mite, Antistatic, Anti-odor) and leather recoloring services using lanolin-based emulsions extend the average contract value. Go-to-market is sales-led and field-based: specialists visit client premises to perform fiber diagnostics and deliver free personalized quotes within 48 hours, supported by dedicated account managers and a personal advisor channel. The firm operates from a ~300 sqm facility at Route des Jeunes 5d in Geneva and serves five Swiss cantons (Geneva, Vaud, Valais, Neuchâtel, Fribourg), with international service available on request. Procare Systems is privately held with no external funding, parent, or subsidiary structure disclosed, and has approximately 6 employees as of the latest data.

Name

Procare Systems

Legal name

Protexim Sàrl

Website

https://procare-systems.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Procare Systems is a Geneva-based Swiss service company founded in 2001 that provides on-site textile fiber treatment, stain removal, and protective coatings for carpets, furniture, leather, and curtains, serving corporate offices, hotels, aviation clients, and private individuals via its Procare Home sub-brand across Western Switzerland.

Ownership category

akta.pro rank

Product category

Textile Cleaning and Fiber Protection Services

NAICS

Carpet and Upholstery Cleaning Services (56174)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Carpet & Upholstery Deodorizing & Sanitizing (HSAEAIAF)

akta.pro secondary industries

Carpet & Fabric Protectants & Stain Repellents (CRAJALAG), Carpet & Upholstery Sanitizers & Disinfecting Sprays (CRAJALAH), Stain Removers & Pre-Treats (Sprays, Sticks, Soaks) (CRADAKAC), Leather & Suede Stain/Odor Removal & Decontamination (HSAJAHAG), Fabric Deodorizers & Odor Neutralizers (Non-laundry) (CRAJALAF)

Keywords

• Textile cleaning services
• Carpet stain removal
• Furniture protection treatment
• Leather restoration recoloring
• Fiber treatment solutions

Headquarters

HQ city

Geneva / Acacias

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Cleaning and Treatment Services: Core revenue from on-site cleaning, stain removal, and treatment services for carpets, rugs, fabric furniture, leather furniture, curtains, and wall hangings. Services are priced per intervention based on surface area and scope.
2. Annual Protection Plans: Annual protection contracts with one-year anti-stain guarantees, including quarterly technical visits and an included maintenance kit. Generates recurring revenue through contract renewals.
3. Specialized Treatment Add-ons: Five additional specialized treatments (Antiviral, Antimicrobial, Anti-mite, Antistatic, Anti-odor) offered as add-ons to core cleaning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Procare Systems delivers on-site textile cleaning, stain removal, and long-term fiber protection services for carpets, rugs, fabric furniture, leather furniture, curtains, and wall hangings, using a proprietary High-Tech Treatment System that combines exclusive in-house formulated products with high-performance technical equipment. The company serves both businesses and private individuals across Western Switzerland, offering per-intervention cleaning, five specialized add-on treatments (antiviral, antimicrobial, anti-mite, antistatic, anti-odor), and recurring annual protection contracts with quarterly quality visits and a one-year anti-stain guarantee.

Product overview

Procare Systems is a Swiss cleaning and textile treatment company offering a unified suite of services centered on its High-Tech Treatment and Protection system. The core offering combines Treatment and Protection services for carpets, rugs, fabric furniture, leather furniture, curtains, and wall hangings, with a one-year warranty against stains. Additional add-on modules include five specialized treatments: Antiviral, Antimicrobial, Anti-Dust Mite, Antistatic, and Anti-Odor. The company also operates a residential sub-brand called Procare Home. All services use Woolsafe-certified, non-toxic products and include quarterly technical visits and maintenance kits.

Differentiator

Problem solved

Functional benefit

Brands

• Procare Home: A residential/home-focused branch of Procare Systems launched in 2017 to serve individual homeowners with textile treatment and protection services.

Products and services

• Treatment and Protection Service High-Tech treatment and protection system that removes stains (95% effectiveness) and protects textile fibers on carpets, rugs, curtains, and wall hangings for both businesses and private individuals, applicable to synthetic and natural fibers without altering color or appearance.
• Stain Removal Service High-performance stain removal service that eliminates difficult stains in 95% of situations, using water-based and dry cleaning methods adapted to the fiber type.
• Rug and Carpet Cleaning Professional cleaning, treatment, protection, and disinfection of handmade, machine-made, synthetic, silk, and wool rugs and carpets, delivered on-site.
• Fabric Furniture Cleaning Dry or water-based cleaning of upholstered furniture, effective on fragile upholstery fabrics, antique pieces, and luxury brands while preserving fibers and colors.
• Leather Furniture Cleaning and Recolorization Deep leather cleaning, renovation, and recoloring service using lanolin-based emulsions that preserve original elasticity and restore color, including color matching, impregnation, pigmentation, and color fixation.
• Curtain and Wall Hanging Cleaning On-site cleaning of curtains and wall hangings without risk of damage or shrinking, including treatment and protection services.
• Antiviral Treatment Standalone antiviral treatment using breathable patented technology that eradicates viruses without leaving dangerous residues, providing long-term sanitization for carpets, rugs, sofas, and other textiles.

Quantifiable outcome

• 95% of stains removed — guaranteed in 95% of stain situations
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered minor, core and moderate.

• ArtopiaminorOthersArtopia is listed as a partner on Procare Systems' partner page. No specific details about the nature of the partnership are provided in the source.
• Intuitions CouleursminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• NoceaminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• MoyardminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• NourrisonminorOthersNourrison (hospitality division) is listed as a partner. Nature of partnership not specified.
• Borella Vogue / Borella Art DesignminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• LachenalminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• Lista OfficeminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• WSA (Woolsafe Association)coreStrategic or Co-development PartnerWSA is the organization behind the Woolsafe certification. Procare Systems uses Woolsafe-guaranteed products, indicating a product certification partnership. The company prominently displays the Woolsafe logo and uses Woolsafe-certified products as a key differentiator.
• Ligne RosetminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• La Boutique DanoiseminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• NosminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• Manu SAminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• Cleaning ServiceminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• H&T (Hartley Tissier)minorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• Menetrey SAminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• ViqueratminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• AdirondackminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• La MobilièreminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• Teo JakobminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• YkraminorOthersListed as a partner on Procare Systems' partner page. Nature of partnership not specified.
• SwissFirmminorOthersListed in the SwissFirm business directory, a trusted Swiss business directory referenced in Procare Systems' content as a verification criterion for cleaning service providers.
• CCIG (Chambre de commerce, d'industrie et des services de Genève)moderateGTM or Marketing PartnerProcare Systems partnered with CCIG to promote the benefits of textile fiber treatment to business decision-makers in Geneva's professional community.
• Lions de Genève (Basketball Club)minorOthersProcare Systems is a faithful sponsor of the Lions de Genève basketball club. Guy Costanza, the General Director, participates in match events as sponsor, including kickoff ceremonies and MVP prize presentations.
• Etoile Carouge FC (Football Club)minorOthersProcare Systems sponsors Etoile Carouge FC, participating in gala events and contributing prizes such as a car for charity raffles.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stanley Steemer International: One of the largest carpet, rug, and upholstery cleaning franchises in the world. Same on-site service model (deep extraction, stain removal, protectant application) and similar customer base across residential and commercial (hospitality, corporate) clients, making it a direct public-market analogue to Procare Systems' core offering.
• Zerorez: Carpet, rug, and upholstery cleaning franchise built around a patented cleaning process and stain-resist protectant application. Direct peer given its emphasis on proprietary technology, fiber-safe cleaning, and recurring protection services.
• Coit Cleaning & Restoration Services: Multi-service cleaning franchise specializing in carpet, upholstery, drapery, tile, and air-duct cleaning. Same field-sales/quote-driven model and customer mix of residential and commercial clients, including restoration work.
• ChemDry (Harris Research, Inc.): Global carpet and upholstery cleaning franchise network using a proprietary hot carbonating extraction process and protectant products. Closely matches Procare Systems' model of combining proprietary products/equipment with recurring protection contracts and stain-removal guarantees.
• Heaven's Best Carpet & Upholstery Cleaning: Carpet and upholstery cleaning franchise with a low-moisture cleaning process and a recurring "carpet interval" maintenance program. Highly comparable to Procare Systems' on-site treatment + annual maintenance contract structure.

Broad incumbents

• Rainbow International: Restoration and specialty cleaning franchise (part of Neighborly) covering carpet, upholstery, and textile cleaning as part of a wider restoration portfolio. Overlaps with Procare Systems on textile treatment but plays in a broader category.
• PuroClean: Property damage restoration and commercial cleaning franchise with carpet and content cleaning as a core vertical. Similar on-site inspection/quote workflow and residential-plus-commercial customer base.
• ServiceMaster Clean: Established national commercial cleaning and janitorial services franchise that also offers carpet and upholstery care as part of a much wider portfolio. Comparable customer overlap (offices, hospitality) but broader scope than Procare Systems' specialist positioning.

Others

• Kärcher: German-headquartered global manufacturer of cleaning equipment, including professional carpet cleaners and upholstery extractors. Not a direct service competitor, but an adjacent/ecosystem player whose equipment and consumables define the technology baseline Procare Systems competes against in commercial and B2B settings.

Emerging players

• Helpling: Online marketplace for home and office cleaning services with operations across Europe (including Switzerland). Partial overlap: while broader than Procare Systems' specialty, it represents an emerging digital channel for organizing on-site cleaning services that could overlap in residential customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProcareSystems
• LinkedInlinkedin.com/company/procare-systems
• Instagraminstagram.com/procaresystems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procare Systems