Product Hype
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Product Hype does
Product Hype is a motion design agency that produces short-form product and brand videos for B2B SaaS and Cybersecurity marketing teams. The company offers a tiered format suite including The Launch (15 seconds), The Spotlight (30 seconds), The Showcase (60 seconds), The Explainer (90 seconds), The Product Tour (90 seconds), Booth Visuals for trade shows, Ad Cutdowns for paid social, and Brand Anthem Videos, with fixed pricing ranging from $6,900 to $11,715 per video and a standardized 45-day turnaround built on a four-step process (Discovery, Storyboarding, Production, Revisions). The agency is differentiated from generic cartoon explainers and screen-recording walkthroughs through its specialization in UI animation and SaaS/Cybersecurity storytelling, with a portfolio spanning 35+ named clients including Palo Alto Networks, Coursera, Cohere, Panther, Agiloft, and Shipfusion.
Product Hype operates under a sales-led, enterprise field sales motion with a dedicated Book Intro Call conversion funnel on its website, supported by a VP of Revenue and a team of account executives and strategists. Its go-to-market combines inbound content marketing (30+ blog articles), direct sales outreach, and multi-video package deals for product launch campaigns. The company is part of the Storysnap family of companies alongside sister brand Testimonial Hero, with credits interchangeable across brands, and is led by Founder & CEO Sam Shepler and President Kevin Eisler, alongside specialized creative, production, and operations leadership.
The business model is professional services delivered via fixed-price per-video engagements with optional multi-video package discounts. There are no disclosed funding rounds, no API or software platform, no AI/ML capabilities, and no app or SDK distribution — revenue derives entirely from human-led motion design production. Operating geography is anchored in the United States but extends globally through asynchronous communication workflows. Customer mix is diversified across enterprise, mid-market, and startup SaaS/Cybersecurity buyers, with no disclosed revenue concentration or contract retention metrics.
Product Hype firmographics
Firmographics- Name
- Product Hype
- Legal name
- Product Hype
- Website
- https://producthype.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Product Hype industry classification
Industry- Product category
- Video Production Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Product Hype business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based professional services for custom motion design video production. Pricing is fixed per video format type. Multi-video packages available at discounted rates for campaigns and ongoing relationships.
- Product Video Packages: Fixed-price video tiers ranging from $6,900 to $11,715 per video. Includes strategy, scripting, storyboarding, animation, and delivery. Credits can be used across Storysnap companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spotlight - up to 30 seconds |
| Unit Pricing | Pay-as-you-go | Showcase - up to 60 seconds |
| Unit Pricing | Pay-as-you-go | Explainer - up to 90 seconds |
| Unit Pricing | Pay-as-you-go | Brand Anthem Video |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Product Hype product offering
Product offeringCore offering
Product Hype is a motion design agency that produces product videos, explainer animations, and other animated marketing content for B2B technology marketers. The agency's offering is centered on delivering finished video assets that SaaS and cybersecurity companies use across marketing, sales, and product communication touchpoints. Work is delivered as a service engagement rather than as a self-serve software platform.
Product overview
Product Hype is a motion design agency specializing in SaaS and Cybersecurity marketing videos. The company offers two core video services: (1) Product Overview Videos with tiered formats including The Launch (15s at $6,900), Spotlight (30s), Showcase (60s at $8,520), Explainer (90s at $10,650), Product Tour, Booth Visuals, and Ad Cutdowns; and (2) Brand Anthem Videos ($11,715) for company storytelling. All projects include strategy, scripting, storyboarding, animation, and delivery within 45 days, with two rounds of revisions. The company is part of the Storysnap family alongside Testimonial Hero.
Differentiator
Problem solved
Functional benefit
Brands
- Brand Anthem Videos: Cinematic, voiceover-driven videos for homepage and recruiting that reveal the brand's mission and vision.
- Product Overview Videos
Products and services
- SaaS Product Video Production End-to-end motion design and video production service producing product explainers, feature highlight videos, and animated marketing assets for B2B SaaS companies. Targeted at SaaS marketing and product marketing teams that need polished short-form video for launches, demand generation, and sales enablement.
- Cybersecurity Product Video Production Motion design and video production service producing product explainers, threat and defense animations, and campaign videos for cybersecurity vendors. Targeted at cybersecurity marketing teams that need to translate technical security concepts into accessible, engaging video assets.
- Animated Explainer Video Production Production of animated explainer videos that communicate product value propositions, features, and use cases through motion graphics and animation. Targeted at technology company marketers who need concise, visual storytelling assets.
Quantifiable outcome
- 98% video completion rate for Panther's 21-second rebrand video
- +2 more outcomes
Companies that use Product Hype
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Product Hype technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Product Hype partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent company and sister company.
- Storysnapparent companyProduct Hype is part of the Storysnap family of companies. Storysnap also owns Testimonial Hero, which specializes in B2B testimonial videos. Credits can be used interchangeably across Storysnap companies.
- Testimonial Herosister companyTestimonial Hero is a sister company under Storysnap that produces B2B customer testimonial videos. The Product Hype team originated from Testimonial Hero, bringing experience of thousands of testimonial video productions. Customers commonly work with both companies for complementary video assets.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Product Hype competitors and assessment
Company assessmentDirect peers
- Testimonial Hero: Sister company under the Storysnap umbrella, producing B2B customer testimonial videos for SaaS and Cybersecurity clients. Operates the same target market and shares customers, with interchangeable credits across the two brands.
- Switch Video: Explainer video agency focused on B2B SaaS and enterprise clients, producing 60-90 second animated product videos. Comparable service offering, target customer, and motion-design execution model.
- Ydraw: Explainer video production company offering animated product videos for B2B brands. Competes for similar SaaS marketing budgets with a comparable project-based delivery model.
- Kasra Design: Motion design studio specializing in UI animation and product videos for SaaS and tech companies. Closely comparable on the core UI-animation capability that Product Hype markets as a differentiator.
- Thinkmojo: Boutique SaaS video agency producing product demos, explainers, and brand videos for software companies. Direct competitor in the same SaaS product video category with comparable pricing and service tiers.
- Epipheo: Explainer video agency producing animated product and brand videos for technology and SaaS companies. Overlaps with Product Hype on motion-design product videos and competing for similar mid-market to enterprise SaaS clients.
- Lemonlight: Video production agency producing brand, product, and explainer videos for B2B and B2C clients. Comparable service offering with project-based pricing and a similar mid-market to enterprise customer base.
- Wyzowl: Explainer video production company serving B2B brands with animated product and brand videos. Competes directly for SaaS marketing video budgets and offers similar fixed-price project engagements.
- Demo Duck: Specialized explainer and product video production agency serving B2B technology companies. Closely comparable to Product Hype in offering custom animated product videos for SaaS clients and competing for similar marketing budgets.
Emerging players
- Synthesia: AI video generation platform enabling rapid production of product demo and explainer videos. Represents an emerging alternative that could compress demand for traditional motion design agencies like Product Hype.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Product Hype social profiles
Digital presenceProduct Hype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Product Hype leadership team
Management profileNumber of profiles
Product Hype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Product Hype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Product Hype
What does Product Hype do?
Product Hype is a motion design agency that produces product videos, explainer animations, and other animated marketing content for B2B technology marketers. The agency's offering is centered on delivering finished video assets that SaaS and cybersecurity companies use across marketing, sales, and product communication touchpoints. Work is delivered as a service engagement rather than as a self-serve software platform.
Is Product Hype a public or private company?
Product Hype is a private company. It is classified as corporate owned and is currently operating.
When was Product Hype founded?
Product Hype was founded in -1. It employs 1 to 10 people.
How does Product Hype make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are product Video Packages.
Who are Product Hype's main competitors?
Direct peers on record are Testimonial Hero, Switch Video, Ydraw, Kasra Design, Thinkmojo, Epipheo, Lemonlight, Wyzowl and Demo Duck. Synthesia is listed as an emerging player.
Does Product Hype have an API?
No public API is recorded for Product Hype.
What industry is Product Hype in?
Product Hype's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing). Its NAICS code is 54181 and its SIC code is 7311.