Proesler Kommunikation

Name

Proesler Kommunikation

Legal name

Proesler Kommunikation GmbH

Website

https://proesler.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO), Technology & B2B PR (MPAAADAC)

Keywords

• Public relations services
• Sustainability communication
• International PR
• Video podcast production
• Construction industry PR

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic PR Consulting: Ongoing strategic consulting engagements as external PR department for clients, providing strategic advice, trend analysis, market research, and innovation circle facilitation.
2. Project-based PR Services: Individual project engagements including press releases, press conferences, editorial visits, newsletters, brochures, client magazines, symposiums, presentation series, and book production.
3. Video and Multimedia Production: Video studio services including concept development, production, post-production, livestreaming, and podcast production from in-house studio.
4. Business Development Services: Strategic business development support including stakeholder contacts, market/competition/positioning analyses, cooperation establishment, and process mediation.
5. EmpCo Compliance Services: EmpCo Quick-Check and Gesamt-Check packages for analyzing communications against EU Environmental Claims Directive requirements, including AI-supported screening and sustainability story development.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Proesler Kommunikation is a German content and PR agency providing strategic communications, media relations, sustainability communication, international PR, social media management, event moderation, and multimedia production services. It operates an in-house broadcast-quality studio (Proesler Studio) for video, podcast, and livestream production, and offers specialized regulatory compliance services such as the EmpCo-Check for EU Environmental Claims Directive alignment. The agency functions as an external PR department for medium-sized companies, large corporations, and public sector clients across the DACH region and broader Europe.

Product overview

Proesler Kommunikation is a full-service PR and content agency offering a portfolio of seven core service modules: Strategic Consulting, Public Relations, Sustainability Communication, International PR, Video-Studio (Proesler Studio), Social Media, and Moderation. The agency operates Proesler Studio, an in-house motion picture production facility for live streams, podcasts, and video content. Additionally, the agency offers specialized Business Development consulting and the EmpCo-Check service for EU Environmental Communication compliance. The services are delivered as a unified offering with integrated communication strategies tailored for construction, future technologies, and sustainable business sectors since 1995.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting PR strategy consulting based on over thirty years of experience, providing trend analysis, market research, innovation circles, and guest speaker coordination for medium-sized and large companies as well as public sector institutions.
• Public Relations Implementation of PR strategies including press releases, press conferences, editorial visits, newsletters, brochures, client magazines, symposiums, presentation series, and books for clients in construction, future technologies, and sustainable business sectors.
• Sustainability Communication Specialized communication services for sustainability topics, including sustainability report development following GRI standards, EPD communication strategies, and DGNB partnership support for organizations in the construction and sustainability sectors.
• International PR Cost-effective international PR services with BASIC (English press releases) and ADVANCED (regional and targeted media relations in multiple languages up to 10) packages for markets outside the DACH region.
• Proesler Studio In-house motion picture and multimedia production studio offering live streams, video and audio productions in multiple languages, podcast production, and camera training services with professional broadcast-quality equipment.
• Social Media Social media services including channel development, maintenance, and monitoring, with community management support for B2B clients in the construction and sustainability sectors.
• Moderation Professional event moderation for conferences, process moderation for small groups, and panel discussion facilitation by experienced moderators.
• Business Development Strategic business development services including stakeholder contact establishment, market/competition/positioning analyses, cooperation building, and process mediation, with focus on aerospace-to-construction technology transfer.
• EmpCo-Check A compliance service that systematically reviews companies' marketing and sales materials against the EU EmpCo directive requirements ahead of the September 27, 2026 deadline. Offers Quick-Check, Full Check, and Sustainability Story development packages, using AI-supported screening combined with over 30 years of sustainability communication expertise.

Quantifiable outcome

• Nearly 50 publications in at least 11 countries for Swisspacer CEO positioning campaign
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Smart Circular Bridge Consortium (EU Project)coreStrategic or Co-development PartnerConsortium partner in EU-funded research project developing three pedestrian bridges from flax fibers and recycled polymer. Proesler provides videos, livestreams, and all PR tools for the project. Project partners include five universities and three cities.
• HASIT TrockenmörtelcoreStrategic or Co-development PartnerOngoing collaboration on HASIT Architects Forum hosting in Proesler Studio, LinkedIn community management ('Sanierung und Denkmalschutz'), and web content development (60 pages on rendered facades).
• Transsolar EnergietechnikcoreStrategic or Co-development PartnerEnd-to-end podcast production partnership for Venice Architecture Biennale installation 'Terms and Conditions'. Proesler Studio produces podcast from concept to global distribution across 9+ platforms.
• Klangerfinder (Stuttgart)coreStrategic or Co-development PartnerCollaboration on Smart Circular Bridge sound art installation. Klangerfinder created sensor-driven interactive soundscapes; Proesler handled overall project communication strategy and web application.
• 4a Architekten StuttgartminorStrategic or Co-development PartnerVideo interview production for Mineralbad Berg renovation documentation. Project featured internationally on Dezeen architecture portal.
• Werner Sobek AGminorStrategic or Co-development PartnerVideo production collaboration for 'Schulterblick' series showcasing CO₂ reduction as design goal in engineering practice.
• Hector Institute for Empirical Educational Research TübingenminorStrategic or Co-development PartnerHybrid event production for 'High-Achiever's Day' with professional livestream production using 4 cameras.
• Gentner VerlagcoreStrategic or Co-development PartnerPartnership on GLASWELT Thementage events hosted at Proesler Studio. Proesler provides studio facilities, technical production, and live streaming for industry events.
• Stadt UlmminorStrategic or Co-development PartnerCity partnership for Smart Circular Bridge project involving sound art installation and public engagement.

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Farner Consulting AG: Larger Swiss-headquartered communications firm with strong sustainability and corporate communications practice; competes for DACH enterprise mandates that overlap with Proesler's international PR offering.
• Weber Shandwick: Global PR network with dedicated infrastructure and sustainability practices; competes for cross-border enterprise mandates in construction and B2B technology where Proesler also competes.
• Edelman: Global communications firm with established sustainability and B2B practices that competes for large multinational mandates in the construction and sustainability sectors Proesler targets.

Direct peers

• Schwartz Public Relations GmbH: Munich-based B2B technology and industry PR agency serving comparable Mittelstand and enterprise clients with overlapping construction/industrial verticals; same scale bracket and similar professional services model.
• Akima Media GmbH: German PR and content agency with comparable B2B and sustainability communications positioning; overlaps with Proesler in serving DACH-based enterprise clients on content-driven communications.
• Fink & Fuchs Public Relations AG: German B2B technology and industry PR agency with comparable focus on industrial clients and similar Mittelstand/large enterprise client mix; both firms operate specialized B2B PR practices in Germany with comparable team sizes.
• additiv PR GmbH & Co. KG: German B2B technology PR agency with similar specialty in industrial and tech sectors; comparable professional services model and target customer profile to Proesler.
• HBI Helga Bailey GmbH: Munich-based B2B PR agency with comparable technology and industrial client focus; similar professional services model and tier-1 media positioning in German B2B communications.
• navos Public Dialogue Consultants GmbH: Berlin-based dialogue and corporate communications consultancy serving B2B and public-sector clients with comparable advisory model; competes for German corporate communications mandates.
• PRpetuum GmbH: Munich-based B2B technology PR agency serving comparable enterprise and Mittelstand clients in tech and industrial sectors; similar scale and full-service PR offering.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvXvwf5d-GIX6I9INmu8F0Q
• LinkedInlinkedin.com/company/proesler-kommunikation-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proesler Kommunikation