Naolib
Naolib is the unified multimodal mobility brand of Nantes Métropole, operated by Semitan under public delegation, consolidating public transport, bike sharing, car sharing, carpooling, and parking for 24 municipalities with subscription and corporate mobility programs.
- Company typePrivate
- Founded2023
- HeadquartersNantes, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Naolib does
Naolib is the unified consumer and business-facing mobility brand for Nantes Métropole, France, operated by Semitan (a Société d'Économie Mixte / mixed public-private entity) under public service delegation from the metropolitan authority. Launched in September 2023, the brand consolidates formerly separate mobility services — Réseau Tan (tram, bus, navibus), Bicloo (bike sharing), NGE Parkings and Effia (parking) — into a single multimodal platform covering 24 municipalities. The platform integrates public transport subscriptions, bike sharing (1,230+ bikes across 125+ stations), car sharing via partners Citiz and marguerite (85+ vehicles), carpooling through BlaBlaCar Daily, Karos, and Mobicoop integrations, and parking services including P+R facilities.
The product portfolio is delivered through the Naolib mobile application (with mTicket contactless validation), the eServices Pros online platform for corporate subscription management, and tiered corporate programs under Packs Mobilité Entreprise (Pack 1: <100 employees, Pack 2: 100-249, Pack 3: 250+). Pricing spans recurring subscriptions (Formule Illimitée Pro at €56.50/month), usage-based models (Formule Sur Mesure Pro at €1.70/hour with a €150 monthly cap), and event packages (Carte Invité, charter services for congresses). Go-to-market combines direct enterprise sales (Naolib Pro advisors), a dedicated professional portal (pro.naolib.fr), and a self-serve consumer channel via mobile app and vending machines.
Revenue mechanics rest on a mix of recurring business subscriptions, pay-per-use fare collection, partner-operator fees (Citiz, marguerite, JCDecaux), parking subscriptions, and event services. Employer transport allowances (50-75% mandatory in France) and corporate subsidies (e.g., €84/month carpooling incentives) underwrite demand. Customers include DDTM Loire-Atlantique (270 employees), Centre Hospitalier Georges Daumezon (514), EURIAL/Agrial (368), Harmonie Habitat (70), Groupama Loire Bretagne (201), Ministère de l'Europe et des Affaires étrangères (950), Caisse d'Épargne Bretagne Pays de la Loire, ARMOR GROUP, and Saunier Duval — spanning government, healthcare, banking, insurance, agriculture, and SMB segments.
Naolib firmographics
Firmographics- Name
- Naolib
- Legal name
- Semitan
- Website
- https://pro.naolib.fr
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Naolib is the unified multimodal mobility brand of Nantes Métropole, operated by Semitan under public delegation, consolidating public transport, bike sharing, car sharing, carpooling, and parking for 24 municipalities with subscription and corporate mobility programs.
- Ownership category
- akta.pro rank
Naolib industry classification
Industry- Product category
- Public Transportation / Multimodal Mobility Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), All Other Transit and Ground Passenger Transportation (485999)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE)
- akta.pro secondary industries
- Shared Mobility (Carshare, Bikeshare, Scootershare) (TLAFAAAO), Local Transportation, Parking & Mobility Administration (BPAIACAM)
Keywords
Where Naolib is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Naolib business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Public transport subscriptions (Formule Illimitée Pro, Formule Sur Mesure Pro): Recurring monthly subscriptions for businesses giving employees unlimited or pay-per-use access to the tram, bus, and navibus network. Formule Illimitée requires 8-month minimum commitment; Formule Sur Mesure has no commitment and bills based on actual usage at 1.70€/hour weekdays.
- Car sharing subscriptions (Citiz and marguerite): Monthly subscriptions for business car sharing with operators Citiz and marguerite, plus per-usage fees. Marguerite Pro at 15€/month base; Citiz starting at 16€/month for 1-2 users, with additional per-hour and per-km charges.
- Bicycle rental services: Long-term bicycle rental subscriptions (mechanical and electric bikes) through JCDecaux, with annual subscription fees and reduced rates for Pack Mobilité members.
- Carpooling support and parking subscriptions: P+R parking subscriptions for carpooling teams (86€ monthly, 259€ quarterly, 1035€ annual) and financial incentives for carpooling through partner apps (up to 84€/month for drivers).
- Event and tourism mobility packages: Customized transport packages for congresses and business events including Carte Invité, group tickets, and charter services for MICE segment with volume-based discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Formule Illimitée Pro - Unlimited travel on network |
| Usage-based | Pay-as-you-go | Formule Sur Mesure Pro - Pay per validated trip |
| Subscription | Monthly | Marguerite Pro car sharing subscription |
| Subscription | Monthly | Citiz business car sharing subscription |
| Subscription | Monthly | Carpooling parking P+R subscription |
| Unit Pricing | Pay-as-you-go | Single tickets and day passes |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Naolib product offering
Product offeringCore offering
Naolib is the unified mobility brand of Nantes Métropole, providing public transport (tram, bus, Navibus), bike sharing, car sharing, carpooling, and parking services for both individual commuters and businesses across 24 municipalities. It also operates the Packs Mobilité Entreprise program, the eServices Pros business platform, and the Naolib mobile application with mTicket contactless ticketing. The service is operated by SEMITAN under public service delegation from Nantes Métropole.
Product overview
Naolib is a unified multimodal mobility platform operated by Semitan for Nantes Métropole, consolidating all transportation services under a single brand (formerly Réseau Tan, Bicloo, NGE Parkings, and Effia). The product portfolio includes core public transport (trams, buses, navibus) with subscription plans (Formule Illimitée Pro, Formule Sur Mesure Pro), bike sharing and long-term rental services, car sharing through partners (Citiz, marguerite), the Naolib Covoit' carpooling service, and parking solutions including P+R and carpooling subscriptions. For businesses, Naolib offers the Packs Mobilité Entreprise program (three tiers based on company size) providing tariff advantages, management tools, animations, and mobility surveys. The digital ecosystem includes the Naolib mobile app with mTicket functionality, eServices Pros for corporate subscription management, and business tourism services featuring the Carte Invité for events. The platform serves both individual commuters and corporate clients across the 24 communes of the Nantes metropolitan area.
Differentiator
Problem solved
Functional benefit
Brands
- Packs Mobilité: Employer mobility programs with three tiers (Pack 1, Pack 2, Pack 3) offering sustainable mobility solutions for businesses in Nantes Métropole.
- Naolib Transports en commun
- Naolib Vélo
- Naolib Autopartage
- Naolib Covoit'
Products and services
- Transports en commun (Public Transport) Core public transportation service covering trams, buses, and Navibus across the Nantes metropolitan area, offering subscription plans (Formule Illimitée, Formule Sur Mesure) and individual tickets to both individual commuters and businesses.
- Tickets & Titres (Tickets & Passes) Individual tickets including 1-hour tickets, 24-hour tickets, 10-ticket carnets, monthly tickets, and Airport Shuttle tickets available at stations, on buses, or via the mobile app for occasional travelers and visitors.
- Vélo en Libre-service (Bike Sharing – Bicloo) Self-service bike sharing network with over 1,230 bikes across 125 stations in Nantes, Rezé, and Saint-Sébastien-sur-Loire, available 24/7 for residents, employees, and visitors of Nantes Métropole.
- Location Vélos Longue Durée (Long-term Bike Rental) Long-term bike rental service for businesses and individuals, including mechanical and electric bikes with annual subscription options, supporting daily commuting.
- Véloparcs (Bike Parking) Secure indoor and outdoor bike parking facilities for cyclists, including self-service repair workshops at select locations across Nantes Métropole.
- Autopartage (Car Sharing) – Citiz On-demand car sharing service provided by Citiz with over 44 stations across Nantes, Orvault, Rezé, and La Chapelle-sur-Erdre, offering vehicle sizes from city car to XXL van for businesses and individuals.
- Autopartage (Car Sharing) – marguerite On-demand car sharing service by marguerite with over 85 vehicles in Nantes, Saint-Herblain, Rezé, and Orvault, including cars and vans, with discounted business subscriptions via Pack Mobilité.
- Naolib Covoit' (Carpooling) Carpooling service for daily commutes within the 24 communes of Nantes Métropole, with financial incentives for drivers (up to 84€/month) and fixed 0.50€ per trip for passengers, integrated with BlaBlaCar Daily, Karos, and Mobicoop apps.
- Stationnement & Parkings (Parking) Parking solutions including Parkings-Relais (P+R) at network edges, center-city parking, and dedicated carpooling parking subscriptions for businesses and individuals in Nantes Métropole.
- Packs Mobilité Entreprise Three-tier corporate mobility program (Pack 1 for up to 100 employees, Pack 2 for 100–249, Pack 3 for 250+) providing tariff advantages, communication kits, management tools, animations, surveys, and expert support for sustainable mobility planning.
- Naolib Mobile Application Mobile app for trip planning, real-time itinerary search, ticket purchasing (mTicket), and account management, using location data for optimized route suggestions for both individual commuters and corporate users.
- eServices Pros Online platform for businesses to manage professional subscriptions, track consumption, access invoices, and handle employee mobility benefits delivered as a self-service portal accessible to companies via SIRET number registration.
- Tourisme d'affaires (Business Tourism Services) Business tourism support including packaged congress offers, charter services for grand events, and customized transport passes for conferences and MICE events in Nantes Métropole.
- Carte Invité Customizable event-themed transport pass allowing congress participants unlimited travel on the tram, bus, Navibus, and TER network within the Nantes metropolitan area for the duration of an event.
- Navette Aéroport (Airport Shuttle) Direct bus line connecting Nantes city center to Nantes Atlantique Airport, available as an add-on to transport subscriptions (10€ fee for Sur Mesure users).
Quantifiable outcome
- Up to 84€/month financial benefit for carpooling drivers
- +4 more outcomes
Companies that use Naolib
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Naolib technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naolib partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- BlaBlaCar DailycoreCarpooling platform integrated with Naolib Covoit' financial incentive program. Drivers can receive up to 84€/month for shared trips within 24 municipalities of Nantes Métropole. Passengers pay flat 0.50€ per trip.
- KaroscoreCarpooling platform partner for Naolib Covoit' service. Enables financial incentives for drivers sharing commutes within Nantes Métropole. Contact: Antoine Pennou and Charlotte Breuneval for business enrollment.
- MobicoopcoreCarpooling platform partner for Naolib Covoit' program. Participates in metropolitan carpooling incentive scheme for short-distance daily commutes.
- CitizcoreCitiz provides car sharing services with 44 stations across Nantes, Orvault, Rezé, and La Chapelle-sur-Erdre. Offers 85+ vehicles in sizes from city car to XXL van. Business subscriptions available with tiered pricing based on number of users. Pack Mobilité members receive 8€ monthly discount.
- margueritecoreElectric and conventional car sharing service with 85+ vehicles across Nantes, Saint-Herblain, Rezé, and Orvault. Marguerite Pro subscription at 15€/month with usage-based pricing. Pack Mobilité discount brings rate to 9€/month. Free personal subscription for employees of contracting businesses.
- JCDecaux (Bicloo)coreOperates 1,230+ bikes across 125+ stations in Nantes, Rezé, and Saint-Sébastien-sur-Loire. Business subscriptions available at 30€/month annual rate (down from 36€) for Pack Mobilité members. Long-term rental programs also available.
- SNCFcoreTER regional trains included with Formule Illimitée and Formule Sur Mesure subscriptions within Nantes Métropole. Contact: Sophie Garnier for business partnerships.
- Place au VélominorCycling association providing bike marking services for employers. Offers Bicycode registration to protect bikes against theft. Free marking service included with Pack Mobilité multimodal forums.
- Les Boîtes à Vélo NantesminorCargo bike experts offering cycling evolution programs for companies considering replacing fleet vehicles with utility bikes. Contact through Pack Mobilité program for employer animations.
- VelocampusminorBike maintenance and training services for employees. Provides repair services and cycling skill development through Pack Mobilité employer program.
- ATAO AssociationminorSocial insertion organization providing cycling support and employment integration through bike-related activities. Available for employer mobility animations.
- ANRH CyclesminorAdapted work enterprise providing bicycle repair and maintenance services. Supports employer cycling programs with professional maintenance solutions.
- Animations VélosminorBike animation provider delivering 'paid hours, free hours' program where employers pay for one hour of bike animation and receive one free hour. Contact: [email protected]
- Bureau des Congrès de NantesminorHistoric partner for Charte Accueil des Grands Événements. Provides preferential rates and customized transport solutions for ICCA-eligible large professional events and congresses.
- GetaroundminorCar sharing platform partner for business mobility. Contact: Thomas Bauvin for employer enrollment in Nantes area.
- Nantes Cité des CongrèsminorConvention center well-served by Naolib transport: Tramway line 1, Bus line 4, bike station, and parking facilities. Strategic venue partner for MICE segment events.
- Stade de la Beaujoire / Parc des ExpositionsminorMajor event venue accessible via Tramway line 1 (terminus Beaujoire/Babinière) and multiple bus lines. Strategic partner for large-scale event transportation logistics.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Naolib competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: World-leading bike-sharing and street-furniture operator that runs the Bicloo network underlying Naolib Vélo. Comparable as the operator of the bike-sharing infrastructure that Naolib integrates and resells to employers.
- SNCF: French national rail operator whose TER regional trains are integrated into Naolib subscriptions. Comparable as a French public-transport incumbent and partner providing intermodal rail connectivity inside Naolib's offering.
Direct peers
- Transdev: French-headquartered multi-modal public transport operator running bus, tram, and rail networks under public delegation globally. Closely comparable to Naolib in business model as a delegated multi-modal operator with B2B client relationships.
- Vélib' Métropole: Greater Paris metropolitan bike-sharing service under a public-delegation model. Comparable to Naolib Vélo as a French metropolitan bike-sharing service with employer and individual subscription plans.
- Île-de-France Mobilités: Paris region public transport authority organising multi-modal services and employer mobility programmes. Comparable to Naolib as a metropolitan mobility authority with employer-focused subscription products and partner ecosystem.
- Keolis: SNCF-subsidiary public transport operator managing multi-modal networks in France and abroad. Comparable to Naolib as a metropolitan mobility operator with integrated multi-modal offerings and employer mobility programmes.
- RATP Dev: Operates and maintains multi-modal urban transit networks (tram, bus, metro) under public-service delegation contracts worldwide. Directly comparable to Naolib as a delegated operator of metropolitan mobility services with employer subscription products.
- Citiz: Cooperative car-sharing network with stations across Nantes, Orvault, Rezé, and La Chapelle-sur-Erdre. Direct partner and functional peer in the car-sharing category that Naolib Autopartage resells to businesses.
Emerging players
- Whim: Mobility-as-a-Service subscription app bundling public transport, bikes, car-share, and taxis into one plan. Comparable to Naolib's multi-modal subscription concept (Formule Illimitée), though operating in different geographies.
- BlaBlaCar Daily: Daily carpooling platform integrated into Naolib Covoit'. Operates the same carpooling use case Naolib offers via partnership, and competes for the same commuter trip pool in the Nantes market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Naolib social profiles
Digital presenceNaolib financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naolib leadership team
Management profileNumber of profiles
Profiles1 record
Naolib funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naolib M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naolib
What does Naolib do?
Naolib is the unified mobility brand of Nantes Métropole, providing public transport (tram, bus, Navibus), bike sharing, car sharing, carpooling, and parking services for both individual commuters and businesses across 24 municipalities. It also operates the Packs Mobilité Entreprise program, the eServices Pros business platform, and the Naolib mobile application with mTicket contactless ticketing. The service is operated by SEMITAN under public service delegation from Nantes Métropole.
Is Naolib a public or private company?
Naolib is a private company. It is classified as state government owned and is currently operating.
When was Naolib founded?
Naolib was founded in 2023. It employs 1 to 10 people.
Where is Naolib based?
Naolib is headquartered in Nantes, France, in the Europe region.
How does Naolib make money?
Five revenue lines are on record. Public transport subscriptions (Formule Illimitée Pro, Formule Sur Mesure Pro) is the primary driver. The others are car sharing subscriptions (Citiz and marguerite), bicycle rental services, carpooling support and parking subscriptions and event and tourism mobility packages.
Who are Naolib's main competitors?
Broad incumbents on record are JCDecaux and SNCF. Direct peers are Transdev, Vélib' Métropole, Île-de-France Mobilités, Keolis, RATP Dev and Citiz. Emerging players are Whim and BlaBlaCar Daily.
Does Naolib have an API?
No public API is recorded for Naolib.
What industry is Naolib in?
Naolib's product category is Public Transportation / Multimodal Mobility Services. Its primary akta.pro industry code is TLABALAE, Employee Commute Programs & Shuttle/Vanpool Management, with a secondary code of TLAFAAAO, Shared Mobility (Carshare, Bikeshare, Scootershare). Its NAICS code is 485113 and its SIC code is 4100.