PSG Poster Service GmbH

What PSG Poster Service GmbH does

PSG Poster Service GmbH is a regional out-of-home (OOH) advertising operator headquartered in Klagenfurt am Wörthersee, Carinthia, Austria, founded in 2007 as a subsidiary of municipal utility Stadtwerke Klagenfurt AG (51%) and Ankünder GmbH (49%). The company operates the leading OOH advertising network in Carinthia, comprising approximately 42 large-format Premium Screen LED billboards, 92 Motion Light Digital screens (55" and 75"), City Light Digital displays, more than 180 culture columns, Rolling Boards, large-format posters, City Light panels, bus exterior advertising on the Klagenfurt city network, mobile billboards, and proprietary illuminated "Formatsprengungen" (non-standard format 3D LED displays). All advertising surfaces are certified under Outdoor Server Austria (OSA), enabling reach measurement based on HERE street network data, mobile-phone mobility data, and frequency-based gaze-contact modeling.

PSG generates revenue primarily by renting advertising space on a per-spot, per-period, or per-thousand-contacts (TKP) basis, with supplementary handling, printing, and installation fees. Booking is conducted through direct sales (two named account managers), a self-serve interactive GIS-based Media Location Monitor tool, and a dedicated creative data upload portal. Pricing tiers range from €0.69/day for A1 culture posters to €2,430/month for articulated bus total-look branding, with digital Premium Screen spots priced at €11.40 TKP plus €515 handling. The customer base spans local and regional Carinthian businesses, national brands (e.g., WECH, Privatbrauerei Hirt, Kärntner Sparkasse, Kärntner Landesversicherung, Gösser Bier), cultural institutions (Stadttheater Klagenfurt), and public-sector entities (Magistrat Klagenfurt, Flughafen Klagenfurt, Kärnten Werbung).

The company is currently executing an aggressive OOH digitalization offensive, converting traditional Rolling Board sites into digital Premium Screens across all five Carinthian district capitals (Spittal, Feldkirchen, St. Veit, Völkermarkt, Wolfsberg), expanding network reach, and developing strategic partnerships — notably with Gewista (Austria's leading national OOH provider) on innovative Formatsprengungen, with Klagenfurt Airport for premium digital placements, and with the City of Klagenfurt for population emergency warning via approximately 60 Motion Light Digital screens. PSG operates with a lean team of six employees and is privately held with no external institutional investors.

Name

PSG Poster Service GmbH

Legal name

PSG Poster Service GmbH

Website

https://p-s-g.at

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PSG Poster Service GmbH is the market-leading out-of-home advertising operator in Carinthia, Austria, operating approximately 42 Premium Screen LED billboards, 92 Motion Light Digital screens, and extensive analog poster networks across Klagenfurt and all five district capitals, serving local, regional, national, and public-sector advertisers on a TKP and per-spot rental model.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Out-of-home advertising
• Digital outdoor advertising
• Billboard advertising
• Transit advertising
• Poster advertising

Headquarters

HQ city

Klagenfurt am Wörthersee

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Outdoor Advertising Space Rental: PSG generates revenue by renting out various advertising surface types (digital and analog) to advertisers on a per-contact (TKP/cost-per-thousand), per-period, or flat-fee basis. Revenue is recurring as campaigns run for defined periods (daily, weekly, bi-weekly, monthly). Additional revenue comes from handling fees, printing services, and installation.
2. Digital Media Advertising: Revenue from digital screen advertising (Premium Screens, City Light Digital, Motion Light Digital) with flexible booking options including day-based network pricing and per-spot handling fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PSG Poster Service GmbH rents out out-of-home (OOH) and digital out-of-home (DOOH) advertising surfaces across Carinthia, Austria. The company operates a network of approximately 42 Premium LED Screens, 92 Motion Light Digital screens, 180+ culture columns, large-format posters, City Lights, Rolling Boards, bus exterior advertising, and innovative illuminated Formatsprengungen (non-standard 3D displays), selling advertising space to local businesses, national brands, cultural institutions, and government bodies on TKP, per-period, or flat-fee bases.

Product overview

PSG Poster Service GmbH is an out-of-home (OOH) advertising company operating in Carinthia, Austria. Its product portfolio spans both digital and analog advertising surfaces. The digital offering comprises Premium Screens (large-format LED billboards), City Light Digital (86-inch urban displays), and Motion Light Digital (55–75-inch backlit digital screens at high-traffic urban locations). The analog offering includes Rolling Boards (illuminated switchable billboards), Großplakat (large-format posters in 8/16/24/48 Bogen sizes), City Light (backlit urban panels in bus shelters and columns), Kulturplakat (culture columns and A0 stands for cultural events), Verkehrsmittel (bus exterior advertising), Dauerwerbung (permanent signage solutions), Mobile Poster (mobile billboards), and Formatsprengungen (illuminated non-standard format structures). The company also provides a Media Location Monitor GIS tool for campaign planning. PSG operates as the market leader in Carinthian outdoor advertising and is jointly owned by Stadtwerke Klagenfurt AG (51%) and Ankünder GmbH (49%).

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Board Digital (Premium Screens) Large-format LED digital billboards (3,200 x 2,240 mm, 1,200 x 840 pixels) offering real-time, flexible DOOH advertising at high-traffic locations in Carinthia. Ideal for promotions, product launches, events, and time-sensitive messaging with 12-second spot duration, 7-day run (Mon-Sun), and 60-second loops.
• City Light Digital

Quantifiable outcome

• 42 Premium Screens across Carinthia (as of November 2025)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Flughafen Klagenfurt GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2024PSG operates a Motion Light Digital advertising screen at the Klagenfurt Airport (KLU), directly in front of the entrance area and bistro. This strategic point-of-interest location reaches travelers, locals, and those picking up passengers. The partnership is part of the airport's modernization offensive.
• Magistrat Klagenfurt (City Government)majorStrategic or Co-development Partner · 1 January 2024PSG provides approximately 60 Motion Light Digital screens for use as a public population warning system by the city's crisis communication department. In emergency situations, the city can publish population warnings within minutes through PSG's digital network.
• Privatbrauerei HirtminorChannel Partner/ Reseller/ Distributor · 1 January 2024Long-standing partnership with the family-owned Privatbrauerei Hirt for OOH advertising campaigns in Carinthia, including spring campaigns and brand relaunches using PSG's full range of analog and digital advertising surfaces.
• Wirtschaftskammer Kärnten (WKK) - OSAcoreTechnology or Integration · 1 January 2024PSG is a founding member of OSA (Outdoor Server Austria), which provides standardized reach measurement across Austrian OOH media. OSA uses HERE street network data and mobile phone mobility data to model actual gaze contacts rather than mere contact opportunities.
• Wolfsberger Stadtwerke GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2023PSG entered into an advertising partnership with Wolfsberger Stadtwerke, expanding its presence in the Wolfsberg district of Carinthia.
• Gemeinde KrumpendorfminorChannel Partner/ Reseller/ Distributor · 1 January 2023PSG installed new media locations in Krumpendorf including City Lights at the railway station, expanding its Carinthian network to include this municipality.
• Klagenfurt Mobil GmbHcoreChannel Partner/ Reseller/ DistributorPSG serves as the exclusive outdoor advertising partner for Klagenfurt's city bus network. The bus network covers the entire city area with buses functioning as mobile advertising carriers reaching both bus passengers and car drivers. PSG sells bus exterior advertising on behalf of Klagenfurt Mobil.
• Gewista GmbHmajorStrategic or Co-development PartnerPSG collaborates with Gewista (Austria's leading OOH provider) on innovative advertising formats including formatsprengungen with LED-backlit 3D displays. The Gösser Bier 'Shining Bottles' campaign was the first of its kind using energy-efficient LED technology for non-standard format outdoor advertising.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: Global leader in street furniture and transit OOH advertising. While JCDecaux's Austrian presence is more limited, its product portfolio (bus shelters, digital panels, city furniture) directly overlaps PSG's City Light, Rolling Board, and bus advertising lines.
• EPAMEDIA: European OOH advertising provider operating DOOH and analog networks across multiple countries including Austria. Comparable in product categories (street furniture, digital screens, transit advertising) and in serving brand and government advertisers with cross-regional inventory.
• Lamar Advertising: One of the largest U.S. OOH operators with international expansion. While primarily U.S.-focused, Lamar's high-growth DOOH strategy and transit/bus advertising portfolio are comparable to PSG's digitalization trajectory and product mix.
• Clear Channel Outdoor: Global OOH operator with European and Austrian presence. Comparable across billboard, transit, and digital billboards product categories, with similar advertiser segments (national brands, government, agencies).
• Outfront Media: U.S.-listed OOH company with growing transit and DOOH portfolio. Comparable in deploying digital billboards, transit advertising, and mobile billboards, with similar advertiser categories and TKP-based pricing models.
• Gewista: Austria's leading OOH advertising provider, operating the largest national DOOH and analog OOH network. Gewista is both a direct competitor for national budgets and a co-development partner with PSG on Formatsprengungen, making it the most tangible comparable for PSG's business model at scale.
• Ströer: Major German and European OOH and DOOH provider with growing Austrian footprint. Comparable in deploying digital large-format screens in urban environments and in offering TKP-based pricing to regional and national advertisers.

Direct peers

• Ankünder GmbH: Austrian OOH advertising company and 49% owner of PSG Poster Service GmbH. As a sister company under shared ownership, Ankünder is a direct peer in operating local outdoor advertising inventory in Austria, with overlapping product categories (posters, billboards, digital surfaces).

Regional players

• Plakaton: Regional OOH advertising provider operating in German-speaking markets. Comparable as a regional incumbent to PSG in scale and product focus (classical billboard and digital poster advertising in a defined geography).

Others

• WIGEOGIS: GIS-based software provider for out-of-home advertising planning, supporting PSG's Media Location Monitor tool. Comparable as an enabling technology partner in the OOH value chain rather than a direct advertising competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psgposterservice
• Instagraminstagram.com/psgposterservice
• LinkedInlinkedin.com/company/psg-poster-service-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSG Poster Service GmbH