Pure Nordic®

What Pure Nordic® does

Pure Nordic® is a privately held Norwegian premium water brand founded in 2020 during the COVID period, operating under the legal entity Premium Nordic Global SL (B72590011) headquartered in Marbella, Spain, with a sourcing office in Oslo, Norway. The company sources natural spring water from the Glåmosen source within Norway's Røros UNESCO World Heritage region, where water is filtered over decades through rock, quartz sand, and glacial moraine, and packages it in eco-friendly glass and aluminum. Its product line consists of two core SKUs — Still Water and Sparkling Water in 24x330ml aluminum cans — plus a super-premium Magnum edition in a 700ml handcrafted glass bottle limited to 1,000 units per year.

The business model combines direct-to-consumer e-commerce through a Shopify storefront with subscription and recurring purchase options, plus a global distributor partnership program offering exclusive and non-exclusive territorial rights, and targeted channel partnerships with luxury hospitality groups and wellness brands. Pricing is positioned at the premium end of the bottled water category, with the 24-pack still water priced at €48 and the Magnum glass edition at €77 (discounted from €99), and free EU shipping is offered on orders over €100. As of 2026 the company is operating in a pre-sale mode with shipping restricted to Spain while building out its global distribution footprint, and it commits 1% of revenue to a social cause supporting mothers and families facing water and food scarcity.

Name

Pure Nordic®

Legal name

PREMIUM NORDIC GLOBAL SL

Website

https://purenordicwater.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Nordic® is a privately held Norwegian premium spring water brand that sells still and sparkling water from the Røros UNESCO heritage region through a Shopify DTC site, a global distributor program, and luxury hospitality channels, currently shipping within Spain in pre-sale mode.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Spring Water Bottling (AFAFACAA), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Premium spring water
• Norwegian mineral water
• Still sparkling water
• Eco-friendly packaging
• Luxury beverage brand

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Premium Water Product Sales: Direct sales of Norwegian premium still and sparkling water in aluminum cans (24x330ml) and glass Magnum bottles (700ml). Products sold through e-commerce with pricing ranging from €48 to €77.
2. Subscription/Recurring Purchases: Offering subscription and recurring purchase options for regular customers, enabling predictable recurring revenue through deferred, subscription, or recurring purchase models.
3. Wholesale/Distribution: B2B wholesale distribution through exclusive and non-exclusive distributor agreements globally. Distributors purchase inventory and handle regional distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pure Nordic® sources natural spring water from the Glåmosen spring in Norway's Røros UNESCO World Heritage region, where it is naturally filtered through rock, quartz sand, and glacial moraine formed during the Ice Age. The company sells this premium Norwegian still and sparkling water in 24x330ml aluminium cans and a limited-edition 700ml handcrafted glass Magnum bottle, packaged with eco-conscious, fully recyclable materials.

Product overview

Pure Nordic® offers premium Norwegian water sourced from protected mountain landscapes surrounding Røros and Glåmosen in Norway's UNESCO World Heritage region. The product portfolio consists of two core offerings: Still Water and Sparkling Water, both available in eco-friendly 24 x 330ml aluminium cans. Additionally, a super-premium Magnum edition is offered in handcrafted 700ml glass bottles, limited to 1,000 units annually. All products are naturally oxygenated with no additives, preservatives, or artificial flavours. The company is also developing a private label dedicated exclusively to pure Nordic water as part of its long-term vision.

Differentiator

Problem solved

Functional benefit

Products and services

• Norwegian Premium Still Water (24 x 330ml)

Quantifiable outcome

• Limited to 1,000 units per year for Magnum Premium edition, creating scarcity and exclusivity

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Global DistributorscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Distributor partnership program offering both Exclusive and Non-Exclusive Distribution Opportunities globally. Requires valid business license, industry knowledge, sales/marketing experience, storage capabilities, and financial stability. Contact: [email protected]
• Luxury Hospitality GroupscoreChannel Partner/ Reseller/ Distributor · 1 January 2020Pure Nordic Water targets luxury hospitality groups as partners for premium water service programs. The brand positions itself as a lifestyle product inspired by nature, purity, and Nordic elegance, seeking venues that align with premium positioning.
• Wellness BrandscoreStrategic or Co-development Partner · 1 January 2020Collaboration with wellness brands to expand reach in health-conscious consumer segments. Joint opportunities for co-marketing and integration into wellness retail and lifestyle channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voss Water: Norwegian premium bottled water sold in iconic cylindrical glass bottles, positioned as a super-premium lifestyle brand in luxury hospitality and DTC. Most direct analog to Pure Nordic in terms of Norwegian origin, premium glass packaging, and hospitality-led GTM.
• FIJI Water: Premium bottled water sourced from a single natural artesian source, marketed on provenance, purity, and sustainability. Comparable to Pure Nordic in single-source storytelling, premium positioning, and hospitality/retail distribution.
• Icelandic Glacial: Premium bottled water sourced from Iceland's Ölfus Spring, packaged in glass and aluminum with strong sustainability credentials. Closely comparable to Pure Nordic on Nordic-origin provenance, eco-friendly packaging, and premium DTC/hospitality positioning.
• Mountain Valley Spring Water: U.S.-based premium spring water in iconic glass bottles, marketed on heritage source and curated dining service. Closely comparable to Pure Nordic on single-source provenance, glass packaging, and restaurant/hospitality channel strategy.

Broad incumbents

• Aqua Panna: Premium Italian still water from Tuscany, heavily featured in fine-dining hospitality (often paired with San Pellegrino). Comparable to Pure Nordic in hospitality-led premium positioning and provenance storytelling.
• Evian: Global premium still water brand (Danone) with extensive distribution and lifestyle-brand marketing. Establishes the upper bound of brand-led premium water and a competitive benchmark for Pure Nordic's DTC and sponsorship-led marketing.
• Perrier: Iconic global sparkling water brand with mass-market distribution. Comparable to Pure Nordic's sparkling SKU in product format but vastly larger in scale and distribution — a benchmark for premium carbonated water at scale.
• San Pellegrino: Premium Italian sparkling water with strong global hospitality and restaurant presence. Represents the established incumbent Pure Nordic competes against in luxury dining and hotel channels.

Emerging players

• Bling H2O: Super-premium bottled water with luxury lifestyle positioning and limited-edition designer bottles. Comparable to Pure Nordic's Magnum edition in targeting ultra-premium/luxury consumers with scarcity-driven, design-led packaging.
• Antipodes: New Zealand premium spring water in glass bottles with sustainability positioning and hospitality presence. Comparable as an emerging premium-water brand competing on provenance, eco-packaging, and lifestyle-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purenordicwater
• YouTubeyoutube.com/channel/UCLxHM_Hv4Xa6RET18LGmKDA
• Facebookfacebook.com/purenordicwater
• LinkedInlinkedin.com/company/pure-nordic
• Instagraminstagram.com/purenordicwater
• TikToktiktok.com/@purenordicwater?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Nordic®