PuroClean Franchise Development

What PuroClean Franchise Development does

PuroClean Franchise Development, operated by PuroSystems, LLC, is a Tamarac, Florida-based franchisor of property damage restoration services founded in 2001. The company licenses the PuroClean brand and operating system to independently owned franchisees who deliver water damage mitigation, fire and smoke restoration, mold remediation, biohazard cleanup, and post-loss reconstruction to residential and commercial customers. The system comprises 500+ locations across the United States, Canada, and Puerto Rico, with each franchisee operating within a protected territory under a non-saturated model. The franchisor's platform includes the $1.5M IICRC-approved PuroClean Academy featuring a Flood House, the PuroMentor and PuroLaunch/RightStart onboarding programs, the National Response Team for catastrophe surge, and a Commercial Large Loss Team for high-value projects.

The business model generates revenue from a $59,000 initial franchise fee (with a 25% PuroVet discount for veterans) plus ongoing royalties and marketing fund contributions tied to franchisee gross revenues. Demand is driven by a hybrid of everyday incidents (burst pipes, appliance failures, kitchen fires) and large weather events, and is reinforced by preferred-vendor referral relationships with three of the top five national insurance carriers and multiple third-party administrators. Sister company Signal Restoration provides overflow capacity for commercial losses beyond a local franchisee's scope. The system has achieved 48% system-wide sales growth since 2022, with the top 10% of franchisees averaging $5.97M in annual gross revenue and the top-performing franchise reaching $20M in 2025.

Name

PuroClean Franchise Development

Legal name

PuroSystems, LLC

Website

https://purocleanfranchise.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

PuroClean Franchise Development is a Tamarac, Florida-based franchisor of property damage restoration services, licensing its brand and operating system to 500+ independently owned franchisees across the U.S., Canada, and Puerto Rico. Franchisees deliver water, fire, mold, biohazard, and reconstruction services backed by national insurance carrier partnerships and IICRC-certified training.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

akta.pro primary industry

Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK)

Keywords

• Property damage restoration
• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Franchise development

Headquarters

HQ city

Tamarac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Damage Restoration Services: Core revenue from water damage, fire damage, mold remediation, biohazard cleanup, and reconstruction services for residential and commercial properties. Services are driven by insurance claims and everyday incidents like burst pipes, appliance failures, roof leaks, and kitchen fires.
2. Commercial Large Loss Projects: High-value commercial restoration projects including work for hospitals, hotels, and shopping malls. These larger projects significantly boost business valuation and profitability for franchise owners.
3. National Insurance Referrals: Property owners file insurance claims who then refer professional restoration companies like PuroClean. Franchise owners receive referral work through PuroClean's partnerships with major insurance carriers.
4. Franchise Fees: Initial franchise fee of $59,000 for new franchise owners. Veterans receive 25% discount through PuroVet program.
5. Reconstruction Services: Full repair and rebuilding services after property damage restoration, providing complete recovery for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PuroClean Franchise Development sells and supports property damage restoration franchise businesses. Franchisees are equipped to deliver water damage restoration, fire and smoke damage restoration, mold remediation, biohazard cleanup, and reconstruction services to residential and commercial property owners. The franchisor provides training through the PuroClean Academy, insurance carrier referral access, marketing support, and operational systems across a 500+ location network in North America.

Product overview

PuroClean is a property damage restoration franchise system offering a single unified franchise opportunity under the 'Paramedics of Property Damage' brand. The core offering is the PuroClean Property & Water Damage Restoration Franchise, which provides water damage restoration, fire and smoke damage restoration, mold remediation, biohazard cleanup, and reconstruction services. The system is supported by PuroClean Academy (training facility with Flood House), PuroMentor (mentorship program), PuroVet (veteran program with 25% discount), PuroLaunch/RightStart (franchise opening support), National Response Team (catastrophe response), Commercial Large Loss Team, PuroWomen's Growth Group, and PuroClean Cares (community giving). With more than 500 locations across North America, the franchise operates in a $210 billion recession-resistant industry serving both residential and commercial properties, with preferred insurance carrier partnerships driving referral business.

Differentiator

Problem solved

Functional benefit

Products and services

• PuroClean Property & Water Damage Restoration Franchise A property damage restoration franchise offering water damage restoration, fire and smoke damage restoration, mold remediation, biohazard cleanup, and reconstruction services to residential and commercial property owners through a 500+ location North American network.
• PuroClean Academy A $1.5 million state-of-the-art training facility in South Florida featuring an IICRC-certified Flood House (one of 31 in the world) providing hands-on restoration training for franchise owners.
• PuroVet Program A veteran entrepreneur program offering a 25% discount on the initial franchise fee, dedicated year-round support, and transition assistance for military veterans entering franchise ownership.
• PuroMentor Program A mentorship program pairing new franchise owners with experienced operators for four days of in-person coaching and hands-on training at established business locations.
• National Response Team (NRT) A catastrophe response team coordinating franchise owners across the country during hurricanes, freezes, wildfires, and other large-scale disasters to provide emergency restoration services.
• Commercial Large Loss Team A specialized team supporting franchise owners in pursuing and executing high-value commercial restoration projects including hospitals, hotels, and shopping malls.
• PuroLaunch / RightStart Program Comprehensive franchise opening support including personalized franchise coaching, a dedicated Regional Director, enrollment in PuroMentor, New Franchise Training (NFT) for IICRC certifications, and equipment provisioning.

Quantifiable outcome

• Top 10% of PuroClean Franchise Owners with a BDR averaged gross revenue of $5,974,998
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Signal RestorationcoreStrategic or Co-development PartnerSister company within the PuroSystems organization. When commercial losses exceed local franchise office capacity, PuroClean can collaborate with Signal Restoration Services to remediate the loss. This partnership ensures franchise owners never have to say no to a job that's too big or too small.
• Top 5 National Insurance CarrierscoreChannel Partner/ Reseller/ DistributorPuroClean is a preferred partner for three of the top five national insurance carriers. These carriers refer policyholders to PuroClean franchise owners for professional restoration services. Franchise owners must go through the Certified Priority Response Process to work with insurance partners.
• Third Party Administrators (TPAs)coreChannel Partner/ Reseller/ DistributorStructured partnerships with multiple TPAs across the country providing direct assignment work to local franchise owners. These administrators handle insurance claims and coordinate restoration services through PuroClean's network.
• IICRC (Institute of Inspection, Cleaning and Restoration Certification)coreStrategic or Co-development PartnerIndustry standard-writing agency that approves PuroClean Academy's training programs and certifications. PuroClean's Flood House is IICRC-approved, and franchise owners earn IICRC certifications including ASD, WRT, T&M, and CDS through their training.
• MatchU FranchisingminorGTM or Marketing PartnerVeteran-focused franchise matching service. MatchU Franchising reduces its commission by 25% for all veterans matched with PuroClean and other vendors offering discounts for products and services.
• Boca Raton Composite Squadron Group 9 of the Civil Air PatrolminorStrategic or Co-development PartnerPuroVet program partnered with local Civil Air Patrol squadron to encourage young people to explore leadership opportunities. Supports PuroClean's mission of community engagement and leadership development.
• International Franchise Association (IFA)minorStrategic or Co-development PartnerPuroClean participates in IFA's VetFran strategic initiative. PuroClean President Steve White serves on IFA's VetFran committee supporting veteran entrepreneurship.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duraclean: Duraclean is a restoration and specialty cleaning franchise with services including water and fire damage restoration. It is a comparable peer in the property damage restoration franchise category, though with a smaller unit count than PuroClean.
• Steamatic: Steamatic is a restoration and cleaning franchise offering water, fire, and mold damage services with a long operating history. It is a direct peer in property damage restoration with a comparable franchise model and insurance carrier relationships.
• Rainbow Restoration: Rainbow Restoration is a Neighborly brand offering water, fire, and mold damage restoration through a franchise network. It directly competes with PuroClean for residential insurance-driven restoration work and shares a similar franchise system profile.
• Paul Davis Restoration: Paul Davis Restoration is a national property damage restoration franchise serving residential and commercial customers with water, fire, mold, and reconstruction services. It directly competes with PuroClean for franchisee recruitment, insurance carrier relationships, and commercial large-loss projects.
• Restoration 1: Restoration 1 is a property damage restoration franchise offering water, fire, mold, and biohazard cleanup through independently owned locations. It directly competes with PuroClean for franchisee candidates, insurance referrals, and territory expansion in U.S. markets.
• ServiceMaster Restore: ServiceMaster Restore is the restoration division of ServiceMaster Brands, providing water, fire, and smoke damage restoration through a national franchise and company-owned network. It is a direct peer in property damage restoration, competing for insurance carrier preferred-vendor status and commercial accounts.
• Servpro: Servpro is the largest property damage restoration franchise in North America, offering water, fire, mold, and reconstruction services through a national franchise network. It is the most direct competitor to PuroClean in both residential and commercial restoration, with comparable preferred-vendor relationships with major insurance carriers.

Emerging players

• AdvantaClean: AdvantaClean is a light environmental and restoration franchise specializing in water damage, mold remediation, and air duct cleaning. It is an emerging player that overlaps with PuroClean's residential water and mold services, often competing for the same homeowner referrals.

Regional players

• Dry Force: Dry Force is a regional water damage restoration provider with strong presence in the Southeastern U.S. It is a regional peer competing with PuroClean in overlapping service areas and for the same insurance carrier referral channel in those markets.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest privately held property restoration company in the world, specializing in large commercial and industrial losses. It is a broader incumbent that competes with PuroClean's Commercial Large Loss Team for high-value hospital, hotel, and shopping mall projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PuroClean
• Facebookfacebook.com/franchise.puroclean
• LinkedInlinkedin.com/company/purocleanfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PuroClean Franchise Development