PURPLE MOOSE BREWERY LTD

What PURPLE MOOSE BREWERY LTD does

Purple Moose Brewery Ltd is an independent Welsh craft brewery founded in 2005 by Managing Director Lawrence Washington and headquartered in Porthmadog, Gwynedd, North Wales. The company operates a 10-barrel and 40-barrel brewhouse facility producing over 57,000 pints per week of beer brewed with Snowdonia mountain water and exclusively UK-sourced malted barley, with a portfolio spanning a Real Ale Range (Snowdonia Ale, Elderflower Ale, Calon Lân, Glaslyn Ale, Madog's Ale, Dark Side of the Moose, Merry X-Moose, Whakahari, EXCALIBEER) and a Craft Beer Range (Mŵsh Kölsch-style lager, High Hops Tropical IPA, Antlered IPA, Navigator Red IPA, Black Rock Stout, Chocolate Moose), plus the Opulence 20th Anniversary barrel-aged series and a co-developed spirits line with The Beer Barrel Distillery Company.

The business operates a hybrid go-to-market model: direct-to-consumer sales through a Shopify-powered online shop with UK mainland delivery and 10% bulk discount; two company-owned brewery retail shops stocking over 40 Welsh producers' goods (now consolidated to the Porthmadog flagship after the 8 April 2026 closure of Betws-y-Coed); two owned pub establishments, The Australia (brewery tap) and The Station Inn (acquired March 2023), functioning as controlled on-trade taps; and trade distribution to pubs across North Wales and surrounding regions. Retail reach extends to ASDA across 31 Welsh stores carrying Calon Lân, marking the first Purple Moose SKU in a major supermarket chain.

Monetisation is anchored on one-time sales of bottled, canned, and cask beer, hospitality revenue from the owned pubs, merchandise (clothing, glassware, accessories), and gift vouchers, with limited release premium SKUs (Opulence) and barrel-aged novelty supporting higher-margin mix. The company holds SALSA Plus Beer Accreditation and SIBA food safety accreditation, and has accumulated over 100 major industry awards since 2005 across CAMRA, Great Taste, SIBA, International Beer Challenge, and International Brewing Awards competitions. The company is privately held, founder-controlled, and has no disclosed external funding.

Name

PURPLE MOOSE BREWERY LTD

Legal name

Purple Moose Limited

Website

https://purplemoose.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Moose Brewery Ltd is an independent Welsh craft brewery founded in 2005 in Porthmadog, North Wales, producing multi-award-winning bottled, canned, and cask beers using Snowdonia water and UK malted barley, sold direct-to-consumer online, through its own brewery shops and pubs, via ASDA in Wales, and to trade hospitality accounts across the UK.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD)

Keywords

• Craft beer production
• Welsh real ale
• Brewery tap operations
• Cask and bottled ales
• Independent brewery

Headquarters

HQ city

Porthmadog

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Direct sales of bottled, canned, and cask beers through online shop, company-owned retail stores, and pub establishments. Includes core real ale range, craft beer range, and limited edition releases like Opulence anniversary beers.
2. Hospitality Revenue: Revenue from two owned pub establishments: The Australia (brewery tap) and The Station Inn (acquired March 2023), both offering draught beers, food, and merchandise
3. Retail Distribution: Wholesale distribution of select beers (Calon Lân) through ASDA retail chain across 31 stores in Wales
4. Merchandise and Merch: Branded merchandise including clothing, glassware, accessories sold through retail shops and online
5. Gift Vouchers: In-store and online gift vouchers for brewery shops and online purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purple Moose Brewery Ltd is an independent Welsh brewery that manufactures and sells award-winning craft beers and real ales brewed with Snowdonia mountain water and UK malted barley. The company sells bottled, canned, mini-keg, and cask beers through its own e-commerce shop, two company-owned brewery shops, two owned pub establishments, and wholesale channels to pubs and retailers.

Product overview

Purple Moose Brewery Ltd is an independent Welsh brewery based in Porthmadog, North Wales, producing multi-award winning beers since 2005. The company operates as a unified product portfolio centered on beer production with associated hospitality services. Core offerings include the Real Ale Range (Snowdonia Ale, Elderflower Ale, Glaslyn Ale, Madog's Ale, Dark Side of the Moose, Merry X-Moose, Whakahari, and Calon Lân) and Craft Beer Range (Mŵsh Lager, High Hops Tropical IPA, Antlered IPA, Navigator Red IPA, Black Rock Stout, and Chocolate Moose). The 20th Anniversary Opulence line represents a premium limited release. The company has expanded into spirits (Yr Wyddfa Jin Cymreig gin and Spirit of the Moose hop-infused spirit) in collaboration with The Beer Barrel Distillery Company. Hospitality operations include The Australia pub (brewery tap) and The Station Inn & Café, both in Porthmadog. Products are sold through direct-to-consumer online shop (Shopify-powered), two physical brewery shops in Porthmadog and Betws-y-Coed, and trade distribution to pubs. Note: The Betws-y-Coed shop permanently closed April 8, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowdonia Ale

Quantifiable outcome

• 100+ major awards including CAMRA, Great Taste Awards, SIBA, and International Beer Challenge
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Beer Barrel Distillery CompanycoreStrategic or Co-development PartnerCollaborative partnership for producing innovative spirits. The Beer Barrel Distillery Company produces Yr Wyddfa Jin Cymreig (Welsh Gin distilled from beer) and Spirit of the Moose (hop-infused beer spirit) in collaboration with Purple Moose Brewery. These products leverage Purple Moose beers transformed into distinctive spirits.
• Food and Drink WalesminorGTM or Marketing PartnerFood and Drink Wales funded the Celtic Connections project led by Purple Moose Brewery. The project involved 10 Welsh food and drink producers collaborating to increase consumer and trade awareness through shared Celtic heritage. Purple Moose participated in the Royal Highland Show as part of this initiative.
• Cwm FarmminorStrategic or Co-development PartnerWelsh food producer participating in the Celtic Connections project led by Purple Moose, showcasing Welsh produce at events like the Royal Highland Show.
• SamosacominorStrategic or Co-development PartnerWelsh food producer participating in the Celtic Connections project led by Purple Moose, showcasing Welsh produce at events like the Royal Highland Show.
• Hilltop HoneyminorStrategic or Co-development PartnerWelsh honey producer participating in the Celtic Connections project led by Purple Moose.
• Tregroes WafflesminorStrategic or Co-development PartnerWelsh food producer participating in the Celtic Connections project led by Purple Moose.
• Radnor PreservesminorStrategic or Co-development PartnerWelsh food producer participating in the Celtic Connections project led by Purple Moose.
• Da MhileminorStrategic or Co-development PartnerWelsh distillery/liquor producer participating in the Celtic Connections project led by Purple Moose.
• Daffodil FoodsminorStrategic or Co-development PartnerWelsh food producer participating in the Celtic Connections project led by Purple Moose.
• Caws TeifiminorStrategic or Co-development PartnerWelsh cheese producer participating in the Celtic Connections project led by Purple Moose.
• Coaltown CoffeeminorStrategic or Co-development PartnerWelsh coffee producer participating in the Celtic Connections project led by Purple Moose.
• ASDAcoreChannel Partner/ Reseller/ DistributorASDA serves as retail distribution channel for Purple Moose Brewery. Calon Lân (Welsh bitter) is stocked in 31 ASDA stores across Wales, representing the first Purple Moose beer to be carried by a major supermarket chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrewDog: Scotland-originated craft brewery that scaled into a global brand with extensive own-retail, pub, and supermarket presence. Comparable as a UK craft brewery archetype competing for the same modern craft consumer and trade accounts, though vastly larger.
• Wadworth Brewery: Long-established regional family brewer (1875) with a broad ale portfolio and significant own-pub estate. Comparable as a UK regional brewer with vertical pub and trade integration, though predominantly cask ale and traditional rather than modern craft.
• Brains Brewery (SA Brain): Iconic Welsh regional brewer founded in 1882, producing ales, lagers, and a broad portfolio across mainstream and craft channels. Comparable as a long-established Welsh brewer with national distribution and own pubs, though significantly larger in scale.

Direct peers

• Thornbridge Brewery: Award-winning Derbyshire-based craft brewery with extensive own-brand pubs, retail, and trade distribution across the UK. Comparable as a similarly positioned regional craft producer competing in the same on-trade and bottled craft segments.
• Beavertown Brewery: London-based craft brewery producing IPAs, lagers, and seasonal ales with strong brand identity and modern craft positioning. Comparable as a UK craft competitor targeting similar younger, design-led consumers and on-trade accounts.
• Tiny Rebel Brewing Co: Independent Welsh craft brewery based in Newport producing multi-award-winning beers across a wide range of styles. Highly comparable as a fellow Welsh craft brewery competing for the same on-trade, off-trade, and supermarket listings in Wales.
• The Celt Experience: Welsh craft brewery producing a range of ales with strong Welsh cultural identity and brand storytelling. Comparable as a fellow Welsh craft producer using cultural provenance and award credentials to differentiate in the same hospitality and retail channels.
• Cloudwater Brew Co: Award-winning Manchester-based craft brewery known for modern, hop-forward and barrel-aged beers distributed through independent retailers, pubs, and online. Comparable as a similarly sized UK craft producer focused on premium, limited-release and barrel-aged SKUs.
• Camden Town Brewery: London-based craft brewery with strong own-retail, pub, and supermarket presence producing lagers, IPAs, and seasonal ales. Comparable as a UK craft competitor with vertical integration into pubs, retail, and grocery, though at materially greater scale.
• Harbour Brewing / Harbwr Brewery: Independent Welsh craft brewery producing award-winning cask and bottled ales, often cited alongside Purple Moose as one of Wales' leading small-scale craft producers targeting similar hospitality and specialty retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PurpleMooseBrew
• Facebookfacebook.com/PurpleMooseBrewery
• Instagraminstagram.com/purplemoosebrewery
• LinkedInlinkedin.com/company/purple-moose-brewery-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURPLE MOOSE BREWERY LTD