What Pursue PR does

Pursue PR Agency is a London-based boutique public relations and influencer marketing firm that exclusively serves the interiors, design, and lifestyle sectors. The firm was founded in 2019 by Sarah Kelly, a former London agency professional, and operates as a private limited company governed by the laws of England and Wales, with a registered office in Buckinghamshire. Its service portfolio is structured into eleven discrete offerings: media strategy, digital PR and SEO, social media management, photography, content creation, event management, brand partnerships, copywriting, awards and reviews, brand consultancy, and trend forecasting. The firm positions itself as a senior-led alternative to larger consumer PR networks, with named team members drawn from backgrounds at West Elm, Heal's, and other UK interiors specialists.

Name

Pursue PR

Legal name

Pursue PR Agency

Website

https://pursuepr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pursue PR is a London-based boutique PR and influencer agency specializing in UK interiors, design, and lifestyle brands. It offers eleven integrated communications services to a roster of enterprise, mid-market, and startup clients.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Interiors PR agency
• Lifestyle communications
• Brand consultancy
• Media strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional services including media strategy, digital PR & SEO, social media management, photography, event management, copywriting, brand consultancy, trend forecasting, and awards management. Services are governed by separate agreements with clients, suggesting project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pursue PR is a boutique PR and influencer agency specializing in interiors, design, and lifestyle brands. The firm delivers integrated communications services including media strategy, digital PR and SEO, social media management, photography, event management, copywriting, brand consultancy, trend forecasting, and awards management for both large consumer brands and startups.

Product overview

Pursue PR is a boutique PR and influencer agency specializing in interiors and lifestyle. They offer eleven distinct service offerings as standalone modules: Media Strategy, Digital PR & SEO, Photography, Social Media Management, Content Creation, Event Management, Brand Partnerships, Copywriting, Awards & Reviews, Brand Consultancy, and Trend Forecasting. These services work together as an integrated PR solution, enabling clients to access a comprehensive suite of communications, marketing, and brand development services tailored for the interiors and design industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy Secures high-quality national, regional, digital and broadcast coverage for clients using far-ranging media contacts, operating as an extension of the client's team.
• Digital PR & SEO Tailored digital PR strategies that help brands gain online visibility through targeted outreach and placements in high-authority publications.
• Photography Visual storytelling services managing the entire creative process from concepts to stylists, photographers and location houses to bring brand stories to life.
• Social Media Management Manages social media presence including content creation and community engagement, aligned with brand goals to drive growth across platforms.
• Content Creation Produces impactful content including creative photography management, blog writing, look-book creation and press release drafting.
• Event Management Connects brands directly with influencers through large-scale press shows and intimate round-table events.
• Brand Partnerships Connects brands with designers and other brands to create exclusive partnerships while increasing visibility.
• Copywriting Creates captivating and persuasive copy including press releases, leadership commentary, blogs, website content and marketing materials.
• Awards & Reviews Secures industry accreditations and best awards to boost visibility and customer confidence as part of overall PR strategy.
• Brand Consultancy Helps brands stand out from competitors, nail market propositions and create identities that resonate with customers.
• Trend Forecasting Identifies consumer trends through in-depth research to help brands develop and deliver the right products at the right time.

Quantifiable outcome

• Increased engagement by 20% in first six months for Alternative Flooring social media
• +4 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Fearne CottonminorGTM or Marketing PartnerDesigner collaboration partner for Woodchip & Magnolia brand partnership campaign. Pursue PR launched the exclusive designer collaboration to media, producing lifestyle photography and organizing creative mailers to generate social buzz.
• NiP CharityminorGTM or Marketing PartnerCharity partnership for YesColours' Pink Pledge campaign during Breast Cancer Awareness Month. The collaboration raised crucial resources and landed coverage in national and digital media.
• Juliet SearminorGTM or Marketing PartnerTV personality and brand partner for Mustard Made. Pursue PR organized a festive event at the London showroom featuring Juliet Sear hosting a cake decorating workshop alongside founder Al Bruce.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• W Communications: London-based consumer and lifestyle communications agency serving fashion, beauty, and home brands. Comparable in the consumer/lifestyle focus and integrated PR, influencer, and social offering.
• Bottle PR: London-based boutique PR agency focused on interiors, design, and lifestyle clients. Highly comparable in terms of sector focus, boutique service model, and consultancy-led client engagement for home and lifestyle brands.
• Calla PR: UK PR agency specializing in interiors, lifestyle, and home brands with a senior-led boutique structure. Directly comparable to Pursue PR in vertical focus and service offering for consumer-facing design brands.
• Cowshed Communications: London-based lifestyle, fashion, and interiors communications agency. Comparable as a London boutique serving similar consumer lifestyle and design brand clients with a full-service communications offering.
• Milk & Honey PR: London-based boutique PR and communications agency serving consumer, lifestyle, and design brands. Comparable in boutique positioning, integrated service offering, and emphasis on senior-led client relationships.
• Yellow Door PR: UK-based boutique consumer and lifestyle PR agency. Comparable in targeting consumer brand clients in home, lifestyle, and interiors with a senior-led boutique model similar to Pursue PR.
• Spotty Herd PR: UK-based boutique PR agency specializing in interiors, home, and lifestyle brands. Closest comparable to Pursue PR given shared vertical specialization, similar boutique scale, and target customer base of consumer interiors brands seeking senior-led PR.

Regional players

• One Green Bean: Australia-based consumer and lifestyle PR agency with expertise in home, design, and lifestyle brands. Comparable in vertical focus and boutique-style delivery for consumer lifestyle clients, though operating in a different geography.

Broad incumbents

• Grayling: Global integrated communications network offering consumer PR services including lifestyle and home brands. Comparable as an incumbent player in the broader PR space that competes for the same enterprise consumer-brand budgets, though not specialized in interiors.
• Havas PR: Global communications network offering consumer, lifestyle, and brand PR services. Comparable as a broad incumbent that competes for larger consumer-brand mandates including home and lifestyle accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/pursuepr
• LinkedInlinkedin.com/company/pursue-pr
• Instagraminstagram.com/pursuepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursue PR