QQ Group

What QQ Group does

QQ Group, legally registered as Natural Grain Pte Ltd, is a Singapore-based food and beverage holding company founded in 2010. The group operates four sub-brands: QQ Rice, a Health Promotion Board-certified (since 2013) retail brand specializing in whole grain rice rolls and bento boxes distributed across 12+ institutional pickup points; QQ Catering and Chefs Catering, which provide bento, buffet, and themed cuisine catering for corporate functions and institutions; QQ Trading, the B2B/B2C distribution arm supplying bubble tea ingredients, fresh juices, toppings, and operating OEM manufacturing services from an 11,000 square foot central kitchen at 1 Senoko Avenue; and Mi CHA, a multi-location bubble tea retail brand. The group also markets Home DIY product lines covering drinks, foods, pearls, and healthy desserts for home preparation.

Name

QQ Group

Legal name

Natural Grain Pte Ltd

Website

https://qqgroup.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

QQ Group is a Singapore-based F&B holding company operating QQ Rice (whole grain healthy meals), QQ Catering and Chefs Catering (event catering), QQ Trading (F&B ingredient distribution and OEM manufacturing), and Mi CHA (bubble tea retail). It serves retail consumers, corporate clients, and F&B operators across Singapore.

Ownership category

akta.pro rank

Product category

Food and Beverage Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320)

SIC

Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Healthy food retail
• Bubble tea beverages
• Food catering services
• F&B ingredient distribution
• OEM food manufacturing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B/B2C Product Distribution: QQ Trading distributes quality F&B products including 100% Freshly-Squeezed Fruit Juices, Tapioca Pearl, toppings, and ingredients to both consumers and business partners.
2. Catering Services: QQ Catering and Chefs Catering provide bento, buffet, mini buffet, and tingkat delivery services for retail and corporate functions.
3. Bubble Tea Retail: Mi CHA bubble tea brand operates retail outlets serving milk tea, fruit tea, fresh fruit soda, and related beverages.
4. OEM Manufacturing Services: QQ Group helps F&B business owners OEM their products with their 11,000 square feet central kitchen.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

QQ Group is a Singapore-based food and beverage holding company that operates five sub-brands: QQ Rice (Health Promotion Board-certified healthy whole grain rice rolls and bento), QQ Catering and Chefs Catering (food catering for corporate functions, schools, and nursing homes), QQ Trading (B2B and B2C distribution of bubble tea ingredients and OEM food manufacturing from an 11,000 sq ft central kitchen), and Mi CHA (retail bubble tea and specialty beverages). The group serves both individual consumers and F&B business operators across Singapore.

Product overview

QQ Group is a Singapore-based food and beverage holding company comprising multiple sub-brands: QQ Rice (healthy whole grain rice rolls and bento, HPB-certified since 2013), QQ Catering (catering services with bento and buffet options), QQ Trading (B2B/B2C distribution of bubble tea ingredients and OEM manufacturing with 11,000 sq ft central kitchen), Chefs Catering (Halal-certified event catering specializing in Peranakan/International cuisines), and Mi CHA (retail bubble tea drinks). The group also offers Home DIY product lines for home preparation of drinks, foods, pearls, and healthy desserts.

Differentiator

Problem solved

Functional benefit

Brands

• QQ Rice: Healthy food brand focused on whole grain rice rolls (Brown Rice, Mixed Grain, Purple Rice, Red Rice, Wheat Five, and Oat Rice), bento boxes, porridge, sandwiches, snacks, and fresh juices. Certified by the Health Promotion Board.
• QQ Catering
• QQ Trading
• Mi CHA

Products and services

• QQ Rice Healthy food retail brand specializing in whole grain rice rolls and bento boxes targeted at busy individuals in Singapore, offering a range of whole grain rice variants (Brown, Mixed Grain, Purple, Red, Wheat Five, Oat) along with porridge, sandwiches, snacks, and fresh juices. Certified by the Health Promotion Board since 2013.
• QQ Catering Food catering service offering bento boxes, buffet delivery, and mini buffet services developed in collaboration with chefs and nutritionists. Suitable for retail and corporate functions, with healthy meal options.
• Chefs Catering Halal-certified catering service specializing in theme cuisines including Peranakan, Healthy, and International cuisines for corporate functions and events, providing bento delivery and mini buffet services.
• QQ Trading Distribution and OEM manufacturing arm providing quality bubble tea ingredients, fresh juices, tapioca pearls, toppings, and beverage supplies to both consumers (B2C) and business partners (B2B). Operates a 11,000 square foot central kitchen for OEM production.
• Mi CHA Bubble tea retail brand offering drinks made with fresh and natural ingredients. Product lines include Milk Tea Series, Fruit Tea Series, Fresh Fruit Soda, Brewed Series, Soya Series, and Latte Series, with snackbox, staple, and dessert options. Operates multiple retail locations in Singapore.
• Home DIY Drinks Home DIY beverage ingredients including fresh juices (lemon, lime, grapefruit, passion fruit, orange), fruit purees, powders (matcha soya, brown rice coffee, organic soya), and ice cubes for home preparation.
• Home DIY Foods Home DIY food ingredients including vegetarian products (seaweed floss, cucumber meat, mushroom braised meat), ready-to-eat items (emperor vegetable, burdock, onigiri, chai fish flakes), and canned toppings for home preparation.
• Home DIY Pearls DIY bubble tea pearls including instant tapioca pearls (brown sugar, taro, sweet potato flavors), agar crystal pearls, and konjac jelly for home bubble tea preparation.
• Healthy Desserts Healthy jelly and agar desserts made with fresh fruits including lime plum, passion fruit, lemon, osmanthus, and mixed fruit options with boba pearls.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Health Promotion Board (HPB) SingaporecoreStrategic or Co-development Partner · 1 January 2013QQ Rice has been certified by Health Promotion Board Singapore since 2013 as a partner serving whole grains options. This certification validates the company's health-focused positioning and enables use of HPB branding for healthy meal options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SaladStop!: SaladStop! is a Singapore-headquartered healthy QSR chain operating across Asia. It directly competes with QQ Rice on the healthy, busy-professional consumer segment with similar grab-and-go and delivery models.
• Koufu Group: Koufu is a Singapore-listed food court, catering, and F&B services operator with comparable multi-segment exposure including retail and institutional catering. It is a broader incumbent competing with QQ Group across multiple revenue lines.
• Tiger Sugar: Tiger Sugar is a Taiwan-origin bubble tea brand known for brown sugar boba, with Singapore retail locations. It competes with Mi CHA on premium bubble tea positioning and shares overlap in third-party delivery channels.
• CoCo Bubble Tea: CoCo is one of the largest international bubble tea chains with substantial Singapore footprint. It is a direct bubble tea competitor to Mi CHA and also a potential customer of QQ Trading's ingredient-supply business.
• LiHO Tea: LiHO is a homegrown Singapore bubble tea chain operating a comparable multi-outlet retail and delivery model. It overlaps with Mi CHA on core bubble tea offerings and shares the same Singapore consumer base.
• KOI: KOI is one of Singapore's largest bubble tea chains with extensive islandwide retail presence. It directly competes with QQ Group's Mi CHA brand on bubble tea product, customer demographic, and third-party delivery channels.
• Gong Cha: Gong Cha is a globally scaled bubble tea franchisor with strong Singapore retail penetration. It competes head-to-head with Mi CHA on milk tea, fruit tea, and customisation — also pulling demand away from QQ Trading's wholesale channel.
• Neo Group Limited: Neo Group is a major Singapore-listed catering and food services group serving corporate, education, and healthcare clients. It directly competes with QQ Catering and Chefs Catering for institutional catering contracts in Singapore.
• Stuff'd: Stuff'd is a Singapore healthy wrap and kebab QSR chain. It competes with QQ Rice for the same health-conscious, convenience-seeking lunch crowd across retail, mall, and food court locations.

Broad incumbents

• BreadTalk Group: BreadTalk is a Singapore-listed F&B group with bakery, restaurant, and catering businesses. It is a broader incumbent whose multi-brand F&B holding model mirrors QQ Group's structure and whose catering arm competes with QQ Catering.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qqtrade
• Instagraminstagram.com/michasingapore
• LinkedInlinkedin.com/company/qq-group

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QQ Group