Queen® Türkiye

What Queen® Türkiye does

Queen® Türkiye (legal entity: Queen® Tarım Sanayi ve Ticaret A.Ş.) is a Turkish direct-to-consumer e-commerce retailer of long-lasting potted plants and cut flowers, headquartered in Dikili, İzmir. Established in 2010 as a wholly-owned subsidiary of the Danish family-owned horticultural group A/S Knud Jepsen (trading as Queen® Flowers A/S, founded 1939), the company serves Turkish gift-buying consumers nationwide through its own storefront at queenturkiye.com.tr, with same-day shipping and delivery via contracted couriers.

The company's core technology is proprietary Kalanchoe breeding and genetics, developed over decades by the parent group. Varieties are protected by patents in North America and the European Union (notably for the double-flowered RoseFlowers line), and successive innovations — MoreFlowers (2010), Queen CutFlowers (2012), and ElseFlowers (2018, the first two-toned Kalanchoe) — extend the franchise. Products include fresh-cut bouquets (marketed at 3+ weeks of freshness), potted Kalanchoe plants (4+ weeks of vitality), succulents, roses, Euphorbia Milii, Hibiscus, Campanula, and Schlumbergera, alongside curated arrangements. Production leverages 120,000 square meters of greenhouse capacity with an annual output of approximately 10 million Kalanchoe plants, supported by a contract manufacturing partnership with Dalat Hasfarm in Vietnam.

Queen® Türkiye monetizes primarily through direct unit sales on its e-commerce platform, with tiered volume discounts (10% member, 20% at ₺5,000, 30% at ₺10,000) and free shipping above ₺3,000. A secondary affiliate/influencer channel drives incremental traffic at a 10% commission rate. The company holds MPS-C, MPS-GAP, MPS-SQ, and FSC sustainability certifications and consolidates environmental initiatives under the "Queen Grows Greener" brand umbrella. Its 71 employees operate the Dikili production facility and the e-commerce operation, with separate Queen® Flowers (commercial) and Queen® Genetics (R&D) units at the parent level.

Name

Queen® Türkiye

Legal name

Queen® Tarım Sanayi ve Ticaret A.Ş.

Website

https://queenturkiye.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Queen® Türkiye is a Turkish direct-to-consumer e-commerce retailer selling long-lasting potted plants and fresh-cut Kalanchoe-based flower bouquets, serving individual gift-buying consumers nationwide through its own online storefront.

Ownership category

akta.pro rank

Product category

Ornamental Horticulture & Flower Retail

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Potted plant retail
• Flower e-commerce
• Kalanchoe cultivation
• Cut flower delivery
• Ornamental horticulture

Headquarters

HQ city

Dikili, İzmir

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): The company sells potted plants, bouquets, and arrangements directly to consumers through its e-commerce platform (queenturkiye.com.tr). Revenue is generated through per-unit product sales with tiered discounts based on order value. Orders above 3,000₺ qualify for free shipping.
2. Affiliate/Referral Revenue: The company operates an affiliate (satış ortaklığı) program where influencers and partners earn 10% commission on net sales generated through their unique referral links or discount codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Queen® Türkiye operates a direct-to-consumer e-commerce platform selling long-lasting potted plants (especially Kalanchoe varieties) and fresh cut flower bouquets to consumers across Turkey. Products are cultivated at the company's production facilities in Dikili, İzmir, and shipped nationwide via contracted couriers, with same-day shipping and free delivery on orders above 3,000₺.

Product overview

Queen® Türkiye is an e-commerce flower and plant delivery company operating as a Turkish subsidiary of the Danish A/S Knud Jepsen group. The company sells a portfolio of long-lasting potted plants and fresh cut flower bouquets, primarily centered around Kalanchoe varieties and succulents. Core products include Fresh Flower Bouquets (Taze Çiçek Buketi), Kalanchoe plants in various colors and quantities, Succulents (Sukulent), Potted Roses (Gül), Flower Arrangements (Çiçek Aranjmanları), Euphorbia Milii, Hibiscus, Campanula, and Schlumbergera. The company also operates sub-brands including RoseFlowers (double-flowered Kalanchoe), Queen CutFlowers (cut flowers), MoreFlowers (large-petaled varieties), and ElseFlowers (bicolor varieties). An Affiliate Program offers commission-based partnerships. All products emphasize longevity (3+ weeks freshness) and sustainable production with MPS certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Queen CutFlowers: Cut flower line launched in 2012, featuring Kalanchoe cut flowers known for exceptional durability with water remaining clear and odorless for weeks and continued blooming for weeks.
• RoseFlowers
• MoreFlowers
• ElseFlowers
• Queen Grows Greener

Products and services

• Fresh Flower Bouquets (Taze Çiçek Buketi)

Quantifiable outcome

• Bouquets maintain freshness for at least 3 weeks; potted plants remain vibrant for at least 4 weeks
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dalat Hasfarm (Vietnam)coreStrategic or Co-development Partner · 1 January 2004Queen partnered with Dalat Hasfarm in Vietnam in 2004 for contract manufacturing of high-quality Kalanchoe cuttings. This partnership enabled Queen to ensure consistent quality supply and expand production capacity for international markets. Dalat Hasfarm is a Vietnamese horticulture company specializing in cut flower and pot plant production.
• A/S Knud Jepsen (Denmark — Parent Company)coreStrategic or Co-development PartnerA/S Knud Jepsen is the Danish parent company of Queen® Türkiye. Founded in 1939, it is one of the world's leading Kalanchoe producers. The parent company established Queen® Türkiye in 2010 and oversees breeding, genetics (Queen® Genetics), and global brand operations (Queen® Flowers). The Turkish subsidiary serves the domestic Turkish market from Dikili, İzmir.
• Courier/Logistics PartnersminorOthersQueen® Türkiye ships products nationwide through contracted courier companies. Delivery is made to the addressee or authorized persons upon ID verification. Estimated delivery is 1–6 business days with same-day shipping available.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bloom & Wild: UK-based direct-to-consumer online flower and plant delivery company with letterbox flowers innovation. Closely comparable DTC e-commerce flower model with strong digital brand, occasion marketing, and premium positioning - serving as a model for what Queen Türkiye could become at scale.
• Çiçeksepeti: Turkey's leading online flower and gift delivery marketplace, operating a multi-florist aggregator model. Directly competes with Queen Türkiye on occasion-based gifting (Mother's Day, Valentine's Day) but uses a marketplace structure rather than owned production.
• Interflora (Interflora Turkish unit): Global flower delivery network with Turkish operations, connecting local florists for same-day delivery. Competes on occasion gifting and nationwide reach but lacks vertically integrated own-production capability that Queen has via A/S Knud Jepsen.
• FloraQueen: European online flower delivery company shipping internationally across 100+ countries. Comparable in cross-border flower e-commerce and occasion-based catalog, with overlapping target customer segment for international gifting though without owned production.
• Leonard van der Heijden / Van der Heijden Kalanchoe: Netherlands-based Kalanchoe specialist producer and breeder operating since 1960s. Direct peer on the production side - comparable Kalanchoe genetics program, greenhouse production, and European ornamental horticulture market overlap, though with different go-to-market focus.

Broad incumbents

• Teleflora: US flower delivery network connecting independent florists for hand-delivered arrangements. Comparable on gifting occasion focus and florist network model, though without Queen's owned genetics/breeding capability or DTC-first approach.
• 1-800-Flowers: US-based omni-channel flower and gift retailer with national delivery. Comparable in e-commerce gifting focus, occasion-based marketing, and loyalty/affiliate programs, though at much larger scale and broader assortment including gourmet foods and gift baskets.
• FTD (now part of BloomNet): Long-established US flower delivery network serving North America and the UK. Comparable in occasion-gifting model and florist aggregator structure, but operates at much larger incumbency with broader international footprint than Queen's single-market focus.

Emerging players

• Dalat Hasfarm: Vietnam-based cut flower and pot plant producer that is both a Queen contract manufacturing partner and a comparable vertically integrated horticultural producer. Comparable in Kalanchoe/cut flower cultivation and international distribution, with overlapping customer base in Asian markets.
• The Sill: US-based DTC online plant retailer specializing in houseplants and potted plants with strong digital content and educational marketing. Comparable in plant-focused DTC assortment and curated positioning, though focused on houseplants rather than cut flowers and gifting.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/queenturkiye
• LinkedInlinkedin.com/company/queenturkiye
• Instagraminstagram.com/queenturkiye

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queen® Türkiye